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Why infographics are important in digital marketing - EBriks Infotech

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Why infographics are important in digital marketing - EBriks Infotech

Why infographics are important in digital marketing - EBriks Infotech

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  • 1. The Power of Infographics The Business of Visualization
  • 2. Infographics have emerged as one of the most popular and shareable forms of social content. Robin Richards – JESS3
  • 3. Same Search ~120 days ago = 574k* * http://www.web-strategist.com/blog/2011/07/07/infographics-are-useful-but-they-must-evolve/
  • 4. Why?
  • 5. Credit: http://www.flickr.com/photos/will-lion/2595497078/ Easy to digest.
  • 6. Source: http://www.flickr.com/photos/webtreatsetc/5321658646/ Easy to share.
  • 7. Source: http://www.flickr.com/photos/7372907@N07/3428778556/ They are cool..
  • 8. Infographics are visual representations of information, data or knowledge that present complex information quickly and clearly. Wikipedia One definition.
  • 9. Source: http://www.flickr.com/photos/gdsdigital/4423754587 For some it means data visualization.
  • 10. Source: David Armano, darmano.typepad.com For others it’s idea art.
  • 11. Infographic types and applications.
  • 12. Source: http://www.flickr.com/photos/gdsdigital/4361707483/ Statistics Applications: presenting company information, industry research.
  • 13. Concepts Applications: illustrating thought leadership or philosophy.
  • 14. Source: David Armano, EdelmanDigital.com Models Applications: business process, service offerings.
  • 15. Cartoons Applications: ideas, concepts, scenarios, culture.
  • 16. Source: http://jess3.com/the-blog-tree/ Information Applications: industry resources, specs, “cheat sheets”, comparisons
  • 17. Source: http://conversations.nokia.com/2011/02/10/social-media-week-inside-nokia/?mobile Timelines Applications: evolution, progress, history, schedules.
  • 18. Getting started.
  • 19. Explore new ways to inform. Source: http://www.flickr.com/photos/iareef/4478057025/
  • 20. Source: http://www.flickr.com/photos/47388015@N00/5546771797/ Record your thoughts.
  • 21. Source: David Armano, http://www.flickr.com/photos/7855449@N02/2780461830/ Process and refine ideas.
  • 22. Create and publish.
  • 23. A few things to remember. • Keep it simple. • Tell a story. • Make sharing easy. • Your ideas > your software. • Just do it.
  • 24. Workflow example. Visualizing the idea that a heavy investment in social media won’t solve your organizational issues.
  • 25. http://www.flickr.com/photos/timparkinson/2436926028/ Started with the idea of a weak foundation
  • 26. http://www.flickr.com/photos/peter_roberts/4457615801/ That morphed into a “house of cards”
  • 27. Which turned into a (bad) sketch
  • 28. Infographic ROI. Infographics are cool but also add business value.
  • 29. Brand Awareness 1168 tweets, 722 inbound links, 58 blog articles, 3003 offsite views Source: http://www.slideshare.net/Eloqua/infographics-in-15-minutes
  • 30. Signals = Conversations
  • 31. Source: Dave Gray, Visual Thinking in Management, http://www.youtube.com/watch?v=fKADCvIBBeY Improved Results
  • 32. Content creation options. • DIY. • In-house designer. • Outsource to a pro. • Partner with an art student.
  • 33. The Power of Infographics The Business of Visualization Mark , Digital Strategist