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Wsu Update Searching 10.25.05

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  • 1. Web Search University Report: Search Engine Features Searching Strategies Searching Multimedia on the Web Elizabeth Brown October 25, 2005
  • 2. Web Search University
    • www.websearchu.com
    • Organized and produced by Information Today, Inc.
    • Speakers
      • Mary Ellen Bates
      • Randolph Hock
      • Greg Notess
      • Marydee Ojala
      • Gary Price
      • Chris Sherman
      • Genie Tyburski
  • 3. Web Search University Sessions Day One
    • Web Search Update: What Should Searchers Expect (Chris Sherman)
    • Going Beyond Command Line Searching: Strategic Search Techniques (Greg Notess)
    • It’s a Bad, Bad Web: Avoiding the Bad, Embracing the Good (Genie Tyburski)
    • Apres Search (Marydee Ojala)
    • Multimedia Searching (Gary Price)
    • Open Access Information (Marydee Ojala)
  • 4. Web Search University Day Two
    • Finding the Ah hah! Moments in Search (Mary Ellen Bates)
    • Desktop Search Tools (Chris Sherman)
    • The New Look of Blogging (Panel)
    • RSS, Blogs, and Current Awareness (Genie Tyburski)
    • Specialty Search Engines (Gary Price)
    • Price’s Pearls (Gary Price)
  • 5. Web Search Update http://searchenginewatch.com/
    • Session covered new trends in web search engines and web searching:
      • Emergence of Web 2.0
      • Local Search
      • Personalization
      • Vertical Searching
      • New shortcuts and search gadgets
      • Email and desktop searching
      • “Consumer Search”
  • 6. Web 2.0
    • Web 1.0 – read-only, static web pages and search engines
    • Web 2.0 – read-write, dynamic, customizable
    • Examples of Web 2.0: Applications
      • Google , Yahoo APIs
      • Bloglines
      • Blogpulse
      • PubSub
      • Wikipedia
  • 7. Disruptive Technology
    • An idea not part of the mainstream that changes the playing field for others
    • Some examples:
      • Blogging
      • Introduction of Google search algorithm
      • eBay
      • Federal Express delivery of packages
  • 8. Local Search
    • Google Local
    • Yahoo Local
    • Ask Jeeves Local
    • MSN Search Near Me
    • A9 Yellow Pages
  • 9. Personalization
    • Google My Search History Desktop Search
    • Yahoo My Web Search SmartSort Yahoo 360
    • AOL Search
    • A9 Google Search
    • Ask Jeeves
    • Findory
    • MSN Newsbot
  • 10. Vertical Search (Vortals)
    • Specialized search engines that are geared to a specific topic or task
    • Some spoof sites:
      • Smeagle
      • McDoogle
      • Yankovic
      • Ask Cheese
      • SlashNOT
  • 11. New Shortcuts and Search Gadgets
    • Google:
      • Ride Finder , Video , Suggest , Scholar
      • Book Search , Movies , Q & A , Stock quotes , Weather , Firefox results prefetching
      • Google Web Search Features
    • Yahoo:
      • Video Search , Movie Recommendations , Firefox toolbar , Y!Q
      • Everything Yahoo!
    • Ask Jeeves:
      • Smart search options
  • 12. Desktop Search Tools
    • Application that searches web sites plus local files (email, personal documents, etc.)
    • System requirements and other information
  • 13. Before Installation
    • System Requirements
      • Recommend using Windows XP with latest service pack
    • Clean out unnecessary files from computer:
      • IE Tools – Internet Options Delete cookies, files, history
      • Norton Systemworks “Cleanup” deletes temporary installation files
    • Firefox is memory intensive (both the search engine and tabs)
  • 14. Desktop Search Applications
    • Ask Jeeves
    • Google Desktop
    • MSN Desktop
    • Yahoo Desktop Search
    • Copernic
    • Blinkx
    • HotBot Desktop Search
    • Spotlight Search - Mac Tiger OS
    • Longhorn – Microsoft Windows
  • 15. Desktop Search Tools: Other Considerations
    • No dominant player yet
    • Try multiple types of desktop searching – each one has different strengths
    • Test each application independently – multiple desktop search applications can cause “index wars” on your computer
    • The lines between desktop, web, and personalized searching to continue to blur over the next year
  • 16. Metadata
    • With Web 2.0, companies are discovering metadata
    • “ Tagging used to add metadata to blogs, pictures, etc.
    • Quote “No major search engine has used metadata for search criteria since 1997.”
    • Metadata useful for images, multimedia content
  • 17. Conclusions
    • No disruptive technologies in the short-term, but definitely coming in the long-term
    • Competition between the biggest companies (Google, Yahoo) will intensify. This will be good for web searchers – more added features and new applications.
