Czarnowski Capabilities Presentation and PortfolioPresentation Transcript
Exhibits | Strategic | Event ServicesCopyright 2011 CzarnowskiAll rights reserved.
Fast Facts1947 Founded in Chicago, IllinoisNagle Family Privately Owned & ManagedWorldwide Provider 18 US, 1 Germany, Partnerships8000+ Annual ProjectsEmployees: 350 Full-time 2500+ SeasonalClients: 1500+ Includes dozens of Fortune 100sTurnkey Services Exhibits, Strategy, Events B est E xhi bit se! ou 010) H A (2 TSE
We love Discover Design Define Deliver Measurewhat we do.
Services Exhibits Strategy Events Trade Show Exhibits Planning & Consulting Design & Production Permanent Installations Pre & Post Show Promotions Hospitality & Travel Development & Design Customer Engagement On-line ManagementEngineering & Fabrication In-Booth Activities Press & PR Events Warehousing & Logistics Graphic & Interactive Design Sales Meetings & Showcases In-house I&D Labor Measurement Mobile Marketing what is customizable to meet your unique needs.
LocationsAtlantaBostonChicagoDallasDaytonDenverDetroitLas VegasLos AngelesMiamiNew OrleansNew York / New JerseyOrlandoPhiladelphiaPittsburghSan Francisco Full Service ProductionSt. GeorgeWashington, DC Offices & WarehousesCologne, GermanyWorldwide Partnerships2012 Shanghai, China what is strategically located.
Partnerships BusinessZone what leverages cross-industry experience.
RESOU what is effective. RCES Hand-picked to meet your unique needs Ability to think with a 360º perspective Strong attention to detail and quality Accoun t & Pro Specialized In: ject Ma nagers Strategic Thinking Strateg ic Plann ers Creative Mastery Exhibit Tactical Know-how Design ers Graphi c Desig ners Process: Engine ers Discover, Define, Design, Deliver, MeasureFabrica Continuous Improvement Standards tion Sp ecialistWareho s use Ma nagersLogisti cs Pers onnel On-site Leads
ow E xhibits Tra de Shwhat maximizes Perm anent Install ations Designyour budget. De velopm ent & ication Fabr ering & Engine gistics g & LoUnderstand the nuances of the show floor Ware housin Labor se I&DBegan as an I&D company In-houBuilt with efficiencies and flexibility in mindIn-house Design: In-house Labor:3D Renderings Nationwide CoverageGraphic Support Cross-trained CrewsTechnology Integration Warehousing & Logistics:In-house Fabrication: Network of FacilitiesWood, Metal & Paint Operations Czar Managed & OperatedGraphic Production X HIB ITSCAD & CNC Capabilities E
Nokia60x60Technology• Daily space transformations through lighting, digital media and graphics• Lightweight materials• Engaging retail feel SPOTLIGHT CES: Best of Show All rights reserved. Czarnowski 2011.
SPOTLIGHT BMA: Golden Key (Silver)Tetra Pak | 20x40 | Packaging, Natural Products• Renewability Matters Campaign• Green Exhibit: 80% recycled, sustainable, eco-conscious materials• Natural wood tones, live foliage, bamboo, plexi from milk jugs• Tetra Pak product cartons displayed as a curtain above live wheat grass All rights reserved. Czarnowski 2011.
Eset | 20x40 | Software• Lightweight materials• Oversized graphics with impact• Lighting and digital media incorporated All rights reserved. Czarnowski 2011.
Novartis | 20x20 | Pharma • Unique curved structure • Digital media • Clean, simple brand presenceAll rights reserved. Czarnowski 2011.
Lilly50x60Pharma• Flexible and modular system exhibit• 8 Brands under 1 corporate umbrella• Exterior: strong, innovative & clean, a scientific presence balanced with human quality of life images• Interior: custom spaces for each business unit’s product brand• Tech integration: iMacs, touch screens, lighting All rights reserved. Czarnowski 2011.
Vurv | 20x20 | Software• Tech savvy with a strong human element• Interaction with Vurv’s talent management software products• Cost-effective lightweight fabric structure• Oversized graphics, sleek product stations All rights reserved. Czarnowski 2011.
Philips100x300Healthcare• Consolidated architectural system• Lightweight fabric• Impactful lifestyle imagery• Lighting and projections• Clearly defined customer journey through digital media• Flexibility for various space requirements SPOTLIGHT BMA: ProComm Award of Excellence All rights reserved. Czarnowski 2011.
American Express | 20x20 | Financial Services• Clean, simple, flexible, streamlined architecture• Keynote Speakers lead customer engagement efforts All rights reserved. Czarnowski 2011.
