IBM WebSphere Commerce Product Overview


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IBM WebSphere Commerce e-commerce Platform-Framework Overview

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IBM WebSphere Commerce Product Overview

  1. 1. IBM WebSphere Commerce-Express Fast, affordable e-commerce solutions for mid-sized companies RipeVine, Inc. Erich Buerger, President
  2. 2. Evolution of e-business Buying, not browsing... working, not surfing... Access Enterprise Integration Respond dynamically to customers, employees, partners, and suppliers... Connect to the Internet... On Demand An on demand business is an enterprise whose business processes–integrated end-to-end across the company and with key partners, suppliers and customers –can respond with speed to any customer demand, market opportunity or external threat.
  3. 3. Are You an On Demand Company? <ul><li>An On Demand Business is… </li></ul><ul><ul><li>Responsive to customer needs & wants </li></ul></ul><ul><ul><li>Flexible for optimal execution & results </li></ul></ul><ul><ul><li>Integrated for maximum efficiency </li></ul></ul><ul><ul><li>Agile for sustainable competitive advantage </li></ul></ul>… be easy to do business with -- anytime, anywhere, any way? … quickly adapt to changes, opportunities or threats in your markets? … integrate your business operations end-to-end for optimal efficiency? … create new business value from your existing IT systems? … respond in real-time to the most relevant information? … rapidly adopt & adapt best practices & processes? Can you…
  4. 4. IBM WebSphere Commerce Today: Powering the Value Chain <ul><li>IBM is the e-commerce market leader: </li></ul><ul><li>Gartner's Magic Quadrant leader – year after year </li></ul><ul><li>5+ years proven experience in e-commerce and thousands of customers </li></ul><ul><li>Built on market-leading WebSphere middleware platform </li></ul><ul><li>Industry-leading features and ability to support variety of solutions and verticals </li></ul>WebSphere Commerce solutions allow you to deploy a wide variety of value chain initiatives -- from a simple online sales channel, to e-procurement, to a completely integrated multi-tier demand chain -- all on a single platform. Interact with complete context Deploy & Adapt rapidly & flexibly Integrate across & beyond the enterprise Leverage best processes
  5. 5. WebSphere Commerce Solution Architecture Robust, out-of-box business processes enable best practices Built on a scalable platform designed for business integration Individualized interactions based on unique business relationships Self-service business tools to configure processes Marketing Merchandising & Selling Catalog & Content Trading Order Management Configurable Business Processes Business Context Engine Roles, Relationships & Agreements Globalization Analytics Personalization Tools Business Developer Administrator WebSphere Platform
  6. 6. …Powering these Solutions
  7. 7. The WebSphere Commerce Family: Powering the Value Chain for Selling, Buying and Channel Management An easily installed, affordable, yet complete solution enabling growing mid-market companies to do business on the Web. WebSphere Commerce - Express WebSphere Commerce Professional Edition WebSphere Commerce Business Edition Deliver a consistent, personalized user experience across multiple channels to maximize customer loyalty and wallet share. Optimize both direct and indirect channels by capturing and deploying best practices across the extended demand chain.
