Utilizing Social Media for Customer Acquisition & Retention - EBriks Infotech
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Utilizing Social Media for Customer Acquisition & Retention - EBriks Infotech

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Utilizing Social Media for Customer Acquisition & Retention - EBriks Infotech

Utilizing Social Media for Customer Acquisition & Retention - EBriks Infotech

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    Utilizing Social Media for Customer Acquisition & Retention - EBriks Infotech Utilizing Social Media for Customer Acquisition & Retention - EBriks Infotech Presentation Transcript

    • Utilizing Social Media for Customer Acquisition & Retention
    • Customer Acquisition = $$?
    • How To Earn Customers via Social Title of presentation (without spending a shit ton of money)
    • Optimize Social Sharing
    • Good, but basic.
    • In-App Sharing
    • Getting better!
    • Shareable URLs #Win
    • Show some data
    • Now we’re on to something!
    • “Pay” with a Tweet/Share
    • “Pay” with a Tweet/Share @jennita #SearchLove
    • Social Proof
    • Connect G+ to Adwords CTR #Win
    • Facebook EdgeRank 181 Likes 45 Shares 11 comments Not too shabby!
    • Try something new 271 Likes 91 Shares 13 comments IMAGES FTW!
    • Pay For It $$$ Le sigh.
    • Uhm… Ask?
    • Uhm… Ask? @jennita #SearchLove
    • KEEP ALL THE CUSTOMERS Title of presentation
    • Community. ehem. @jennita #SearchLove
    • Social Sign In @jennita #SearchLove
    • Super, Dumb, EASY
    • Social Sign In
    • Use that info, to make it EASY
    • Want them to contact you?
    • Can they find you? Phone, check. Email, check. Social, CHECK.
    • Sometimes you gotta take it off Social
    • Examples @jennita #SearchLove
    • Wow Them!
    • Save $$ No, Really.
    • Customer Service 1st response = 9 hours
    • Social Media Manager Can answer tweets within minutes @jennita #SearchLove
    • Empower the Manager
    • TEST All The THINGS Title of presentation
    • O RLY?
    • Yours *will* be different.
    • Go forth… Acquire + Retain