Web Search University Report: Search Engine Features Searching Strategies Searching Multimedia on the Web   Elizabeth Brow...
Web Search University <ul><li>www.websearchu.com </li></ul><ul><li>Organized and produced by Information Today, Inc. </li>...
Web Search University Sessions  Day One <ul><li>Web Search Update: What Should Searchers Expect (Chris Sherman) </li></ul>...
Web Search University Day Two <ul><li>Finding the Ah hah! Moments in Search (Mary Ellen Bates) </li></ul><ul><li>Desktop S...
Web Search Update http://searchenginewatch.com/ <ul><li>Session covered new trends in web search engines and web searching...
Web 2.0 <ul><li>Web 1.0 – read-only, static web pages and search engines </li></ul><ul><li>Web 2.0 – read-write, dynamic, ...
Disruptive Technology <ul><li>An idea not part of the mainstream that changes the playing field for others </li></ul><ul><...
Local Search <ul><li>Google Local </li></ul><ul><li>Yahoo Local </li></ul><ul><li>Ask  Jeeves  Local </li></ul><ul><li>MSN...
Personalization <ul><li>Google My Search History Desktop Search </li></ul><ul><li>Yahoo My Web Search SmartSort Yahoo 360 ...
Vertical Search (Vortals) <ul><li>Specialized search engines that are geared to a specific topic or task </li></ul><ul><li...
New Shortcuts and Search Gadgets <ul><li>Google: </li></ul><ul><ul><li>Ride Finder ,  Video ,  Suggest ,  Scholar </li></u...
Desktop Search Tools <ul><li>Application that searches web sites plus local files (email, personal documents, etc.) </li><...
Before Installation <ul><li>System Requirements </li></ul><ul><ul><li>Recommend using Windows XP with latest service pack ...
Desktop Search Applications <ul><li>Ask  Jeeves </li></ul><ul><li>Google Desktop </li></ul><ul><li>MSN Desktop </li></ul><...
Desktop Search Tools: Other Considerations <ul><li>No dominant player yet </li></ul><ul><li>Try multiple types of desktop ...
Metadata <ul><li>With Web 2.0, companies are discovering metadata </li></ul><ul><li>“ Tagging used to add metadata to blog...
Conclusions <ul><li>No disruptive technologies in the short-term, but definitely coming in the long-term </li></ul><ul><li...
Going Beyond Command Line Searching: Strategic Search Techniques <ul><li>Command Line Options in Search Engines </li></ul>...
Current Search Engines <ul><li>Big Companies: </li></ul><ul><li>Smaller Companies </li></ul><ul><ul><li>Exalead </li></ul>...
Current Search Engines <ul><li>Metasearch Engines </li></ul><ul><ul><li>A9.com Includes Google, Amazon, more </li></ul></u...
Search Engine Features http:// SearchEngineShowdown .com/features/ <ul><li>Truncation / Stemming </li></ul><ul><li>Proximi...
Truncation / Stemming <ul><li>Few databases allow truncation or stemming </li></ul><ul><li>Exalead – use * for truncation ...
Wild Card Word in Phrase (Google) <ul><li>Can use this to search when a word in the phrase is unknown </li></ul><ul><li>Ex...
Proximity  <ul><li>“ Phrase Searching”  - put quotes around term </li></ul><ul><li>Alternate way to search phrases: Phrase...
Boolean Searching <ul><li>Default Boolean operator in databases– AND </li></ul><ul><li>Alternative to the NOT operator: mi...
Field Searching  <ul><li>Search by Title – approximates a subject search </li></ul><ul><li>Search by web links – see who l...
A9.com <ul><li>Covers Google Web, Images </li></ul><ul><li>http://opensearch.a9.com/ </li></ul><ul><ul><li>Can add additio...
Searching Meta Tags: Gigablast <ul><li>Can create custom topic searches with Gigablast:  www. gigablast .com/ cts .html </...
Multimedia Searching http://www. freepint .com/ gary /multwsu2005.html <ul><li>The Spoken Word is Quickly Becoming as Sear...
Fee-Based Multimedia Search Sources <ul><li>TVEyes </li></ul><ul><ul><li>U.S. and International TV Networks </li></ul></ul...
Free Multimedia Search Sources <ul><li>Yahoo Video </li></ul><ul><ul><li>Metadata Surrounding Video </li></ul></ul><ul><ul...
