Why infographics are important in  digital marketing  - EBriks Infotech
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Why infographics are important in digital marketing - EBriks Infotech

  • 818 views
Uploaded on

Why infographics are important in digital marketing - EBriks Infotech

Why infographics are important in digital marketing - EBriks Infotech

More in: Sports , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
818
On Slideshare
818
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
42
Comments
0
Likes
5

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. The Power of Infographics The Business of Visualization
  • 2. Infographics have emerged as one of the most popular and shareable forms of social content. Robin Richards – JESS3
  • 3. Same Search ~120 days ago = 574k* * http://www.web-strategist.com/blog/2011/07/07/infographics-are-useful-but-they-must-evolve/
  • 4. Why?
  • 5. Credit: http://www.flickr.com/photos/will-lion/2595497078/ Easy to digest.
  • 6. Source: http://www.flickr.com/photos/webtreatsetc/5321658646/ Easy to share.
  • 7. Source: http://www.flickr.com/photos/7372907@N07/3428778556/ They are cool..
  • 8. Infographics are visual representations of information, data or knowledge that present complex information quickly and clearly. Wikipedia One definition.
  • 9. Source: http://www.flickr.com/photos/gdsdigital/4423754587 For some it means data visualization.
  • 10. Source: David Armano, darmano.typepad.com For others it’s idea art.
  • 11. Infographic types and applications.
  • 12. Source: http://www.flickr.com/photos/gdsdigital/4361707483/ Statistics Applications: presenting company information, industry research.
  • 13. Concepts Applications: illustrating thought leadership or philosophy.
  • 14. Source: David Armano, EdelmanDigital.com Models Applications: business process, service offerings.
  • 15. Cartoons Applications: ideas, concepts, scenarios, culture.
  • 16. Source: http://jess3.com/the-blog-tree/ Information Applications: industry resources, specs, “cheat sheets”, comparisons
  • 17. Source: http://conversations.nokia.com/2011/02/10/social-media-week-inside-nokia/?mobile Timelines Applications: evolution, progress, history, schedules.
  • 18. Getting started.
  • 19. Explore new ways to inform. Source: http://www.flickr.com/photos/iareef/4478057025/
  • 20. Source: http://www.flickr.com/photos/47388015@N00/5546771797/ Record your thoughts.
  • 21. Source: David Armano, http://www.flickr.com/photos/7855449@N02/2780461830/ Process and refine ideas.
  • 22. Create and publish.
  • 23. A few things to remember. • Keep it simple. • Tell a story. • Make sharing easy. • Your ideas > your software. • Just do it.
  • 24. Workflow example. Visualizing the idea that a heavy investment in social media won’t solve your organizational issues.
  • 25. http://www.flickr.com/photos/timparkinson/2436926028/ Started with the idea of a weak foundation
  • 26. http://www.flickr.com/photos/peter_roberts/4457615801/ That morphed into a “house of cards”
  • 27. Which turned into a (bad) sketch
  • 28. Infographic ROI. Infographics are cool but also add business value.
  • 29. Brand Awareness 1168 tweets, 722 inbound links, 58 blog articles, 3003 offsite views Source: http://www.slideshare.net/Eloqua/infographics-in-15-minutes
  • 30. Signals = Conversations
  • 31. Source: Dave Gray, Visual Thinking in Management, http://www.youtube.com/watch?v=fKADCvIBBeY Improved Results
  • 32. Content creation options. • DIY. • In-house designer. • Outsource to a pro. • Partner with an art student.
  • 33. The Power of Infographics The Business of Visualization Mark , Digital Strategist