Utilizing Social Media for Customer Acquisition & Retention - EBriks Infotech

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Utilizing Social Media for Customer Acquisition & Retention - EBriks Infotech

Utilizing Social Media for Customer Acquisition & Retention - EBriks Infotech

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  • 1. Utilizing Social Media for Customer Acquisition & Retention
  • 2. Customer Acquisition = $$?
  • 3. How To Earn Customers via Social Title of presentation (without spending a shit ton of money)
  • 4. Optimize Social Sharing
  • 5. Good, but basic.
  • 6. In-App Sharing
  • 7. Getting better!
  • 8. Shareable URLs #Win
  • 9. Show some data
  • 10. Now we’re on to something!
  • 11. “Pay” with a Tweet/Share
  • 12. “Pay” with a Tweet/Share @jennita #SearchLove
  • 13. Social Proof
  • 14. Connect G+ to Adwords CTR #Win
  • 15. Facebook EdgeRank 181 Likes 45 Shares 11 comments Not too shabby!
  • 16. Try something new 271 Likes 91 Shares 13 comments IMAGES FTW!
  • 17. Pay For It $$$ Le sigh.
  • 18. Uhm… Ask?
  • 19. Uhm… Ask? @jennita #SearchLove
  • 20. KEEP ALL THE CUSTOMERS Title of presentation
  • 21. Community. ehem. @jennita #SearchLove
  • 22. Social Sign In @jennita #SearchLove
  • 23. Super, Dumb, EASY
  • 24. Social Sign In
  • 25. Use that info, to make it EASY
  • 26. Want them to contact you?
  • 27. Can they find you? Phone, check. Email, check. Social, CHECK.
  • 28. Sometimes you gotta take it off Social
  • 29. Examples @jennita #SearchLove
  • 30. Wow Them!
  • 31. Save $$ No, Really.
  • 32. Customer Service 1st response = 9 hours
  • 33. Social Media Manager Can answer tweets within minutes @jennita #SearchLove
  • 34. Empower the Manager
  • 35. TEST All The THINGS Title of presentation
  • 36. O RLY?
  • 37. Yours *will* be different.
  • 38. Go forth… Acquire + Retain