Free Multimedia News Sources <ul><li>Speechbot </li></ul><ul><ul><li>Demo Project from HP </li></ul></ul><ul><ul><li>Speec...
More multimedia sites <ul><li>C-SPAN Search </li></ul><ul><ul><li>Two Week Archive, Metadata </li></ul></ul><ul><ul><li>Bo...
More multimedia sites <ul><li>College Lectures </li></ul><ul><ul><ul><li>MIT World </li></ul></ul></ul><ul><ul><ul><li>Res...
Additional Sessions on the Web <ul><li>Specialty Search Engines </li></ul><ul><li>http://www. freepint .com/ gary /specwsu...
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Wsu Update Searching 10.25.05

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Wsu Update Searching 10.25.05

  1. 1. Web Search University Report: Search Engine Features Searching Strategies Searching Multimedia on the Web Elizabeth Brown October 25, 2005
  2. 2. Web Search University <ul><li>www.websearchu.com </li></ul><ul><li>Organized and produced by Information Today, Inc. </li></ul><ul><li>Speakers </li></ul><ul><ul><li>Mary Ellen Bates </li></ul></ul><ul><ul><li>Randolph Hock </li></ul></ul><ul><ul><li>Greg Notess </li></ul></ul><ul><ul><li>Marydee Ojala </li></ul></ul><ul><ul><li>Gary Price </li></ul></ul><ul><ul><li>Chris Sherman </li></ul></ul><ul><ul><li>Genie Tyburski </li></ul></ul>
  3. 3. Web Search University Sessions Day One <ul><li>Web Search Update: What Should Searchers Expect (Chris Sherman) </li></ul><ul><li>Going Beyond Command Line Searching: Strategic Search Techniques (Greg Notess) </li></ul><ul><li>It’s a Bad, Bad Web: Avoiding the Bad, Embracing the Good (Genie Tyburski) </li></ul><ul><li>Apres Search (Marydee Ojala) </li></ul><ul><li>Multimedia Searching (Gary Price) </li></ul><ul><li>Open Access Information (Marydee Ojala) </li></ul>
  4. 4. Web Search University Day Two <ul><li>Finding the Ah hah! Moments in Search (Mary Ellen Bates) </li></ul><ul><li>Desktop Search Tools (Chris Sherman) </li></ul><ul><li>The New Look of Blogging (Panel) </li></ul><ul><li>RSS, Blogs, and Current Awareness (Genie Tyburski) </li></ul><ul><li>Specialty Search Engines (Gary Price) </li></ul><ul><li>Price’s Pearls (Gary Price) </li></ul>
  5. 5. Web Search Update http://searchenginewatch.com/ <ul><li>Session covered new trends in web search engines and web searching: </li></ul><ul><ul><li>Emergence of Web 2.0 </li></ul></ul><ul><ul><li>Local Search </li></ul></ul><ul><ul><li>Personalization </li></ul></ul><ul><ul><li>Vertical Searching </li></ul></ul><ul><ul><li>New shortcuts and search gadgets </li></ul></ul><ul><ul><li>Email and desktop searching </li></ul></ul><ul><ul><li>“Consumer Search” </li></ul></ul>
  6. 6. Web 2.0 <ul><li>Web 1.0 – read-only, static web pages and search engines </li></ul><ul><li>Web 2.0 – read-write, dynamic, customizable </li></ul><ul><li>Examples of Web 2.0: Applications </li></ul><ul><ul><li>Google , Yahoo APIs </li></ul></ul><ul><ul><li>Bloglines </li></ul></ul><ul><ul><li>Blogpulse </li></ul></ul><ul><ul><li>PubSub </li></ul></ul><ul><ul><li>Wikipedia </li></ul></ul>
  7. 7. Disruptive Technology <ul><li>An idea not part of the mainstream that changes the playing field for others </li></ul><ul><li>Some examples: </li></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Introduction of Google search algorithm </li></ul></ul><ul><ul><li>eBay </li></ul></ul><ul><ul><li>Federal Express delivery of packages </li></ul></ul>
  8. 8. Local Search <ul><li>Google Local </li></ul><ul><li>Yahoo Local </li></ul><ul><li>Ask Jeeves Local </li></ul><ul><li>MSN Search Near Me </li></ul><ul><li>A9 Yellow Pages </li></ul>
