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New Age of Marketwire

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Social media intelligence helping marketing and PR create better content.

Social media intelligence helping marketing and PR create better content.

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  • 1. CONFIDENTIAL INTRODUCINGCREDENTIALS & CAPABILITIES June 2012 Eugene Borisenko | Enterprise Solutions
  • 2. THANK YOU FOR YOUR TIME. PRESENTATION AGENDA: 11 . A B O UT M A R K E TWIRE 55 . YO U R GR EATN ES S 22 . F IRSTS 66 . S O LU TI O NS 33 . VA LUES 77 . N E X T STE PS 44 . V IS IO NCONFIDENTIAL 19/06/2012 | 2
  • 3. 1 | FAST FACTS ABOUT MARKETWIRE 80M+ social communications Over 400 employees in fifteen company established in 1983 offices across four continents. providing full-service on and 100+ editors on staff, available offline content distribution and 24/7, in multiple languages. social media solutions. 100+ technical and support staff. From 5000 clients five years ago What do clients love about us? to over 15,000 today, including • Powerfully simple solutions. 70% of the Fortune 50. Owned • Exceptional client service. by OMERS and John Hancock. • Measurable results.CONFIDENTIAL 19/06/2012 | 3
  • 4. 2 | MARKETWIRE FIRSTS 2012 | 1st to integrate social media data and wire 2010 | 1st to acquire social media leader – Sysomos 2008 | 1st to automate international release reporting 2008 | 1st and only social media news release 2006 | 1st to distribute video 2005 | 1st to provide comprehensive SEO 2001 | 1st to provide submission online preview 2000 | 1st and only to have a unique security password 1999 | 1st to provide HTML downstream 1999 | 1st to provide an automated feedback report 1999 | 1st to provide online submission 1996 | 1st to distribute onlineCONFIDENTIAL 19/06/2012 | 4
  • 5. 3 | OUR VALUES I N S PIR ATION I N TE L LIGENCE I N TEGRI TY Our creative process We take a deep We are transparent, is driven by our and thoughtful honest, and love of technology approach to the accountable. and our passion solutions we design, to fulfill our clients’ the experiences needs and wants. we create and the way we operate as a business.CONFIDENTIAL 19/06/2012 | 5
  • 6. 4 | OUR VISION TO INSPIRE AND EMPOWER THE WORLD’S COMMUNICATORS TO ACHIEVE GREATNESS.CONFIDENTIAL 19/06/2012 | 6
  • 7. 5 | HELPING YOU ACHIEVE GREATNESS  Create, optimize, send + measure content  Innovate by doing R&D in the social web  Measure + monitor in the social web  Get comprehensive social media reports  Influence the world, online and off  Disclose with total confidence  Manage your Web IR/PR sub-sites  Reach members of the media  Maximize your communication ROICONFIDENTIAL 19/06/2012 | 7
  • 8. 6 | MARKETWIRE SOLUTIONS RESONATE M a r ke t w i re Re s o n a te | Social communications SOCIALIZE M a r ke t w i re M A P | Social media R&D M a r ke t w i re H e a r t b e a t | Social media monitoring M a r ke t w i re Re p o r t s | Social media reporting HIT THE WIRE M a r ke t w i re D i s t r i b u te | Content distribution M a r ke t w i re D i s c l o s e | Regulatory disclosure M a r ke t w i re I m p re s s | Web IR/PR management M a r ke t w i re M e d i a h u b | Media contacts databaseCONFIDENTIAL 19/06/2012 | 8
  • 9. MARKETWIRE RESONATE Our new Web-based social communications platform from Marketwire. The next generation of wire. Combines content distribution with social media monitoring and research technology. S E O | Real-time integration of social media data, Google search data and SEO grading tools. C o l l a b o r a t i o n | Work with your colleagues and partners to create your content. C o m i n g i n 2 0 1 2 | Value-packed subscriptions integrating Marketwire MAP, Marketwire Heartbeat and Marketwire Impress.CONFIDENTIAL BACK TO SOLUTIONS > 19/06/2012 | 9