  8. 8. IBM WebSphere Commerce: Proud of Our Many Customers
  9. 9. IBM WebSphere Commerce: The Industry Leader in e-Commerce <ul><li>Software & Information Industry Association Codie Awards (SIIA) </li></ul><ul><ul><li>Best eBusiness Solution </li></ul></ul><ul><ul><li>Best eCommerce Solution </li></ul></ul>Gartner eCommerce Magic Quadrant
  10. 10. IBM is Committed to Midmarket Customers <ul><li>Lead, not compete, with business partners </li></ul><ul><li>Key route to market – over 79% solutions driven through local solution providers </li></ul><ul><li>Multi-platform support & open-standards </li></ul><ul><li>Deliver a proven, secure & reliable platform that maximizes long-term ROI </li></ul><ul><li>Deliver world-class support to meet the needs of midmarket customers </li></ul>Easy to Manage Right Function Reasonable Footprint IBM Offerings Must Meet Strict “Express Criteria” based on Midmarket Needs: Easy to Install Easy to Integrate Extensible & Flexible IBM Midmarket Strategy: Priced to Market Complete Solution Easy to Learn & Use
  11. 11. WebSphere Commerce-Express: Pre-Announced in June 25 IBM “Express” Launch Fortune Magazine: Big Blue Thinks Small InternetWeek, CRN: IBM to Ship Express Versions of WebSphere Commerce, MQ The Wall Street Journal: IBM, Microsoft Hunt Same Prey: The Small-Business Customer The New York IBM Unveils New Express Software for Smaller Firms MSNBC, June 25, 2003: IBM unveils e-commerce software Economic Times of India: IBM Unveils Express Software for Smaller Firms ComputerWire: IBM Takes Express Track with WebSphere Commerce CRMDaily: WebSphere Commerce Targets Mid-Market
  12. 12. WebSphere Commerce–Express: Helping you jump-start or expand your e-business <ul><li>Quick installation and store deployment </li></ul><ul><ul><li>Installs in as little as one hour and in fewer steps than MSCS </li></ul></ul><ul><ul><li>Fast-path documentation, new mid-market sample store speeds store creation </li></ul></ul>“ WebSphere Commerce is the best sell-side e-commerce package in the market. Commerce-Express will allow a standalone site to be in production as quickly as 30 days.” – Harry Moser III, VP, CD Group &quot; With WebSphere Commerce-Express IBM has delivered a competitively priced complete solution that will allow customers to leverage the power of WebSphere Commerce while realizing a quick return on their investment.&quot; - Donny Askin, CEO, Commercialware <ul><li>Low total cost of ownership for a complete solution </li></ul><ul><ul><li>Packaged offering meets production, staging and development needs at a 40% lower price than the leading competitor </li></ul></ul><ul><ul><li>Streamlined design helps keep cost of services low </li></ul></ul><ul><li>Easy to use and administer </li></ul><ul><ul><li>Wizard-based tools for marketing/merchandising </li></ul></ul><ul><ul><li>Intuitive product management tools to manage catalog </li></ul></ul><ul><li>Supports open standards, multiple platforms </li></ul><ul><ul><li>Customers not locked into proprietary platform choice </li></ul></ul><ul><ul><li>Java-based, 100% J2EE-compliant, supports Linux and i Series </li></ul></ul>NEW! Available in September
  13. 13. <ul><ul><li>Quick Install” gets you ready to start building your store in as little as one hour! </li></ul></ul><ul><ul><li>“ Express” store model and fast-path documentation designed for midmarket customers gets you to a production storefront faster – and at lower cost </li></ul></ul><ul><ul><li>Intuitive wizard-based GUI of Administration Console makes it easy to manage your site </li></ul></ul><ul><ul><li>Fixes/updates easy to get and install; cumulative fixpacks provided quarterly </li></ul></ul><ul><ul><li>Extremely competitive feature set includes all the capabilities needed to get started plus advanced features that you can grow into </li></ul></ul><ul><ul><li>All features offered consistently across all platforms </li></ul></ul><ul><ul><li>Everything you need for production, staging and site development in one complete package </li></ul></ul><ul><ul><li>A complete end-to-end e-commerce solution for B2C or B2B </li></ul></ul>Easy to Install Easy to Manage Right Function Complete Solution WS Commerce-Express: Designed for the Midmarket Meeting or exceeding IBM’s high standard for “Express” qualification
  14. 14. <ul><ul><li>Open standards based - 100% Java-based, J2EE-compliant - completely consistent in the WebSphere family for easy integration </li></ul></ul><ul><ul><li>WC Express includes DB2 Express and can co-exist with other Express family offerings such as WAS Express </li></ul></ul><ul><ul><li>Store Configuration Editor, Store Style/Text Editors w/ simple GUI make it easy to change store look/feel - no JSP/Java skills required! </li></ul></ul><ul><ul><li>Intuitive Product Management Tool (PMT) lets business users easily add and edit catalog items </li></ul></ul><ul><ul><li>$20K per processor pricing gives you everything you need for production, staging, development at one affordable price point </li></ul></ul><ul><ul><li>Additional Developer Edition seats available for only $3.5K </li></ul></ul><ul><ul><li>Upgrade supported to WC Professional or Business Edition and 100% of customized code can be migrated as is – full credit given for purchase amount </li></ul></ul><ul><ul><li>Supports key midmarket platforms (Windows, iSeries, Linux) </li></ul></ul>Easy to Integrate Easy to Learn and Use Extensible and Flexible Affordably Priced WS Commerce-Express: Designed for the Midmarket
  15. 15. WebSphere Commerce-Express: Quick Install Saves You Time and Effort <ul><li>From shrink-wrap to full installation faster and in fewer steps than the competition </li></ul><ul><li>Variety of topologies supported </li></ul><ul><ul><ul><li>“ Quick Install” for one server implementation </li></ul></ul></ul><ul><ul><ul><li>“ Custom Install” splits stack out on up to three servers </li></ul></ul></ul>Pop in a few CDs and go to lunch – you’ll be ready to publish and begin customizing your store site when you get back. Installation complete.
