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Wsu Update   Searching 10.25.05
 

Wsu Update Searching 10.25.05

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    Wsu Update   Searching 10.25.05 Wsu Update Searching 10.25.05 Presentation Transcript

    • Web Search University Report: Search Engine Features Searching Strategies Searching Multimedia on the Web Elizabeth Brown October 25, 2005
    • Web Search University
      • www.websearchu.com
      • Organized and produced by Information Today, Inc.
      • Speakers
        • Mary Ellen Bates
        • Randolph Hock
        • Greg Notess
        • Marydee Ojala
        • Gary Price
        • Chris Sherman
        • Genie Tyburski
    • Web Search University Sessions Day One
      • Web Search Update: What Should Searchers Expect (Chris Sherman)
      • Going Beyond Command Line Searching: Strategic Search Techniques (Greg Notess)
      • It’s a Bad, Bad Web: Avoiding the Bad, Embracing the Good (Genie Tyburski)
      • Apres Search (Marydee Ojala)
      • Multimedia Searching (Gary Price)
      • Open Access Information (Marydee Ojala)
    • Web Search University Day Two
      • Finding the Ah hah! Moments in Search (Mary Ellen Bates)
      • Desktop Search Tools (Chris Sherman)
      • The New Look of Blogging (Panel)
      • RSS, Blogs, and Current Awareness (Genie Tyburski)
      • Specialty Search Engines (Gary Price)
      • Price’s Pearls (Gary Price)
    • Web Search Update http://searchenginewatch.com/
      • Session covered new trends in web search engines and web searching:
        • Emergence of Web 2.0
        • Local Search
        • Personalization
        • Vertical Searching
        • New shortcuts and search gadgets
        • Email and desktop searching
        • “Consumer Search”
    • Web 2.0
      • Web 1.0 – read-only, static web pages and search engines
      • Web 2.0 – read-write, dynamic, customizable
      • Examples of Web 2.0: Applications
        • Google , Yahoo APIs
        • Bloglines
        • Blogpulse
        • PubSub
        • Wikipedia
    • Disruptive Technology
      • An idea not part of the mainstream that changes the playing field for others
      • Some examples:
        • Blogging
        • Introduction of Google search algorithm
        • eBay
        • Federal Express delivery of packages
    • Local Search
      • Google Local
      • Yahoo Local
      • Ask Jeeves Local
      • MSN Search Near Me
      • A9 Yellow Pages
    • Personalization
      • Google My Search History Desktop Search
      • Yahoo My Web Search SmartSort Yahoo 360
      • AOL Search
      • A9 Google Search
      • Ask Jeeves
      • Findory
      • MSN Newsbot
    • Vertical Search (Vortals)
      • Specialized search engines that are geared to a specific topic or task
      • Some spoof sites:
        • Smeagle
        • McDoogle
        • Yankovic
        • Ask Cheese
        • SlashNOT
    • New Shortcuts and Search Gadgets
      • Google:
        • Ride Finder , Video , Suggest , Scholar
        • Book Search , Movies , Q & A , Stock quotes , Weather , Firefox results prefetching
        • Google Web Search Features
      • Yahoo:
        • Video Search , Movie Recommendations , Firefox toolbar , Y!Q
        • Everything Yahoo!
      • Ask Jeeves:
        • Smart search options
    • Desktop Search Tools
      • Application that searches web sites plus local files (email, personal documents, etc.)
      • System requirements and other information
    • Before Installation
      • System Requirements
        • Recommend using Windows XP with latest service pack
      • Clean out unnecessary files from computer:
        • IE Tools – Internet Options Delete cookies, files, history
        • Norton Systemworks “Cleanup” deletes temporary installation files
      • Firefox is memory intensive (both the search engine and tabs)
    • Desktop Search Applications
      • Ask Jeeves
      • Google Desktop
      • MSN Desktop
      • Yahoo Desktop Search
      • Copernic
      • Blinkx
      • HotBot Desktop Search
      • Spotlight Search - Mac Tiger OS
      • Longhorn – Microsoft Windows
    • Desktop Search Tools: Other Considerations
      • No dominant player yet
      • Try multiple types of desktop searching – each one has different strengths
      • Test each application independently – multiple desktop search applications can cause “index wars” on your computer
      • The lines between desktop, web, and personalized searching to continue to blur over the next year
    • Metadata
      • With Web 2.0, companies are discovering metadata
      • “ Tagging used to add metadata to blogs, pictures, etc.
      • Quote “No major search engine has used metadata for search criteria since 1997.”
      • Metadata useful for images, multimedia content
    • Conclusions
      • No disruptive technologies in the short-term, but definitely coming in the long-term
      • Competition between the biggest companies (Google, Yahoo) will intensify. This will be good for web searchers – more added features and new applications.
      • Vertical searching is popular, and will likely fragment and further specialize
    • Going Beyond Command Line Searching: Strategic Search Techniques
      • Command Line Options in Search Engines
      • Database Differences
    • Current Search Engines
      • Big Companies:
      • Smaller Companies
        • Exalead
        • Gigablast
        • Wisenut (LookSmart)
    • Current Search Engines
      • Metasearch Engines
