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Online Market & Keyword research
Online Market & Keyword research
Online Market & Keyword research
Online Market & Keyword research
Online Market & Keyword research
Online Market & Keyword research
Online Market & Keyword research
Online Market & Keyword research
Online Market & Keyword research
Online Market & Keyword research
Online Market & Keyword research
Online Market & Keyword research
Online Market & Keyword research
Online Market & Keyword research
Online Market & Keyword research
Online Market & Keyword research
Online Market & Keyword research
Online Market & Keyword research
Online Market & Keyword research
Online Market & Keyword research
Online Market & Keyword research
Online Market & Keyword research
Online Market & Keyword research
Online Market & Keyword research
Online Market & Keyword research
Online Market & Keyword research
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Online Market & Keyword research

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Learn how to do online market research. Research Keywodrs, Customers and Competitors. Evaluaiton Competitors Internet Marketing, SEO and SEM Strategies. Learn to identfiy your online competition

Learn how to do online market research. Research Keywodrs, Customers and Competitors. Evaluaiton Competitors Internet Marketing, SEO and SEM Strategies. Learn to identfiy your online competition

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Transcript

  • 1. In the last lesson we covered:
    Domain Names
    Hosting
    How websites are made
    Content Management Systems
    Why WordPress is the Best
    How Search Engines Work
  • 2.
  • 3.
  • 4. In this Lesson you will Learn
    How to measure (with accuracy) the online demand for your product / service
    How many people Search online using specific keywords
    How to view the past history and performance of your market
    How to get an in-depth insight into how strong your competitors are
  • 5. Keyword Research
    You can see which search phrases your customers are searching for. This means you can optimize your website to rank well for these phrases
    You can see which search phrases have stiff competition and which do not. This means you can set achievable goals for your website and avoid creating a website that has very little hope of ever making it to the top of the Google organic search results
    You get a incredibly helpful insight into how your customers (and competitors) behave online.
  • 6. How to do Keyword Research
    Visit the Google Keyword Research Tool
    Enter the search phrase(s) you want to research
    Only search for exact matches
    Specify which countries you wish to get data for by opening the advanced options tab and highlighting the relevant countries
    Download the report and highlight the search phrases that you wish to investigate further
  • 7. Niche (Long Tail) Keywords
    The more specific the keywords the less competition
    Think about your product/service in a way that differentiates it from competition
    E.g. A long tail keyword is something like ‘Small Business Web Design’ while a short tail keyword is something like ‘Web Design’.
    Benefits: less competition, higher rankings, higher conversions
    E.g. ‘Buy digital camera’ will have higher conversion than “digital cameras”
    Also, ‘canon eos rebel t2i’ will convert better than ‘cheap digital cameras’
  • 8. The Keyword Research Cycle
  • 9. A Handy Tool for Brainstorming
    The Google Wonder Wheel
  • 10.
  • 11. Measuring the Competition
    The Google Keyword Research Tool provides a vague indicator of competition
    Run a Google Search for the keywords and take note of any paid ads
    Run a Search for allintitle:”your keyword” to see how many webpages are optimised for your keywords in the title
  • 12. Identify Your Competitors
    Run a search on Google (.com and .ie) for your primary keywords – note the organic results
    You can use the Web Directory feature on Alexa.com to find out who the big competitors are in a particular market
  • 13. Find Your Niche with Alexa
  • 14. Evaluate Bigger Competitors Using Alexa
  • 15. Market Research with Alexa
    Competitor Keyword Research: Clicking on the Search Analytics tab throws up even more information on how pickyourshoes.com relies upon the search engines to get traffic. You can see which search phrases drive traffic to their website.
    The Clickstream: Alexa.com also gives you important information as to where visitors were before visiting the website of your competitor.
    Demographics: By clicking on the audience tab in Alexa you can see detailed demographical data about your competitors visitors – including their age, sex, location and much more.
  • 16. Evaluate Competitors SEO Strategy
    Small, local business sites won’t appear on Alexa
    See what local competitors are doing in terms of SEO
    “On Page” Optimization: Check out your competitors sites and pay attention to which keywords are used in:
    the page title of the homepage
    the headline (and sub-headings)
    Check their Links:You can also use the Backlink Watch tool to see how many backlinks they have – and which keywords feature in those backlinks.
  • 17. Evaluate Competitors eBusiness Strategy
    Take a few minutes to explore the various websites looking for
    key features which may include:
    A Newsletter – If they do you should sign up to see how that works.
    Are they on Facebook or Twitter? If so take note of how many followers they have.
    Do they have a Blog? – What are they blogging about?
    *If they sell a product it may even be worth buying one just to
    see how their sales funnel, customer service and after-sales
    service works.
  • 18. Measure Past Market Performance
    Using Google Insights
    You can measure the market demand for specific keywords in specific locations
    You can see which related keywords are popular amongst customers and which search phrases are getting more popular.
    You can also easily click on any one particular region to drill down further into the data and get specific information for that region. This data can also be used to supplement offline marketing strategies
  • 19.
  • 20. See Demand by Region
  • 21. Homework
    Take this lesson (Setting up your eBusiness)
    Register a domain
    Setup a Hosting Account
    Install WordPress
    Setup a PayPal A/C (if you wish to accept payments)
  • 22.
  • 23. How to Get Help With Problems
    For domain / hosting problems then contact your domain/hosting company
    For theme problems contact the theme designer
    For WordPress specific problems try the WordPress Forum
    For Problems with specific Plugins contact the Plugin Developer
    For general issues use the ebusinessmatters support forum.
  • 24. How to use the Support Forum
    Step 1. Click on Support
    Step 2. Click ‘Add New topic’ to ask a question
  • 25. Posting a Question

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