eBoot Camp Presents:                 Digital Marketing for Your                   Construction BusinessMonday, March 4, 13
You have every right to be frustrated...Monday, March 4, 13
What other challenges                       are you facing with                          social media?Monday, March 4, 13
If you’re not           generating results           with social media,            it’s just a hobby.Monday, March 4, 13
“You must stay FOCUSED on the areas                       that can generate results.”Monday, March 4, 13
Where Should I               FOCUS My Time?            1. Fishing in the Right Ponds            2. Get Your House in Order...
Fish Where the Fish AreMonday, March 4, 13
Agenda            •     Website Do’s and Don’ts            •     Google+ Local Business            •     Facebook         ...
Step One:       Make Sure Your       House is in OrderMonday, March 4, 13
4 Website Pitfalls            •     Color Pollution            •     All images, no content            •     Critical info...
What if visitors are not                  ready to buy today?Monday, March 4, 13
Your Own                  • Failure = When a person visits your                      Website and leaves without giving you...
Getting their contact info                      • Give something of value in exchange of                        their info...
Monday, March 4, 13
Take Action!       • Take a look at your site       • How are you collecting info?       • Does it need better real estate...
email is not dead!       • Big myth - good for us!       • Stay on their radar       • Remind them now is the time to     ...
Does SEO still                        matter?            •     Keywords            •     Title tag            •     Link B...
Monday, March 4, 13
Keywords            •     Words prospects use when                  searching on Google            •     Use those same wo...
What are Your                       Keywords?Monday, March 4, 13
Monday, March 4, 13
Monday, March 4, 13
Do you like            what you see?                 If not, change your                 homepage contentMonday, March 4, 13
Better Content            •     What are the words people                  use to search for a business                  l...
Are these the right KEYwords?Monday, March 4, 13
How about these?Monday, March 4, 13
Title Tag        •      Most important phrase you’ll               create on the web        •      Helps determine where y...
Don’t get ...Monday, March 4, 13
Monday, March 4, 13
Monday, March 4, 13
BE CAREFUL!Monday, March 4, 13
Title Tag        •      55 Characters w/ Spaces        •      Business Name        •      What you do.        •      ABC C...
Take Action!       • Go look at your title tag       • Does it need work?       • Create a 5-7 words title tag       • Who...
Google            •     Still the #1 asset on the web                  to locate businesses            •     People want t...
Monday, March 4, 13
Google+ Local                        Business            •     Important piece of search                  engine real esta...
Google Local Biz = High-end Real EstateMonday, March 4, 13
Monday, March 4, 13
Monday, March 4, 13
Reviews: Some are just rottenMonday, March 4, 13
What can you do about it?                         Ask for ReviewsMonday, March 4, 13
Positive Reviews            •     Put on delivery slip or invoice            •     Ask at final inspection            •    ...
Take Action!       • Go look at your Google+ page       • Is it claimed?       • Claim now or schedule       • Update your...
Be Proud of Your ProfilesMonday, March 4, 13
Let’s talk Facebook            •     Any success stories?            •     Why be there?            •     How can a roofing...
Nothing kills credibility                     faster than an                   untouched profile.Monday, March 4, 13
Numbers MatterMonday, March 4, 13
How to Build Your                 Numbers            •     eMail Blasts            •     Promote page via Facebook        ...
Every customer should become a fan.Monday, March 4, 13
Facebook estimates that only 16% of your                fans will see every post from your fan pageMonday, March 4, 13
Facebook ads         •     Facebook ad         •     Sponsored Story         •     Promoted PostMonday, March 4, 13
Facebook ads       • Target by            • Location            • Age            • Education level            • Male/Femal...
Which ad did better?Monday, March 4, 13
Ad #1Monday, March 4, 13
Ad #2Monday, March 4, 13
Promoted Posts            •     "Your promoted posts will                  be seen by a larger                  percentage...
Take Action!       • Are you going to have a         Facebook presence?       • Who’s going to manage it?       • How will...
Strategy #4:     Stay ‘Top of Mind’ with    Customers and ProspectsMonday, March 4, 13
Content            •     Start with an article...            •     Blog            •     e-Mail Marketing            •    ...
