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One of your goals through your social media program might be more meaningful brand engagement. But in the sea of content that already exists, it’s not likely that a lot of people are waiting for your healthcare organization’s social media content.
So you need to ask: What’s in it for your audiences? Are you worth their precious time? And what’s in it for you (are your efforts aligned with your strategic goals)?
Here are 10 important questions you need to address as your healthcare organization considers, shapes and executes your social media program. Addressing them now will avoid you having to explain a lot of things later on.