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Trajectory branding and marketing agency: 38 "sparks" for creating new brand energy
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Trajectory branding and marketing agency: 38 "sparks" for creating new brand energy

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This presentation, from a workshop developed for a Trajectory client, provides 40 brand and marketing idea starters to create new customer value and to ignite new growth.

This presentation, from a workshop developed for a Trajectory client, provides 40 brand and marketing idea starters to create new customer value and to ignite new growth.

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Trajectory branding and marketing agency: 38 "sparks" for creating new brand energy Presentation Transcript

  • 1. Creating New Brand Energy: 38 SparkStartersEric Brody, Trajectory President
  • 2. 12 Categories/38 Sparks Relationships Knowledge Transformation Experience Culture Design Utility Passion Interactive Authenticity Vision Innovation © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 3. Common Denominator Bigger idea about role of Their brand in people’s lives. © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 4. Relationships © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 5. 1. Be about them, not about you http://community.myalli.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 6. 2. Create platforms for shared passions http://nikeplus.nike.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 7. 3. Change the conversation http://www.twitter.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 8. Knowledge © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 9. 4. Be the expert people rely on http://www.google.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 10. 5. Co-create insights http://www.wikipedia.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 11. 6. Be the authority http://www.mckinsey.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 12. Transformation © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 13. 7. For and by the people http://www.zopa.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 14. 8. Create a new business model http:www.bookmooch.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 15. 9. Put the customer in charge http://www.ebay.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 16. Experience
  • 17. 10. Tap into senses http://www.wholefoods.com
  • 18. 11. Immersive and spectacular http://www.cirquedusoleil.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 19. 12. A third place http://www.starbucks.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 20. Culture © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 21. 13. Spread the love http://www.cocacola.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 22. 14. Change our perspective http://www.dove.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 23. 15. Help improve our future http://www.laptop.org © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 24. 16. Tap into the larger agenda http://www.fairtrade.org.uk © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 25. Design © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 26. 17. Product as marketing http://www.apple.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 27. 18. Remarkable performance http://www.oxo.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 28. 19. Tell a bigger story http://www.hermanmiller.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 29. Utility © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 30. 20. Find new uses for your product http:www.armhammer.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 31. 21. Own the occasion http://www.nestleclassics.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 32. 22. Make life easier http://www.basecamphq.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 33. 23. A more relevant brand story http://www.walmart.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 34. 24. Design for one and all http://www.ikea.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 35. Passion © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 36. 25. Live it from the inside out http:www.harleydavidson.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 37. 26. Come together for a world cause http://www.joinred.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 38. Interactive © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 39. 27. Create “me” experiences http://www.nikeid.nike.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 40. 28. Tap into user insights http://www.ideastorm.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 41. 29. Make people happy http://www.Wii.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 42. Authenticity
  • 43. 30. Corporate vision and values http://www.pret.com.us © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 44. 31. American traditions http://www.ralphlauren.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 45. 32. Remake a nostalgia brand http://www.vw.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 46. Vision © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 47. 33. Be the people’s champion http:www.linkedin.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 48. 34. No longer at odds http:www.toyota.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 49. Innovation © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 50. 35. Create a new vision for the market http:www.method.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 51. 36. Overcome the traditional trade-offs http://www.mini.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 52. 37. 10,000 new designs a year http:www.zara.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 53. 38. Liberation http:www.tivo.com © This work is the property of Trajectory LLC and no part of it can be used without our permission.
  • 54. Trajectory 20 Community Place Morristown NJ 07960 973-292-1400 www.trajectory4brands.comContact: Eric Brody, President 973-292-1400 x201 eb@trajectory4brands.com