What the Heck is SEO?

Search Engine Optimization
Making websites easier
for search engines
to understand.
What the Heck is SEO?

So they can
read your content.
What the Heck is SEO?
Understand it.

And return it in search results.
What the Heck is SEO?
So that you get more

.
What the Heck is SEO?

And more readers!
What the Heck is SEO?

And book deals. ;-)

Source: Adventures in Dressmaking
How Search Engines Work

Search engines are robots, kinda.
How Search Engines Work
How Search Engines Work

The robot returns the data to the search
engine.
How Search Engines Work

When you search Google,
you’re searching through
that collected & organized data.
SEO Basics
Knowing how engines work,
we can optimize sites to
rank higher & be more visible.
SEO Basics
The components of SEO
Onsite
• Content
• Meta Data
• Accessibility
SEO Basics
The components of SEO
Onsite
• Content
• Meta Data
• Accessibility

Offsite
• Links
• Social Signals
Choosing Keywords

So let’s good to the good part.
We’ll start
with Keywords.
Choosing Keywords
When people search the web,

they think in keywords.
Choosing Keywords
Choosing Keywords
Finding great keywords is all about:
• Understanding your readers.
• Understanding your content.
• Conne...
Choosing Keywords
Some tools:
• The Keyword Tool from AdWords
• Google Autosuggest
AdWords
Keyword
Tool

AdWords Keyword Tool

Choosing Keywords
Choosing Keywords
Google AutoSuggest
Choosing Keywords
Finding an SEO Opportunity Gap.
Choosing Keywords
Are keywords really that important?
Optimizing a Blog Post

Getting to the point,
here’s how we optimize
a blog post.
The Title

Optimizing a Blog Post
Optimizing a Blog Post
Your Content – senior photo sessions
Optimizing a Blog Post
Your Content – thanksgiving serving dishes
Headings

Optimizing a Blog Post
H1 Heading

H2 Heading

H2 Heading
Optimizing a Blog Post
Descriptions
Optimizing a Blog Post
Meta Keywords
Optimizing a Blog Post
Promote your post
to make sure people see it.
–Google+
–Twitter
–Facebook
Optimizing Your Blog
Optimizing your blog is important, too.
Optimizing Your Blog
Navigation
Optimizing Your Blog
Categories & Tags
Optimizing Your Blog
Blogrolls & Links
Sitemaps

Optimizing Your Blog
Optimizing Blogger

Settings > Search Preferences
Optimizing Blogger

Post > Post Settings
Optimizing Blogger

Settings > Search Preferences
Optimizing Blogger

Settings > Other
Optimizing WordPress

WordPress SEO by Yoast
Optimizing WordPress

SEO > Titles & Meta

SEO > XML Sitemap
Optimizing WordPress

Settings > Permalinks
Optimizing WordPress

Google Analyticator
Optimizing Squarespace

Settings > Site

Settings > General
Optimizing Squarespace

Settings > Site

Settings > General
Links, Social, & More

Easy ways to get links to your website.
• Be helpful.
• Be controversial.
• Guest blog.
• Link out....
Links, Social, & More

Easy ways to get links to your website.
• Promote other people.
–Interviews
–Roundups

• Comment
• ...
Links, Social, & More

Leveraging social.
• Use social to promote your posts.
• Enable Fast Action Social Sharing
–ShareTh...
Links, Social, & More

Google Authorship.
Links, Social, & More

Google Authorship.
Links, Social, & More

Google Authorship.
Links, Social, & More

Google Authorship for Blogger
Links, Social, & More

Google Authorship for Wordpress
Links, Social, & More

Google Authorship testing with the
Structured Data Testing Tool.
In Closing…

Questions?
In Closing…

Site Clinic
SEO Tips for Bloggers - EBriks Infotech
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SEO Tips for Bloggers - EBriks Infotech

