Cloud computing and the role of Japan

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Cloud computing and the role of Japan

  1. 1. Cloud Computing:the Pioneering Roleof Japan fSeptember 2011, Amsterdamdrs. Mike Chung RE
  2. 2. クラウドコンピューティ ング:日本の先駆的 役割September 2011, Amsterdamdrs. Mike Chung RE
  3. 3. What is cloud computing?© 2011 KPMG in the Netherlands, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.All rights reserved. 2
  4. 4. クラウドコンピューティングとは?© 2011 KPMG in the Netherlands, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.All rights reserved. 3
  5. 5. What is cloud computing? "The interesting thing about cloud computing is that weve redefined cloud computing to include everything that we already do. I cant think of anything p g y g y f y g that isnt cloud computing with all of these announcements. When is this idiocy going to stop?” Larry Ellison© 2011 KPMG in the Netherlands, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.All rights reserved. 4
  6. 6. クラウドコンピューティングとは? 「クラウドコンピューティングで興味深いのは、クラウドコンピューティングという言葉 が再定義され、われわれが既に行っているあらゆることが含まれるようになったことで ある。 どんな発表を見ても、クラウドコンピューティングを標榜していないものはない。 このバカ騒ぎはいつ終わるのだろうか」 ラリー・エリソン© 2011 KPMG in the Netherlands, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.All rights reserved. 5
  7. 7. Paradigm shift 0 1 ∞ Outsourcing dization Hosting g Standard SSC On-premises Consolidation© 2011 KPMG in the Netherlands, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.All rights reserved. 6
  8. 8. パラダイムシフト 0 1 ∞ アウトソーシン アウトソ シン グ 準化 ホスティング 標準 SSC(サービス ソリューション センター) オンプレミス (自社運用) 統合© 2011 KPMG in the Netherlands, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.All rights reserved. 7
  9. 9. Benefits and obstacles • Benefits: • Economies-of-scale leading to lower cost • On-demand nature bringing higher flexibility g g g y • Large scale virtualization of IT offering vast scalability • Obstacles: • External data storage and processing posing security, privacy, legal and regulatory challenges d l t h ll • Lack of (open) standards increasing the risk of vendor lock-in • Hybrid environment aggravating complexity© 2011 KPMG in the Netherlands, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.All rights reserved. 8
  10. 10. 利点と課題 • 利点: • 規模の経済性(スケールメリット)によるコスト削減 • オンデマンドによる柔軟性の向上 • 大規模なITの仮想化によってもたらされる膨大な拡張性 • 課題: • 外部データ保管及び処理により、セキュリティ、プライバシー、法的並び に規制上の問題に直面する • (オープン)スタンダードの欠如が、 ベンダーロックインのリスクを増加さ せている • 複雑性を一層悪化させる混沌とした環境© 2011 KPMG in the Netherlands, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.All rights reserved. 9
  11. 11. Into perspective • The cloud is marginal • Less than 10% of IT budget is spent on (external) cloud services • US as the leading market ( g (60%); the rest of the world considered as ); periphery • The cloud is significant • 70% of IT decision makers are using or planning to use cloud computing in their own enterprises within 24 months • Growth rate of (external) cloud services is between 20% - 40% per year Sources: OECD, KPMG, Forrester© 2011 KPMG in the Netherlands, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.All rights reserved. 10
  12. 12. 展望 • クラウドは、あまり重要視されていない。 • IT関連予算の10%以下しか、(外部の)クラウドサービスに費やされてい ない。 • 主要マーケットのUS(60%)、その他の国でもあまり重要視されていない。 • しかし、クラウドは、重要である。 • ITに関する決定権を持つ人の70%が、24ヶ月以内に自社でクラウドコン ピューティングを使用する計画を立てている。 ピューティングを使用する計画を立てている • (外部)クラウドサービスの成長率は、年20%~40%である。 Sources: OECD, KPMG, Forrester© 2011 KPMG in the Netherlands, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.All rights reserved. 11
