www.eBrandz.com Thursday, May 28, 2009 Prasanna Mody, Chief Operating Officer PPC Management & Strategies www.eBrand z .com

www.eBrandz.com Keyword Research Tools Thursday, May 28, 2009

www.eBrandz.com Keyword Research Tools Microsoft adcenter demographics are quite useful Thursday, May 28, 2009

www.eBrandz.com Keyword Segmentation Keyword Segmentation : Old but very relevant eBook on segementation: Mastering AdWords : www.masteringadwords.com Author : Ashwin Idya Thursday, May 28, 2009

www.eBrandz.com Ad Text Ad Text : Are your ads unique? Focus on your unique selling point How different and good are you from other companies? Keyword in ad copy Example of ad copies: Short display URL Thursday, May 28, 2009

www.eBrandz.com Landing Page Brief Description Call to action Useful info Thursday, May 28, 2009

www.eBrandz.com Google Adwords Strategies Some Broad match examples 1 ) Broad match bid term “Diet” matched to and charged for query “ When will I die” 2 ) “Dozer Sandals” ( Dozer is a sandal model) matched to “ Bulldozer for sale” Solution :- Monitor Search query reports & log files and start off with phrase & exact match. Add broad match when you are ready. Thursday, May 28, 2009

www.eBrandz.com Bidding Strategies - Avoid ego bidding - Improve on Quality score /Quality Index Thursday, May 28, 2009

www.eBrandz.com Tools & Resources Adwords Editor : Yahoo & MSN : Analytics : Resources Adwords.blogspot.com Webmasterworld.com Adcenterblog.spaces.live.com Searchengineland.com Blog.searchenginewatch.com/blog google.com/adwords/learningcenter/ www.ysmblog.com/ Yahoo support helps in importing Google campaign . Microsoft adCenter provides similar support through their Quick Launch program Helpful in case of bulk uploads Very useful tool Thursday, May 28, 2009

www.eBrandz.com Thank you Thursday, May 28, 2009