Why infographics are important in  digital marketing  - EBriks Infotech
Upcoming SlideShare
Loading in...5
×
 

Why infographics are important in digital marketing - EBriks Infotech

on

  • 725 views

Why infographics are important in digital marketing - EBriks Infotech

Why infographics are important in digital marketing - EBriks Infotech

Statistics

Views

Total Views
725
Views on SlideShare
725
Embed Views
0

Actions

Likes
5
Downloads
40
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Why infographics are important in  digital marketing  - EBriks Infotech Why infographics are important in digital marketing - EBriks Infotech Presentation Transcript

  • The Power of Infographics The Business of Visualization
  • Infographics have emerged as one of the most popular and shareable forms of social content. Robin Richards – JESS3
  • Same Search ~120 days ago = 574k* * http://www.web-strategist.com/blog/2011/07/07/infographics-are-useful-but-they-must-evolve/
  • Why?
  • Credit: http://www.flickr.com/photos/will-lion/2595497078/ Easy to digest.
  • Source: http://www.flickr.com/photos/webtreatsetc/5321658646/ Easy to share.
  • Source: http://www.flickr.com/photos/7372907@N07/3428778556/ They are cool..
  • Infographics are visual representations of information, data or knowledge that present complex information quickly and clearly. Wikipedia One definition.
  • Source: http://www.flickr.com/photos/gdsdigital/4423754587 For some it means data visualization.
  • Source: David Armano, darmano.typepad.com For others it’s idea art.
  • Infographic types and applications.
  • Source: http://www.flickr.com/photos/gdsdigital/4361707483/ Statistics Applications: presenting company information, industry research.
  • Concepts Applications: illustrating thought leadership or philosophy.
  • Source: David Armano, EdelmanDigital.com Models Applications: business process, service offerings.
  • Cartoons Applications: ideas, concepts, scenarios, culture.
  • Source: http://jess3.com/the-blog-tree/ Information Applications: industry resources, specs, “cheat sheets”, comparisons
  • Source: http://conversations.nokia.com/2011/02/10/social-media-week-inside-nokia/?mobile Timelines Applications: evolution, progress, history, schedules.
  • Getting started.
  • Explore new ways to inform. Source: http://www.flickr.com/photos/iareef/4478057025/
  • Source: http://www.flickr.com/photos/47388015@N00/5546771797/ Record your thoughts.
  • Source: David Armano, http://www.flickr.com/photos/7855449@N02/2780461830/ Process and refine ideas.
  • Create and publish.
  • A few things to remember. • Keep it simple. • Tell a story. • Make sharing easy. • Your ideas > your software. • Just do it.
  • Workflow example. Visualizing the idea that a heavy investment in social media won’t solve your organizational issues.
  • http://www.flickr.com/photos/timparkinson/2436926028/ Started with the idea of a weak foundation
  • http://www.flickr.com/photos/peter_roberts/4457615801/ That morphed into a “house of cards”
  • Which turned into a (bad) sketch
  • Infographic ROI. Infographics are cool but also add business value.
  • Brand Awareness 1168 tweets, 722 inbound links, 58 blog articles, 3003 offsite views Source: http://www.slideshare.net/Eloqua/infographics-in-15-minutes
  • Signals = Conversations
  • Source: Dave Gray, Visual Thinking in Management, http://www.youtube.com/watch?v=fKADCvIBBeY Improved Results
  • Content creation options. • DIY. • In-house designer. • Outsource to a pro. • Partner with an art student.
  • The Power of Infographics The Business of Visualization Mark , Digital Strategist