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How Brands can influence  Consumer Behavior in a 2.0 World Web Innovation 2009 Gurgaon, 29.04.2009 Sandeep Bansal Founder ...
1.0 to 2.0 <ul><ul><ul><li>Britannica </li></ul></ul></ul><ul><ul><ul><li>Personal Websites </li></ul></ul></ul><ul><ul><u...
Web 2.0 Power to People
 
 
clusters of Influencers YOU ME HIM HER
Brand Collection of Experience & Associations across all forms of Interactions
Consumers Basic Expectations Trust & Competence 2.0 Landscape Consumers trust people   like them
 
Photo Credit: http://www.flickr.com/photos/svenwerk/107267802/ so  where   to   start
everywhere
Adopting Interactions <ul><ul><ul><li>Corporate Blogs </li></ul></ul></ul><ul><ul><ul><li>Multimedia Content </li></ul></u...
Interaction Landscape Web Site Company Information Products & Services Customer Service Blogs Company Insights Customer Re...
Depth of Engagement Recommendable Attractive Interactive Need fulfillment  Useful Pillars of Social Interaction Enjoy Usin...
 
 
 
 
People Cluster Image build Communities Photo Credit: http://www.flickr.com/photos/sifah/414239977/
Communities Collaboration Democracy Transparency
Communication Broadcasting  won’t   influence , Facilitation  will
<ul><li>Tell </li></ul><ul><li>Advertise </li></ul><ul><li>One to Many </li></ul><ul><li>Reviews </li></ul><ul><li>Broadca...
Challenges <ul><ul><ul><li>Acquiring Internal Sponsors </li></ul></ul></ul><ul><ul><ul><li>Compliance </li></ul></ul></ul>...
To influence Consumer Behavior in Web 2.0 Make  People Friends
How Brands can influence  Consumer Behavior in a 2.0 World Web Innovation 2009 Gurgaon, 29.04.2009 Sandeep Bansal Founder ...
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How brands can influence consumer behavior in the web 2.0 World

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This presentation explains how consumers interact with brands in the web 2.0 world. More importantly, how brands can influence consumer behavior using practically infinite choice of points of contact. It also describes some key components of a successful social media initiative.

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Transcript of "How brands can influence consumer behavior in the web 2.0 World"

  1. 1. How Brands can influence Consumer Behavior in a 2.0 World Web Innovation 2009 Gurgaon, 29.04.2009 Sandeep Bansal Founder Director, eBusiness Interactive
  2. 2. 1.0 to 2.0 <ul><ul><ul><li>Britannica </li></ul></ul></ul><ul><ul><ul><li>Personal Websites </li></ul></ul></ul><ul><ul><ul><li>Page Views </li></ul></ul></ul><ul><ul><ul><li>Publish </li></ul></ul></ul><ul><ul><ul><li>CMS </li></ul></ul></ul><ul><ul><ul><li>Directories </li></ul></ul></ul><ul><ul><ul><li>Stickiness </li></ul></ul></ul><ul><ul><ul><li>Wikipedia </li></ul></ul></ul><ul><ul><ul><li>Blogs </li></ul></ul></ul><ul><ul><ul><li>CPC </li></ul></ul></ul><ul><ul><ul><li>Participate </li></ul></ul></ul><ul><ul><ul><li>Wiki </li></ul></ul></ul><ul><ul><ul><li>Tags </li></ul></ul></ul><ul><ul><ul><li>Syndication </li></ul></ul></ul>
  3. 3. Web 2.0 Power to People
  4. 6. clusters of Influencers YOU ME HIM HER
  5. 7. Brand Collection of Experience & Associations across all forms of Interactions
  6. 8. Consumers Basic Expectations Trust & Competence 2.0 Landscape Consumers trust people like them
  7. 10. Photo Credit: http://www.flickr.com/photos/svenwerk/107267802/ so where to start
  8. 11. everywhere
  9. 12. Adopting Interactions <ul><ul><ul><li>Corporate Blogs </li></ul></ul></ul><ul><ul><ul><li>Multimedia Content </li></ul></ul></ul><ul><ul><ul><li>Advisory Services </li></ul></ul></ul><ul><ul><ul><li>Facilitation Networks </li></ul></ul></ul><ul><ul><ul><li>Community Initiatives </li></ul></ul></ul><ul><ul><ul><li>Virtual World elements </li></ul></ul></ul><ul><ul><ul><li>Resource Syndication </li></ul></ul></ul>
  10. 13. Interaction Landscape Web Site Company Information Products & Services Customer Service Blogs Company Insights Customer Research Engaging Community Industry Insight Product Development Resourceful Ownership Permanence Social Networks Friendly Helpful Outreach Apps Advertising Core Values Brand Message
  11. 14. Depth of Engagement Recommendable Attractive Interactive Need fulfillment Useful Pillars of Social Interaction Enjoy Using Talks to ME Reacts to ME Benefit MY friends?
  12. 19. People Cluster Image build Communities Photo Credit: http://www.flickr.com/photos/sifah/414239977/
  13. 20. Communities Collaboration Democracy Transparency
  14. 21. Communication Broadcasting won’t influence , Facilitation will
  15. 22. <ul><li>Tell </li></ul><ul><li>Advertise </li></ul><ul><li>One to Many </li></ul><ul><li>Reviews </li></ul><ul><li>Broadcast </li></ul><ul><li>Brand Loyalists </li></ul>Social Media Landscape Talk Socialize Many to Many Recommends Facilitate Brand Friends Objectives Action
  16. 23. Challenges <ul><ul><ul><li>Acquiring Internal Sponsors </li></ul></ul></ul><ul><ul><ul><li>Compliance </li></ul></ul></ul><ul><ul><ul><li>Metrics Vacuum </li></ul></ul></ul>
  17. 24. To influence Consumer Behavior in Web 2.0 Make People Friends
  18. 25. How Brands can influence Consumer Behavior in a 2.0 World Web Innovation 2009 Gurgaon, 29.04.2009 Sandeep Bansal Founder Director, eBusiness Interactive
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