DIGITAL MARKETING STRATEGY
SAME RULES NEW TOOLS
The7C’sofDigital
Marketing
CONTENT
CONTENT
CONVERSATION
R u doing the same for your
iPhone customers?
R u sending out your
Corporate Sales Team
to win this
customer back?
R u rep...
CONVENIENCE
a.becoming increasingly
expensive
b. becoming increasingly
difficult to hold
…SO THE TRICK IS TO DELIVER VALUE...
CUSTOMISATION
COLLABORATION
Dell IdeaStorm Video
CONTEXT
IT IS THE CONTEXT SURROUNDING
THE PRODUCT THAT IS IMPORTANT,
AND IT’S IN THESE SITUATIONS
THAT COMPANIES ARE REAL
...
CONVERGENCE
Online Search
& Display Ads
Social Media
New media
& Widgets
Hub
Twitter,
Blackberry/mobile
compatible site
Linkedin, Face...
10 Steps to developing your
own digital marketing strategy
1. It all begins with the customer, listen!
2. But don’t forget...
JUST DO IT
Digital Marketing Strategy - EBriks Infotech
Digital Marketing Strategy - EBriks Infotech
Digital Marketing Strategy - EBriks Infotech
Digital Marketing Strategy - EBriks Infotech
Digital Marketing Strategy - EBriks Infotech
Digital Marketing Strategy - EBriks Infotech
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Digital Marketing Strategy - EBriks Infotech

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Digital Marketing Strategy - EBriks Infotech

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Digital Marketing Strategy - EBriks Infotech

  1. 1. DIGITAL MARKETING STRATEGY
  2. 2. SAME RULES NEW TOOLS
  3. 3. The7C’sofDigital Marketing
  4. 4. CONTENT
  5. 5. CONTENT
  6. 6. CONVERSATION
  7. 7. R u doing the same for your iPhone customers? R u sending out your Corporate Sales Team to win this customer back? R u replying to this person with the answer? R u dealing with this product revenue threat?
  8. 8. CONVENIENCE a.becoming increasingly expensive b. becoming increasingly difficult to hold …SO THE TRICK IS TO DELIVER VALUE THROUGH MARKETING BY MAKING PEOPLE’S LIVES EASIER
  9. 9. CUSTOMISATION
  10. 10. COLLABORATION
  11. 11. Dell IdeaStorm Video
  12. 12. CONTEXT IT IS THE CONTEXT SURROUNDING THE PRODUCT THAT IS IMPORTANT, AND IT’S IN THESE SITUATIONS THAT COMPANIES ARE REAL EXPERTS AT ADDING GREAT VALUE
  13. 13. CONVERGENCE
  14. 14. Online Search & Display Ads Social Media New media & Widgets Hub Twitter, Blackberry/mobile compatible site Linkedin, Facebook, Ning, You Tube, Slideshare Email Marketing
  15. 15. 10 Steps to developing your own digital marketing strategy 1. It all begins with the customer, listen! 2. But don’t forget about your objectives 3. Make sure you know what you’re already doing 4. Play to your strengths and manage your weaknesses 5. Find out what your competition is doing 6. Craft a strategy based on your strengths and capabilities 7. Implement at the speed of light 8. Measure everything in real time 9. Continuously review, adjust and improve the customer experience
  16. 16. JUST DO IT
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