  9. 9. Personalization <ul><li>Google My Search History Desktop Search </li></ul><ul><li>Yahoo My Web Search SmartSort Yahoo 360 </li></ul><ul><li>AOL Search </li></ul><ul><li>A9 Google Search </li></ul><ul><li>Ask Jeeves </li></ul><ul><li>Findory </li></ul><ul><li>MSN Newsbot </li></ul>
  10. 10. Vertical Search (Vortals) <ul><li>Specialized search engines that are geared to a specific topic or task </li></ul><ul><li>Some spoof sites: </li></ul><ul><ul><li>Smeagle </li></ul></ul><ul><ul><li>McDoogle </li></ul></ul><ul><ul><li>Yankovic </li></ul></ul><ul><ul><li>Ask Cheese </li></ul></ul><ul><ul><li>SlashNOT </li></ul></ul>
  11. 11. New Shortcuts and Search Gadgets <ul><li>Google: </li></ul><ul><ul><li>Ride Finder , Video , Suggest , Scholar </li></ul></ul><ul><ul><li>Book Search , Movies , Q & A , Stock quotes , Weather , Firefox results prefetching </li></ul></ul><ul><ul><li>Google Web Search Features </li></ul></ul><ul><li>Yahoo: </li></ul><ul><ul><li>Video Search , Movie Recommendations , Firefox toolbar , Y!Q </li></ul></ul><ul><ul><li>Everything Yahoo! </li></ul></ul><ul><li>Ask Jeeves: </li></ul><ul><ul><li>Smart search options </li></ul></ul>
  12. 12. Desktop Search Tools <ul><li>Application that searches web sites plus local files (email, personal documents, etc.) </li></ul><ul><li>System requirements and other information </li></ul>
  13. 13. Before Installation <ul><li>System Requirements </li></ul><ul><ul><li>Recommend using Windows XP with latest service pack </li></ul></ul><ul><li>Clean out unnecessary files from computer: </li></ul><ul><ul><li>IE Tools – Internet Options Delete cookies, files, history </li></ul></ul><ul><ul><li>Norton Systemworks “Cleanup” deletes temporary installation files </li></ul></ul><ul><li>Firefox is memory intensive (both the search engine and tabs) </li></ul>
  14. 14. Desktop Search Applications <ul><li>Ask Jeeves </li></ul><ul><li>Google Desktop </li></ul><ul><li>MSN Desktop </li></ul><ul><li>Yahoo Desktop Search </li></ul><ul><li>Copernic </li></ul><ul><li>Blinkx </li></ul><ul><li>HotBot Desktop Search </li></ul><ul><li>Spotlight Search - Mac Tiger OS </li></ul><ul><li>Longhorn – Microsoft Windows </li></ul>
  15. 15. Desktop Search Tools: Other Considerations <ul><li>No dominant player yet </li></ul><ul><li>Try multiple types of desktop searching – each one has different strengths </li></ul><ul><li>Test each application independently – multiple desktop search applications can cause “index wars” on your computer </li></ul><ul><li>The lines between desktop, web, and personalized searching to continue to blur over the next year </li></ul>
  16. 16. Metadata <ul><li>With Web 2.0, companies are discovering metadata </li></ul><ul><li>“ Tagging used to add metadata to blogs, pictures, etc. </li></ul><ul><li>Quote “No major search engine has used metadata for search criteria since 1997.” </li></ul><ul><li>Metadata useful for images, multimedia content </li></ul>
  17. 17. Conclusions <ul><li>No disruptive technologies in the short-term, but definitely coming in the long-term </li></ul><ul><li>Competition between the biggest companies (Google, Yahoo) will intensify. This will be good for web searchers – more added features and new applications. </li></ul><ul><li>Vertical searching is popular, and will likely fragment and further specialize </li></ul>
  18. 18. Going Beyond Command Line Searching: Strategic Search Techniques <ul><li>Command Line Options in Search Engines </li></ul><ul><li>Database Differences </li></ul>
  19. 19. Current Search Engines <ul><li>Big Companies: </li></ul><ul><li>Smaller Companies </li></ul><ul><ul><li>Exalead </li></ul></ul><ul><ul><li>Gigablast </li></ul></ul><ul><ul><li>Wisenut (LookSmart) </li></ul></ul>
