• Save
Trajectory branding and marketing agency: 38 "sparks" for creating new brand energy
Upcoming SlideShare
Loading in...5
×
 

Trajectory branding and marketing agency: 38 "sparks" for creating new brand energy

on

  • 798 views

This presentation, from a workshop developed for a Trajectory client, provides 40 brand and marketing idea starters to create new customer value and to ignite new growth.

This presentation, from a workshop developed for a Trajectory client, provides 40 brand and marketing idea starters to create new customer value and to ignite new growth.

Statistics

Views

Total Views
798
Slideshare-icon Views on SlideShare
565
Embed Views
233

Actions

Likes
1
Downloads
7
Comments
2

1 Embed 233

http://www.trajectory4brands.com 233

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

12 of 2

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Trajectory branding and marketing agency: 38 "sparks" for creating new brand energy Trajectory branding and marketing agency: 38 "sparks" for creating new brand energy Presentation Transcript

    • Creating New Brand Energy: 38 SparkStartersEric Brody, Trajectory President
    • 12 Categories/38 Sparks Relationships Knowledge Transformation Experience Culture Design Utility Passion Interactive Authenticity Vision Innovation © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • Common Denominator Bigger idea about role of Their brand in people’s lives. © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • Relationships © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • 1. Be about them, not about you http://community.myalli.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • 2. Create platforms for shared passions http://nikeplus.nike.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • 3. Change the conversation http://www.twitter.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • Knowledge © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • 4. Be the expert people rely on http://www.google.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • 5. Co-create insights http://www.wikipedia.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • 6. Be the authority http://www.mckinsey.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • Transformation © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • 7. For and by the people http://www.zopa.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • 8. Create a new business model http:www.bookmooch.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • 9. Put the customer in charge http://www.ebay.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • Experience
    • 10. Tap into senses http://www.wholefoods.com
    • 11. Immersive and spectacular http://www.cirquedusoleil.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • 12. A third place http://www.starbucks.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • Culture © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • 13. Spread the love http://www.cocacola.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • 14. Change our perspective http://www.dove.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • 15. Help improve our future http://www.laptop.org © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • 16. Tap into the larger agenda http://www.fairtrade.org.uk © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • Design © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • 17. Product as marketing http://www.apple.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • 18. Remarkable performance http://www.oxo.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • 19. Tell a bigger story http://www.hermanmiller.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • Utility © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • 20. Find new uses for your product http:www.armhammer.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • 21. Own the occasion http://www.nestleclassics.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • 22. Make life easier http://www.basecamphq.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • 23. A more relevant brand story http://www.walmart.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • 24. Design for one and all http://www.ikea.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • Passion © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • 25. Live it from the inside out http:www.harleydavidson.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • 26. Come together for a world cause http://www.joinred.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • Interactive © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • 27. Create “me” experiences http://www.nikeid.nike.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • 28. Tap into user insights http://www.ideastorm.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • 29. Make people happy http://www.Wii.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • Authenticity
    • 30. Corporate vision and values http://www.pret.com.us © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • 31. American traditions http://www.ralphlauren.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • 32. Remake a nostalgia brand http://www.vw.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • Vision © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • 33. Be the people’s champion http:www.linkedin.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • 34. No longer at odds http:www.toyota.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • Innovation © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • 35. Create a new vision for the market http:www.method.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • 36. Overcome the traditional trade-offs http://www.mini.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • 37. 10,000 new designs a year http:www.zara.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • 38. Liberation http:www.tivo.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
    • Trajectory 20 Community Place Morristown NJ 07960 973-292-1400 www.trajectory4brands.comContact: Eric Brody, President 973-292-1400 x201 eb@trajectory4brands.com