Backlinks• Currency of the Internet• Links to your site (not theother way around)• O.A.R• One-way• Authoritative• Relevant
Step #3: Google+Local Business• Critical piece of searchengine real estate• Often viewed more timesthan your Website• People trust these pagesmore than Websites• People make decisions onrestaurants based on reviews
Establish a presence on thelargest social media sitesStep #4
Secrets to Success• Focus.• Involve your staff.• Measure.• Have fun.
• Create a fun community• Allow for conversation(both positive andnegative)• Stay ‘top of mind’• Let your fans sells for youFacebook
Facebook estimates that only 16% of yourfans will see every post from your fan page
Promoted Posts• "Your promoted postswill be seen by a largerpercentage of the peoplewho like your page thanwould normally see it. Itwill also be seen by alarger percentage of thefriends of people whointeract with your post."
Power of peer-to-peer marketing• At Longman & Eagle - one of the best mealsI’ve ever had...period.• Publishes to Facebook - 750 friends• Syndicates to Twitter - 500 followers• Bonus Foursquare- 500 followers• Total local reach - almost 1,750 local peers• your cost? $0
14% of people trust ads.Over 80% trust peerrecommendations.
How can we get peopleposting or checking-inwhile at our restaurant?
Corey’s Oasis!• Attractive, easy-to-useWebsite• Easy to find on all searchengines• Strong presence on sites likeGoogle+,Yelp, etc.• Focus on Facebook,Twitter,and Instagram
Exercise: Onetakeaway from today• Yellow - One thing I learned...• Pink - I’m going to focus on...• Blue - We’re going to startposting more _____ onFacebook.• Red - Once I do _____, I’mtaking a well deserved day off.
Reinforcement!• Social Media Event Audio CD• From only a few months ago• Everything we covered today• $39.99• Bestselling Book (Audio Version)• SEO, Blogging, Articles,Title/Description Tags, Keywords,and more!• Bonus Twitter chapter• $39.99Special Offer:Both for$49.99
Thank you!• www.ebootcamp.com• firstname.lastname@example.org• 855-eboot-now• Fill out your follow up forms!• Questions!