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2013 digital marketing success ways - EBriks Infotech
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2013 digital marketing success ways - EBriks Infotech

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2013 digital marketing success ways - EBriks Infotech

2013 digital marketing success ways - EBriks Infotech

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  • 1. rulesfor digitalmarketersin 2013PRESENTING THE FORTY RULES ABOUT ..Social Media, Content Marketing, Digital Advertising, and MobileMarketing that you need to know in 2013. Not to mention the 5 BESTWAYS TO ADVERTISE ONLINE, and the winning duet of Facebook Ads andBitly links that drive huge traffic to your website.40 DIMITRIKOTOV
  • 2. 1Theres never beena better time to bea business thatcares about digitalmedia.Smartphone apps,social media sites,display advertising…The options areastounding in 2013.But that alsomeans there aretoo many options.Theres a lot of clutter outthere. Think of this as yourroad map to an awesomelydigitised (but oftenoverwhelming) new worldof business.2GO
  • 3. 3Lets start with the social media sitesyoure using. Think about why yourethere. If your customers arent on thenetwork then you shouldnt be thereeither. The time spent talking to peoplewho will never buy your product wouldbe better spent talking to those whowould. Remember, everything you spendyour time on in your business shouldresult in some kind of return.FACEBOOK LINKEDIN TWITTER*Users in Australia. Nov ‘12.And just because social media marketing can cost less thantraditional forms, it doesnt mean that your return on time(ROT) should be any less than your other business activities.4 GO
  • 4. 5WAYS TO ADVERTISEONLINE AS TESTEDBY DIMITRI KOTOVLinkedin is oftenthe only social networkwhere the big bossestend to play. This isyour best lead source ifyoure a B2B businessor your product orservice is aimed atthe well-to-do.Google AdWordswill drive traffic to yourwebsite, guaranteed.What isnt is the ROI yourbusiness will receive fromthis traffic. Make sure youmonitor your lead qualityfrom Google, andcompare it toothers here.Retargeter displaysyour banner ads acrossthe web to anyone whohas visited your website.Its like using a lasso tobring your customersback to your website.Facebooksinterest-based targetingis unrivalled by any otheronline platform. If youre astart-up, or have a nicheproduct or service, FacebookAds will bring your businessmore sales leads than anyother form of advertising(online or traditional). But,only when done right(see No.9). Perfect Audienceremarkets to yourwebsite visitors onFacebook, essentiallyfollowing them onlinefrom your website toFacebook.One new start up’s name you will want to dropin your next meeting is Perfect Audience.If your website haslarge traffic, youwill find Retargeterto be a rich sourceof sales leads.GO
  • 5. USETHISTheres a new wayto drive tra!c toyour enquiry pageon your website.The Hello Bar is a web toolbar that"drives more attention to your mostimportant content". Use it to directpeople to your enquiry page.Hey presto! More sales leads.Looks like this.6GO
  • 6. / Digital Media Strategist/ Speaker/ ConsultantCareer Highlight: “A speakingengagement that took me acrossAustralia and found me sharing thestage with one of the world’s mostprominent Marketing Professor”Best Result For Client: “I spent just$700 on Facebook Ads for a client andcreated a Facebook community of over10,000 target customers from scratch,in less than 20 days”Currently works: “For clients in theAutomotive and Sustainabilityindustries and Australian-based SME’s”7One type of online discussion siteyou may want to investigate in yourdigital media planning are forums.In a shiny-object obsessed industry, forums stillremain relevant to many who were younger whenthe first dot-com boom sweeped through Australia.Research what forums are still active in yourindustry and whether it makes sense for you toengage on the sites. For many businesses onequalified lead on a niche forum can result in morerevenue than a dozen from a generalist social mediasite such as Facebook.8DimitriKotovDIGITAL MEDIASTRATEGISTPROFILEGO
  • 7. / Digital Media Strategist/ Speaker/ ConsultantCareer Highlight: “A speakingengagement that took me acrossAustralia and found me sharing thestage with one of the world’s mostprominent Marketing Professor”Best Result For Client: “I spent just$700 on Facebook Ads for a client andcreated a Facebook community of over10,000 target customers from scratch,in less than 20 days”Currently works: “For clients in theAutomotive and Sustainabilityindustries and Australian-based SME’s”8DimitriKotovDIGITAL MEDIASTRATEGISTPROFILEGO
  • 8. 9-14 Everybody loves Facebook.Stodgy old behemoth brands and hot young start upshave all gone wild for Facebook Ads. Use this handycheat sheet so you can keep up with how businessesare using them to increase their sales.AD PROMOTINGFACEBOOK OFFERAD LINKED TOCONVERSION PAGEON FACEBOOKAD LINKED TOCONVERSIONPAGE ON WEBSITEAD LINKED TOYOUTUBE VIDEOAD PROMOTINGFACEBOOK CONTENTAD PROMOTINGFACEBOOK PAGEGO
  • 9. 15USETHISThe humble pinboard got a digitalmakeover in 2012.The pin board seemed unimprovable fordecades (Just ask brides to be and housemums.) Then the folks at Pinterest designed anonline pin board with social networkcharacteristics. If you’re business is fashion,gardening, craft or home decoration you’remissing out on valuable sales leads from yourtarget audience from this fast-growing network.GO
  • 10. 16Even your SEOstrategy hasgone social.In 2012, Google updated its algorithm penalising poor content (Pandaupdates) and poor links (Penguin updates), whilst rewarding socialcontent. It’s likely that in 2013 Google will continue to place greateremphasis on a business’s ‘social signals’. Here’s 4 things to include in yoursocial media strategy in 2013 that will help your SEO.Encouragecheck-ins onFacebook.Googleincludesthis in itsalgorithmLink contenton socialmedia sitesto content onyour website.Encouragesocialsharing ofcontent onyour website,especially+1’s.Encouragecustomers toreviews yourbusiness onYelp,TrueLocal andyour Google+Local listing.GO17 18 19 20
  • 11. 21How I doubled EnerLogic’s websitetra!c with Facebook Ads and Bitlylinks in 60 days.DIGITAL MEDIACASESTUDYEnerLogic is a sustainable window film thatwon two Australian Business Awards in 2012.One for Product Innovation, and another forSustainability. Despite this, their websitewasn’t receiving the highest possible volumeof traffic. By implementing a number ofdifferent Social Media best practices on theEnerLogic Facebook Page we were able todouble website traffic within 60 days.GO
  • 12. THIS IS A PREVIEW.RULES 22-40 COMING MID JANUARY 2013.INCLUDING .. Rules for Instagram, Blogging, and Tumblr not to mention 5 STEPS TOGETTING MORE RETWEETS.IN THE MEANTIME .. Connect with me on Linkedin: linkedin.com/in/dimitrikotov