Why infographics are important in digital marketing - EBriks Infotech

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Why infographics are important in digital marketing - EBriks Infotech

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Why infographics are important in digital marketing - EBriks Infotech

  1. 1. The Power of Infographics The Business of Visualization
  2. 2. Infographics have emerged as one of the most popular and shareable forms of social content. Robin Richards – JESS3
  3. 3. Same Search ~120 days ago = 574k* * http://www.web-strategist.com/blog/2011/07/07/infographics-are-useful-but-they-must-evolve/
  4. 4. Why?
  5. 5. Credit: http://www.flickr.com/photos/will-lion/2595497078/ Easy to digest.
  6. 6. Source: http://www.flickr.com/photos/webtreatsetc/5321658646/ Easy to share.
  7. 7. Source: http://www.flickr.com/photos/7372907@N07/3428778556/ They are cool..
  8. 8. Infographics are visual representations of information, data or knowledge that present complex information quickly and clearly. Wikipedia One definition.
  9. 9. Source: http://www.flickr.com/photos/gdsdigital/4423754587 For some it means data visualization.
  10. 10. Source: David Armano, darmano.typepad.com For others it’s idea art.
  11. 11. Infographic types and applications.
  12. 12. Source: http://www.flickr.com/photos/gdsdigital/4361707483/ Statistics Applications: presenting company information, industry research.
  13. 13. Concepts Applications: illustrating thought leadership or philosophy.
  14. 14. Source: David Armano, EdelmanDigital.com Models Applications: business process, service offerings.
  15. 15. Cartoons Applications: ideas, concepts, scenarios, culture.
  16. 16. Source: http://jess3.com/the-blog-tree/ Information Applications: industry resources, specs, “cheat sheets”, comparisons
  17. 17. Source: http://conversations.nokia.com/2011/02/10/social-media-week-inside-nokia/?mobile Timelines Applications: evolution, progress, history, schedules.
  18. 18. Getting started.
  19. 19. Explore new ways to inform. Source: http://www.flickr.com/photos/iareef/4478057025/
  20. 20. Source: http://www.flickr.com/photos/47388015@N00/5546771797/ Record your thoughts.
  21. 21. Source: David Armano, http://www.flickr.com/photos/7855449@N02/2780461830/ Process and refine ideas.
  22. 22. Create and publish.
  23. 23. A few things to remember. • Keep it simple. • Tell a story. • Make sharing easy. • Your ideas > your software. • Just do it.
  24. 24. Workflow example. Visualizing the idea that a heavy investment in social media won’t solve your organizational issues.
  25. 25. http://www.flickr.com/photos/timparkinson/2436926028/ Started with the idea of a weak foundation
  26. 26. http://www.flickr.com/photos/peter_roberts/4457615801/ That morphed into a “house of cards”
  27. 27. Which turned into a (bad) sketch
  28. 28. Infographic ROI. Infographics are cool but also add business value.
  29. 29. Brand Awareness 1168 tweets, 722 inbound links, 58 blog articles, 3003 offsite views Source: http://www.slideshare.net/Eloqua/infographics-in-15-minutes
  30. 30. Signals = Conversations
  31. 31. Source: Dave Gray, Visual Thinking in Management, http://www.youtube.com/watch?v=fKADCvIBBeY Improved Results
  32. 32. Content creation options. • DIY. • In-house designer. • Outsource to a pro. • Partner with an art student.
  33. 33. The Power of Infographics The Business of Visualization Mark , Digital Strategist

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