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Online Marketing Proposal


   • Where you are now
                             Client Name and URL
   • How you can get there

   • Where you could be       Client photo here
Where you are now...
    Here are just 5 search phrases that could be relevant to your business.
                                Source: Current Google search data



Search Phrase                                        Your Page 1           UK Monthly   Income to
                                                       Position           Search Volume    You

Party venues Wolverhampton                                   0                 320          £0
Party venue Wolverhampton                                    0                 170          £0
Wedding Venues Wolverhampton                                 0                 880          £0
Wedding Venue Wolverhampton                                  0                 590          £0

Function rooms Wolverhampton                                 0                 480          £0

                                        Total                0                 2440         £0


 Your website does not rank on page 1 of Google for any of these keywords.

 2440 people failed to find your site when they were looking for a hospitality venue in
 Wolverhampton

 Value to your business from these 5 search terms: £0.00

                                 Business Growth Through             Expertise, Education & Execution
Where you could be...
In 6-12 months, your website could rank in the top 3 spots of Google for those keywords.

Assumption: your site gets only 30% of the 2440 searches = x enquiries per month

Assumption: you convert just 5% of these enquiries into customers = 49 new customers per
month

Assumption: each booking is worth £400 to your business

Value to your business at 49 x £400 = £19,600 per month


These slides are for illustration purposes only and are not guaranteed. Until you
tell us more about your business, we don’t know yet if these are exactly the right
keywords for you, or your average client value or conversion rates.

Optimisation generally includes between 20 and 120 keywords. We have used
only 5 for this short illustration.

Before we begin work on optimising your site, we will work with you to target
exactly the right keywords to send your ideal clients to your site.
How You Can Get There...
What makes us different from any other digital agency...
We take the time to walk you through an entire 7 step consultation that will help you:

        Define Your Ideal Client

          Understand Their Decision-Making

                          Choose a Niche Market

                                  Innovate Your Business
                                                                                                EBS co-founder and online marketing
                                                                                                author Hanan Kattan
                                     Craft a Compelling Elevator Pitch

                                                 Improve Your Sales Process

                                                      Convert with Persuasion Marketing

 Why do we do this? So that when you start receiving substantial extra site traffic from our SEO efforts, you’ll be
 attracting, retaining and converting many more of your visitors than before .

 Because your online marketing spend should be an investment - not a cost



                                                           Business Growth Through     Expertise, Education &Success
Who are we and why should you consider
              partnering with us?

•   You will join 1500 businesses our team of 300
    specialists has placed on page 1 of Google resulting in
    increased traffic and revenue to those clients

•   TopSEOs have ranked us in the top 10 UK Search Engine
    Optimisation firms


•   You’ll be working with an official Google Agency partner

                                                                     The new book by   EBS co-founder Hanan Kattan
•   Founder Hanan Kattan is a lifetime entrepreneur/brand
    builder including a $8 million personal products
    company. As a film producer, her features have won over
    30 awards and have over 60 million YouTube hits


•   She is the author of a new book (top right) detailing our
    marketing and internet marketing methodology (Amazon
    £8.99)


•   As our SEO client, you gain free membership to our
    exclusive ‘conversion university’ site (right). Developed
    over 4 years at a cost of £1.5 million, the site has
    hundreds of tools and guidance to help you convert your
    traffic to sales.
                                                                Your exclusive members-only lead conversion
                                                                site
And isn’t it perfect to have one place to
            go for everything?
           Our team has specialists in every digital field including:

Search Engine Optimisation
 Thousands of your ideal clients are already searching for your products and services every day. We’ll
 bring them to you.

Social Media Marketing
 From building Facebook apps to keeping on top of postings on Google +, Twitter, YouTube and a
 host of forums, you can use social media to increase your leads and your customer engagement.

Web Design and Development
  Fresh pages and content are part of your marketing in today’s world. Whether your site needs an
  overhaul, a new e-commerce store, or just some more compelling calls to action, we work to make
  changes fast and effectively. You keep your content and code - so you can do with it as you wish.

Mobile App Development
  An app that makes your site easy and fun to access on a mobile targets your fastest-growing market
  and marks you out from the competition. Our team’s apps sit on Android and iTunes store platforms.

Brand Creation
  Your brand is unique and it should send a unique message to your core audience. Apple made sure we
  all ‘Think Different’. Our marketers and designers will learn your business inside out to create a brand
  message that hits your target.