  20. 20. Current Search Engines <ul><li>Metasearch Engines </li></ul><ul><ul><li>A9.com Includes Google, Amazon, more </li></ul></ul><ul><ul><li>Clusty / Vivisimo Clusters search results </li></ul></ul><ul><ul><li>Dogpile </li></ul></ul><ul><ul><li>Useful for a quick search of the 4 big search engines: Yahoo!, Google, Ask Jeeves, MSN </li></ul></ul>
  21. 21. Search Engine Features http:// SearchEngineShowdown .com/features/ <ul><li>Truncation / Stemming </li></ul><ul><li>Proximity </li></ul><ul><li>Boolean </li></ul><ul><li>Field Searching </li></ul><ul><li>Cache Mining </li></ul><ul><li>Clustering </li></ul><ul><li>Multi-Database </li></ul>
  22. 22. Truncation / Stemming <ul><li>Few databases allow truncation or stemming </li></ul><ul><li>Exalead – use * for truncation - Phonetic Search - Approximate Spelling </li></ul><ul><li>Stemming – search for grammatical variants of a word Use OR command with the most common forms of the term </li></ul><ul><li>Google: ~ is a synonym operator </li></ul>
  23. 23. Wild Card Word in Phrase (Google) <ul><li>Can use this to search when a word in the phrase is unknown </li></ul><ul><li>Example: “addictive semiconscious * bioblioscopy” </li></ul><ul><li>Wild Card Word in Phrase search: </li></ul><ul><li>“ addictive * * * biblioscopy” </li></ul><ul><li>Useful for searching quotes, song lyrics, etc. </li></ul>
  24. 24. Proximity <ul><li>“ Phrase Searching” - put quotes around term </li></ul><ul><li>Alternate way to search phrases: Phrase + Search + String </li></ul><ul><li>Faking Proximity: Google API Proximity Search (GAPS) </li></ul><ul><ul><li>www. staggernation .com/ cgi -bin/gaps.com </li></ul></ul>
  25. 25. Boolean Searching <ul><li>Default Boolean operator in databases– AND </li></ul><ul><li>Alternative to the NOT operator: minus sign search-research (no space) </li></ul><ul><li>Almost all databases use OR operator </li></ul><ul><li>Alternative to the OR operator in Google: pipe symbol (|) </li></ul><ul><li>Nested Boolean searching available in: Yahoo!, Gigablast, Exalead, MSN </li></ul>
  26. 26. Field Searching <ul><li>Search by Title – approximates a subject search </li></ul><ul><li>Search by web links – see who links to a particular site. This can locate interlinked web communities </li></ul><ul><li>http://www.googletutor.com/2005/04/15/voyeur-heaven/ </li></ul><ul><li>Google Tutor: http://www. googletutor .com/ </li></ul>
  27. 27. A9.com <ul><li>Covers Google Web, Images </li></ul><ul><li>http://opensearch.a9.com/ </li></ul><ul><ul><li>Can add additional side tabs to site with XML </li></ul></ul><ul><ul><li>(possible BU infoLINK or library web site link side tab to A9) </li></ul></ul><ul><ul><li>Can add library catalogs, databases such as PubMed, full-text sources such as NYTimes </li></ul></ul>
  28. 28. Searching Meta Tags: Gigablast <ul><li>Can create custom topic searches with Gigablast: www. gigablast .com/ cts .html </li></ul><ul><li>Search and Display Meta Tags </li></ul><ul><li>Can also add a string to the end of a URL: &dt=keywords+author+generator+description:30 </li></ul>
  29. 29. Multimedia Searching http://www. freepint .com/ gary /multwsu2005.html <ul><li>The Spoken Word is Quickly Becoming as Searchable as the Written Word </li></ul><ul><li>Fee-Based and Free Services Available </li></ul><ul><li>Resources and Concepts </li></ul><ul><ul><li>Closed Captioning </li></ul></ul><ul><ul><li>Speech/Voice Recognition </li></ul></ul><ul><ul><li>Metadata Only </li></ul></ul><ul><ul><li>Hybrid </li></ul></ul>
