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  • Ēriks Miķelsons, IBM Latvija, eriksm@lv.ibm.com13 maijs 2011“IBM Smarter Planet” biznesa analītikasattīstības stratēģija Datu analīzes nozares attīstības tendences SIA DPA Konference Business Analytics software © 2011 IBM Corporation
  • Business Analytics software Information is Exploding… 44x as much Data and Content Over Coming Decade 80% Of world’s data is unstructured 2020 35 zettabytes 2009 800,000 petabytes Source: The Guardian, May 20102 © 2011 IBM Corporation
  • Business Analytics software Organizations Need Deeper Insights From Their Data 1 in 3 83% Business leaders frequently make of CIOs cited “Business intelligence and decisions based on information they don’t analytics” as part of their visionary plans trust, or don’t have to enhance competitiveness 1 in 2 35% Business leaders say they don’t have access of Customers will look to replace their to the information they need to do their jobs current warehouse with a pre-integrated Warehouse solution in the next 3 years, only 14% have today Sources: • IBM Institute for Business Value, 20093 • IBM CIO Study 2010 © 2011 IBM Corporation • TDWI: Next Generation Data Warehouse Platforms Q4 2009
  • Business Analytics software IBM “Watson” and Jeopardy Powerful data analytics solution 90 clustered IBM Power 750 servers (32 POWER7 cores) with Linux® operating system. The servers are housed in 10 racks along with associated I/O nodes and communications hubs. The system has a combined total of 16 Terabytes of memory and can operate at over 80 Teraflops. IBM Watson on Youtube: http://www.youtube.com/watch?v=FC3IryWr4c84 © 2011 IBM Corporation
  • Business Analytics softwareAnalytics correlates to performance 3x 5.4x Organizations that lead in Top Performers are more analytics outperform those likely to use an analytic who are just beginning to approach over intuition* adopt analytics *within business processes5 Source: Analytics: The New Path to Value, a joint MIT Sloan Management Review and IBM Institute of Business Value study. Copyright © Massachusetts Institute of Technology 2010. © 2011 IBM Corporation
  • Business Analytics softwareBusiness challenge:•Analyse many customer leads•Predict the "next best product"•Update offers in short periods of timeSolution:•New project with analytical tasks an oprational CRM capabilities.Online process with daily evaluations and updates.•IBM SPSS Modeler used for: •Income estimation •Customer segmentation •"Best basket" modeling to analyze existing data •"Next best product" selection for each customerBenefits:•Identify the “next best products” for more than 1.7 million customers•Offer the product with the highest probability of acceptance by aspecific customer•Save on the sales effort and achieve high acceptance rate F ortis B a nk6 © 2011 IBM Corporation
  • Business Analytics softwareBusiness challenge:•optimize direct customer marketing campaigns•reduce call handling costs•increase customer retentionSolution:•Customer analytics solution based on IBM SPSS Modeler andIBM data mining capabilitiesBenefits:•Reduced churn•Reduced external call handling costs•Reduced IT costs for data mining, scoring and reporting•Fewer complaints during campaign periods•Reduced internal manual processes. V e rs a te l AG7 © 2011 IBM Corporation
  • Business Analytics softwareBusiness challenge:•Government project to improve unemployment benefits andsocial welfare situation•Meet strict federal requirements and produce specific reportsdocumenting the use of funding resource•Cooperation with other government institutions in areas ofhealth care, transportation, educationSolution:•Federal and EU funded IBM SPSS Statistics predictiveanalytics system to consolidate and analyse data from differentgovernment organisations.Benefits:•Greatly improved social services•Report on poverty, finding insights into different social areas•Improved local government’s accountability with detailedreports•Enabled analyses to be run at the level of individual agents,improving their performance C ity of Wie s ba de n8 © 2011 IBM Corporation
  • Business Analytics software Business challenge: •Need to respond faster •Promptly predicting and tracking crimes •Cost effectively upgrade resources Solution: •Create predictive analytics system called “Blue CRUSH” (Criminal Reduction Utilizing Statistical History) •Integrate IBM SPSS with a geographic information system to both analyze and visualize data. Benefits: •Increased overall visibility into crime •Improved communication •Increased overall productivity9 © 2011 IBM Corporation
  • Business Analytics software10 © 2011 IBM Corporation
  • Business Analytics software11 © 2011 IBM Corporation
  • Business Analytics software • Full breadth of BI for every decision-maker • Query, reporting, analysis, scorecards and dashboards • Delivered where, when and how needed • Revolutionary way to work with BI • Unified workspace with built-in collaboration • View of all time horizons: past, present & future • Easy progression from viewing to exploration to more advanced analysis • Free to answer critical business questions • Answer “how am I doing”, “why”, and “what should I be doing?”12 • Ensure organization-wide insight and alignment IBM Corporation © 2011
  • Business Analytics software • Full breadth of predictive analytics • Data collection, statistics, data mining, predictive modeling, deployment services… • Putting prediction in hands of the business • Decision Management • Driving better business outcomes • Attract and retain more profitable customers • Detect and prevent fraud • Improve resource allocation13 © 2011 IBM Corporation
  • Business Analytics software  Simplify, structure, and automate dynamic and sustainable FP&SM practices  Monitor and analyze business performance against targets  Plan, forecast and control enterprise resources aligned with corporate objectives  Close the books, consolidate results and report financial performance with confidence.14 © 2011 IBM Corporation
  • Business Analytics software  Enterprise requirements  CIO has to manage multiple datamarts and point solutions for risk and compliance data  CRO cannot get aggregate risk exposure position  CCO cannot ensure regulatory compliance, adapt to change or manage regulator interaction  Unifies enterprise-wide risk and compliance initiatives into a single management system  provide visibility into risk exposure and to facilitate compliance management  Provides synergy with Information and IT Governance, Risk Management, and Security15 © 2011 IBM Corporation
  • Business Analytics software  Ready-made packaged reporting and analyses based on the best practices  Encompasses a comprehensive portfolio  Workforce, customer, finance & supply chain  Adaptable & extensible  Adaptive Application Framework  Source data from multiple transaction systems16 © 2011 IBM Corporation 16
  • Business Analytics softwareIBM Business Analytics Client Advantage All Capabilities Rich Proven Expertise Platform17 © 2011 IBM Corporation
  • Business Analytics softwareRich expertise based solutions May 12, 2011 IBM Confidential © 2011 IBM Corporation
  • Business Analytics software19 © 2011 IBM Corporation