3 BUSINESS MODEL CANVASES: <ul><li>Credit Suisse </li></ul><ul><li>ICBC CHINA  </li></ul><ul><li>BOURSORAMA France  </li><...
CREDIT SUISSE  <ul><li>BANK offices </li></ul><ul><li>Internet banking and business transaction </li></ul><ul><li>social m...
KEY’S PARTNERS  <ul><li>Associations </li></ul><ul><li>Authorities </li></ul><ul><li>Sponsorship </li></ul><ul><li>Society...
KEY’S ACTIVITIES  <ul><li>Private banking  </li></ul><ul><li>Asset management  </li></ul><ul><li>Investissement Banking  <...
Values Proposals <ul><li>good strategy </li></ul><ul><li>Strengths of Asset Management  </li></ul><ul><li>Client focus  </...
Relashionship management model
Channels  <ul><li>Internet banking and business </li></ul><ul><li>Payments channels </li></ul><ul><li>Business easy packag...
Key partners Revenue streams Cost structure Channels Key ressources Key activities Customer  segment Value proposition Cus...
KEY’S PARTNERS  <ul><li>Consultants </li></ul><ul><li>Insurance company </li></ul><ul><li>Bank companies </li></ul>Pricing...
Values Proposals <ul><li>Rewards programs  </li></ul><ul><li>Octopus Automatic Add-Value Service  </li></ul><ul><li>VIP ve...
Channels  <ul><li>Bank corporates </li></ul><ul><li>Internet banking </li></ul><ul><li>Phone  banking </li></ul><ul><li>Pe...
Value Proposition <ul><li>A Free and simple news of the stock exchange </li></ul><ul><li>Customizable  Brokerage service <...
Value Proposition Value Proposition <ul><li>A Free and simple news of the stock exchange </li></ul><ul><li>Customizable  B...
Distribution Channel Value Proposition <ul><li>A Free and simple news of the stock exchange </li></ul><ul><li>Customizable...
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  • HEC LASANNE EBUSINESS2011
  • As a global bank with a long tradition, Credit Suisse is strongly anchored within its industry and the regulatory environment. The bank also plays an active part in the social and cultural life of its target markets. This results in an extensive network of organizations and authorities, with which Credit Suisse maintains an intensive exchange of ideas and information. https://www.credit-suisse.com/who_we_are/en/network_society.jsp HEC LASANNE EBUSINESS2011
  • Private banking : Credit Suisse provides comprehensive advice and a broad range of wealth management solutions tailored to the needs of high-net-worth individuals globally as well as private and business clients in Switzerland. Investissement Banking : Credit Suisse offers a broad range of investment banking and securities products and services to corporate, institutional and government clients around the world. Asset management : Credit Suisse offers a wide range of investment products and functions across asset classes, for all investment styles SHARED SERVICE: Shared Services provides high-quality, cost-effective corporate services and business support for the bank’s three divisions – Private Banking, Investment Banking and Asset Management. https://www.credit-suisse.com/who_we_are/en/what_we_do.jsp HEC LASANNE EBUSINESS2011
  • https://www.credit-suisse.com/ch/asset_management/en/value_proposition.jsp https://www.credit-suisse.com/who_we_are/en/continuity.jsp HEC LASANNE EBUSINESS2011
  • https://www.credit-suisse.com/externalassetmanagers/en/organisation/betreuungsmodell/index.jsp HEC LASANNE EBUSINESS2011
  • As a global bank with a long tradition, Credit Suisse is strongly anchored within its industry and the regulatory environment. The bank also plays an active part in the social and cultural life of its target markets. This results in an extensive network of organizations and authorities, with which Credit Suisse maintains an intensive exchange of ideas and information. https://www.credit-suisse.com/who_we_are/en/network_society.jsp
  • https://www.credit-suisse.com/ch/asset_management/en/value_proposition.jsp https://www.credit-suisse.com/who_we_are/en/continuity.jsp
  • https://www.credit-suisse.com/ch/unternehmen/kmugrossunternehmen/en/zahlungsverkehr/businesseasy/index.jsp
  • 3business model details

    1. 1. 3 BUSINESS MODEL CANVASES: <ul><li>Credit Suisse </li></ul><ul><li>ICBC CHINA </li></ul><ul><li>BOURSORAMA France </li></ul><ul><li>AUTHORS: Evangelos BRACHOS </li></ul><ul><li> Sikka GOMEZ </li></ul><ul><li> Christian SERY </li></ul><ul><li> Sabrina OSSEY </li></ul><ul><li>Lecture : e-business 2011 MScIS </li></ul><ul><li>Group’s subject : BANKING & FINANCE </li></ul>
