SEO Tips for Bloggers - EBriks Infotech
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SEO Tips for Bloggers - EBriks Infotech

SEO Tips for Bloggers - EBriks Infotech

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SEO Tips for Bloggers - EBriks Infotech Presentation Transcript

  • 1. What the Heck is SEO? Search Engine Optimization Making websites easier for search engines to understand.
  • 2. What the Heck is SEO? So they can read your content.
  • 3. What the Heck is SEO? Understand it. And return it in search results.
  • 4. What the Heck is SEO? So that you get more .
  • 5. What the Heck is SEO? And more readers!
  • 6. What the Heck is SEO? And book deals. ;-) Source: Adventures in Dressmaking
  • 7. How Search Engines Work Search engines are robots, kinda.
  • 8. How Search Engines Work
  • 9. How Search Engines Work The robot returns the data to the search engine.
  • 10. How Search Engines Work When you search Google, you’re searching through that collected & organized data.
  • 11. SEO Basics Knowing how engines work, we can optimize sites to rank higher & be more visible.
  • 12. SEO Basics The components of SEO Onsite • Content • Meta Data • Accessibility
  • 13. SEO Basics The components of SEO Onsite • Content • Meta Data • Accessibility Offsite • Links • Social Signals
  • 14. Choosing Keywords So let’s good to the good part. We’ll start with Keywords.
  • 15. Choosing Keywords When people search the web, they think in keywords.
  • 16. Choosing Keywords
  • 17. Choosing Keywords Finding great keywords is all about: • Understanding your readers. • Understanding your content. • Connecting both for search engines.
  • 18. Choosing Keywords Some tools: • The Keyword Tool from AdWords • Google Autosuggest
  • 19. AdWords Keyword Tool AdWords Keyword Tool Choosing Keywords
  • 20. Choosing Keywords Google AutoSuggest
  • 21. Choosing Keywords Finding an SEO Opportunity Gap.
  • 22. Choosing Keywords Are keywords really that important?
  • 23. Optimizing a Blog Post Getting to the point, here’s how we optimize a blog post.
  • 24. The Title Optimizing a Blog Post
  • 25. Optimizing a Blog Post Your Content – senior photo sessions
  • 26. Optimizing a Blog Post Your Content – thanksgiving serving dishes
  • 27. Headings Optimizing a Blog Post H1 Heading H2 Heading H2 Heading
  • 28. Optimizing a Blog Post Descriptions
  • 29. Optimizing a Blog Post Meta Keywords
  • 30. Optimizing a Blog Post Promote your post to make sure people see it. –Google+ –Twitter –Facebook
  • 31. Optimizing Your Blog Optimizing your blog is important, too.
  • 32. Optimizing Your Blog Navigation
  • 33. Optimizing Your Blog Categories & Tags
  • 34. Optimizing Your Blog Blogrolls & Links
  • 35. Sitemaps Optimizing Your Blog
  • 36. Optimizing Blogger Settings > Search Preferences
  • 37. Optimizing Blogger Post > Post Settings
  • 38. Optimizing Blogger Settings > Search Preferences
  • 39. Optimizing Blogger Settings > Other
  • 40. Optimizing WordPress WordPress SEO by Yoast
  • 41. Optimizing WordPress SEO > Titles & Meta SEO > XML Sitemap
  • 42. Optimizing WordPress Settings > Permalinks
  • 43. Optimizing WordPress Google Analyticator
  • 44. Optimizing Squarespace Settings > Site Settings > General
  • 45. Optimizing Squarespace Settings > Site Settings > General
  • 46. Links, Social, & More Easy ways to get links to your website. • Be helpful. • Be controversial. • Guest blog. • Link out. • Make friends.
  • 47. Links, Social, & More Easy ways to get links to your website. • Promote other people. –Interviews –Roundups • Comment • Social Profiles –Google+ About Section
  • 48. Links, Social, & More Leveraging social. • Use social to promote your posts. • Enable Fast Action Social Sharing –ShareThis –AddThis
  • 49. Links, Social, & More Google Authorship.
  • 50. Links, Social, & More Google Authorship.
  • 51. Links, Social, & More Google Authorship.
  • 52. Links, Social, & More Google Authorship for Blogger
  • 53. Links, Social, & More Google Authorship for Wordpress
  • 54. Links, Social, & More Google Authorship testing with the Structured Data Testing Tool.
  • 55. In Closing… Questions?
  • 56. In Closing… Site Clinic