0
Utilizing Social Media for
Customer Acquisition & Retention
Customer Acquisition = $$?
How To Earn Customers
via Social
Title of presentation
(without spending a shit ton of money)
Optimize Social Sharing
Good, but basic.
In-App Sharing
Getting better!
Shareable URLs
#Win
Show some data
Now we’re on to something!
“Pay” with a Tweet/Share
“Pay” with a Tweet/Share

@jennita #SearchLove
Social Proof
Connect G+ to Adwords

CTR #Win
Facebook EdgeRank
181 Likes
45 Shares
11 comments

Not too
shabby!
Try something new
271 Likes
91 Shares
13 comments

IMAGES
FTW!
Pay For It $$$

Le sigh.
Uhm… Ask?
Uhm… Ask?

@jennita #SearchLove
KEEP ALL THE CUSTOMERS
Title of presentation
Community.
ehem.
@jennita #SearchLove
Social Sign In

@jennita #SearchLove
Super, Dumb, EASY
Social Sign In
Use that info, to make it EASY
Want them to contact you?
Can they find you?

Phone, check.
Email, check.
Social, CHECK.
Sometimes you gotta
take it off Social
Examples

@jennita #SearchLove
Wow Them!
Save $$
No, Really.
Customer Service

1st response
=
9 hours
Social Media Manager
Can answer
tweets within
minutes

@jennita #SearchLove
Empower the Manager
TEST All The THINGS
Title of presentation
O RLY?
Yours *will* be
different.
Go forth…
Acquire + Retain
Utilizing Social Media for Customer Acquisition & Retention - EBriks Infotech
Utilizing Social Media for Customer Acquisition & Retention - EBriks Infotech
Utilizing Social Media for Customer Acquisition & Retention - EBriks Infotech
Utilizing Social Media for Customer Acquisition & Retention - EBriks Infotech
Utilizing Social Media for Customer Acquisition & Retention - EBriks Infotech
Utilizing Social Media for Customer Acquisition & Retention - EBriks Infotech
Utilizing Social Media for Customer Acquisition & Retention - EBriks Infotech
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Utilizing Social Media for Customer Acquisition & Retention - EBriks Infotech

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Utilizing Social Media for Customer Acquisition & Retention - EBriks Infotech

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Transcript of "Utilizing Social Media for Customer Acquisition & Retention - EBriks Infotech"

  1. 1. Utilizing Social Media for Customer Acquisition & Retention
  2. 2. Customer Acquisition = $$?
  3. 3. How To Earn Customers via Social Title of presentation (without spending a shit ton of money)
  4. 4. Optimize Social Sharing
  5. 5. Good, but basic.
  6. 6. In-App Sharing
  7. 7. Getting better!
  8. 8. Shareable URLs #Win
  9. 9. Show some data
  10. 10. Now we’re on to something!
  11. 11. “Pay” with a Tweet/Share
  12. 12. “Pay” with a Tweet/Share @jennita #SearchLove
  13. 13. Social Proof
  14. 14. Connect G+ to Adwords CTR #Win
  15. 15. Facebook EdgeRank 181 Likes 45 Shares 11 comments Not too shabby!
  16. 16. Try something new 271 Likes 91 Shares 13 comments IMAGES FTW!
  17. 17. Pay For It $$$ Le sigh.
  18. 18. Uhm… Ask?
  19. 19. Uhm… Ask? @jennita #SearchLove
  20. 20. KEEP ALL THE CUSTOMERS Title of presentation
  21. 21. Community. ehem. @jennita #SearchLove
  22. 22. Social Sign In @jennita #SearchLove
  23. 23. Super, Dumb, EASY
  24. 24. Social Sign In
  25. 25. Use that info, to make it EASY
  26. 26. Want them to contact you?
  27. 27. Can they find you? Phone, check. Email, check. Social, CHECK.
  28. 28. Sometimes you gotta take it off Social
  29. 29. Examples @jennita #SearchLove
  30. 30. Wow Them!
  31. 31. Save $$ No, Really.
  32. 32. Customer Service 1st response = 9 hours
  33. 33. Social Media Manager Can answer tweets within minutes @jennita #SearchLove
  34. 34. Empower the Manager
  35. 35. TEST All The THINGS Title of presentation
  36. 36. O RLY?
  37. 37. Yours *will* be different.
  38. 38. Go forth… Acquire + Retain
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