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Why Infographics are Important in Digital Marketing - EBriks Infotech
 

Why Infographics are Important in Digital Marketing - EBriks Infotech

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Why Infographics are Important in Digital Marketing - EBriks Infotech

Why Infographics are Important in Digital Marketing - EBriks Infotech

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    Why Infographics are Important in Digital Marketing - EBriks Infotech Why Infographics are Important in Digital Marketing - EBriks Infotech Presentation Transcript

    • The Power of InfographicsThe Business of Visualization
    • Infographics have emergedas one of the most popularand shareable forms ofsocial content.Robin Richards – JESS3
    • Same Search ~120 days ago = 574k** http://www.web-strategist.com/blog/2011/07/07/infographics-are-useful-but-they-must-evolve/
    • Why?
    • Credit: http://www.flickr.com/photos/will-lion/2595497078/Easy to digest.
    • Source: http://www.flickr.com/photos/webtreatsetc/5321658646/Easy to share.
    • Source: http://www.flickr.com/photos/7372907@N07/3428778556/They are cool..
    • Infographics are visualrepresentations of information,data or knowledge thatpresent complex informationquickly and clearly.WikipediaOne definition.
    • Source: http://www.flickr.com/photos/gdsdigital/4423754587For some it means data visualization.
    • Source: David Armano, darmano.typepad.comFor others it’s idea art.
    • Infographic types andapplications.
    • Source: http://www.flickr.com/photos/gdsdigital/4361707483/StatisticsApplications: presenting company information, industry research.
    • ConceptsApplications: illustrating thought leadership or philosophy.
    • Source: David Armano, EdelmanDigital.comModelsApplications: business process, service offerings.
    • CartoonsApplications: ideas, concepts, scenarios, culture.
    • Source: http://jess3.com/the-blog-tree/InformationApplications: industry resources, specs, “cheat sheets”, comparisons
    • Source: http://conversations.nokia.com/2011/02/10/social-media-week-inside-nokia/?mobileTimelinesApplications: evolution, progress, history, schedules.
    • Getting started.
    • Explore new ways to inform.Source: http://www.flickr.com/photos/iareef/4478057025/
    • Source: http://www.flickr.com/photos/47388015@N00/5546771797/Record your thoughts.
    • Source: David Armano, http://www.flickr.com/photos/7855449@N02/2780461830/Process and refine ideas.
    • Create and publish.
    • A few things to remember.• Keep it simple.• Tell a story.• Make sharing easy.• Your ideas > your software.• Just do it.
    • Workflow example.Visualizing the idea that aheavy investment in socialmedia won’t solve yourorganizational issues.
    • http://www.flickr.com/photos/timparkinson/2436926028/Started with the idea of aweak foundation
    • http://www.flickr.com/photos/peter_roberts/4457615801/That morphed into a“house of cards”
    • Which turned into a (bad) sketch
    • Infographic ROI.Infographics are cool butalso add business value.
    • Brand Awareness1168 tweets, 722 inbound links, 58 blog articles, 3003 offsite viewsSource: http://www.slideshare.net/Eloqua/infographics-in-15-minutes
    • Signals = Conversations
    • Source: Dave Gray, Visual Thinking in Management, http://www.youtube.com/watch?v=fKADCvIBBeYImproved Results
    • Content creation options.• DIY.• In-house designer.• Outsource to a pro.• Partner with an artstudent.
    • The Power of InfographicsThe Business of VisualizationMark , Digital Strategist