  13. 13. Examples • IaaS: • Physical infrastructure (Equinix, Interxion) • IT infrastructure (Amazon EC, Terremark/Verizon) • PaaS: • Software development platforms (MS Azure, Force.com) • Integration platforms (Nebula CastIron) (Nebula, • SaaS: • ‘Office’ software (Google Apps, MS Office 365) • CRM (Salesforce.com, Oracle CRM, Sugar CRM) • Social networking ( g (Facebook, Twitter, mixi) , , )© 2011 KPMG in the Netherlands, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.All rights reserved. 12
  14. 14. 展開例 • IaaS (Infrastructure as a Service): • フィジカルなインフラ (Equinix, Interxion) • IT インフラ (Amazon EC, Terremark/Verizon) • PaaS (Platform as a Service): • ソフトウェア開発プラットフォーム(MS Azure, Force.com) • 統合プラットフォーム(Nebula CastIron) 統合プラットフォーム(Nebula, • SaaS (Software as a Service): • “オフィス” ソフトウェア(Google Apps, MS Office 365) • CRM(顧客管理) (Salesforce.com, Oracle CRM, Sugar CRM) • ソーシャルネットワーク(Facebook, Twitter, mixi) ( , , )© 2011 KPMG in the Netherlands, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.All rights reserved. 13
  15. 15. What is Japan’s role in this development?© 2011 KPMG in the Netherlands, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.All rights reserved. 14
  16. 16. 今後の発展における日本の役割とは?© 2011 KPMG in the Netherlands, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.All rights reserved. 15
  17. 17. E-readiness of Japan “High degree of e-government readiness characterised by a highly educated population and strong investment in ICT infrastructure.” OECD© 2011 KPMG in the Netherlands, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.All rights reserved. 16
  18. 18. 日本の電子商取引・電子政府準備環境(E-readiness) 「電子政府(電子行政化)を機能させるために必要な基盤は、高等教育を受けた人々 そしてICTインフラへの投資である」 経済開発協力機構(OECD)© 2011 KPMG in the Netherlands, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.All rights reserved. 17
  19. 19. Japan’s position • Early adopter of cloud computing • Standardized “J” products from the cloud instead of complex modifications • Abundant availability of broadband internet • Familiarity with social networks (mixi, Mobage-town, GREE) • Second largest market after US for cloud services • Japan P t with 75 000 users as S l f J Post ith 75,000 Salesforce.com’s bi ’ biggest customer t t • Second market for Twitter and Facebook • Strong presence of RackSpace, VMware and Cisco with their cloud propositions© 2011 KPMG in the Netherlands, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.All rights reserved. 18
  20. 20. 日本の現状 • クラウドコンピューティングの初期導入国 • 複雑な変更ではなく、クラウドを「日本版」製品として標準化 • ブロードバンドインターネットの潤沢なリソース • ソーシャルネットワークに精通 (ミクシィ、モバゲータウン、グリー) ネ ク 精通 ク バゲ タウ グ • クラウドサービスにおいて、米国の次に大きい世界第二のマーケット • 日本郵政株式会社は、Salesforce社の最大顧客として7万5千人のユー ザ を有する ザーを有する • TwitterとFacebookでは世界第二のマーケット • クラウドを提案するRackSpace, VMware そして Ciscoの強力なプレゼン ス© 2011 KPMG in the Netherlands, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.All rights reserved. 19
  21. 21. Japan’s cloud strategy • MIC and METI defined national cloud computing strategy in 2010 • Creating a system beyond individual organizations borders • Sharing services, information and knowledge g , g • Cloud computing seen as the next innovation in IT • Promoting the use of diverse cloud services • Promoting strategic initiatives to create innovations • Developing an environment for the use of cloud services© 2011 KPMG in the Netherlands, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.All rights reserved. 20
  22. 22. 日本のクラウド戦略 • 総務省並びに経済産業省は、2010年にクラウドコンピューティングを定義 • 個々の組織の垣根を越えたシステム構築 • サービス、情報、知識の共有 • クラウドコンピューティングは、ITにおける次のイノベーションとみなされている • 多様なクラウドサービスの活用を促進 • イノベーション創造のための戦略的プログラムを促進 • クラウドサービスの運用環境を発展© 2011 KPMG in the Netherlands, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.All rights reserved. 21
