2013 digital marketing trends

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2013 digital marketing trends

  1. 1. DIGITAL TRENDS
  2. 2. Hello! My name is Bart.
  3. 3. This is my daughter Merel.
  4. 4. I’m passionate about coffee.
  5. 5. I live and work about coffee.I’m passionate in Ghent.
  6. 6. I work at digital agency Wijs (ex: Netlash-bSeen).
  7. 7. @netlash
  8. 8. http://slideshare.net/netlash
  9. 9. DIGITAL TRENDSDMF, 11/10/2012
  10. 10. Based on Netlash-bSeen Online Trendrapport 2012.
  11. 11. Based on Netlash-bSeen Online Trendrapport 2012. Crowdsourced, postmodern collection of opinions.
  12. 12. 10 trends based on my personal opinion.
  13. 13. Listen carefully.
  14. 14. Personal opinion. Listen carefully.
  15. 15. 1. The rise of the Death Stars
  16. 16. It’s a Winner Takes All world. 2012will continue the trend of 1 big behemoththat eats all its competition.
  17. 17. Death Stars‣ Online will eat all communications‣ Digital will eat all interfaces‣ Facebook will eat all social networks‣ Apple will eat the PC-market?
  18. 18. Network effects are dominant online.
  19. 19. Network effects are dominant online. Look it up. Metcalfe’s Law.
  20. 20. Network effects are dominant online. Look it up. Metcalfe’s Law. http://en.wikipedia.org/wiki/Metcalfes_law
  21. 21. 2. Fragmentation of social
  22. 22. Yes, Facebook will be the dominant‘general’ social network.
  23. 23. Yes, Facebook will be the dominant‘general’ social network.Next to that general SN, we will subscribe toa truckload of niche-networks.
  24. 24. Communities can not be built. They form aroundexisting common interests.Just like in real life (work, sport, bar, hobby, family...).
  25. 25. The Facebook IPO will spawn a new breed ofstartups, ideas and business.(2 - 3 years)
  26. 26. 3. Location is the new context
  27. 27. Context is the way to break through the‘banner blindness’ of consumers.
  28. 28. Context is the way to break through the‘banner blindness’ of consumers.See: Google. Ads are relevant to the search words.
  29. 29. Location is the new context.Make your online offering more relevant byadding location as a filter.
  30. 30. 4. Sensors everywhere
  31. 31. Location sensors (gps) are only the beginning.
  32. 32. Location sensors (gps) are only the beginning.Our devices (starting with our smartphones) willbecome aware of their surroundings.
  33. 33. The nerd in me is happy. Star Trek is coming!
  34. 34. Nest is a thermostat with activity, light,temperature... sensors.
  35. 35. iBGStar Blood Glucose Meter is meant tomanage diabetes, with integrated app.
  36. 36. Twine is a DIY-kit with temperature, vibration,moisture... sensors.
  37. 37. Jawbone Up measuresmovement and sleep cycle.
  38. 38. Watch out for:‣ Cars with apps and sensors‣ Face recognition‣ Smart Clothing‣ Even more sensors in smartphones
  39. 39. 5. Data, data, data
  40. 40. Everything is measurable‣ Online analytics‣ Trend data from social media‣ Personal data from ‘quantified self’
  41. 41. Start hiring statisticians and data gurus.Invest in “big data” infrastructure and CRM.
  42. 42. 6. NFC is the new QR
  43. 43. Near Field Communication‣ RFID chips on steroids‣ Contactless communication‣ Expect it in smartphones next year
  44. 44. You will still use it wrong.
  45. 45. You will still use it wrong‣ It’s not a marketing tool‣ cfr. QR-codes‣ cfr. Bluetooth
  46. 46. 7. Mainstream 3D-printers
  47. 47. Makerbot is a 3D-printer that costs 1.749 USD...
  48. 48. Everything will be digitized.
  49. 49. 8. Mobile first
  50. 50. More internet access with mobiledevices then with laptop/desktop.
  51. 51. Think Mobile First‣ touch‣ context‣ different screens‣ responsive!
  52. 52. 9. Think Integrated
  53. 53. Think integrated‣ mobile / desktop‣ offline / online‣ data silos
  54. 54. Siloes‣ website ‣ analytics‣ seo ‣ press releases‣ sea ‣ community‣ social ‣ affiliate‣ e-mail marketing ‣ ...
  55. 55. Playtime’s over.
  56. 56. 10. Keep an eye out for...
  57. 57. Keep an eye out for...‣ mobile payments‣ Facebook credits‣ API’s‣ disappointing video‣ HTML5‣ tablets
  58. 58. Start with strategy.Think integrated.
  59. 59. Remember 1 thing.
  60. 60. There will be only 2 types of companies left.
  61. 61. There will be only 2 types of companies left. The quick and the dead.
  62. 62. Conversation
  63. 63. Questions?
  64. 64. twitter.com/netlashbart@wijs.bewww.wijs.be

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