Costa Del Mar | 20x30 | Sporting Goods• Demonstrate authenticity with environmentally friendly construction process• Maintain visual appeal and functionality• Build property using reclaimed pine wood from a 100 year-old barn in West Virginia• Focus on details like 1950s cooler, wooden porch, pictures of trophy fish All rights reserved. Czarnowski 2011.
OnStar30x40Technology• Clean, simple approach• Big presence• Rental components• Digital media• Service icons for wayfinding• Showcase quality product displays All rights reserved. Czarnowski 2011.
BMW | Automotive• Premium brand, high-end finishes, attention to detail• Base 6 structure, video components, environmental graphics• Streamlined fabrication, management and installation All rights reserved. Czarnowski 2011.
MINI | Automotive• Fun, light-hearted brand with unique personality• Interactive phone booth and mailbox• Seamless iPad integration• Base 6 structure, video components, environmental graphics All rights reserved. Czarnowski 2011.
AudiAutomotive• Sleek, impressive structure• Mostly fabric construction• iPad and social media integration• Enormous attention to detail and quality SPOTLIGHT Event Design Elements App (silver) All rights reserved. Czarnowski 2011.
PorscheAutomotive• High-end, luxury museum-like environment• Vehicles are the stars• Digital media to support information gathering All rights reserved. Czarnowski 2011.
YokohamaAutomotive• Green exhibit to reflect Yokohama’s low environmental impact tire production process• Backwall is real foliage literally grown in container palettes and then staged• iPads delivered key product messaging All rights reserved. Czarnowski 2011.
SPOTLIGHT Event Design: Best use of Media & Best Retail EnvironmentSleep to Live | Retail Showroom Environment | Therapeutic• Custom diagnostic mattresses: measurement, alignment & analytics• Virtual concierge welcomes visitors to the Decompression Zone• Self-guided choreographed Discovery Path supported by digital media• Sleep quality education in the Sleep, Bed and Pillow Discovery Area All rights reserved. Czarnowski 2011.
SPOTLIGHT POPAI/Global Shop: OMA Best Permanent DisplayBMW Interactive Kiosks | Dealerships | Automotive• Design, fabricate and install 365 kiosks within BMW dealerships nationwide• Custom, high-end, sleek piece of furniture that works as an interactive sales aide• Features 1,000 videos, model information, safety features, advertising and promotions• Expansion project in Mexico All rights reserved. Czarnowski 2011.
SPOTLIGHT Ntl. Assoc. of Store Fixture Manufacturers Retail Design AwardNike LeBron IV | Pop-up Store | Footwear and Apparel• 6 Day Event: Introduce the new LeBron IV shoe - 500 limited edition• 5,400 sqft pop-up store, 4,500 visitors, concept to completion in 6 weeks• Time-capsule cylinders displayed memorabilia such as hoops and jerseys• Xbox units to play the LeBron games and visit the Nike LeBron website All rights reserved. Czarnowski 2011.
Herman MillerShowroom atMerchandise MartChicago• Fabrication• Production• Installation SPOTLIGHT Exhibitor: Edge Award (silver) All rights reserved. Czarnowski 2011.
St. Jude Medical | Corporate Interior | Medical Device • Leed certified corporate headquarters building • Chandelier focal point with reflective finishes • Exterior graphic depicted surgeons at work • Interior images reflected patient outcomesAll rights reserved. Czarnowski 2011.
Holidays at Santa’sHouse, ChicagoUnderwritersLaboratories• Special seasonal event in partnership with the City of Chicago• Wonder of North Pole & pic with Santa• Tree lighting• Interactive media educates visitors on holiday season safety• Fairy-tale environment designed to be Santa’s home All rights reserved. Czarnowski 2011.
STRAT what drives EGY engagement. Drives customer engagement into every solution Activates plans that excite and influence behavior Designs experiences beyond just architecture Plannin Capabilities: g & Co nsultin Pre & P g Agency Collaboration ost Pro motion Big Ideas and Themes Custom s er Eng Activation Plans ageme nt In-Boo Graphic Style Guides th Acti vities Interactive IdeationGraphi c & Inte ractive Customer Connection Points Design Measu Measurement & Validation remen t
Theme:This simple, powerful word evokes fun, emotion and action.Story:The act of jumping is fundamentally an act of play. As asociety, we learn to trust one another as children in an actof play. We learn to explore. We learn to follow. We learn tolead. We learn to expand our imaginations. Most importantlywe learn to do it together as a playful tribe building trust Target Audience:and pushing boundaries. 1.2.3. Jump! Curve Jumpers You won’t find them resting on the curve or even ahead of the curve... Curve Jumpers dare to JUMP! the curve-unleashing ideas that open the endless possibilities of what’s next. 37
JUMP! Activation Plan stage pre-show at-show post-show Make connections with customers and prospects - by unleashing ideas Continue engagement objective Initiate Engagement Create awareness of Czar creative resources whatsnext.czarnowski.com Meet specified measurable objectives • Join the Curve Jumper tribe - VIP Launch Party • Join our community • Jump start your • Get excited about jumping curves - Flash Mob imagination • Select your challenge - eLit • Seek inspiration call to • Jump! the curve - Activity action • Join us • Learn more - eLit Czar Capabilities • Share ideas • Jump the Curve • Get inspired by other Curve Jumpers - Speaker Sessions • Shape • Share your Jump! video Ideas to jump the curve - Idea Shaping Sessions connection Lead Gen E-Blast VIP Party Flash Mob eLit Activity Speaker Idea Shaping E-Blast Blog point Jumping Curves [juhm-ping] [kurvs] 1. eliminates the word “impossible” from your vocabulary. 2. takes customer engagement to a whole new level. 3. transforms challenges into opportunities and turns your imagination into action. Are YOU ready? 1...2...3... EXHIBITOR 2011 | Booth #1231 | Sessions W609, W201 and R617 JUMP! to what’s next in face-to-face marketing. We love what we do.All rights reserved. Czarnowski 2011.