Monday, March 4, 13
Monday, March 4, 13
Take Action!       • What topics could you write         about?       • Who’s going to write them?       • Do you have a b...
Posting to Social                       Media            •     Use pieces of your blog,                  enewsletter conte...
Exercise: One           takeaway from today            •     Yellow - One thing I learned...            •     Green - I’m ...
We Teach You to FishMonday, March 4, 13
Or fish for youMonday, March 4, 13
Reinforcement            •     Social Media Workshop DVD                  ($39.99)            •     Social Media Workshop ...
Thank you!                      • www.ebootcamp.com                      • corey@ebootcamp.com                      • 855-...
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Wimsatt 2.27

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Wimsatt 2.27

  1. 1. eBoot Camp Presents: Digital Marketing for Your Construction BusinessMonday, March 4, 13
  2. 2. You have every right to be frustrated...Monday, March 4, 13
  3. 3. What other challenges are you facing with social media?Monday, March 4, 13
  4. 4. If you’re not generating results with social media, it’s just a hobby.Monday, March 4, 13
  5. 5. “You must stay FOCUSED on the areas that can generate results.”Monday, March 4, 13
  6. 6. Where Should I FOCUS My Time? 1. Fishing in the Right Ponds 2. Get Your House in Order 3. Building Credibility 4. Building Rapport 5. Finding New LeadsMonday, March 4, 13
  7. 7. Fish Where the Fish AreMonday, March 4, 13
  8. 8. Agenda • Website Do’s and Don’ts • Google+ Local Business • Facebook • Create Digital ContentMonday, March 4, 13
  9. 9. Step One: Make Sure Your House is in OrderMonday, March 4, 13
  10. 10. 4 Website Pitfalls • Color Pollution • All images, no content • Critical info not above the fold • No Opt-in boxMonday, March 4, 13
  11. 11. What if visitors are not ready to buy today?Monday, March 4, 13
  12. 12. Your Own • Failure = When a person visits your Website and leaves without giving you their informationMonday, March 4, 13
  13. 13. Getting their contact info • Give something of value in exchange of their info • let them know what you’ll do with their email and that it is safe and secure • less about frequency, more about valueMonday, March 4, 13
  14. 14. Monday, March 4, 13
  15. 15. Take Action! • Take a look at your site • How are you collecting info? • Does it need better real estate? • Do you need a better offer? • This is the lifeline to your business.Monday, March 4, 13
  16. 16. email is not dead! • Big myth - good for us! • Stay on their radar • Remind them now is the time to buy • Pack your emails full of value • Value over frequencyMonday, March 4, 13
  17. 17. Does SEO still matter? • Keywords • Title tag • Link BuildingMonday, March 4, 13
  18. 18. Monday, March 4, 13
  19. 19. Keywords • Words prospects use when searching on Google • Use those same words in everything you publish online • Size matters. • Be Bold. • Use often, but don’t overdo it.Monday, March 4, 13
  20. 20. What are Your Keywords?Monday, March 4, 13
  21. 21. Monday, March 4, 13
  22. 22. Monday, March 4, 13
  23. 23. Do you like what you see? If not, change your homepage contentMonday, March 4, 13
  24. 24. Better Content • What are the words people use to search for a business like yours? • Use those words on your Website • Title TagMonday, March 4, 13
  25. 25. Are these the right KEYwords?Monday, March 4, 13
  26. 26. How about these?Monday, March 4, 13
  27. 27. Title Tag • Most important phrase you’ll create on the web • Helps determine where you rank on Google • It’s how people decide what to click on when searchingMonday, March 4, 13
  28. 28. Don’t get ...Monday, March 4, 13
  29. 29. Monday, March 4, 13
  30. 30. Monday, March 4, 13
  31. 31. BE CAREFUL!Monday, March 4, 13
  32. 32. Title Tag • 55 Characters w/ Spaces • Business Name • What you do. • ABC Construction | Home Remodel and Renovation | Chicago, ILMonday, March 4, 13
