Using Social Media to Achieve SEO Success:   How to leverage the opportunities in social media for   higher rankings in or...
A New WorldSocial is Directly Tied to Search Results
Google+’s Network Domination
90mm+ Google Users See Personalized SERPs
Google+ Suggested UsersThe “people and pages” results appear to come from participation on G+, high circle counts,consiste...
Google+ in Logged-Out ResultsBoth “people and pages” and +1 counts show for logged-out users.
Google+ Influences Crawling  Google’s New“Submit URL” Box
Tweeted URLs Earn Direct LinksGoogle says they don’t directly count tweets in rankings, but a popular tweet containing a l...
Facebook Shares in Bing, TooThrough Bing’s partnership/integration with Facebook, results are massively personalized for a...
Google’s DEEP Social Network                                                                   Whoa. Google really does   ...
Second-Order EffectsSocial Activity Leads to  Search Rankings
Social Drives Awareness & BrandingKeith Urban’s tweet informed 200 million people prior to President Obama’s speech:http:/...
Social Drives QueriesJust after the social boom from DSC, the queries for their brand went “meteoric” in Google Trends
Queries Influence Rankingshttp://www.seomoz.org/blog/whoa-can-query-volume-directly-influence-rankings
Social Yields Pressvia http://stateofthemedia.org/2012/mobile-devices-and-news-consumption-some-good-signs-for-journalism/...
Social Yields LinksVia http://www.opensiteexplorer.org/pages?site=www.seomoz.org%2Fblog
A Unified StrategyFor Search + Social    Dominance
Create Share-Worthy Content
Create Share-Worthy Content                 Share Socially
Create Share-Worthy Content                  Share Socially                 Earn the Social                 Rankings Boost
Create Share-Worthy Content                  Share Socially                 Earn the Social                 Rankings Boost...
Create Share-             Worthy Content                               Share Socially                              Earn th...
Create Share-                  Worthy Content                                    Share Socially                           ...
Create Share-                   Worthy ContentMore Searchers                       Share SociallyBiased to Seeing   Your S...
Create Share-                   Worthy ContentMore Searchers                         Share SociallyBiased to Seeing   Your...
Let’s Watch It HappenWith a Real Example
Start with Great Contenthttp://www.dollarshaveclub.com/
Add a Little PR Outreachhttp://techcrunch.com/2012/03/06/dollar-shave-club/
Spread Across Social Networkshttp://www.facebook.com/DollarShaveClub
Spread Across Social Networkshttps://twitter.com/#!/dollarshaveclub
Spread Across Social Networkshttp://www.youtube.com/watch?v=ZUG9qYTJMsI
Dominate Personalized Searchhttps://www.google.com/search?q=shave (while logged in to my account)
Earn Links Like CrazyThe links are too new to show in link tools like OSE/Majestic, but they likely have 10K+ links fromhi...
Win the InternetVia http://sigforum.com/eve/forums/a/tpc/f/320601935/m/2220052382
A Great Case Study for SEOIf DSC had integrated SEO into their viral and social marketing plan, they likely could have ear...
Tactics that WorkIn a Search + Social       World
Google+Tactics
Google+ CirclesGoogle’s “extended circles” mean you influence not only your followers, but their followers, too.
FindPeopleonPlus + Targeted Outreachhttp://findpeopleonplus.com – great tool for G+ discovery
Requesting Feedback/Shares by NameBecause a +Name becomes a notification, using them signals G+ users and often results in...
Study Ripples to Target Viral Users                                                                      I shared this; it...
G+ Also Uses Gmail… Email = NetworkAnyone with a Gmail account is automatically included in personalized sharing
Twitter & Facebook     Tactics
Best Way to Grow Your Network: Share Linkshttp://danzarrella.com/infographic-5-scientifically-proven-ways-to-get-more-retw...
Drive More Social Activity w/ Proper TimingVia http://www.tweriod.com (I know, terrible name, but cool service)
Gamification + Profiles/UGC = WINSEOmoz’s gamified profiles created a 100% boost in profile completion (and thousands more...
ContentTactics
Good = Not Good Enoughhttp://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined
Visuals > Pure Text ContentJust by putting text statistics into visual content, you can earn massive sharing potential
Positive Mentions of InfluencersVia http://www.urbanspoon.com/blogs/52/London.html
Integrated Tactics
Social Channels to Build Search DemandIn this case, I drove searches directly using a link, but it’s also very possible
Rel Author + Author AuthorityGreat how-to here: http://www.blindfiveyearold.com/how-to-implement-rel-author
Rich Snippets through Hosted Video ContentGreat tutorial: http://www.distilled.net/blog/video/getting-video-results-in-goo...
