Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Programs by Enrique Burgos 2013
1. ENRIQUE
BURGOS
Professor
-‐
Speaker
-‐
Consultant
Digital
Strategy
&
Social
Media
Contact:
eburgosgarcia@gmail.com
+34
692.201.266
www.enriqueburgos.com
@eburgosgarcia
linkedin.com/in/eburgosgarcia
EnriqueBurgosGarcia
2. He
has
tought
as
professor
&
speaker
about: BOOKS
“INICIATE
EN
EL
MARKETING
2.0″co-‐author.
(2009)
-‐
Social
Media
Marketing
-‐
Business
Digitization “CLAVES
DEL
NUEVO
MARKETING”
co-‐author.
(2009)
-‐
Communication
2.0
“MARKETING
RELACIONAL:
Cree
un
plan
-‐
Personal
Branding
de
incentivos
eficaz”
author
(2007)
-‐
Relationship
Marketing
Professor
at
these
Business
Schools
and
Universities:
He
gave
in-‐company
programs
and
assesed
boards
of
directors
at
these
companies
&
institutions:
Telefonica Abbott
FNAC Oracle
Gas
Natural Everis
Sanitas Telefonica
Internacional
PwC
IAB
Spain
Obra
Social
CajaMadrid Egasa
Unidad
Editorial Fenalco
(Colombia)
Multiopticas Asoc.
Española
Fundrasing
3. Program:
EMPRESA
2.0 Program:
PERSONAL
BRANDING
Adressed
for
board
of
directors,
marketing
&
communication
Adressed
for
board
of
directors
and
proffesionals
looking
for
a
departments
or
Human
Resources
dep.,
focused
on
enterprise
personal
branding
development
over
the
internet
nad
increase
digitization
and
ways
to
obtain
as
much
as
possible
from
social
knowledge
about
social
media
marketing:
media:
Analysis
of
corporate
digital
development New
professional
environments
The
new
consumer Importance
of
personal
branding
The
conversation
at
the
heart
of
the
strategy
2.0 Offline
and
Online
Networking
Measurement
and
online
monitoring Personal
development
in
social
media
Trends:
Mobile,
Geomarketing,
Social
Commerce Tools
for
digital
personal
brand
management
Social
Media
&
Sales Social
leadership
Developing
enterprise
social
media Analysis
of
personal
online
reputation
Workshop
2.0 Workshop
Both
programs
can
be
delivered
as
Conference
(1-‐2
hours),
Seminar
(half
or
full
day)
or
Workshop
(2
days)