YBP and ebrary Breakfast

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7:00 AM – 8:00 AM Breakfast Discussion Location: Francis Marion, Colonial Ballroom Sponsored by: ebrary Speakers: Hope Barton, Associate University Librarian & Director of Services, University of Iowa; Christopher Warnock, CEO/CTO, ebrary; Michael Walmsley, Director of Sales, U.S., YBP Library Services Join ebrary for breakfast and a roundtable discussion! ebrary and YBP have developed a new Patron Driven Acquisition program, which allows librarians to provide access to a vast selection of authoritative e-books, while only purchasing titles that get used. Learn how this eco-friendly, digital model enables libraries to offer e-books “on-demand” rather than purchase books “just-in-case,” to:  Satisfy user needs  Save valuable shelf space  Satisfy administration that purchases are being used Hope Barton, Associate University Librarian & Director, Services at University of Iowa will give a first-hand account of how the University has implemented the PDA program, which has both enhanced acquisitions and also saved budget dollars. The session will be lead by Kevin Sayar, President of ebrary; Matt Barnes, Vice President of North American Academic Sales at ebrary; and Michael Walmsley Director of Sales, U.S. at YBP Library Services.

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  • 11 months of data for usage and PDA purchases (Sept ‘09 – Oct ‘10)
    12,947 PDA titles in catalog
    User sessions (related to usage stats) where what I used the most – these are defined as “how many times a patron uses a book in unique ebrary sessions.” (equivalent of COUNTER)
  • Around $90K spent so far on PDA (12 month period)
    $1847 per week on ebrary PDA books
    863 books purchased in 12 month period
    $102.78 avg. cost per book
    Note:
    Variations in months – profile changes (Jan-Feb cut back too far, by May things had stablized) and summer session
  • PDA and Print Dups
    714 PDA titles purchased in 11-month period
    166 print duplicates (23%)
    Some were series that could not be easily identified by matching cataloging records. (ex: Methods in Cell Biology), Advances in Experimental Psychology)
    Some print books were purchased before the ebook was purchased
    others were purchased after (presumably by mistake or b/c the purchasing librarian wasn’t convince ebook was a good method)Except for the zero print circulation numbers, it is very apparent that circulation of the print copy drops dramatically once the electronic version is available (once ebrary PDA started in Sept. ‘09)
    In comparison: For the same 166 titles, total ebrary titles had 1030 “user sessions” (compared to 100 total circs since PDA purchased – that is an increase of 10X)
    It is often than a book that has print check out, simply because it is more available. true that when a title is online it will get read/used more
    However at 10 fold increase doesn’t account for that difference.
    This shows a remarkable desire by users to get materials online when they are available there!
    As an aside, I am currently working on analyzing print circulation stats for all the print books purchased in 2004.
    Preliminary results show that:
    50% of the books purchased in 2004 have not circulated in 5 years since purchase. According to Rick Lugg’s data – it is unlikely they will ever circulate.
    Another 21% have only circulated once.
    Total: that 71% of the books purchased in 2004 have gotten between 0-1 circulation within 5 years.
  • Transition to data on both PDA and Subscription titles (Academic Complete list – accounts for an additional 47,000+ titles in the catalog)
    9387 Titles Used (out of 60,000+ offered) in 11 month period – includes both PDA titles and Academic Complete Subscription File. Accounts for about 15% of total “offerings” were used.
    88,688 total user sessions for all ebrary titles in 11 month period.
    Interesting points:
    40% of titles had 3+ user sessions
  • 11 months of data – Sept ‘09-July ’10
    Other category – any publisher with less than 25 user sessions
    Misc Publishers and Univ Presses = nice variety of publishers.
    Cut off for general university presses category: 35 or less uses
  • Shows “value” of publisher to users
    Beacon Press - 8.3 – fiction, poetry, and non-fiction publisher (Unitarian Universalist Assoc)
    Amacom - 8.0
    World Bank - 7.6
    University Presses (various) – 7.0
    MIT Press – 7.0
    Avg for all publishers used was 4.8
  • Medicine, Econ and Sociology both are the categories with the most books accessed and used, however it changes after that.
    Of interest: Music, English Lit and History all show that Humanities students and scholars USE ebooks.
    They are ready for online content, and digital scholarship is becoming mainstream.
  • Future analysis: YBP and ebrary will begin to share data – we hope to be able to attach fund information to every title purchased so that we can better determine what subject areas are benefitting the most from PDA.
    Hope to get better data to analyze the subscription titles from ebrary – they are developing a reporting module that will greatly increase the granularity of data.
    [My work with the data has showed me how many additional data points are relevant to ebooks (and not to journals), and my hope is that COUNTER will continue to develop standards that will address the needs. Prime example: PUBLICATION DATE of the book.]
    PDA stats will undoubtedly change due to changes in how a purchased is “triggered” (explained by Kit and Mike) – expect purchases to slow a little…
  • What does this mean for CM policies? For budget allocations to specific subject lines?
    Ebooks data and management is in it’s infancy: where ejournals were 25 yrs ago – it’s a brave new world.
    We certainly don’t know what all this data means yet, and I’m cautious to draw conclusions. However, we know that our experience with this project is already changing how we think about collection development (AMACOM and test prep titles are an example!)
    Trust the patron. The most used books are certainly not the ones that librarians would have guessed were the most desired. I think these preliminary results are enlightening and sobering as well. What does this mean for “expert selection”??
    With JUST IN TIME being the norm with book purchasing (in these economic times), doesn’t it make sense to let the user have an increased role in choosing for our collection?
  • YBP and ebrary Breakfast