YourAnalytics                           RWill Lieto You.(unless you’re usingmulti-touch attribution)
Multi-ChannelAttribution isCritical                                R    http://www.seomoz.org/blog/tracking-the-roi-of-soc...
Visualizing Visits Through Various Channelshttp://www.seomoz.org/blog/why-the-inbound-marketing-funnel-is-essential-whiteb...
IntegratedInbound Marketing  Is the Future
News/Media/PR                                            SEO     Email        Blogs + Blogging                            ...
Rand Fishkin | CEO@randfishwww.seomoz.org/blogrand@seomoz.org       http://bit.ly/mozsocialseo2012
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Ebriks-Social media to achieve SEO success

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Here we share a presentation on the social media to achieve SEO scuccess.Social media activities leads to the better search results and hence good page rank.Ebriks seo company provides the best SEO services in the social media.if you know more about this please visit @www.ebriks.com

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Ebriks-Social media to achieve SEO success

  1. 1. Using Social Media to Achieve SEO Success: How to leverage the opportunities in social media for higher rankings in organic search results
  2. 2. A New WorldSocial is Directly Tied to Search Results
  3. 3. Google+’s Network Domination
  4. 4. 90mm+ Google Users See Personalized SERPs
  5. 5. Google+ Suggested UsersThe “people and pages” results appear to come from participation on G+, high circle counts,consistent contributions and brand signals
  6. 6. Google+ in Logged-Out ResultsBoth “people and pages” and +1 counts show for logged-out users.
  7. 7. Google+ Influences Crawling Google’s New“Submit URL” Box
  8. 8. Tweeted URLs Earn Direct LinksGoogle says they don’t directly count tweets in rankings, but a popular tweet containing a linkearns a lot of re-publishing across the web Google does crawl, index and count.
  9. 9. Facebook Shares in Bing, TooThrough Bing’s partnership/integration with Facebook, results are massively personalized for anylogged-in Facebook user (all 900 million of them)
  10. 10. Google’s DEEP Social Network Whoa. Google really does know everything about you (and your friends).http://www.google.com/s2/u/0/search/social - the hardest-to-find page in Google
  11. 11. Second-Order EffectsSocial Activity Leads to Search Rankings
  12. 12. Social Drives Awareness & BrandingKeith Urban’s tweet informed 200 million people prior to President Obama’s speech:http://blog.socialflow.com/post/5246404319/breaking-bin-laden-visualizing-the-power-of-a-single
  13. 13. Social Drives QueriesJust after the social boom from DSC, the queries for their brand went “meteoric” in Google Trends
  14. 14. Queries Influence Rankingshttp://www.seomoz.org/blog/whoa-can-query-volume-directly-influence-rankings
  15. 15. Social Yields Pressvia http://stateofthemedia.org/2012/mobile-devices-and-news-consumption-some-good-signs-for-journalism/what-facebook-and-twitter-mean-for-news/?src=prc-section
  16. 16. Social Yields LinksVia http://www.opensiteexplorer.org/pages?site=www.seomoz.org%2Fblog
  17. 17. A Unified StrategyFor Search + Social Dominance
  18. 18. Create Share-Worthy Content
  19. 19. Create Share-Worthy Content Share Socially
  20. 20. Create Share-Worthy Content Share Socially Earn the Social Rankings Boost
  21. 21. Create Share-Worthy Content Share Socially Earn the Social Rankings Boost Get Natural Links from Content’s Visibility & Value
  22. 22. Create Share- Worthy Content Share Socially Earn the Social Rankings Boost Get Natural Links from Content’sEarn More Social Visibility & Value Followers
  23. 23. Create Share- Worthy Content Share Socially Earn the Social Rankings BoostAmplify Network Reach Get Natural Links from Content’s Earn More Social Visibility & Value Followers
  24. 24. Create Share- Worthy ContentMore Searchers Share SociallyBiased to Seeing Your Stuff Earn the Social Rankings BoostAmplify Network Reach Get Natural Links from Content’s Earn More Social Visibility & Value Followers
  25. 25. Create Share- Worthy ContentMore Searchers Share SociallyBiased to Seeing Your Stuff Win the Earn the Social Internet Rankings BoostAmplify Network Reach Get Natural Links from Content’s Earn More Social Visibility & Value Followers
  26. 26. Let’s Watch It HappenWith a Real Example
  27. 27. Start with Great Contenthttp://www.dollarshaveclub.com/
  28. 28. Add a Little PR Outreachhttp://techcrunch.com/2012/03/06/dollar-shave-club/
  29. 29. Spread Across Social Networkshttp://www.facebook.com/DollarShaveClub
  30. 30. Spread Across Social Networkshttps://twitter.com/#!/dollarshaveclub
  31. 31. Spread Across Social Networkshttp://www.youtube.com/watch?v=ZUG9qYTJMsI
  32. 32. Dominate Personalized Searchhttps://www.google.com/search?q=shave (while logged in to my account)
  33. 33. Earn Links Like CrazyThe links are too new to show in link tools like OSE/Majestic, but they likely have 10K+ links fromhigh authority domains in just a few days.
