Marketing 2.0 - Enrique Burgos

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Notes on slide 1

Participate as a contributor and not a marketer.

Forget control. This is about enabling conversations, facilitating connections & “engagement” and eventually, if you lay the foundation well, you’ll have the ability to INFLUENCE. But never to control.

Create a playground for your target audience – then get out of their way…

Create a playground for your target audience – then get out of their way…

7 Favorites & 10 Groups

Marketing 2.0 - Enrique Burgos - Presentation Transcript

  1. MARKETING 2.0
    ENRIQUE BURGOS
    Asociación de Marketing de España
    30 Septiembre 2009
  2. tormenta financiera,evolución consumidor,
    crisis económica,

  3. MARKETING
    1 2
    ACQUISITION
  4. MOLOLOGO
  5. RUIDO
  6. 4
    P’sC’s…
  7. 100.000.000
    videos vistos al dia en YouTube
  8. 300 millones
    de usuarios
  9. +50 millones
    usuarios
  10. 3.600 millones de fotos
  11. +75%
    de los internautasespañolespertenecena una red social
  12. CROSSUMER
  13. ENGANGE!
  14. Escucha
    A.
  15. Participa
    B.
    social >media
  16. C.
    Abandonael control
    EL OBJETIVO ES:PERMITIR
    INSPIRAR
    INFLUENCIAR
    &…
  17. Engage!
    (conecta)
    D.
  18. Mide
    E.
  19. ¿SUBES?
  20. ¡GRACIAS!
    EnriqueBurgos
    Director de
    Marketing Relacional
    www.enriqueburgos.com
    eburgosgarcia@gmail.com
    twitter.com/eburgosgarcia
    www.linkedin.com/in/eburgosgarcia
    www.facebook.com/enriqueburgosgarcia
    www.xing.com/profile/Enrique_Burgos2

+ Enrique BurgosEnrique Burgos, 2 months ago

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