Wednesday 1st
December
How can you improve your essay writing
further?
L.O. To reflect on improvements in essay writing
an...
Let’s review what we’ve learnt so far...
• On your copy of the specification, highlight
any areas you do not understand or...
Let’s review what we’ve learnt so far...
Through specific case studies of the centre’s
choice, candidates should be prepar...
Candidates should be prepared to understand and discuss the processes of
production, distribution, marketing and exchange ...
Music
• A study of a particular record label within the
contemporary music industry that targets a British
audience, inclu...
Production
Marketing
Consumption Distribution
Define and give examples for each
Definition: Definition:
Definition: Defini...
How are media institutions making use of advantages in digital technology?
Independent label
INTRO: Context
•The music ind...
How are media institutions making use of advantages in digital technology?
Major record label Independent label
Production...
Essay title: “Media production is dominated by global institutions, which sell their products and
services to national aud...
Essay title: “Media production is dominated by global institutions, which sell their products and
services to national aud...
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Lesson 13 essay writing

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Lesson 13 essay writing

  1. 1. Wednesday 1st December How can you improve your essay writing further? L.O. To reflect on improvements in essay writing and to improve further. TASK 1: Using the mark scheme that you already have, peer assess your partner’s essay. What have they done well? Set them a target to improve.
  2. 2. Let’s review what we’ve learnt so far... • On your copy of the specification, highlight any areas you do not understand or feel confident with. • Annotate it with questions or problems.
  3. 3. Let’s review what we’ve learnt so far... Through specific case studies of the centre’s choice, candidates should be prepared to demonstrate understanding of contemporary institutional processes of production, distribution, marketing and exchange/exhibition at a local, national or international level as well as British audiences’ reception and consumption. There should also be some emphasis on the students’ own experiences of being audiences of a particular medium.
  4. 4. Candidates should be prepared to understand and discuss the processes of production, distribution, marketing and exchange as they relate to contemporary media institutions, as well as the nature of audience consumption and the relationships between audiences and institutions. In addition, candidates should be familiar with: • the issues raised by media ownership in contemporary media practice; • the importance of cross media convergence and synergy in production, distribution and marketing; • the technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange; • the significance of proliferation in hardware and content for institutions and audiences; • the importance of technological convergence for institutions and audiences; • the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions; • the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour. Let’s review what we’ve learnt so far...
  5. 5. Music • A study of a particular record label within the contemporary music industry that targets a British audience, including its patterns of production, distribution, marketing and consumption by audiences. This should be accompanied by study of the strategies used by record labels to counter the practice of file sharing and their impact on music production, marketing and consumption. Let’s review what we’ve learnt so far...
  6. 6. Production Marketing Consumption Distribution Define and give examples for each Definition: Definition: Definition: Definition: eg increase in small scale, home music production
  7. 7. How are media institutions making use of advantages in digital technology? Independent label INTRO: Context •The music industry is very competitive and music producers have to respond quickly to developments in technology to stay abreast of the competition. The first legal music download chart was launched in 2004. •Hardware producers such as Apple with its iconic IPOD, have made digital music files, ever more popular and the IPODs white headphones are now synonymous with a young music listener. •Audiences enjoy the speed and simplicity of sharing music that is in digital form and can bluetooth a new track to a friend to ‘try’ in seconds. •With the fragmentation of broadcast media and the proliferation of channels brought about by digital and satellite TV, it is increasingly hard to reach mass audiences. Digital music however, enables record labels to distribute their music online – the place young people increasingly go to find new music. •The music industry is dominated by the ‘big four’ although there is much more access to success by independent smaller labels than in other sectors, like film. The simplicity and speed of producing music in digital format has greatly enhanced this access. KEY STATS/FACTS •In 2009, Major labels took 81.4 per cent of album sales in the UK by share •9% of revenue of record industry was from digital downloads (highest percentage of music sales) •In 2009, (UK) 56.1% rise in album downloads to 16.1 million, now accounting for one in eight albums sold •22 million singles were sold in the last week of 2009 - more than in any previous week. The sales boom was put down to the use of new MP3 players received as Christmas presents, as music fans downloaded a wide range of tracks, old and new
  8. 8. How are media institutions making use of advantages in digital technology? Major record label Independent label Production Marketing Consumption Distribution Production Marketing Consumption Distribution Have you included how they are tackling threats? Examples Examples
  9. 9. Essay title: “Media production is dominated by global institutions, which sell their products and services to national audiences.” To what extent do you agree with this statement? Major record label Independent label INTRO: Context Production Marketing Consumption Distribution Production Marketing Consumption Distribution KEY STATS/FACTS Have you included how they are tackling threats? Examples Examples
  10. 10. Essay title: “Media production is dominated by global institutions, which sell their products and services to national audiences.” To what extent do you agree with this statement? Major record label Independent label INTRO: Context Production Marketing Consumption Distribution Production Marketing Consumption Distribution KEY STATS/FACTS Have you included how they are tackling threats? Examples Examples
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