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Why Content Marketing is the Future of Internet Marketing - EBriks Infotech
 

Why Content Marketing is the Future of Internet Marketing - EBriks Infotech

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Why Content Marketing is the Future of Internet Marketing - EBriks Infotech

Why Content Marketing is the Future of Internet Marketing - EBriks Infotech

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    Why Content Marketing is the Future of Internet Marketing - EBriks Infotech Why Content Marketing is the Future of Internet Marketing - EBriks Infotech Presentation Transcript

    • Content Marketing, Jombay.com Founder, Conversionchamp.com Adarsh Thampy
    • Content Marketing Brands that use content marketing Case Study: Jombay.com Leverage Content Marketing Q&A
    • Test Domain: Registered on Dec 26th Aim: To measure effectiveness of content marketing Effort Taken: 15 high quality articles, 5 guest posts on PR 2-PR 4 sites, 1 Press Release, 5 blog comments
    • “Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers.”- Copyblogger
    • “We were able to launch KISSmetrics and get over 100,000 monthly organic visitors in less than a year, just through blogging and creating infographics.”- Neil Patel
    • Buffer App Grew To 70,000+ Users With A Solid Product & Content Marketing
    • “Mint owes much of its user adoption and brand success to its aggressively intelligent content strategy.”- Mashable.com
    • More than 8750 questions have been answered!
    • Started Content Marketing Zero Advertisements! Traffic from SEO and Social Media…
    • Image Credit: Flickr
    • Photo Credit: Flickr
    • Demographic Hangouts Value Audience Persona
    • Forget the Hard Sell
    • Forget the Hard Sell Think Pre-Sell!
    • Photo Credit: gremln
    • Photo Credit: roystoncartoons
    • Photo Credit: nicholsoncartoons
    • Photo Credit: Cognician
    • Photo Credit: Nike
    • …Where Your Target Audience Hangs Out
    • “Content marketing is the only marketing left”- Seth Godin
    • Data for my first startup- a niche real estate portal for my city Total Advertising Spend: Rs. 27500 Leads: 3 Cost Per Conversion: 9166 User acquisition cost via traditional marketing methods: Rs. 9150
    • Then I Tried Content Marketing + Adwords PPC…
    • Then I Tried Content Marketing + Adwords PPC… Total Advertising Spend: Rs. 6000 Leads: 13 Cost Per Conversion: 461.53 New User acquisition cost via PPC + Content Marketing: Rs. 500
    • Photo Credit: DreamsTime
    • 36% B2B marketers and 32% B2C marketers believe they are “effective” or “very effective” at content marketing Credits: 2013 B2C Content Marketing Benchmarks–North America: Content Marketing Institute/MarketingProfs
    • Cartoon Credit: Tom
    • Photo Credit: BlogSpot
    • Web: www.conversionchamp.com Twitter: @conversionchamp Email: hello@conversionchamp.com Image Credit: Huffington Post