B RANDING http://lifeinterlude.wordpress.com http://twitter.com/ericbounyavath WHAT IS ?

This content is inspired from an article I’ve read on a great blog edited by Josh Kaufman called “The personal MBA ™ ” You can visit the Blog at http://personalmba.com/branding-overrated-buzzword/ Thank you Josh  CONTENT USED WITH PERMISSION

‘‘ B randing is, by far, the single most over-used and over-hyped business-related concept. I don’t say this lightly. My previous day job was marketing measurement for Procter & Gamble, the company that invented the term. Josh Kaufman

B RAND WHICH elements. a COMPOSED IS WITH Influencing

R EPUTATION

C ONNOTATION R EPUTATION

C ONNOTATION R EPUTATION C ONSISTENCY

R E PU TA TI ON What people generally think about a product, a service, a company.

‘‘ Moleskine Notebooks have great paper.

Audi produces high-performing cars. ‘‘

‘‘ Getting Things Done is the best productivity book that has ever been written.

C ON NO TA TI ON The message you or your business is actively trying to present to others.

Volvo

SAFETY Volvo =

Apple

COOL Apple =

SEXY IS

C ON SIS TEN CY Acting and presenting yourself in the same way over time.

If you’re nice to your customers only half the time, what experiences will they remember ?

If you say you’re “trend-setting” one moment and “traditional” the next, what will your customers think?

If you’re changing the face you present to the world every few months, what will people believe about you? liar liar

The

The End

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