Social Media as Business Development for Architects and Architectural Designers
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Social Media as Business Development for Architects and Architectural Designers

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For architects, architectural designers and builders, over 60% of business comes from word of mouth. So how can architectural practice's use social media as a tool to develop word of mouth marketing?

For architects, architectural designers and builders, over 60% of business comes from word of mouth. So how can architectural practice's use social media as a tool to develop word of mouth marketing?

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  • Thanks RebeccaFocus on building a design business with social media
  • Over 60% of business cines from wordof mouth for builders and designersHow do we increase the amount of people who are looking to engage a designer - type of project - correct region
  • Traditional relies on immediate contents to spread the word while social media reaches networks outside of your immediate contacts[I think this needs more thought as the comment in the notes isn’t true – Jon]
  • Build wide networks from current and past clients and colleagues
  • Network interaction [Image of EBOSS post with feedback and likes and comments]
  • What is your expertise?
  • Snap poll. Who hasWebsiteFB landing pageLinkedIn profileUses other social media as a business tool like newsletters, blogs, bebo?
  • I am alreadyonline. I have a website.
  • Architectural Designers don’t show off, we don’t push our work down people’s throats.
  • Social media is only for IT people, not normal people.
  • Social media is only for stuck up, opinionated w@nkers.
  • I am already too busy.
  • Snap poll. Who hasWebsiteFB landing pageLinkedIn profileUses other social media as a business tool like newsletters, blogs, bebo?
  • Snap poll. Who hasWebsiteFB landing pageLinkedIn profileUses other social media as a business tool like newsletters, blogs, bebo?
  • Let’s meet Diana as a potential client would on FB
  • The region she specialises in.
  • Her design influences and inspirations.
  • Her “oeuvre”, her expertise.
  • And she does kick arse work!
  • And others like her work and style!
  • Let’s meet Joe as a potential client would on LinkedIn.
  • His regional expertise.
  • His influences and design inspirations.
  • The range of work he has done.
  • He knows his stuff and he has a lot of experience for a man who looks so youthful!
  • So what have we learnt?
  • Snap poll. Who hasWebsiteFB landing pageLinkedIn profileUses other social media as a business tool like newsletters, blogs, bebo?
  • Concentrate on one of these three. Those more comfortable digital technology might consider other mediums like blogging, Twitter and Instagram.
  • Create a full profile. Logo, photo, summary…
  • Invite your personal contacts to like your company page (when using FB as individual)
  • Invite by contact lists (when using FB as company)
  • Every 2-3 days update and grow your network by sharing, liking and posting content.
  • Reciprocate with professionals in your region.
  • Concentrate on one of these three. Those more comfortable digital technology might consider other mediums like blogging, Twitter and Instagram.
  • Curate. Don’t create. (Share.)

Social Media as Business Development for Architects and Architectural Designers Social Media as Business Development for Architects and Architectural Designers Presentation Transcript

  • OVERVIEW 1. Social media’s role in increasing word of mouth 2. Can social media assist architectural designers with their business development? 3. Misconceptions about social media 4. How to make social media work for your business 5. Tips for pain free social media 6. The EBOSS Challenge
  • 60% of business comes from word of mouth for builders and designers Over
  • Word of mouth clients are 16% more profitable than advertising
  • How to make social media work for your business as an architectural designer
  • Like Follow Invite Build wide networks from current and past clients and colleagues
  • Network interaction
  • What is your expertise?
  • Misconceptions About Social Media
  • I am already online. I have a website.#1
  • I am already online. I have a website. #2 Architectural Designers don’t show off, we don’t push our work down people’s throats. #1
  • #1 I am already online. I have a website. #2 Architectural Designers don’t show off, we don’t push our work down people’s throats. #3 Social media is only for IT people, not normal people.
  • #1 I am already online. I have a website. #2 Architectural Designers don’t show off, we don’t push our work down people’s throats. #3 Social media is only for IT people, not normal people. #4 Social media is only for stuck up, opinionated egos with too much time in their hands.
  • #1 I am already online. I have a website. #2 Architectural Designers don’t show off, we don’t push our work down people’s throats. #3 Social media is only for IT people, not normal people. #4 Social media is only for stuck up, opinionated egos with too much time in their hands. #5 I am already too busy.
  • So how can social media work for architectural designers?
  • How about… Diana Blake Design Whangamata Est. 1998 LTD Architectural Silverdale Est. 2008
  • Let’s meet Diana as a potential client would on Facebook
  • So what do we know about Diana?
  • The region she specialises in
  • Her design influences and inspirations
  • Her “oeuvre” and expertise
  • And that she does kick arse work!
  • And others like her work and style!
  • Let’s meet Joe as a potential client would on LinkedIn. What do we know about him?
  • His regional expertise
  • His design influences and inspirations
  • His “oeuvre” and expertise
  • He knows his stuff and he has a lot of experience for a man who looks so youthful!
  • So does social media work?
  • • Established practice’s focus and core competencies • Prospects, clients and colleagues now have a clear understanding of their work • New people interested in their work • Positive feedback from current clients and past clients have re-engaged • Proactively created word of mouth • Taken time, but no money down Diana and Joe have:
  • So can social media work for architectural designers?
  • Company Page Individual Individual or company Concentrate on one of these three. Those more comfortable digital technology might consider other mediums like blogging, Twitter and Instagram.
  • Create a full profile
  • Update and grow your network every 2-3 days by sharing, liking and posting content
  • Reciprocate with professionals through comments
  • Tips for pain free social media that works
  • Region Inspiration Experience Focus on these three areas
  • Curate! Don’t always create!