  • 10. MARKETWIRE MAP: SOCIAL MEDIA R&D MAP provides accurate, real-time insights into conversations about your brand, industry and competition in easy-to-understand graphics • Unlimited queries and access to billions of conversations • Identify key influencers by industry or demographic • Understand key conversations, themes and trends • Conduct in-depth research and prepare detailed reportsCONFIDENTIAL BACK TO SOLUTIONS > 19/06/2012 | 10
  • 11. MARKETWIRE HEARTBEAT: SOCIAL MEDIA MONITORING Heartbeat is an easy-to-use and cost-effective social media monitoring and measuring tool that provides constantly updated and easy to read snapshots of online conversations. • Monitor social media conversations • Measure key metrics around buzz and sentiment • Engage with key influencers and opinion leaders • Conduct comparisons between competitors and topicsCONFIDENTIAL BACK TO SOLUTIONS > 19/06/2012 | 11
  • 12. MARKETWIRE REPORTS: SOCIAL MEDIA REPORTING A new service exclusively for social media subscribers providing custom social media analysis reports using MAP and Heartbeat. • Work directly with our social media experts to set up a custom report • Receive valuable social insights in just 5 business days • Present the reports with easy-to-share graphics • Use the data to understand your community and set social benchmarksCONFIDENTIAL BACK TO SOLUTIONS > 19/06/2012 | 12
  • 13. MARKETWIRE DISTRIBUTE: GLOBAL “WIRE” SERVICES Create, optimize, distribute and track news and content releases, on and offline, anywhere in the world. • US newslines: National, Regional, State, Metro and Trade • Canadian newslines: Disclosure network, Media Networks, etc. • Global newslines: Regions, Countries, Industries and Disclosure. Target Middle East, Africa, Asia, Europe, Latin America and Hispanic NA • 24/7 editorial services + translation + SEO + social media support • XHTML coding preserves formatting features like tables and rich textCONFIDENTIAL BACK TO SOLUTIONS > 19/06/2012 | 13
  • 14. MARKETWIRE DISCLOSE: REGULATORY FILING SERVICES Marketwire is fully recognized by SEC, the FSA and the TSX to ensure you meet regulatory disclosure requirements and EDGAR, SEDAR and UK filings. • Simultaneously deliver time-sensitive material news directly to the editorial systems of the leading financial channels at the exact moment you specify • XHTML coding preserves formatting features, like tables and rich text • Turn-key XBRL filing is seamlessly integrated into our core offering to improve your workflowCONFIDENTIAL BACK TO SOLUTIONS > 19/06/2012 | 14
  • 15. MARKETWIRE MEDIAHUB: MEDIA DATABASE Mediahub provides access to our media database of 1.5M contacts, events and editorial opportunities, including 800,000 individual named contacts, in North America, Europe, UK and Asia. • The cost-effective way to reach reporters in the way they like • Access media intelligence, share notes, send releases and monitor outreach – all from one place • Easily add your own contacts to create precisely the list you needCONFIDENTIAL BACK TO SOLUTIONS > 19/06/2012 | 15
  • 16. MARKETWIRE IMPRESS: WEB IR/PR MANAGEMENT Use Marketwire Impress as a fully integrated content management system (CMS) for your online newsrooms, investor centers and other sub-sites. • Meet all the stringent requirements of SEC filings, quickly and flawlessly • Add your content via a word processor like interface • Reduce your dependence on IT by making your own changes • Streamline your channels and blogs with social sharing toolsCONFIDENTIAL BACK TO SOLUTIONS > 19/06/2012 | 16
  • 17. 7 | THANK YOU AND NEXT STEPS TELL ME MORE LET ME GET STARTED Ask questions about Marketwire Start achieving greatness and its solutions. with a Marketwire solution. SHOW ME MORE STAY IN TOUCH Find out more about a solution – Eugene Borisenko see a demo. Enterprise Solutions 312.261.4223| @eborisenkoCONFIDENTIAL 19/06/2012 | 17