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Why Content Marketing is the Future of Internet Marketing - EBriks Infotech
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Why Content Marketing is the Future of Internet Marketing - EBriks Infotech


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Why Content Marketing is the Future of Internet Marketing - EBriks Infotech

Why Content Marketing is the Future of Internet Marketing - EBriks Infotech

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  • 1. Content Marketing, Founder, Adarsh Thampy
  • 2. Content Marketing Brands that use content marketing Case Study: Leverage Content Marketing Q&A
  • 3. Test Domain: Registered on Dec 26th Aim: To measure effectiveness of content marketing Effort Taken: 15 high quality articles, 5 guest posts on PR 2-PR 4 sites, 1 Press Release, 5 blog comments
  • 4. “Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers.”- Copyblogger
  • 5. “We were able to launch KISSmetrics and get over 100,000 monthly organic visitors in less than a year, just through blogging and creating infographics.”- Neil Patel
  • 6. Buffer App Grew To 70,000+ Users With A Solid Product & Content Marketing
  • 7. “Mint owes much of its user adoption and brand success to its aggressively intelligent content strategy.”-
  • 8. More than 8750 questions have been answered!
  • 9. Started Content Marketing Zero Advertisements! Traffic from SEO and Social Media…
  • 10. Image Credit: Flickr
  • 11. Photo Credit: Flickr
  • 12. Demographic Hangouts Value Audience Persona
  • 13. Forget the Hard Sell
  • 14. Forget the Hard Sell Think Pre-Sell!
  • 15. Photo Credit: gremln
  • 16. Photo Credit: roystoncartoons
  • 17. Photo Credit: nicholsoncartoons
  • 18. Photo Credit: Cognician
  • 19. Photo Credit: Nike
  • 20. …Where Your Target Audience Hangs Out
  • 21. “Content marketing is the only marketing left”- Seth Godin
  • 22. Data for my first startup- a niche real estate portal for my city Total Advertising Spend: Rs. 27500 Leads: 3 Cost Per Conversion: 9166 User acquisition cost via traditional marketing methods: Rs. 9150
  • 23. Then I Tried Content Marketing + Adwords PPC…
  • 24. Then I Tried Content Marketing + Adwords PPC… Total Advertising Spend: Rs. 6000 Leads: 13 Cost Per Conversion: 461.53 New User acquisition cost via PPC + Content Marketing: Rs. 500
  • 25. Photo Credit: DreamsTime
  • 26. 36% B2B marketers and 32% B2C marketers believe they are “effective” or “very effective” at content marketing Credits: 2013 B2C Content Marketing Benchmarks–North America: Content Marketing Institute/MarketingProfs
  • 27. Cartoon Credit: Tom
  • 28. Photo Credit: BlogSpot
  • 29. Web: Twitter: @conversionchamp Email: Image Credit: Huffington Post