    2. 2. CREDIT SUISSE <ul><li>BANK offices </li></ul><ul><li>Internet banking and business transaction </li></ul><ul><li>social media </li></ul><ul><li>Direct net banking app (on iphone) </li></ul><ul><li>Relationship management model </li></ul><ul><li>Personnal consultation (hotline) </li></ul><ul><li>large network </li></ul><ul><li>An expertise section </li></ul><ul><li>Social media </li></ul><ul><li>Credit suisse Brand </li></ul><ul><li>Services </li></ul><ul><li>Ambassador :Roger Federer </li></ul><ul><li>good strategy </li></ul><ul><li>Strengths of Asset Management </li></ul><ul><li>Private Clients </li></ul><ul><li>Corporates & institutions lien </li></ul><ul><li>Governments </li></ul><ul><li>Associations </li></ul><ul><li>Authorities </li></ul><ul><li>Sponsorship </li></ul><ul><li>Society </li></ul><ul><li>Private banking </li></ul><ul><li>Investissement Banking </li></ul><ul><li>Asset management </li></ul><ul><li>corporates </li></ul><ul><li>Training </li></ul><ul><li>New agencies creation </li></ul><ul><li>Investments funds and securities </li></ul><ul><li>Traders </li></ul><ul><li>New assets managers </li></ul><ul><li>Hedge funds </li></ul><ul><li>Rates </li></ul><ul><li>Services payments </li></ul><ul><li>return on equity </li></ul><ul><li>New asset </li></ul><ul><li>Collaboration revenues </li></ul><ul><li>Gross margin in the Wealth Management Clients business </li></ul><ul><li>lien </li></ul>Shared services Key partners Revenue streams Cost structure Channels Key ressources Key activities Customer segment Value proposition Customer relationships
    3. 3. KEY’S PARTNERS <ul><li>Associations </li></ul><ul><li>Authorities </li></ul><ul><li>Sponsorship </li></ul><ul><li>Society </li></ul>SBA - Swiss Bankers Association Swiss American Chamber of Commerce Swiss Employers Association Etc…….. In the context of its global initiatives, Credit Suisse works with a series of partner organizations. The bank also supports a large number of humanitarian organizations in the four regions in which it operates.Europe,America,asia-pacific,EMEA Switzerland : FDF - Federal Department of Finance FINMA - Swiss Financial Market Supervisory Authority SNB - Swiss National Bank ETC…… Credit Suisse maintains numerous partnerships in culture and in sports. Roger Federer's website Roger Federer Foundation Etc….
    4. 4. KEY’S ACTIVITIES <ul><li>Private banking </li></ul><ul><li>Asset management </li></ul><ul><li>Investissement Banking </li></ul>Provide comprehensive advice and a broad range of wealth management solutions to Offer a broad range of investment banking and securities products and services To offer a wide range of investment products and functions across asset classes Key activities
    5. 5. Values Proposals <ul><li>good strategy </li></ul><ul><li>Strengths of Asset Management </li></ul><ul><li>Client focus </li></ul><ul><li>Performance </li></ul><ul><li>Alignment </li></ul><ul><li>Risk management </li></ul><ul><li>Intellectual capital </li></ul><ul><li>Client delivery </li></ul>
    6. 6. Relashionship management model
    7. 7. Channels <ul><li>Internet banking and business </li></ul><ul><li>Payments channels </li></ul><ul><li>Business easy package </li></ul><ul><li>Direct net banking app (on iphone) </li></ul><ul><li>Social </li></ul><ul><li>media </li></ul><ul><li>Bank offices </li></ul><ul><li>Youtube </li></ul><ul><li>Facebook,twitter </li></ul><ul><li>RSS </li></ul><ul><li>Podcast </li></ul><ul><li>Switzerland, United kingdom </li></ul><ul><li>USA, BRAZIL </li></ul><ul><li>Japan, Hong Kong china, Singapoure </li></ul><ul><li>Direct Net and NetBanking Platforms </li></ul><ul><li>Payment Channels for More Complex Requirements </li></ul><ul><li>Conventional Payment Transaction Channels </li></ul><ul><li>Personnal consultation (phone,internet) </li></ul><ul><li>Your Benefits at a Glance, Business Easy Overdraft Limit, Payment Transactions </li></ul><ul><li>Optional Products, Interesting Additional Benefits </li></ul><ul><li>Services at your fingertips </li></ul><ul><li>Exclusive for Direct Net users </li></ul><ul><li>Highest Standards of Security </li></ul>