  30. 30. Fee-Based Multimedia Search Sources <ul><li>TVEyes </li></ul><ul><ul><li>U.S. and International TV Networks </li></ul></ul><ul><ul><li>Real-Time, Alerts </li></ul></ul><ul><ul><li>Hybrid </li></ul></ul><ul><li>ShadowTV </li></ul><ul><ul><li>U.S. and International TV Networks </li></ul></ul><ul><ul><li>Real-Time, Alerts </li></ul></ul><ul><ul><li>Hybrid </li></ul></ul><ul><li>FedNet </li></ul><ul><ul><li>U.S. Congress </li></ul></ul><ul><ul><li>Real-Time </li></ul></ul><ul><ul><li>Closed Captioning </li></ul></ul><ul><li>Others: Critical Mention , StreamSage , Nexidia </li></ul>
  31. 31. Free Multimedia Search Sources <ul><li>Yahoo Video </li></ul><ul><ul><li>Metadata Surrounding Video </li></ul></ul><ul><ul><li>Limited Content from Bloomberg, Search Each Word Spoken </li></ul></ul><ul><ul><li>Media RSS </li></ul></ul><ul><li>Google Video </li></ul><ul><ul><li>Content from Stations in Bay Area, C-SPAN, Discovery </li></ul></ul><ul><ul><li>Closed-Caption Search </li></ul></ul><ul><ul><li>Unable to View Full Motion Video on Your Computer, Thumbnails only </li></ul></ul><ul><ul><li>New Initiative, Will Host Your Video Content </li></ul></ul><ul><li>BlinkxTV </li></ul><ul><ul><li>Speech Recognition Search </li></ul></ul><ul><ul><li>Many Sources (Fox News, CNN, BBC, More) </li></ul></ul><ul><ul><li>View Full Motion Video on Your Computer </li></ul></ul><ul><li>Podscope </li></ul><ul><ul><li>Speech Recognition </li></ul></ul><ul><ul><li>Keyword search Podcasts </li></ul></ul>
  32. 32. Free Multimedia News Sources <ul><li>Speechbot </li></ul><ul><ul><li>Demo Project from HP </li></ul></ul><ul><ul><li>Speech Recognition </li></ul></ul><ul><ul><li>15,000+ Hours of Audio Programming </li></ul></ul><ul><ul><li>Listen Online </li></ul></ul><ul><li>PBS Video Demos </li></ul><ul><ul><li>Using Technology From Virage </li></ul></ul><ul><ul><li>Closed Caption Search </li></ul></ul><ul><ul><li>View Transcript Online </li></ul></ul><ul><li>Feedroom .com – local news sources </li></ul><ul><ul><li>Search Metadata and Descriptions </li></ul></ul><ul><ul><li>Video News from Local Stations Throughout the Country </li></ul></ul><ul><ul><li>RSS Feeds </li></ul></ul><ul><li>SingingFish </li></ul><ul><ul><li>Open-Web Audio and Video Files </li></ul></ul><ul><ul><li>Metadata Search </li></ul></ul>
  33. 33. More multimedia sites <ul><li>C-SPAN Search </li></ul><ul><ul><li>Two Week Archive, Metadata </li></ul></ul><ul><ul><li>BookTV .org Archive (500 author interviews) </li></ul></ul><ul><li>Television News Archive @ Vanderbilt University </li></ul><ul><li>NPR Archive - All Major News Programs Back to 1996 </li></ul><ul><li>Streaming Audio and Video Sources </li></ul><ul><ul><li>Radiomat (Feeds from All-News Stations Around the Country) </li></ul></ul><ul><ul><li>UK Parliament </li></ul></ul><ul><ul><li>Other Legislative Bodies </li></ul></ul><ul><ul><li>State Legislative Bodies </li></ul></ul><ul><ul><li>World Radio Network </li></ul></ul>
  34. 34. More multimedia sites <ul><li>College Lectures </li></ul><ul><ul><ul><li>MIT World </li></ul></ul></ul><ul><ul><ul><li>ResearchChannel Video Library </li></ul></ul></ul><ul><li>Oyez, U.S. Supreme Court Multimedia </li></ul><ul><li>The Internet Archive - Multimedia </li></ul><ul><li>American Memory Collection - Library of Congress </li></ul><ul><li>Material with a Creative Commons License </li></ul>
  35. 35. Additional Sessions on the Web <ul><li>Specialty Search Engines </li></ul><ul><li>http://www. freepint .com/ gary /specwsu05.html </li></ul><ul><li>Price’s Pearls </li></ul><ul><li>http://www. freepint .com/ gary /05_pearls_ wsu .html </li></ul><ul><li>Search Engine Shortcuts </li></ul><ul><li>http:// onstrat .com/shortcuts.html </li></ul>

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