All rights reserved. Czarnowski 2011.
All rights reserved. Czarnowski 2011.
SPOTLIGHT BMA: Ace Award & MerComm:Sonicare Astrid Award40x50 (Silver)Consumer Healthcare• Customer journey based on previous year’s measurement• Qualification at entry• VIP experience included ‘xray’ product detailing• Private demo area• Public experience included a brief presentation and hologram projection messaging All rights reserved. Czarnowski 2011.
SPOTLIGHT BMA: TowerChiron | 30x40 | Medical Award (Gold)• Position Chiron as a dynamic leader in blood screening• Movement through lighting effects based loosely on blood flow• Blood cell models floated above• Cause marketing ‘hearts’ supported the Hepatitis Fund All rights reserved. Czarnowski 2011.
Dolby70x80Consumer Electronics• Club-like experience• Purposeful play approach to product engagement• Reinforce the message of Dolby enhancing your entertainment experience: Music, TV, Movies and Gaming• Maximum impact with projections, lighting and audio engagement All rights reserved. Czarnowski 2011.
what takes your Design & Prod uctionbrand anywhere. Hospit ality & Travel On-line Manag ement Press &Extends your brand beyond the show floor PR Eve nts Sales MPositions effective resources on-site eeting s Produc t Show cases MobileCapabilities: Marke tingTheme & Activation PlansCreative Development &ProductionPre & Post PromotionMultimedia & Speaker SupportMeasurement & ValidationComplete Labor & LogisticsServices EVENTSite Research & SelectionOn-Site Management SOn-Site Labor
PhilipsSales EventHealthcare• Consistent brand presence across multi-event platform• Shared properties• Live performances All rights reserved. Czarnowski 2011.
PhilipsCES BallroomConsumer Electronics• Consistent brand presence across multi- event platform• Shared properties• Unique transformation of a ballroom space All rights reserved. Czarnowski 2011.
Freightliner | 100x100 | Transportation • Press and media event • Showcase vehicles • Mad Flap girls supported customer engagement efforts • Photo opportunities used as event follow-upAll rights reserved. Czarnowski 2011.
SPOTLIGHT Exhibitor Pop-up, Retail Environment Award Nike | Mobile Marketing | Footwear & Apparel • Celebrate the 2010 World Basketball Festival in NYC • In 5 weeks a commuter bus transformed into a cool mobile retail space • Reclaimed basketball court flooring • Interactive displays and live web stationsAll rights reserved. Czarnowski 2011.
BMWPress EventAutomotive• Exhibit space transformed for a press event• BMW Hydrogen 7 vehicle launch• Elements of water introduced elements of water to promote the new hydrogen vehicle• Dramatic projections, lighting and sliding walls for the reveal All rights reserved. Czarnowski 2011.
BMWTraveling ExhibitAutomotive• Exhibition in Grand Central Station• Robin Rhode’s ‘Expression of Joy’ work of art created with a BMW• Additional ‘Art Cars’ were displayed All rights reserved. Czarnowski 2011.
Herbal LifeSales MeetingConsumer Products• Turn-key services• Extravaganza stage set including projection, video and lighting• Expo hall management• General contracting services• On-site logistics All rights reserved. Czarnowski 2011.
BarclaysGolf PavilionFinancial Services• Fed Ex Cup Post Season Playoffs• Westchester Country Club, New York• 82‘x50’ Double-deck structure included: birch flooring, lounge seating, bar area All rights reserved. Czarnowski 2011.
BMWGolf EventAutomotive• PGA Sponsorship• Ultimate BMW golf experience• Leveraged exhibit properties to reflect quality and excellence All rights reserved. Czarnowski 2011.