  23. 23. Japan’s cloud strategy • Policy goals: • Increasing Japan’s IT market share globally • Creating new service markets worth over 40 trillion Yen ( g (520 billion USD) by 2020 • Reducing CO2 emissions • Development areas: • E-government b ildi national and local clouds E t building ti l dl l l d • SMEs (J-SaaS) • Education, e.g. collaboration between universities and government© 2011 KPMG in the Netherlands, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.All rights reserved. 22
  24. 24. 日本のクラウド戦略 • 政策目標: • 世界における日本のITマーケットシェア拡大 • 2020年迄に40兆円(5200億USドル)以上の新しいサービス市場を創出 ) • CO2排出量の削減 • 展開分野: • 国家・地方レベルのクラウドを構築する電子政府(E-government ) • 中小企業向け 日本版SaaS(J-SaaS) • 教育(例:大学と政府間の共同研究)© 2011 KPMG in the Netherlands, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.All rights reserved. 23
  25. 25. Japan’s cloud strategy© 2011 KPMG in the Netherlands, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.All rights reserved. 24
  26. 26. 日本のクラウド戦略© 2011 KPMG in the Netherlands, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.All rights reserved. 25
  27. 27. What are the opportunities?© 2011 KPMG in the Netherlands, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.All rights reserved. 26
  28. 28. ビジネスチャンスは?© 2011 KPMG in the Netherlands, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.All rights reserved. 27
  29. 29. Provision of cloud services: foundation • Excellent computer network capacities (nearly 50% fiber) • Highly educated population (top 5 ranking internationally for high school math and science education) • Leader in many technology patents, research & development • Already a major player in mobile technology (Toshiba, Sony, Matsushita) • Enormous capital reserves (more than one trillion USD)© 2011 KPMG in the Netherlands, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.All rights reserved. 28
  30. 30. クラウドサービスの提供: 基盤 • コンピューターネットワークキャパシティ(50% 近いファイバー網) • 教育程度の高い国民(高校の数学及び科学教育において世界第5位) • 多くの技術特許、R&Dにおける先駆者 • モバイル技術をリードする大企業(東芝、ソニー、松下) モバイル技術をリードする大企業(東芝 ソニー 松下) • 莫大な資本準備金 (1兆USドル以上)© 2011 KPMG in the Netherlands, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.All rights reserved. 29
  31. 31. Provision of cloud services: examples • Fujitsu co-operating with Microsoft on various SaaS solutions • Cloud computing venture between KT and Softbank with data centre propositions • NTT offering advanced cloud services • IDC Frontier offering IaaS and data center services (CloudStack)© 2011 KPMG in the Netherlands, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.All rights reserved. 30
  32. 32. クラウドサービスの提供: 具体例 • マイクロソフト社の支援を受け様々なSaaSソリューションを提供する富士通 • クラウドコンピューティングによる協同データセンターを 構築する為、ソフトバン ク社と韓国通信大手KTが合弁会社を設立することで合意 • 多様なクラウドサービスを提供するNTT • IaaS及びデータセンターサービス(CloudStack)を提供するIDC フロンティア© 2011 KPMG in the Netherlands, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.All rights reserved. 31
  33. 33. What steps should be taken?© 2011 KPMG in the Netherlands, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.All rights reserved. 32
  34. 34. 踏むべき手順は?© 2011 KPMG in the Netherlands, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.All rights reserved. 33
