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Blogs: An Easy Way to Reach Out to People on the Web
Blogs: An Easy Way to Reach Out to People on the Web
Blogs: An Easy Way to Reach Out to People on the Web
Blogs: An Easy Way to Reach Out to People on the Web
Blogs: An Easy Way to Reach Out to People on the Web
Blogs: An Easy Way to Reach Out to People on the Web
Blogs: An Easy Way to Reach Out to People on the Web
Blogs: An Easy Way to Reach Out to People on the Web
Blogs: An Easy Way to Reach Out to People on the Web
Blogs: An Easy Way to Reach Out to People on the Web
Blogs: An Easy Way to Reach Out to People on the Web
Blogs: An Easy Way to Reach Out to People on the Web
Blogs: An Easy Way to Reach Out to People on the Web
Blogs: An Easy Way to Reach Out to People on the Web
Blogs: An Easy Way to Reach Out to People on the Web
Blogs: An Easy Way to Reach Out to People on the Web
Blogs: An Easy Way to Reach Out to People on the Web
Blogs: An Easy Way to Reach Out to People on the Web
Blogs: An Easy Way to Reach Out to People on the Web
Blogs: An Easy Way to Reach Out to People on the Web
Blogs: An Easy Way to Reach Out to People on the Web
Blogs: An Easy Way to Reach Out to People on the Web
Blogs: An Easy Way to Reach Out to People on the Web
Blogs: An Easy Way to Reach Out to People on the Web
Blogs: An Easy Way to Reach Out to People on the Web
Blogs: An Easy Way to Reach Out to People on the Web
Blogs: An Easy Way to Reach Out to People on the Web
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Blogs: An Easy Way to Reach Out to People on the Web

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Presentation from the 2008 MACAE conference.

Presentation from the 2008 MACAE conference.

Published in: Self Improvement, Technology
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  • 1. Blogs: An Easy Way to Reach Out to People on the Web Minnesota Association for Adult Continuing Education Conference November 7, 2008 Robin Veal & Erin Brothen Capella University
  • 2. What is a Blog?
    • Blog (noun) short for the word Web log. A Web log is a Web page that allows someone to post entries, which appear in reverse chronological order, for others to view and comment.
    • Blog (verb) when you say you or someone else is going to “blog,” it means they are going to write an entry on their own blog or someone else’s blog.
    Blogs in Plain English
  • 3. Why Individuals Read & Create Blogs
    • Networking
    • Communication among professionals (share ideas)
    • Announce important activities & conferences
    • Interaction with students
    • Simple Learning tool
  • 4. Reading Blogs
    • How do I read blogs?
      • Visit the blog page
        • Bookmark it and go back often
      • Use on web-based online news aggregator or blog reader
        • Bloglines (http://www.bloglines.com/)
        • Google Reader (http://www.google.com/reader/)
        • My Yahoo ! (http://my.yahoo.com/)
      • Part of many new browsers such as Firefox, Internet Explorer 7
  • 5. YouTube: RSS in Plain English
  • 6. Why Would You Set up a Blog?
    • Blogs are also a good way to post your thoughts on a particular topic such as adult education, literacy or technology.
  • 7.
    • Set Up Your Own Blog
  • 8. Setting up a Blog
    • Hosting your blog: getting your blog up on the web.
      • Pay for hosting
        • Pick your own blog address
        • More customization options
      • Free blog providers
        • Simple to use
        • No costs for you
  • 9. Setting up a Blog
    • Free Blog Providers
      • Blogger http://www.blogger.com/
      • WordPress http://wordpress.com/
      • Live Journal http://www.livejournal.com/
  • 10. Steps to Set Up a Blog
    • Pick a blog provider (we’ll use Blogger).
    • Create account.
    • Pick blog name.
    • Pick layout and design template.
    • Now you’re ready to start blogging!
  • 11.
    • Posting on your Blog
  • 12. Posting on your Blog
    • Step 1:
    • Write and title a post.
      • Can be as long or as short as you want.
      • Title should be descriptive – help people find your post when they do an internet search.
      • Keep in mind that online reading is different.
  • 13. Posting on your Blog
    • Step 2:
    • Add images or video to a post.
      • Upload an image saved on your computer.
      • Use images and videos already on the web.
    • Where do you get images and videos?
      • www.flickr.com
      • www.shutterfly.com
      • http://picasa.google.com
      • www.youtube.com
  • 14. Posting on your Blog
    • What about copyright?
    • “ Free” on the web doesn’t mean free for you to use.
    • Look for “Creative Commons” images:
      • http://creativecommons.org/
    • Make a copyright statement on your own blog.
  • 15. Posting on your Blog
    • Step 3:
    • Add links inside a post.
    • Can link words in the text or an image
    • Link anywhere on the internet.
    • Blogs often link instead of citing.
  • 16. Posting on your Blog
    • Step 4:
    • Publish your finished post.
      • Not finished? You can save and finish it later.
      • Can change a post after it’s published.
  • 17.
    • Customize Your Layout
    • and Settings
  • 18. Customize your Layout and Settings
    • Add personal information or messages.
      • About Me section.
      • Text areas for blog taglines or greetings.
      • Add an image of yourself.
  • 19.
    • Add gadgets/widgets.
      • Pieces of content or functionality that can be added to your blog.
      • May be from blog provider or found online.
      • Can copy and paste coding – don’t have to know coding yourself.
      • Examples: counters, lists of links, polls, photo slideshows, weather, news feeds, simple games, etc.
  • 20.
    • Customize your blog’s look.
      • Customize your settings:
        • Time stamps, comments, archiving, feeds, etc.
      • Rearrange items:
        • Change the order of your gadgets/widgets.
      • Change your template:
        • Personalize a color scheme from a template.
        • Choose a different template.
  • 21.
    • If You Blog It,
    • Will They Come?
  • 22. Getting Readers
    • Things to do inside your blog:
    • Use important keywords and descriptive titles when you write.
      • Search engines will find your blog based on these.
    • Keep it interesting.
      • Be timely, innovative, and creative.
      • Use a fun, breezy style.
      • Include pictures, links, videos, and other engaging add-ins.
    • Encourage readers to sign up for RSS feeds of your blog.
      • Readers no longer come to you – you go to them every time you post.
      • Simple subscription “feed icons” or “chicklets” available for many blog reader tools.
  • 23. Getting Readers
    • Things to do outside your blog:
    • Register your blog.
      • Make sure search engines know it exists.
      • Sign up with blog search websites (Technorati).
    • Link to your blog from elsewhere on the web.
      • Increases your visibility.
      • Create a Blog Roll: link to other, related blogs.
    • Advertise your blog in the “real world.”
      • Add to guides, mention to others, put in your email signature.
  • 24.
    • Keep on Blogging
  • 25. Commitment
    • Post, post, post!
      • No one reads stale blogs.
      • Practice makes perfect.
    • Work ahead.
      • Keep a list of interesting topics.
      • Write posts ahead of time and publish later.
  • 26. Commitment
    • Share the responsibility.
      • Include co-authors.
      • Set up a posting schedule.
    • Build off of others.
      • Read other blogs and news sources.
      • Many blogs publicize and comment on the blog posts of others .
  • 27.
    • Go Forth and Blog!

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