SEO can be defined as the process of
making changes and improvements to a
website in order to improve it’s
“natural” traffic. All of this leading to
improved search engine result pages
(SERPS) for particular keywords.
SEO isn’t limited to just regular search
engines, they can include image, local,
and industry-specific searches as well.
You can essentially create an ad that many people pay several
thousands of dollars by moving your website to the top spot on a
particular keyword (without paying the money)!
The quality of visitors will improve immensely as well. The people
who click on your web site from a search result are actively seeking
YOUR web site out. This means SEO visitors have higher conversion
rates for whatever your sites goals might be.
SEO can put the right pages where they belong!
This is the benefit of working with an SEO Specialist
because their job is to know how each search engine
ranks websites and proper changes to make.
Each search engine has a different method in ranking a
site which is why a specialist is needed. Changes can
range from a change of a title tag, content changes, or
redesigning a website in a more search engine friendly
coding. Each website needs something different to
accomplish the SEO goal.
Blogs (creating your own and gaining links from others
relevant bloggers as well)
Industry Related Articles
Most importantly… Having a USEFUL WEBSITE!
The changes can be tailor made to help your site become geo targeted or
to improve for several different keywords instead of just a few.
Social media has become the big focus of SEO in creating
brand awareness and increasing your visitors (and in turn
improving SEO). Social Media Includes:
- MySpace - Wiki Sites
- Facebook - LinkedIn
- Twitter - Delicious
- Any Blog Sites - Digg
- Flickr - YouTube
When choosing to improve your SEO make sure the changes
you are making are “white hat” SEO changes. White Hat SEO
is making changes to a website without being manipulative.
Black Hat SEO tactics are considered manipulative and could
get your site completely barred from Google and Yahoo
rankings. Another reason to choose a responsible SEO
Specialist for your website.
It doesn’t matter what the goal of your site might be
(leads, ecommerce, blog, social networking) SEO can
work for you.
SEO isn’t limited to just keywords and meta tags, it
goes as far as creating a social network, video, and blog
presence as well.
With the proper changes, modifications, and upgrades
on your website you can watch your website climb the
search engine ranking pages along with your traffic.