    1. 1. The Future of Patron Driven Acquisition
    2. 2. • Partnership formed in 2007 • Goal: Integrated digital and print fulfillment • Number of Top 100 YBP publishers in ebrary: 76 including all of the Top 10 • Integrated product offerings – E-approvals – Perpetual access – Subscription – PDA pilot – PDA product in progress – Short-term loans in progress Our Partnership
    3. 3. Case Study E-books, here we come! • Initial conversation with our friends at YBP, ALA Annual, July 2009 • Full discussion with YBP about our PDA needs, post ALA, July 2009 • PDA pilot with YPB/ebrary began late August 2009 • From pilot to production, fall 2010
    4. 4. ebrary Usage Analysis • 11 months of data on our PDA purchases (Oct ‘09 – Sept ‘10) • 12,947 PDA titles in catalog • “User session” = how many times a patron uses a book in unique ebrary sessions
    5. 5. PDA Spending
    6. 6. PDA Print Duplicates Circulation Stats
    7. 7. Total ebrary Title Usage – 11 mos.
    8. 8. Title Usage – most used publishers Title Usage – Top Publishers
    9. 9. Title Usage – Average Use/Title
    10. 10. Title Usage- Subject Analysis
    11. 11. Future analyses • YBP and ebrary will share data – coming early 2011. • Hope to get better data to analyze the subscription titles from ebrary. • Statistics will change with ebrary’s change to definition of a “trigger” for purchase (Oct ‘10).
    12. 12. Conclusions & Questions • What does PDA mean for collection management policies? For budget allocations? • Changes in our collection development practices • Trust the patron! Conclusions and Questions
    13. 13. PDA Enhancements (1) Content •Static to Dynamic •127,000 and growing Profiling •Automated selection of PDA content •Full control with immediate effect Triggers •10 page turns or 10 minutes per user session •Print or copy
    14. 14. PDA Enhancements (2) Fund Codes •Manage spending at the subject level •Integrated with MARC records Coming Soon •Short-term loans •Full integration with YBP
    15. 15. • PDA is one component of the greater selection and acquisition workflow • Survey of 170 libraries: – 80% view PDA as fitting in the collection development strategy. – 50% (75% ARL) want PDA integrated with book vendor – Most libraries plan to start with 10-20% of their budget Future of PDA
    16. 16. Questions?

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