Marketing 2.0 - Enrique Burgos

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1 comments

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+ Javier Cámara 2 months ago
Muy bueno

Notes on slide 1

Participate as a contributor and not a marketer.

Forget control. This is about enabling conversations, facilitating connections & “engagement” and eventually, if you lay the foundation well, you’ll have the ability to INFLUENCE. But never to control.

Create a playground for your target audience – then get out of their way…

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Enrique Burgos, Director of Relationship Marketing at UNIDAD EDITORIAL, added this to the group Business 2.0
Enrique Burgos, Director of Relationship Marketing at UNIDAD EDITORIAL, added this to the group Marketing 2.0
Enrique Burgos, Director of Relationship Marketing at UNIDAD EDITORIAL, added this to the group Marketing
Enrique Burgos, Director of Relationship Marketing at UNIDAD EDITORIAL, added this to the group Internet Marketing
Enrique Burgos, Director of Relationship Marketing at UNIDAD EDITORIAL, added this to the group Social Media
Enrique Burgos, Director of Relationship Marketing at UNIDAD EDITORIAL, added this to the group Social Media Club
Enrique Burgos, Director of Relationship Marketing at UNIDAD EDITORIAL, added this to the group Enterprise 2.0
Enrique Burgos, Director of Relationship Marketing at UNIDAD EDITORIAL, added this to the group Web 2.0
Enrique Burgos, Director of Relationship Marketing at UNIDAD EDITORIAL, added this to the group Social Networks Global

Marketing 2.0 - Enrique Burgos - Presentation Transcript

MARKETING 2.0
ENRIQUE BURGOS
Asociación de Marketing de España
30 Septiembre 2009
tormenta financiera,evolución consumidor,
crisis económica,
…
MARKETING
1 2
ACQUISITION
MOLOLOGO
RUIDO
4
P’sC’s…
100.000.000
videos vistos al dia en YouTube
300 millones
de usuarios
+50 millones
usuarios
3.600 millones de fotos
+75%
de los internautasespañolespertenecena una red social
CROSSUMER
ENGANGE!
Escucha
A.
Participa
B.
social >media
C.
Abandonael control
EL OBJETIVO ES:PERMITIR
INSPIRAR
INFLUENCIAR
&…
Engage!
(conecta)
D.
Mide
E.
¿SUBES?
¡GRACIAS!
EnriqueBurgos
Director de
Marketing Relacional
www.enriqueburgos.com
eburgosgarcia@gmail.com
twitter.com/eburgosgarcia
www.linkedin.com/in/eburgosgarcia
www.facebook.com/enriqueburgosgarcia
www.xing.com/profile/Enrique_Burgos2