  1. 1. What the Heck is SEO? Search Engine Optimization Making websites easier for search engines to understand.
  2. 2. What the Heck is SEO? So they can read your content.
  3. 3. What the Heck is SEO? Understand it. And return it in search results.
  4. 4. What the Heck is SEO? So that you get more .
  5. 5. What the Heck is SEO? And more readers!
  6. 6. What the Heck is SEO? And book deals. ;-) Source: Adventures in Dressmaking
  7. 7. How Search Engines Work Search engines are robots, kinda.
  8. 8. How Search Engines Work
  9. 9. How Search Engines Work The robot returns the data to the search engine.
  10. 10. How Search Engines Work When you search Google, you’re searching through that collected & organized data.
  11. 11. SEO Basics Knowing how engines work, we can optimize sites to rank higher & be more visible.
  12. 12. SEO Basics The components of SEO Onsite • Content • Meta Data • Accessibility
  13. 13. SEO Basics The components of SEO Onsite • Content • Meta Data • Accessibility Offsite • Links • Social Signals
  14. 14. Choosing Keywords So let’s good to the good part. We’ll start with Keywords.
  15. 15. Choosing Keywords When people search the web, they think in keywords.
  16. 16. Choosing Keywords
  17. 17. Choosing Keywords Finding great keywords is all about: • Understanding your readers. • Understanding your content. • Connecting both for search engines.
  18. 18. Choosing Keywords Some tools: • The Keyword Tool from AdWords • Google Autosuggest
  19. 19. AdWords Keyword Tool AdWords Keyword Tool Choosing Keywords
  20. 20. Choosing Keywords Google AutoSuggest
  21. 21. Choosing Keywords Finding an SEO Opportunity Gap.
  22. 22. Choosing Keywords Are keywords really that important?
  23. 23. Optimizing a Blog Post Getting to the point, here’s how we optimize a blog post.
  24. 24. The Title Optimizing a Blog Post
  25. 25. Optimizing a Blog Post Your Content – senior photo sessions
  26. 26. Optimizing a Blog Post Your Content – thanksgiving serving dishes
  27. 27. Headings Optimizing a Blog Post H1 Heading H2 Heading H2 Heading
  28. 28. Optimizing a Blog Post Descriptions
  29. 29. Optimizing a Blog Post Meta Keywords
  30. 30. Optimizing a Blog Post Promote your post to make sure people see it. –Google+ –Twitter –Facebook
  31. 31. Optimizing Your Blog Optimizing your blog is important, too.
  32. 32. Optimizing Your Blog Navigation
  33. 33. Optimizing Your Blog Categories & Tags
  34. 34. Optimizing Your Blog Blogrolls & Links
  35. 35. Sitemaps Optimizing Your Blog
  36. 36. Optimizing Blogger Settings > Search Preferences
  37. 37. Optimizing Blogger Post > Post Settings
  38. 38. Optimizing Blogger Settings > Search Preferences
  39. 39. Optimizing Blogger Settings > Other
  40. 40. Optimizing WordPress WordPress SEO by Yoast
  41. 41. Optimizing WordPress SEO > Titles & Meta SEO > XML Sitemap
  42. 42. Optimizing WordPress Settings > Permalinks
  43. 43. Optimizing WordPress Google Analyticator
  44. 44. Optimizing Squarespace Settings > Site Settings > General
  45. 45. Optimizing Squarespace Settings > Site Settings > General
  46. 46. Links, Social, & More Easy ways to get links to your website. • Be helpful. • Be controversial. • Guest blog. • Link out. • Make friends.
  47. 47. Links, Social, & More Easy ways to get links to your website. • Promote other people. –Interviews –Roundups • Comment • Social Profiles –Google+ About Section
  48. 48. Links, Social, & More Leveraging social. • Use social to promote your posts. • Enable Fast Action Social Sharing –ShareThis –AddThis
  49. 49. Links, Social, & More Google Authorship.
  50. 50. Links, Social, & More Google Authorship.
  51. 51. Links, Social, & More Google Authorship.
  52. 52. Links, Social, & More Google Authorship for Blogger
  53. 53. Links, Social, & More Google Authorship for Wordpress
  54. 54. Links, Social, & More Google Authorship testing with the Structured Data Testing Tool.
  55. 55. In Closing… Questions?
  56. 56. In Closing… Site Clinic
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