        • A9.com Includes Google, Amazon, more
        • Clusty / Vivisimo Clusters search results
        • Dogpile
        • Useful for a quick search of the 4 big search engines: Yahoo!, Google, Ask Jeeves, MSN
    • Search Engine Features http:// SearchEngineShowdown .com/features/
      • Truncation / Stemming
      • Proximity
      • Boolean
      • Field Searching
      • Cache Mining
      • Clustering
      • Multi-Database
    • Truncation / Stemming
      • Few databases allow truncation or stemming
      • Exalead – use * for truncation - Phonetic Search - Approximate Spelling
      • Stemming – search for grammatical variants of a word Use OR command with the most common forms of the term
      • Google: ~ is a synonym operator
    • Wild Card Word in Phrase (Google)
      • Can use this to search when a word in the phrase is unknown
      • Example: “addictive semiconscious * bioblioscopy”
      • Wild Card Word in Phrase search:
      • “ addictive * * * biblioscopy”
      • Useful for searching quotes, song lyrics, etc.
    • Proximity
      • “ Phrase Searching” - put quotes around term
      • Alternate way to search phrases: Phrase + Search + String
      • Faking Proximity: Google API Proximity Search (GAPS)
        • www. staggernation .com/ cgi -bin/gaps.com
    • Boolean Searching
      • Default Boolean operator in databases– AND
      • Alternative to the NOT operator: minus sign search-research (no space)
      • Almost all databases use OR operator
      • Alternative to the OR operator in Google: pipe symbol (|)
      • Nested Boolean searching available in: Yahoo!, Gigablast, Exalead, MSN
    • Field Searching
      • Search by Title – approximates a subject search
      • Search by web links – see who links to a particular site. This can locate interlinked web communities
      • http://www.googletutor.com/2005/04/15/voyeur-heaven/
      • Google Tutor: http://www. googletutor .com/
    • A9.com
      • Covers Google Web, Images
      • http://opensearch.a9.com/
        • Can add additional side tabs to site with XML
        • (possible BU infoLINK or library web site link side tab to A9)
        • Can add library catalogs, databases such as PubMed, full-text sources such as NYTimes
    • Searching Meta Tags: Gigablast
      • Can create custom topic searches with Gigablast: www. gigablast .com/ cts .html
      • Search and Display Meta Tags
      • Can also add a string to the end of a URL: &dt=keywords+author+generator+description:30
    • Multimedia Searching http://www. freepint .com/ gary /multwsu2005.html
      • The Spoken Word is Quickly Becoming as Searchable as the Written Word
      • Fee-Based and Free Services Available
      • Resources and Concepts
        • Closed Captioning
        • Speech/Voice Recognition
        • Metadata Only
        • Hybrid
    • Fee-Based Multimedia Search Sources
      • TVEyes
        • U.S. and International TV Networks
        • Real-Time, Alerts
        • Hybrid
      • ShadowTV
        • U.S. and International TV Networks
        • Real-Time, Alerts
        • Hybrid
      • FedNet
        • U.S. Congress
        • Real-Time
        • Closed Captioning
      • Others: Critical Mention , StreamSage , Nexidia
    • Free Multimedia Search Sources
      • Yahoo Video
        • Metadata Surrounding Video
        • Limited Content from Bloomberg, Search Each Word Spoken
        • Media RSS
      • Google Video
        • Content from Stations in Bay Area, C-SPAN, Discovery
        • Closed-Caption Search
        • Unable to View Full Motion Video on Your Computer, Thumbnails only
        • New Initiative, Will Host Your Video Content
      • BlinkxTV
        • Speech Recognition Search
        • Many Sources (Fox News, CNN, BBC, More)
        • View Full Motion Video on Your Computer
      • Podscope
        • Speech Recognition
        • Keyword search Podcasts
    • Free Multimedia News Sources
      • Speechbot
        • Demo Project from HP
        • Speech Recognition
        • 15,000+ Hours of Audio Programming
        • Listen Online
      • PBS Video Demos
        • Using Technology From Virage
        • Closed Caption Search
        • View Transcript Online
      • Feedroom .com – local news sources
        • Search Metadata and Descriptions
        • Video News from Local Stations Throughout the Country
        • RSS Feeds
      • SingingFish
        • Open-Web Audio and Video Files
        • Metadata Search
    • More multimedia sites
      • C-SPAN Search
        • Two Week Archive, Metadata
        • BookTV .org Archive (500 author interviews)
      • Television News Archive @ Vanderbilt University
      • NPR Archive - All Major News Programs Back to 1996
      • Streaming Audio and Video Sources
        • Radiomat (Feeds from All-News Stations Around the Country)
        • UK Parliament
        • Other Legislative Bodies
        • State Legislative Bodies
        • World Radio Network
    • More multimedia sites
      • College Lectures
          • MIT World
          • ResearchChannel Video Library
      • Oyez, U.S. Supreme Court Multimedia
      • The Internet Archive - Multimedia
      • American Memory Collection - Library of Congress
      • Material with a Creative Commons License
    • Additional Sessions on the Web
      • Specialty Search Engines
      • http://www. freepint .com/ gary /specwsu05.html
      • Price’s Pearls
      • http://www. freepint .com/ gary /05_pearls_ wsu .html
      • Search Engine Shortcuts
      • http:// onstrat .com/shortcuts.html