    8. 8. Key partners Revenue streams Cost structure Channels Key ressources Key activities Customer segment Value proposition Customer relationships <ul><li>Bank corporates </li></ul><ul><li>Internet banking </li></ul><ul><li>Phone banking </li></ul><ul><li>Relationship management </li></ul><ul><li>VIP version of personal </li></ul><ul><li>internet </li></ul><ul><li>Integrated account </li></ul><ul><li>Service </li></ul><ul><li>Materials </li></ul><ul><li>ICBC Brand </li></ul><ul><li>Rewards programs </li></ul><ul><li>Octopus Automatic Add- </li></ul><ul><li>Value Service </li></ul><ul><li>Free personal accident </li></ul><ul><li>travel insurance </li></ul><ul><li>VIP version of personal </li></ul><ul><li>internet </li></ul><ul><li>Second password </li></ul><ul><li>security mesure </li></ul><ul><li>Clients </li></ul><ul><li>Companies </li></ul><ul><li>Governments </li></ul><ul><li>Consultants </li></ul><ul><li>Auditors </li></ul><ul><li>Insurance company </li></ul><ul><li>Bank </li></ul><ul><li>Risk management </li></ul><ul><li>Investment </li></ul><ul><li>Consultancy services </li></ul><ul><li>Insurance </li></ul><ul><li>E-banking </li></ul><ul><li>Financing services </li></ul><ul><li>Securities, </li></ul><ul><li>Mutual fund, bonds </li></ul><ul><li>Structured </li></ul><ul><li>financial asset </li></ul><ul><li>Training </li></ul><ul><li>Bonus </li></ul><ul><li>New agencies creation </li></ul><ul><li>Discount on charge </li></ul><ul><li>Audit charge </li></ul><ul><li>Investments funds and securities </li></ul><ul><li>Rates </li></ul><ul><li>Services payments </li></ul><ul><li>Commission rates insurance </li></ul>Industrial and Commercial Bank of China Ltd ICBC
    9. 9. KEY’S PARTNERS <ul><li>Consultants </li></ul><ul><li>Insurance company </li></ul><ul><li>Bank companies </li></ul>Pricing partners … Cr AXA-Minmetals Assurance , Allianz China Life (AZCL), Standard Bank …
    10. 10. Values Proposals <ul><li>Rewards programs </li></ul><ul><li>Octopus Automatic Add-Value Service </li></ul><ul><li>VIP version of personal </li></ul><ul><li>internet </li></ul>ICBC Credit Card Octopus Automatic Add-Value Service (¡§AAVS¡¨) enables you automatically to add value (HK$250 or HK$500 at your choice) to any Octopus card/product when there is insufficient fund. No need to queue… For every HK$1 with your credit card, you will receive 1 point VIP version is an Internet Banking service exclusively for the premium online clients of ICBCPersonal Internet Banking. This new service offers special channel, service area, premium services, products and rate to all VIP members
    11. 11. Channels <ul><li>Bank corporates </li></ul><ul><li>Internet banking </li></ul><ul><li>Phone banking </li></ul><ul><li>Personal E-banking Service (account management,remittance and payement services,wealth management…) </li></ul><ul><li>Corporate E-banking Service (e-commerce,security service,credit business,banking@home …) </li></ul><ul><li>Overseas Branches( Singapore,France,Argentina ) </li></ul><ul><li>China Branches </li></ul><ul><li>payment operation of orders generated by e-commerce platform through the Telephone Payment service. </li></ul>
    12. 12. Value Proposition <ul><li>A Free and simple news of the stock exchange </li></ul><ul><li>Customizable Brokerage service </li></ul><ul><li>E-Banking 24/7 with innovation (online check ...) </li></ul><ul><li>Everything at low cost and on a unique portal </li></ul>FINANCE Customer Relationship -Switching costs Distribution Channel -Word of mouth -Internet -social networks Customer Segment People interessed by the stock exchange Key Activities -Marketing -E-Banking -Brokerage Key Ressources -Brand recognition -Big attendance -online experience Key Partners <ul><li>-Internet Providers </li></ul><ul><li>Suppliers of Financial Data </li></ul><ul><li>Société Générale </li></ul>Revenue Streams -Advertising on the website -brokerage revenue -Commission Cost Structure -Internet costs - Technologic infrastructure cost (computers, server ..) BOURSORAMA
    13. 13. Value Proposition Value Proposition <ul><li>A Free and simple news of the stock exchange </li></ul><ul><li>Customizable Brokerage service </li></ul><ul><li>E-Banking 24/7 with innovqtion (online check ...) </li></ul><ul><li>Everything at low cost and on a unique portal </li></ul>Customer Segment People interessed by the stock exchange (particular, professional…) Offering a unique experience as a financial portal
    14. 14. Distribution Channel Value Proposition <ul><li>A Free and simple news of the stock exchange </li></ul><ul><li>Customizable Brokerage service </li></ul><ul><li>E-Banking 24/7 with innovqtion (online check ...) </li></ul><ul><li>Everything at low cost and on a unique portal </li></ul>Distribution Channel -Word of mouth -Internet -social networks Customer Segment People interessed by the stock exchange

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