  35. 35. Current obstacles • Lack of (participation in) international guidelines and regulations concerning cloud services i l d i • Weak presence of Japanese and Asian IT providers in Europe and US • Recent events - disruption to industry following March 11th disaster • Reluctant stance of enterprises to invest in IT along with extremely high level of public debt (more than 200% of GDP) • Education solely focused on Japan amongst fierce competition from other Asian countries in a globalized marketplace© 2011 KPMG in the Netherlands, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.All rights reserved. 34
  36. 36. 現在の障害 • クラウドサービスに関する国際的なガイドラインや規制(への参画)の欠如 • 欧州及び米国における日本とアジア諸国のITサービスプロバイダーのマー ケットプレゼンスの弱さ • 最近の出来事 – 3月11日の震災による産業の混乱 • 非常に莫大な公的債務(GDP200%以上)に加え、企業のIT投資に対する消 極的姿勢 • グローバル化した市場において他のアジア諸国との熾烈な競争の中、日本の みに特化する日本の教育© 2011 KPMG in the Netherlands, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.All rights reserved. 35
  37. 37. Steps forward • Participation of Japanese organizations in regulatory boards and organizations (ISO, ISF, Liberty Alliance) as well as aligning Japanese i ti (ISO ISF Lib t Alli ) ll li i J standards with EU and US standards (FedRAMP) • Development and marketing of Japanese and Asian IT providers in Europe and US • Emphasis on Japanese quality management and solid track record • Broad business focus both on international co-operation and market co operation opportunities • Exchange of lessons learned with US and EU© 2011 KPMG in the Netherlands, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.All rights reserved. 36
  38. 38. 今後の展開 • 日系企業の規制機関 (ISO, ISF, Liberty Alliance)への加入並びに日本ス タンダ ドのEU 米国両スタンダ ド(F dRAMP) の同調 タンダードのEU・米国両スタンダード(FedRAMP)への同調 • 欧州と米国での日本とアジア諸国のITプロバイダーの発展とマーケティング • 日本の優れた経営と過去の実績を重視 • 国境を越えた協力とビジネスチャンスの両者に幅広く焦点を合わせた事業活 動 • 学んだ教訓を米国とEUとの間で情報交換© 2011 KPMG in the Netherlands, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.All rights reserved. 37
  39. 39. References and relevant literature • http://www.meti.go.jp/press/20100816001/20100816001.html • Government at a Glance 2009 Country Note for Japan, OECD 2009 • From Hype to Future, KPMG’s 2010 Cloud Computing Survey, KPMG 2010 • Orchestrating the New Paradigm, KPMG’s Business Guidelines to Cloud Computing and Beyond, KPMG 2011 i d d • Mike Chung, Chaos in the Cloud, Security Audits versus Cloud Computing, Norea Tilb N Tilburg 2011© 2011 KPMG in the Netherlands, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.All rights reserved. 38
  40. 40. 参照及び参考文献 • 経済産業省 「クラウドコンピューティングと日本の競争力に関する研究会」報告書の公表 クラウド ン ティングと日本の競争力に関する研究会」報告書の公表 ~経済産業省はクラウドコンピューティングを応援しています!! URL : http://www.meti.go.jp/press/20100816001/20100816001.html • OECD. (2009). Government at a Glance 2009 Country Note for Japan. • KPMG Advisory N.V. (2010). From Hype to Future KPMG’s 2010 Cloud N V (2010) Future, KPMG s Computing Survey. • KPMG Advisory N.V. (2011). Orchestrating the New Paradigm, KPMG s KPMG’s Business Guidelines to Cloud Computing and Beyond. • Chung, Mike. (2011). Chaos in the Cloud, Security Audits versus Cloud g, ( ) , y Computing. Tilburg : Norea© 2011 KPMG in the Netherlands, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.All rights reserved. 39
  41. 41. Contact drs. Mike Chung RE g Senior Manager KPMG Advisory N.V. e-mail: chung mike@kpmg nl e mail: chung.mike@kpmg.nl mobile: +31-(0)6 1455 9916© 2011 KPMG in the Netherlands, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.All rights reserved. 40
  42. 42. 連絡先 drs. Mike Chung RE g Senior Manager KPMG Advisory N.V. e-mail: chung mike@kpmg nl e mail: chung.mike@kpmg.nl mobile: +31-(0)6 1455 9916© 2011 KPMG in the Netherlands, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.All rights reserved. 41

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