Customised Software
  With teams skilled in a range of programming languages, your custom software should make your
  business run more smoothly, save money in the long term - and perhaps set the standard for others in
  your industry too, giving you a product that you can license.
Our Process
                                     We work with a 3 stage process




1. Identify Opportunities to          1. Dashboard Control - once
increase leads and revenue.           you have approved a final list of      1. Track Conversions - how
                                      keywords, we assign you a project     many visitors call you or buy from
                                      manager and a 24/7 dashboard so       you?
2. Find your ‘ideal clients’ -        you can see what we are doing and
people who are already searching      how we are doing.                     2. Is Your Site Working? Lead
for what your business offers are
                                                                            capture capability is key in
easier to convert from visitors to
                                                                            converting your leads into revenue.
clients                               2. On-Page Site Optimisation
                                      - our technical teams will fix your
                                                                            3. ‘Conversion University’ -
                                      code, tags and content (with
3. Website Analysis - what            approval)                             find all the tools you need to
coding, tags and content are                                                improve your messaging and
needed to make sure that search                                             convert traffic to sales with free
engines rank you well. We fix          3. Off-Page Optimisation -            membership of our exclusive site.
most incorrect site code as part      manual link-building, article,
of our SEO service.                   directory and blog submissions
                                                                            4. Sit back and enjoy
                                      and any social media activities you
                                      have requested.                       watching your business
                                                                            grow.
                                      4. Reporting - track your
                                      rankings and submissions. Google
                                      Analytics reports show you the
                                      keywords that are sending visitors
                                      to your site.
What our customers say
‘Enlightenment Business Solutions managed the SEO activity
                                                                                            ‘Enlightenment Business Solutions helped us
for Send a Thought.  Although it was only a short campaign
                                                                                            target people who wanted our products and
the results were very impressive, with a variety of important
                                                                                            made sure they found us. EBS are thorough,
keywords moving up the rankings within the first month!  EBS
                                                                                            thoughtful and excellent. Reports are clear and
ensured the smooth running of the campaign and reported
                                                                                            contact is easy. I can’t recommend them
results back in a clear and efficient manner.' Claire Wilson,
                                                                                            enough.’ Lisa, Movie Sales Ltd, UK
Send a Thought

‘As an owner of a small B2B business                                                        ‘They are very punctual with deadlines. And
located in San Diego I am required to make                                                  always speedy with responses. Communication
online marketing decisions every day that                                                   is always flowing, which is very important. All in
affect my business outcome. Without any                                                     all they have been a very good partner’ Ayla
formal training and being pressed for time I                                                Aviation
find this task stressful and often
overwhelming. I was looking for help with                       'The members-only site has been a
my online marketing in an easily actionable                     revelation for us and has had a dramatic
format. EBS achieved this and more.’ Susan                      impact on the quality of our marketing and
Coll, Innovive Inc                                              who we target. The results have been great
                                                                for our business, and we've only worked
‘It’s not as easy as setting up e-retail store                  through 25% of the resources on the site.
and letting it do the work for you. There are                   For any price, it's a steal, but to get it free
a few key marketing and merchandising                           with SEO and online marketing services is
strategies that need to be worked on                            incredible value.' Sue James, Robin James
constantly. If one is to keep ahead of the                      Builders Ltd
competition and up to date with e-
commerce then Hanan’s advice is
invaluable.’ Jessica Barkley, Jessica Barkley
Designs




                                                                      Business Growth Through              Expertise, Education &S
Case Studies
Case Study 1

A gift e-tailer contacted us because they wanted to
grow their online sales and awareness of their services        Case Study 2
to a level where they could sell the company. Another
of our clients - a cosmetics company - recommended             An online and high street retail store selling high end
us.                                                            women’s wear called us because retail sales were
                                                               dropping, and they wanted to focus on building their
After looking at her company and competition, we               online sales.
were able to help pinpoint her ideal clients, and we
implemented SEO activity early this year with a 6              They already had an online store on their site, but it
month online marketing campaign to get those                   wasn’t doing well and they weren’t sure how to get
consumers to her site.                                         more targeted visitors to come to it. They’d been
                                                               working for a year with another online marketing
The traffic to her site increased by 20% during the first       company, but weren’t getting the results they wanted.
5 months and she reached the first page of Google for
60% of her keywords within 4 months time. Within 6             After helping them identify their ideal clients, we
months, her sales increased enough that she got the            worked with them to increase their traffic and also
offer she wanted to sell the company, which she                increase conversion to sales.
accepted.
                                                               The previous company had optimized 10 keywords,
                                                               and only 2 of them had any ranking. For the same
                                                               budget we optimized 100 keywords for them.

                                                               Within 6 months, their online revenue went up by 15%.
                                                               The cost of their campaign was $18,000 over those 6
                                                               months and the increase in online revenue was just
                                                               under $100,000.