    • Vertical searching is popular, and will likely fragment and further specialize
  • 18. Going Beyond Command Line Searching: Strategic Search Techniques
    • Command Line Options in Search Engines
    • Database Differences
  • 19. Current Search Engines
    • Big Companies:
    • Smaller Companies
      • Exalead
      • Gigablast
      • Wisenut (LookSmart)
  • 20. Current Search Engines
    • Metasearch Engines
      • A9.com Includes Google, Amazon, more
      • Clusty / Vivisimo Clusters search results
      • Dogpile
      • Useful for a quick search of the 4 big search engines: Yahoo!, Google, Ask Jeeves, MSN
  • 21. Search Engine Features http:// SearchEngineShowdown .com/features/
    • Truncation / Stemming
    • Proximity
    • Boolean
    • Field Searching
    • Cache Mining
    • Clustering
    • Multi-Database
  • 22. Truncation / Stemming
    • Few databases allow truncation or stemming
    • Exalead – use * for truncation - Phonetic Search - Approximate Spelling
    • Stemming – search for grammatical variants of a word Use OR command with the most common forms of the term
    • Google: ~ is a synonym operator
  • 23. Wild Card Word in Phrase (Google)
    • Can use this to search when a word in the phrase is unknown
    • Example: “addictive semiconscious * bioblioscopy”
    • Wild Card Word in Phrase search:
    • “ addictive * * * biblioscopy”
    • Useful for searching quotes, song lyrics, etc.
  • 24. Proximity
    • “ Phrase Searching” - put quotes around term
    • Alternate way to search phrases: Phrase + Search + String
    • Faking Proximity: Google API Proximity Search (GAPS)
      • www. staggernation .com/ cgi -bin/gaps.com
  • 25. Boolean Searching
    • Default Boolean operator in databases– AND
    • Alternative to the NOT operator: minus sign search-research (no space)
    • Almost all databases use OR operator
    • Alternative to the OR operator in Google: pipe symbol (|)
    • Nested Boolean searching available in: Yahoo!, Gigablast, Exalead, MSN
  • 26. Field Searching
    • Search by Title – approximates a subject search
    • Search by web links – see who links to a particular site. This can locate interlinked web communities
    • http://www.googletutor.com/2005/04/15/voyeur-heaven/
    • Google Tutor: http://www. googletutor .com/
  • 27. A9.com
    • Covers Google Web, Images
    • http://opensearch.a9.com/
      • Can add additional side tabs to site with XML
      • (possible BU infoLINK or library web site link side tab to A9)
      • Can add library catalogs, databases such as PubMed, full-text sources such as NYTimes
  • 28. Searching Meta Tags: Gigablast
    • Can create custom topic searches with Gigablast: www. gigablast .com/ cts .html
    • Search and Display Meta Tags
    • Can also add a string to the end of a URL: &dt=keywords+author+generator+description:30
  • 29. Multimedia Searching http://www. freepint .com/ gary /multwsu2005.html
    • The Spoken Word is Quickly Becoming as Searchable as the Written Word
    • Fee-Based and Free Services Available
    • Resources and Concepts
      • Closed Captioning
      • Speech/Voice Recognition
      • Metadata Only
      • Hybrid
  • 30. Fee-Based Multimedia Search Sources
    • TVEyes
      • U.S. and International TV Networks
      • Real-Time, Alerts
      • Hybrid
    • ShadowTV
      • U.S. and International TV Networks
      • Real-Time, Alerts
      • Hybrid
    • FedNet
      • U.S. Congress
      • Real-Time
      • Closed Captioning
    • Others: Critical Mention , StreamSage , Nexidia
  • 31. Free Multimedia Search Sources
    • Yahoo Video
      • Metadata Surrounding Video
      • Limited Content from Bloomberg, Search Each Word Spoken
      • Media RSS
    • Google Video
      • Content from Stations in Bay Area, C-SPAN, Discovery
      • Closed-Caption Search
      • Unable to View Full Motion Video on Your Computer, Thumbnails only
      • New Initiative, Will Host Your Video Content
    • BlinkxTV
      • Speech Recognition Search
      • Many Sources (Fox News, CNN, BBC, More)
      • View Full Motion Video on Your Computer
    • Podscope
      • Speech Recognition
      • Keyword search Podcasts
  • 32. Free Multimedia News Sources
    • Speechbot
      • Demo Project from HP
      • Speech Recognition
      • 15,000+ Hours of Audio Programming
      • Listen Online
    • PBS Video Demos
      • Using Technology From Virage
      • Closed Caption Search
      • View Transcript Online
    • Feedroom .com – local news sources
      • Search Metadata and Descriptions
      • Video News from Local Stations Throughout the Country
      • RSS Feeds
    • SingingFish
      • Open-Web Audio and Video Files
      • Metadata Search
  • 33. More multimedia sites
    • C-SPAN Search
      • Two Week Archive, Metadata
      • BookTV .org Archive (500 author interviews)
    • Television News Archive @ Vanderbilt University
    • NPR Archive - All Major News Programs Back to 1996
    • Streaming Audio and Video Sources
      • Radiomat (Feeds from All-News Stations Around the Country)
      • UK Parliament
      • Other Legislative Bodies
      • State Legislative Bodies
      • World Radio Network
  • 34. More multimedia sites
    • College Lectures
        • MIT World
        • ResearchChannel Video Library
    • Oyez, U.S. Supreme Court Multimedia
    • The Internet Archive - Multimedia
    • American Memory Collection - Library of Congress
    • Material with a Creative Commons License
  • 35. Additional Sessions on the Web
    • Specialty Search Engines
    • http://www. freepint .com/ gary /specwsu05.html
    • Price’s Pearls
    • http://www. freepint .com/ gary /05_pearls_ wsu .html
    • Search Engine Shortcuts
    • http:// onstrat .com/shortcuts.html