The Power of InfographicsThe Business of Visualization
Infographics have emergedas one of the most popularand shareable forms ofsocial content.Robin Richards – JESS3
Same Search ~120 days ago = 574k** http://www.web-strategist.com/blog/2011/07/07/infographics-are-useful-but-they-must-evo...
Why?
Credit: http://www.flickr.com/photos/will-lion/2595497078/Easy to digest.
Source: http://www.flickr.com/photos/webtreatsetc/5321658646/Easy to share.
Source: http://www.flickr.com/photos/7372907@N07/3428778556/They are cool..
Infographics are visualrepresentations of information,data or knowledge thatpresent complex informationquickly and clearly...
Source: http://www.flickr.com/photos/gdsdigital/4423754587For some it means data visualization.
Source: David Armano, darmano.typepad.comFor others it’s idea art.
Infographic types andapplications.
Source: http://www.flickr.com/photos/gdsdigital/4361707483/StatisticsApplications: presenting company information, industr...
ConceptsApplications: illustrating thought leadership or philosophy.
Source: David Armano, EdelmanDigital.comModelsApplications: business process, service offerings.
CartoonsApplications: ideas, concepts, scenarios, culture.
Source: http://jess3.com/the-blog-tree/InformationApplications: industry resources, specs, “cheat sheets”, comparisons
Source: http://conversations.nokia.com/2011/02/10/social-media-week-inside-nokia/?mobileTimelinesApplications: evolution, ...
Getting started.
Explore new ways to inform.Source: http://www.flickr.com/photos/iareef/4478057025/
Source: http://www.flickr.com/photos/47388015@N00/5546771797/Record your thoughts.
Source: David Armano, http://www.flickr.com/photos/7855449@N02/2780461830/Process and refine ideas.
Create and publish.
A few things to remember.• Keep it simple.• Tell a story.• Make sharing easy.• Your ideas > your software.• Just do it.
Workflow example.Visualizing the idea that aheavy investment in socialmedia won’t solve yourorganizational issues.
http://www.flickr.com/photos/timparkinson/2436926028/Started with the idea of aweak foundation
http://www.flickr.com/photos/peter_roberts/4457615801/That morphed into a“house of cards”
Which turned into a (bad) sketch
Infographic ROI.Infographics are cool butalso add business value.
Brand Awareness1168 tweets, 722 inbound links, 58 blog articles, 3003 offsite viewsSource: http://www.slideshare.net/Eloqu...
Signals = Conversations
Source: Dave Gray, Visual Thinking in Management, http://www.youtube.com/watch?v=fKADCvIBBeYImproved Results
Content creation options.• DIY.• In-house designer.• Outsource to a pro.• Partner with an artstudent.
The Power of InfographicsThe Business of VisualizationMark , Digital Strategist
Why Infographics are Important in Digital Marketing - EBriks Infotech
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Why Infographics are Important in Digital Marketing - EBriks Infotech

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Why Infographics are Important in Digital Marketing - EBriks Infotech

  1. 1. The Power of InfographicsThe Business of Visualization
  2. 2. Infographics have emergedas one of the most popularand shareable forms ofsocial content.Robin Richards – JESS3
  3. 3. Same Search ~120 days ago = 574k** http://www.web-strategist.com/blog/2011/07/07/infographics-are-useful-but-they-must-evolve/
  4. 4. Why?
  5. 5. Credit: http://www.flickr.com/photos/will-lion/2595497078/Easy to digest.
  6. 6. Source: http://www.flickr.com/photos/webtreatsetc/5321658646/Easy to share.
  7. 7. Source: http://www.flickr.com/photos/7372907@N07/3428778556/They are cool..
  8. 8. Infographics are visualrepresentations of information,data or knowledge thatpresent complex informationquickly and clearly.WikipediaOne definition.
  9. 9. Source: http://www.flickr.com/photos/gdsdigital/4423754587For some it means data visualization.
  10. 10. Source: David Armano, darmano.typepad.comFor others it’s idea art.
  11. 11. Infographic types andapplications.
  12. 12. Source: http://www.flickr.com/photos/gdsdigital/4361707483/StatisticsApplications: presenting company information, industry research.
  13. 13. ConceptsApplications: illustrating thought leadership or philosophy.
  14. 14. Source: David Armano, EdelmanDigital.comModelsApplications: business process, service offerings.
  15. 15. CartoonsApplications: ideas, concepts, scenarios, culture.
  16. 16. Source: http://jess3.com/the-blog-tree/InformationApplications: industry resources, specs, “cheat sheets”, comparisons
  17. 17. Source: http://conversations.nokia.com/2011/02/10/social-media-week-inside-nokia/?mobileTimelinesApplications: evolution, progress, history, schedules.
  18. 18. Getting started.
  19. 19. Explore new ways to inform.Source: http://www.flickr.com/photos/iareef/4478057025/
  20. 20. Source: http://www.flickr.com/photos/47388015@N00/5546771797/Record your thoughts.
  21. 21. Source: David Armano, http://www.flickr.com/photos/7855449@N02/2780461830/Process and refine ideas.
  22. 22. Create and publish.
  23. 23. A few things to remember.• Keep it simple.• Tell a story.• Make sharing easy.• Your ideas > your software.• Just do it.
  24. 24. Workflow example.Visualizing the idea that aheavy investment in socialmedia won’t solve yourorganizational issues.
  25. 25. http://www.flickr.com/photos/timparkinson/2436926028/Started with the idea of aweak foundation
  26. 26. http://www.flickr.com/photos/peter_roberts/4457615801/That morphed into a“house of cards”
  27. 27. Which turned into a (bad) sketch
  28. 28. Infographic ROI.Infographics are cool butalso add business value.
  29. 29. Brand Awareness1168 tweets, 722 inbound links, 58 blog articles, 3003 offsite viewsSource: http://www.slideshare.net/Eloqua/infographics-in-15-minutes
  30. 30. Signals = Conversations
  31. 31. Source: Dave Gray, Visual Thinking in Management, http://www.youtube.com/watch?v=fKADCvIBBeYImproved Results
  32. 32. Content creation options.• DIY.• In-house designer.• Outsource to a pro.• Partner with an artstudent.
  33. 33. The Power of InfographicsThe Business of VisualizationMark , Digital Strategist
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