Why Infographics are Important in Digital Marketing - EBriks Infotech

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Why Infographics are Important in Digital Marketing - EBriks Infotech

Why Infographics are Important in Digital Marketing - EBriks Infotech

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  • 1. The Power of InfographicsThe Business of Visualization
  • 2. Infographics have emergedas one of the most popularand shareable forms ofsocial content.Robin Richards – JESS3
  • 3. Same Search ~120 days ago = 574k** http://www.web-strategist.com/blog/2011/07/07/infographics-are-useful-but-they-must-evolve/
  • 4. Why?
  • 5. Credit: http://www.flickr.com/photos/will-lion/2595497078/Easy to digest.
  • 6. Source: http://www.flickr.com/photos/webtreatsetc/5321658646/Easy to share.
  • 7. Source: http://www.flickr.com/photos/7372907@N07/3428778556/They are cool..
  • 8. Infographics are visualrepresentations of information,data or knowledge thatpresent complex informationquickly and clearly.WikipediaOne definition.
  • 9. Source: http://www.flickr.com/photos/gdsdigital/4423754587For some it means data visualization.
  • 10. Source: David Armano, darmano.typepad.comFor others it’s idea art.
  • 11. Infographic types andapplications.
  • 12. Source: http://www.flickr.com/photos/gdsdigital/4361707483/StatisticsApplications: presenting company information, industry research.
  • 13. ConceptsApplications: illustrating thought leadership or philosophy.
  • 14. Source: David Armano, EdelmanDigital.comModelsApplications: business process, service offerings.
  • 15. CartoonsApplications: ideas, concepts, scenarios, culture.
  • 16. Source: http://jess3.com/the-blog-tree/InformationApplications: industry resources, specs, “cheat sheets”, comparisons
  • 17. Source: http://conversations.nokia.com/2011/02/10/social-media-week-inside-nokia/?mobileTimelinesApplications: evolution, progress, history, schedules.
  • 18. Getting started.
  • 19. Explore new ways to inform.Source: http://www.flickr.com/photos/iareef/4478057025/
  • 20. Source: http://www.flickr.com/photos/47388015@N00/5546771797/Record your thoughts.
  • 21. Source: David Armano, http://www.flickr.com/photos/7855449@N02/2780461830/Process and refine ideas.
  • 22. Create and publish.
  • 23. A few things to remember.• Keep it simple.• Tell a story.• Make sharing easy.• Your ideas > your software.• Just do it.
  • 24. Workflow example.Visualizing the idea that aheavy investment in socialmedia won’t solve yourorganizational issues.
  • 25. http://www.flickr.com/photos/timparkinson/2436926028/Started with the idea of aweak foundation
  • 26. http://www.flickr.com/photos/peter_roberts/4457615801/That morphed into a“house of cards”
  • 27. Which turned into a (bad) sketch
  • 28. Infographic ROI.Infographics are cool butalso add business value.
  • 29. Brand Awareness1168 tweets, 722 inbound links, 58 blog articles, 3003 offsite viewsSource: http://www.slideshare.net/Eloqua/infographics-in-15-minutes
  • 30. Signals = Conversations
  • 31. Source: Dave Gray, Visual Thinking in Management, http://www.youtube.com/watch?v=fKADCvIBBeYImproved Results
  • 32. Content creation options.• DIY.• In-house designer.• Outsource to a pro.• Partner with an artstudent.
  • 33. The Power of InfographicsThe Business of VisualizationMark , Digital Strategist