  34. 34. Win the InternetVia http://sigforum.com/eve/forums/a/tpc/f/320601935/m/2220052382
  35. 35. A Great Case Study for SEOIf DSC had integrated SEO into their viral and social marketing plan, they likely could have earnedrankings across search terms that would continue to send them traffic long after the launch.
  36. 36. Tactics that WorkIn a Search + Social World
  37. 37. Google+Tactics
  38. 38. Google+ CirclesGoogle’s “extended circles” mean you influence not only your followers, but their followers, too.
  39. 39. FindPeopleonPlus + Targeted Outreachhttp://findpeopleonplus.com – great tool for G+ discovery
  40. 40. Requesting Feedback/Shares by NameBecause a +Name becomes a notification, using them signals G+ users and often results in a follow
  41. 41. Study Ripples to Target Viral Users I shared this; it got lots of re-shares By viewing ripples like this one, you can see which influencers resulted in large amounts of shares.Hot on G+ is a great way to study this: https://plus.google.com/u/1/hot
  42. 42. G+ Also Uses Gmail… Email = NetworkAnyone with a Gmail account is automatically included in personalized sharing
  43. 43. Twitter & Facebook Tactics
  44. 44. Best Way to Grow Your Network: Share Linkshttp://danzarrella.com/infographic-5-scientifically-proven-ways-to-get-more-retweets.html
  45. 45. Drive More Social Activity w/ Proper TimingVia http://www.tweriod.com (I know, terrible name, but cool service)
  46. 46. Gamification + Profiles/UGC = WINSEOmoz’s gamified profiles created a 100% boost in profile completion (and thousands more linksfrom members’ sites. Via http://www.seomoz.org/users/profile/
  47. 47. ContentTactics
  48. 48. Good = Not Good Enoughhttp://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined
  49. 49. Visuals > Pure Text ContentJust by putting text statistics into visual content, you can earn massive sharing potential
  50. 50. Positive Mentions of InfluencersVia http://www.urbanspoon.com/blogs/52/London.html
  51. 51. Integrated Tactics
  52. 52. Social Channels to Build Search DemandIn this case, I drove searches directly using a link, but it’s also very possible
  53. 53. Rel Author + Author AuthorityGreat how-to here: http://www.blindfiveyearold.com/how-to-implement-rel-author
  54. 54. Rich Snippets through Hosted Video ContentGreat tutorial: http://www.distilled.net/blog/video/getting-video-results-in-google/
  55. 55. YourAnalytics RWill Lieto You.(unless you’re usingmulti-touch attribution)
  56. 56. Multi-ChannelAttribution isCritical R http://www.seomoz.org/blog/tracking-the-roi-of-social-media
  57. 57. Visualizing Visits Through Various Channelshttp://www.seomoz.org/blog/why-the-inbound-marketing-funnel-is-essential-whiteboard-friday
  58. 58. IntegratedInbound Marketing Is the Future
  59. 59. News/Media/PR SEO Email Blogs + Blogging Research/White Papers InfographicsComment Marketing Social Networks Online Video COMBINE TO WIN Local Portals (focus on just one, and you miss out) Forums WebinarsSocial Bookmarking Word of Mouth Direct/Referring Links Podcasting Type-In Traffic Q+A Sites
  60. 60. Rand Fishkin | CEO@randfishwww.seomoz.org/blogrand@seomoz.org http://bit.ly/mozsocialseo2012
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