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Marketing 2.0 - Enrique Burgos

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Presentacion realizada el dia 30 de septiembre en el Club Financiero Genova (Madrid) dentro de los Almuerzos-Coloquios de la ASOCIACION DE MARKETING DE ESPAÑA

Presentacion realizada el dia 30 de septiembre en el Club Financiero Genova (Madrid) dentro de los Almuerzos-Coloquios de la ASOCIACION DE MARKETING DE ESPAÑA

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  • Participate as a contributor and not a marketer.
  • Forget control. This is about enabling conversations, facilitating connections & “engagement” and eventually, if you lay the foundation well, you’ll have the ability to INFLUENCE. But never to control.
  • Create a playground for your target audience – then get out of their way…
  • Create a playground for your target audience – then get out of their way…
  • Transcript

    • 1. MARKETING 2.0
      ENRIQUE BURGOS
      Asociación de Marketing de España
      30 Septiembre 2009
    • 2. tormenta financiera,evolución consumidor,
      crisis económica,

    • 3. MARKETING
      1 2
      ACQUISITION
    • 4. MOLOLOGO
    • 5. RUIDO
    • 6.
    • 7.
    • 8.
    • 9.
    • 10.
    • 11.
    • 12.
    • 13. 4
      P’sC’s…
    • 14. 100.000.000
      videos vistos al dia en YouTube
    • 15. 300 millones
      de usuarios
    • 16. +50 millones
      usuarios
    • 17. 3.600 millones de fotos
    • 18. +75%
      de los internautasespañolespertenecena una red social
    • 19. CROSSUMER
    • 20.
    • 21.
    • 22.
    • 23. ENGANGE!
    • 24.
    • 25. Escucha
      A.
    • 26. Participa
      B.
      social >media
    • 27. C.
      Abandonael control
      EL OBJETIVO ES:PERMITIR
      INSPIRAR
      INFLUENCIAR
      &…
    • 28. Engage!
      (conecta)
      D.
    • 29. Mide
      E.
    • 30. ¿SUBES?
    • 31.
    • 32. ¡GRACIAS!
      EnriqueBurgos
      Director de
      Marketing Relacional
      www.enriqueburgos.com
      eburgosgarcia@gmail.com
      twitter.com/eburgosgarcia
      www.linkedin.com/in/eburgosgarcia
      www.facebook.com/enriqueburgosgarcia
      www.xing.com/profile/Enrique_Burgos2