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Trajectory branding and marketing agency: welcome to the new world order
 

Trajectory branding and marketing agency: welcome to the new world order

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The new normal for brand marketing is that there’s a new way forward for consumer marketers. It’s a world where technology leaves nothing to the imagination, consumers are connected, collaborating ...

The new normal for brand marketing is that there’s a new way forward for consumer marketers. It’s a world where technology leaves nothing to the imagination, consumers are connected, collaborating and creating, where organizations can no longer hide behind the curtain and where brands are expected to do more.

What hasn’t changed, however, is the need for brands to uniquely plant themselves in the hearts and minds of employees, prospects and customers; which allow organizations to use their brand to create new value and drive new growth. Here are seven traits of “new world order” brands, along with some best-in-class examples across a range of different industries:

– Brand-Led Culture, e.g. Lush Cosmetics
– Belief, e.g. Method Cleaning
– Behavior, e.g. Geek Squad
– Bonding, e.g. Axe
– Benevolence, e.g. TOMS
– Bold, e.g. Voxiva
– Badge, e.g. Pinterest

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    Trajectory branding and marketing agency: welcome to the new world order Trajectory branding and marketing agency: welcome to the new world order Presentation Transcript

    • Welcome To The New World Order:7 Traits Of High Energy Brands
    • WELCOME TO THE NEW WORLD ORDER
    • YOUR CUSTOMER’S WORLD
    • Where… AND BRANDS… are expected to do more ORGANIZATIONS… can no longer hide behind the curtain CONSUMERS… are connected conversationalists TECHNOLOGY…leaves nothing to imagination
    • Brand Expectations PURPOSE OPEN EXPERIENCE MOR E PERSONAL ENABLING
    • What Hasn’t ChangedNeed for high energy brands to uniquely plantthemselves in the hearts and minds of employees,prospects and customers; which allow organizationsto use their brand to create new value and drive newgrowth.
    • 7 Traits Of High Energy Brands1 BRAND-LED CULTURE2 BELIEF3 BEHAVIOR4 BONDING5 BENEVOLENCE6 BOLD7 BADGE
    • BRAND-LEDPOV communicated powerfully throughout organization and energizes andaligns insiders to deliver your one thing.The one thing that answers: What drives you? What you stand for? Why they should care?
    • FROM SHOES TO HAPPINNESS
    • ALIGNED AROUND ETHOS
    • BELIEFLeading with your meaning and purpose,the real business you’re in,beyond what you do.
    • CARING & CLEANING
    • A PASSION FOR ESPRESSO
    • BEHAVIORIt’s one thing to have a purpose, but demonstrating it and living it day inand day out is quite another.
    • CHALLENGING EXPECTATION
    • A BETTER WORLD THROUGH BETTER PRODUCTS
    • BONDINGPeople want to be part of your promiseand experience.
    • FROM BUILDING BLOCKS TO BUILDING COMMUNITY
    • BE A MAGNET…EXPERIENCE THE “AXE”EFFECT
    • BENEVOLENCE contributing beyond the bottom line; through a platform that touches every aspect of operations
    • BANKING FOR EVERYONE
    • IMPROVING THE LIVES OF CHILDREN
    • BOLDActions reflect commitment to changing the rules and a perpetual cycleof surprising, delighting and creating new value.
    • A NEW WAY TO DESIGN
    • ANYWHERE, ANYTIME
    • BadgeBrand is a conduit for users, allowing them to say something aboutthemselves and reflecting their desired lifestyle
    • EXPRESSING MY INTERESTS THROUGH IMAGES
    • EMOTIONAL AND PHYSICAL ATTACHMENT
    • WELCOME TO THE NEW WORLD ORDER
    • Trajectory 20 Community Place Morristown NJ 07960 973-292-1400 www.trajectory4brands.comContact: Eric Brody, President 973-292-1400 x201 eb@trajectory4brands.com