  16. 16. WebSphere Commerce – Express: Express Sample Store Streamlines Customization Delivers all the core capabilities required for a basic B2B or B2C store front – and easily allows more advanced features to be configured if needed
  17. 17. WebSphere Commerce – Express: Store Editing Tools Giving midmarket business users more control over the look and feel of their e-commerce site Change Store Style Change Page Text Change Store Colors Add Banner
  18. 18. WebSphere Commerce - Express: Marketing, Merchandising and Selling Capabilities Provides a powerful, industry-leading set of features to help you drive loyalty and maximize site revenue Guided Selling Discounts & Coupons Gift/Wish List Targeted Campaigns & Promotions Hello Allison – Welcome Back! E-Mail Campaigns
  19. 19. WebSphere Commerce - Express: Marketing, Merchandising and Selling Capabilities Packages,Bundles Auctions Cross-Sell, Up-Sell
  20. 20. WebSphere Commerce - Express: Complete Set of Powerful, Easy to Use Tools for LOB Users
  21. 21. WebSphere Commerce - Express: Intuitive Catalog and Content Management Tools Product Management Tooling Empowering business users to create, update and manage online catalog data with full control of features and attributes
  22. 22. WebSphere Commerce-Express: Pricing/Terms & Conditions <ul><li>WebSphere Commerce - Express list price is $20,000 per license </li></ul><ul><ul><li>Includes first year maintenance </li></ul></ul><ul><ul><li>Can purchase up to two licenses </li></ul></ul><ul><li>WebSphere Commerce – Express can be installed in two ways: </li></ul><ul><ul><li>Can be installed on one processor for production use , and </li></ul></ul><ul><ul><li>On a second processor to support pre-production staging activities only </li></ul></ul><ul><li>Site development tools (including WSAD 5.1) are also provided </li></ul><ul><ul><li>May be installed on workstation for use by one developer </li></ul></ul><ul><li>Customers who need additional seats of the developer tools can purchase WebSphere Commerce – Express Developer Edition for $3,500 (unlimited seats) </li></ul>
  23. 23. WebSphere Commerce–Express Pricing vs. MSCS: 40% Less! The pricing scenario vs. Microsoft you and your customers have been waiting for!
  24. 24. Quotes from WebSphere Commerce Midmarket Customers <ul><li>Majestic Wines </li></ul><ul><li>“ When your online retail business grows 100 percent annually, there's nothing more important than a reliable, scalable and flexible technology foundation. We give top marks to our WebSphere Commerce solution from IBM and IBM Premier Business Partner Morpheus. Like a fine wine, WebSphere Commerce continues to get better over time. it gives us a powerful, integrated environment where we can easily introduce new features and upgrades that help maximize our sales - and at the end of the day, that's what really counts!&quot; - Richard Weaver, Internet Manager, Majestic Wines </li></ul><ul><li>Majestic operates the largest wine warehouse chain in Britain, specializing in the sale of wine by the mixed case direct to the public. </li></ul><ul><li>SW Anderson Company </li></ul><ul><li>&quot;We couldn't be happier with the IBM WebSphere Commerce solution that IBM Business Partner Perficient installed for us. After examining our options and weighing things like functionality vs. cost we determined IBM's WebSphere Commerce was the correct and easy choice. IBM has demonstrated their commitment to meet the needs of mid-market customers like ourselves.&quot; - Jeff Vaughn, IT Manager, SW Anderson Company </li></ul><ul><li>S.W. Anderson Co., a Chicago-based fastener distributor for the computer, aerospace, auto industries </li></ul>