                                                           Business Growth Through     Expertise, Education &S
A proposal for your business...
You’ll find our initial suggestions below. If your budget or requirements are different,
     please let us know and we’ll be happy to do all we can to accommodate you


         Client

       Client URL



      Requirement




        Solution




        Pricing




                                           Business Growth Through   Expertise, Education &S
How to Find Us


Your Consultant:    Phil Platt

Email:              phil@ebsdigital.com

Telephone:          +44 (0)20 8546 8819


                    EBS Digital
                    Warwick Lodge
                    73 Old London Road
                    Kingston-upon-Thames
                    Surrey
                    KT2 6ND



             http://www.ebsdigital.com
                                 Business Growth Through   Expertise, Education &S

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Search Engine Marketing Consultant London & Surrey, UK

  • 1.
  • 2. Online Marketing Proposal • Where you are now Client Name and URL • How you can get there • Where you could be Client photo here
  • 3. Where you are now... Here are just 5 search phrases that could be relevant to your business. Source: Current Google search data Search Phrase Your Page 1 UK Monthly Income to Position Search Volume You Party venues Wolverhampton 0 320 £0 Party venue Wolverhampton 0 170 £0 Wedding Venues Wolverhampton 0 880 £0 Wedding Venue Wolverhampton 0 590 £0 Function rooms Wolverhampton 0 480 £0 Total 0 2440 £0 Your website does not rank on page 1 of Google for any of these keywords. 2440 people failed to find your site when they were looking for a hospitality venue in Wolverhampton Value to your business from these 5 search terms: £0.00 Business Growth Through Expertise, Education & Execution
  • 4. Where you could be... In 6-12 months, your website could rank in the top 3 spots of Google for those keywords. Assumption: your site gets only 30% of the 2440 searches = x enquiries per month Assumption: you convert just 5% of these enquiries into customers = 49 new customers per month Assumption: each booking is worth £400 to your business Value to your business at 49 x £400 = £19,600 per month These slides are for illustration purposes only and are not guaranteed. Until you tell us more about your business, we don’t know yet if these are exactly the right keywords for you, or your average client value or conversion rates. Optimisation generally includes between 20 and 120 keywords. We have used only 5 for this short illustration. Before we begin work on optimising your site, we will work with you to target exactly the right keywords to send your ideal clients to your site.
  • 5. How You Can Get There... What makes us different from any other digital agency... We take the time to walk you through an entire 7 step consultation that will help you: Define Your Ideal Client Understand Their Decision-Making Choose a Niche Market Innovate Your Business EBS co-founder and online marketing author Hanan Kattan Craft a Compelling Elevator Pitch Improve Your Sales Process Convert with Persuasion Marketing Why do we do this? So that when you start receiving substantial extra site traffic from our SEO efforts, you’ll be attracting, retaining and converting many more of your visitors than before . Because your online marketing spend should be an investment - not a cost Business Growth Through Expertise, Education &Success
  • 6. Who are we and why should you consider partnering with us? • You will join 1500 businesses our team of 300 specialists has placed on page 1 of Google resulting in increased traffic and revenue to those clients • TopSEOs have ranked us in the top 10 UK Search Engine Optimisation firms • You’ll be working with an official Google Agency partner The new book by EBS co-founder Hanan Kattan • Founder Hanan Kattan is a lifetime entrepreneur/brand builder including a $8 million personal products company. As a film producer, her features have won over 30 awards and have over 60 million YouTube hits • She is the author of a new book (top right) detailing our marketing and internet marketing methodology (Amazon £8.99) • As our SEO client, you gain free membership to our exclusive ‘conversion university’ site (right). Developed over 4 years at a cost of £1.5 million, the site has hundreds of tools and guidance to help you convert your traffic to sales. Your exclusive members-only lead conversion site
  • 7. And isn’t it perfect to have one place to go for everything? Our team has specialists in every digital field including: Search Engine Optimisation Thousands of your ideal clients are already searching for your products and services every day. We’ll bring them to you. Social Media Marketing From building Facebook apps to keeping on top of postings on Google +, Twitter, YouTube and a host of forums, you can use social media to increase your leads and your customer engagement. Web Design and Development Fresh pages and content are part of your marketing in today’s world. Whether your site needs an overhaul, a new e-commerce store, or just some more compelling calls to action, we work to make changes fast and effectively. You keep your content and code - so you can do with it as you wish. Mobile App Development An app that makes your site easy and fun to access on a mobile targets your fastest-growing market and marks you out from the competition. Our team’s apps sit on Android and iTunes store platforms. Brand Creation Your brand is unique and it should send a unique message to your core audience. Apple made sure we all ‘Think Different’. Our marketers and designers will learn your business inside out to create a brand message that hits your target. Customised Software With teams skilled in a range of programming languages, your custom software should make your business run more smoothly, save money in the long term - and perhaps set the standard for others in your industry too, giving you a product that you can license.