  33. 33. Take Action! • Go look at your title tag • Does it need work? • Create a 5-7 words title tag • Who you are and what you do • Keywords if possibleMonday, March 4, 13
  34. 34. Google • Still the #1 asset on the web to locate businesses • People want to know you’re a reputable company. They don’t go to the BBB or the local chamber - they go to Google.Monday, March 4, 13
  35. 35. Monday, March 4, 13
  36. 36. Google+ Local Business • Important piece of search engine real estate • Often viewed more times than your Website • People trust these pages more than Websites • People make decisions based on reviewsMonday, March 4, 13
  37. 37. Google Local Biz = High-end Real EstateMonday, March 4, 13
  38. 38. Monday, March 4, 13
  39. 39. Monday, March 4, 13
  40. 40. Reviews: Some are just rottenMonday, March 4, 13
  41. 41. What can you do about it? Ask for ReviewsMonday, March 4, 13
  42. 42. Positive Reviews • Put on delivery slip or invoice • Ask at final inspection • eMail Blast to customers • Social MediaMonday, March 4, 13
  43. 43. Take Action! • Go look at your Google+ page • Is it claimed? • Claim now or schedule • Update your info • Ask for reviews (at least 10)Monday, March 4, 13
  44. 44. Be Proud of Your ProfilesMonday, March 4, 13
  45. 45. Let’s talk Facebook • Any success stories? • Why be there? • How can a roofing or construction company be social?Monday, March 4, 13
  46. 46. Nothing kills credibility faster than an untouched profile.Monday, March 4, 13
  47. 47. Numbers MatterMonday, March 4, 13
  48. 48. How to Build Your Numbers • eMail Blasts • Promote page via Facebook advertising • Website! • eMail Signature • Run contestsMonday, March 4, 13
  49. 49. Every customer should become a fan.Monday, March 4, 13
  50. 50. Facebook estimates that only 16% of your fans will see every post from your fan pageMonday, March 4, 13
  51. 51. Facebook ads • Facebook ad • Sponsored Story • Promoted PostMonday, March 4, 13
  52. 52. Facebook ads • Target by • Location • Age • Education level • Male/Female • Relationship status • Interests/likesMonday, March 4, 13
  53. 53. Which ad did better?Monday, March 4, 13
  54. 54. Ad #1Monday, March 4, 13
  55. 55. Ad #2Monday, March 4, 13
  56. 56. Promoted Posts • "Your promoted posts will be seen by a larger percentage of the people who like your page than would normally see it. It will also be seen by a larger percentage of the friends of people who interact with your post."Monday, March 4, 13
  57. 57. Take Action! • Are you going to have a Facebook presence? • Who’s going to manage it? • How will you get fans? • What’s the goal? • How will you measure?Monday, March 4, 13
  58. 58. Strategy #4: Stay ‘Top of Mind’ with Customers and ProspectsMonday, March 4, 13
  59. 59. Content • Start with an article... • Blog • e-Mail Marketing • YouTube Video • Social Media sitesMonday, March 4, 13
  60. 60. Monday, March 4, 13
  61. 61. Monday, March 4, 13
  62. 62. Take Action! • What topics could you write about? • Who’s going to write them? • Do you have a blog or email marketing program? (Wordpress / Constant Contact)Monday, March 4, 13
  63. 63. Posting to Social Media • Use pieces of your blog, enewsletter content • Use Pictures • Make it about THEM • Post frequently • When in doubt, go localMonday, March 4, 13
  64. 64. Exercise: One takeaway from today • Yellow - One thing I learned... • Green - I’m going to focus on... • Blue - I’m going to offer value by... • Red - Once I do _____, I’m taking a well deserved day off.Monday, March 4, 13
  65. 65. We Teach You to FishMonday, March 4, 13
  66. 66. Or fish for youMonday, March 4, 13
  67. 67. Reinforcement • Social Media Workshop DVD ($39.99) • Social Media Workshop Audio CDs ($39.99) • Cash or Credit • Get a signed copy!Monday, March 4, 13
  68. 68. Thank you! • www.ebootcamp.com • corey@ebootcamp.com • 855-eboot-now • Questions!Monday, March 4, 13
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