  25. 25. WS Commerce-Express: Summary <ul><ul><li>Affordable, but Complete - priced 40% less than the leading competitor with “all-in-one” licensing to meet your production, staging, development needs </li></ul></ul><ul><ul><li>Quickly and Easily Installed - getting you ready to begin creating and customizing your site in as little as one hour - resulting in lower service costs </li></ul></ul><ul><ul><li>Easy to Implement - “Express” store model and fast-path guide gets you to your production site fast </li></ul></ul><ul><ul><li>Ready Now, but Built for the Future with the capabilities you need to get started now out-of-the-box and advanced features you can grow into </li></ul></ul>Jump-start or expand your online presence with a fast, affordable solution tailored to your needs that can generate immediate business value and rapid ROI <ul><ul><li>Easy to Administer and Manage - with wizard-based tools letting you manage your site effectively without special technical skills </li></ul></ul><ul><ul><li>Reliable and Robust - built on WebSphere, a rock-solid e-business infrastructure that can level the playing field with larger companies </li></ul></ul><ul><ul><li>Built on Open Standards, WebSphere Commerce-Express frees your company from proprietary platform restrictions </li></ul></ul>
  26. 26. Next Steps <ul><li>Review Phase 1 and Develop Requirements Deliverable </li></ul><ul><li>Review Phase 2 and Define how it fits into the bigger picture of integration </li></ul>
  27. 27. BACKUP
  28. 28. WebSphere Commerce - Express: Addressing Key Midmarket Pain Points
  29. 29. <ul><li>FOR midmarket companies having from 100 to 1000 employees </li></ul><ul><ul><li>see Target Customer Segments for more details </li></ul></ul><ul><li>WHO NEED to jump-start or expand their web presence with a basic B2C or B2B e-commerce solution </li></ul><ul><li>THAT is affordable, installs and deploys quickly to keep service costs low, can be easily administered and has complete, end-to-end e-commerce functionality with advanced features to grow into on their timetable </li></ul><ul><li>UNLIKE Microsoft </li></ul><ul><li>OUR OFFERING installs in as little as an hour, is a complete, all-in-one solution that meets the production, staging and development needs in an affordable package, and is based on open standards that don’t lock customers into one platform choice </li></ul>WebSphere Commerce - Express: Value Proposition
  30. 30. WebSphere Commerce SMB Success Stories (1 of 2) <ul><li>Dozens of SMB customers use WebSphere Commerce to power their sites. Some are listed below. Many run on WebSphere Commerce Professional Edition, the product for which the special offer is available. </li></ul><ul><li>Lehigh Valley Safety Shoes - </li></ul><ul><li>Carrot Ink - </li></ul><ul><li>Lillian Vernon - </li></ul><ul><li>Andin International ( - </li></ul><ul><li>Raja - </li></ul>
  31. 31. WebSphere Commerce SMB Success Stories (2 of 2) <ul><li>Bebidas y Bodegas - </li></ul><ul><li>Things Remembered - </li></ul><ul><li>Crossing Pointe - </li></ul><ul><li>Manchester Airport - </li></ul><ul><li>Milwaukee Electric Tool Corp. - </li></ul>
  32. 32. WebSphere Commerce-Express vs. Professional Edition
  33. 33. Interact with Customer Context IBM’s Business Context Engine offers customers a unique set of capabilities to manage the roles, relationships and agreements in a manner that fully supports the individual ways you do business * These features not included in WS Commerce-Express Marketing Merchandising & Selling Catalog & Content Trading Order Management Configurable Business Processes Business Context Engine Tools Business Developer Administrator WebSphere Platform WebSphere Platform WebSphere Platform Globalization <ul><li>Configurable business policies </li></ul><ul><li>Negotiated agreements </li></ul><ul><li>Contract based commerce </li></ul><ul><li>Granular T’s & C’s </li></ul><ul><li>Member management w/granular, hierarchical roles </li></ul><ul><li>Configurable workflow </li></ul><ul><li>Role-based entitlements </li></ul>Roles, Relationships & Agreements * <ul><li>Currencies, languages, cultural norms </li></ul><ul><li>Localized tax/shipping/ payment methods </li></ul><ul><li>Localized date/address/ currency formats </li></ul><ul><li>Within single site/catalog </li></ul>Personalization Globalization Analytics <ul><li>Data mart & mining </li></ul><ul><li>Automated customer profiling </li></ul><ul><li>Out-of-box and & custom reports </li></ul><ul><li>Integration Kits for popular reporting tools </li></ul><ul><li>Personalized content & offers </li></ul><ul><li>Real-time, behavior based profiling </li></ul><ul><li>Rules based & predictive recommendations </li></ul>