  • 8. Our Process We work with a 3 stage process 1. Identify Opportunities to 1. Dashboard Control - once increase leads and revenue. you have approved a final list of 1. Track Conversions - how keywords, we assign you a project many visitors call you or buy from manager and a 24/7 dashboard so you? 2. Find your ‘ideal clients’ - you can see what we are doing and people who are already searching how we are doing. 2. Is Your Site Working? Lead for what your business offers are capture capability is key in easier to convert from visitors to converting your leads into revenue. clients 2. On-Page Site Optimisation - our technical teams will fix your 3. ‘Conversion University’ - code, tags and content (with 3. Website Analysis - what approval) find all the tools you need to coding, tags and content are improve your messaging and needed to make sure that search convert traffic to sales with free engines rank you well. We fix 3. Off-Page Optimisation - membership of our exclusive site. most incorrect site code as part manual link-building, article, of our SEO service. directory and blog submissions 4. Sit back and enjoy and any social media activities you have requested. watching your business grow. 4. Reporting - track your rankings and submissions. Google Analytics reports show you the keywords that are sending visitors to your site.
  • 9. What our customers say ‘Enlightenment Business Solutions managed the SEO activity ‘Enlightenment Business Solutions helped us for Send a Thought.  Although it was only a short campaign target people who wanted our products and the results were very impressive, with a variety of important made sure they found us. EBS are thorough, keywords moving up the rankings within the first month!  EBS thoughtful and excellent. Reports are clear and ensured the smooth running of the campaign and reported contact is easy. I can’t recommend them results back in a clear and efficient manner.' Claire Wilson, enough.’ Lisa, Movie Sales Ltd, UK Send a Thought ‘As an owner of a small B2B business ‘They are very punctual with deadlines. And located in San Diego I am required to make always speedy with responses. Communication online marketing decisions every day that is always flowing, which is very important. All in affect my business outcome. Without any all they have been a very good partner’ Ayla formal training and being pressed for time I Aviation find this task stressful and often overwhelming. I was looking for help with 'The members-only site has been a my online marketing in an easily actionable revelation for us and has had a dramatic format. EBS achieved this and more.’ Susan impact on the quality of our marketing and Coll, Innovive Inc who we target. The results have been great for our business, and we've only worked ‘It’s not as easy as setting up e-retail store through 25% of the resources on the site. and letting it do the work for you. There are For any price, it's a steal, but to get it free a few key marketing and merchandising with SEO and online marketing services is strategies that need to be worked on incredible value.' Sue James, Robin James constantly. If one is to keep ahead of the Builders Ltd competition and up to date with e- commerce then Hanan’s advice is invaluable.’ Jessica Barkley, Jessica Barkley Designs Business Growth Through Expertise, Education &S
  • 10. Case Studies Case Study 1 A gift e-tailer contacted us because they wanted to grow their online sales and awareness of their services Case Study 2 to a level where they could sell the company. Another of our clients - a cosmetics company - recommended An online and high street retail store selling high end us. women’s wear called us because retail sales were dropping, and they wanted to focus on building their After looking at her company and competition, we online sales. were able to help pinpoint her ideal clients, and we implemented SEO activity early this year with a 6 They already had an online store on their site, but it month online marketing campaign to get those wasn’t doing well and they weren’t sure how to get consumers to her site. more targeted visitors to come to it. They’d been working for a year with another online marketing The traffic to her site increased by 20% during the first company, but weren’t getting the results they wanted. 5 months and she reached the first page of Google for 60% of her keywords within 4 months time. Within 6 After helping them identify their ideal clients, we months, her sales increased enough that she got the worked with them to increase their traffic and also offer she wanted to sell the company, which she increase conversion to sales. accepted. The previous company had optimized 10 keywords, and only 2 of them had any ranking. For the same budget we optimized 100 keywords for them. Within 6 months, their online revenue went up by 15%. The cost of their campaign was $18,000 over those 6 months and the increase in online revenue was just under $100,000. Business Growth Through Expertise, Education &S
  • 11. A proposal for your business... You’ll find our initial suggestions below. If your budget or requirements are different, please let us know and we’ll be happy to do all we can to accommodate you Client Client URL Requirement Solution Pricing Business Growth Through Expertise, Education &S
  • 12. How to Find Us Your Consultant: Phil Platt Email: phil@ebsdigital.com Telephone: +44 (0)20 8546 8819 EBS Digital Warwick Lodge 73 Old London Road Kingston-upon-Thames Surrey KT2 6ND http://www.ebsdigital.com Business Growth Through Expertise, Education &S