How brands can influence consumer behavior in the web 2.0 World

How Brands can influence Consumer Behavior in a 2.0 World Web Innovation 2009 Gurgaon, 29.04.2009 Sandeep Bansal Founder Director, eBusiness Interactive

1.0 to 2.0
Britannica
Personal Websites
Page Views
Publish
CMS
Directories
Stickiness
Wikipedia
Blogs
CPC
Participate
Wiki
Tags
Syndication

Web 2.0 Power to People

clusters of Influencers YOU ME HIM HER

Brand Collection of Experience & Associations across all forms of Interactions

Consumers Basic Expectations Trust & Competence 2.0 Landscape Consumers trust people like them

Photo Credit: http://www.flickr.com/photos/svenwerk/107267802/ so where to start

everywhere

Adopting Interactions
Corporate Blogs
Multimedia Content
Advisory Services
Facilitation Networks
Community Initiatives
Virtual World elements
Resource Syndication

Interaction Landscape Web Site Company Information Products & Services Customer Service Blogs Company Insights Customer Research Engaging Community Industry Insight Product Development Resourceful Ownership Permanence Social Networks Friendly Helpful Outreach Apps Advertising Core Values Brand Message

Depth of Engagement Recommendable Attractive Interactive Need fulfillment Useful Pillars of Social Interaction Enjoy Using Talks to ME Reacts to ME Benefit MY friends?

People Cluster Image build Communities Photo Credit: http://www.flickr.com/photos/sifah/414239977/

Communities Collaboration Democracy Transparency

Communication Broadcasting won’t influence , Facilitation will

Tell
Advertise
One to Many
Reviews
Broadcast
Brand Loyalists
Social Media Landscape Talk Socialize Many to Many Recommends Facilitate Brand Friends Objectives Action

Challenges
Acquiring Internal Sponsors
Compliance
Metrics Vacuum

To influence Consumer Behavior in Web 2.0 Make People Friends

How Brands can influence Consumer Behavior in a 2.0 World Web Innovation 2009 Gurgaon, 29.04.2009 Sandeep Bansal Founder Director, eBusiness Interactive

http://www.slideshare.net	182
http://blog.erakbas.com	99
http://www.levidepoches.fr	56
http://consumidorycrisis.blogspot.com	48
http://prschool.wordpress.com	40
http://armandotest.wordpress.com	8
http://feeds.feedburner.com	5
https://blackboard.strayer.edu	4
http://paris20.psst.pro	2
http://www.mefeedia.com	1
http://translate.googleusercontent.com	1
http://feeds2.feedburner.com	1
http://levidepoches.blogs.com	1
http://www.monitera.com	1

How brands can influence consumer behavior in the web 2.0 World

by Sandeep Bansal on May 04, 2009

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How brands can influence consumer behavior in the web 2.0 World — Presentation Transcript