Social Media Overload

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Social Media Overload

  1. 1. Avoid…Social Media Overload! 5 Steps toward REAL RESULTS from your social media marketing. 
  2. 2. You have every right to be frustrated...
  3. 3. You have every right to be frustrated...
  4. 4. What other challenges are you facing with social media?
  5. 5. If you’re not generating results with social media, it’s just a hobby.
  6. 6. “You must stay FOCUSED on the areas that can generate results.”
  7. 7. Fish Where the Fish Are
  8. 8. Quick Activity • Sheet of paper • Facebook, LinkedIn,Twitter, Google+, Read news, eMail, Video, other (text)? • Frequent vs. Never
  9. 9. Step One: Are You a Google Ghost Town? Google Ghost Town?
  10. 10. Google • Paid • Directories (Google+) • Organic
  11. 11. Pay where you don’t show up.
  12. 12. How to move up the Organic Ladder • Keywords • Title tag • Google+ (other directories)
  13. 13. Keywords • Words prospects use when searching on Google • Use those same words in everything you publish online • Size matters. • Be Bold. • Use often, but don’t overdo it.
  14. 14. What areYour Critical Keyword Phrases?
  15. 15. Title Tag • Most important phrase you’ll create on the web • Helps determine where you rank on Google • It’s how people decide what to click on when searching
  16. 16. Don’t get ...
  17. 17. BE CAREFUL!
  18. 18. Take Action! • Go look at your title tag • Does it need work? • Create a 5-7 words title tag • Who you are and what you do • Keywords if possible
  19. 19. Google+ Local Business • Important piece of search engine real estate • Often viewed more times than your Website • People trust these pages more than Websites • People make decisions based on reviews
  20. 20. Protect yourself from the bad apples.
  21. 21. Some are Just Rotten
  22. 22. What can you do about it? Ask for Reviews Ask for Reviews
  23. 23. Positive Reviews • Put on delivery slip or invoice • Ask at final installation • eMail Blast to customers • Social Media
  24. 24. Take Action! • Go look at your Google+ page • Is it claimed? • Claim now or schedule • Update your info • Ask for reviews (at least 10)
  25. 25. Build Trust & Credibility Step Two: Are you scaring people off?
  26. 26. 4 Website Pitfalls • Color Pollution • All images, no content • Critical info not above the fold • No Opt-in box
  27. 27. What’s wrong with this picture?
  28. 28. ABCE • Failure = When a prospect visits your Website and leaves without giving you their information.
  29. 29. Step Two: Mobilize Your Site
  30. 30. Be Proud of Your Profiles
  31. 31. Nothing kills credibility faster than an untouched profile.
  32. 32. Numbers Matter
  33. 33. How to BuildYour Numbers • eMail Blasts • Promote page via Facebook advertising • Website! • eMail Signature • Run contests
  34. 34. Take Action! • Go take inventory of your company social media profiles • Are you active? • Are you gaining connections? • Is your info updated? • If not, I want you to get it fixed or delete the profile. • We won’t let our social media sites die on the vine.
  35. 35. LinkedIn • 5 Benefits to doing business with you • 3 quality customers to ask for a recommendation from • When will you get to 500+ connections? • Who’s going to update your profile daily? • Connect your profile with the company
  36. 36. Take Action • Create a good headline for yourself. • List out three bullets on how you (or your company) help other companies. • Put a date down as a goal for your 500+ connections. • List three people who have bought from you that would be happy to offer you an endorsement or recommendation.
  37. 37. Step #3: Content Marketing Stay ‘Top of Mind’ with Clients and Prospects Stay ‘Top of Mind’ with Clients and Prospects
  38. 38. Email is not dead. • Big myth • How many of you have checked email today? • Stay on their radar • Pack your emails full of value • ABCE
  39. 39. Take Action • What can you offer in return for a prospect’s contact info? • Newsletter, white paper, discount, etc. • What would be the topic or title? • 7 Mistakes to Avoid when __________.
  40. 40. Blog • A place for company news and valuable articles for your clients and prospects. • Like an online magazine for your company • I recommend WordPress
  41. 41. Create Compelling Content
  42. 42. Tips for an effective blog • Minimum: Once a month • Don’t phone it in • Syndicate when appropriate • Use eye-catching images • Write it and they will come...is a myth. • Use all social media advantages you can • Like button / addthis.com / +1
  43. 43. Social Media Updates • Communicate where they’re hanging out • Short, bursts of things they’re interested in • Soft mentions of your Sweet Spot
  44. 44. Keep it updated • Share value • Article links • Quotes • Tips
  45. 45. What should you post?
  46. 46. Posting to Social Media • Use pieces of your blog, enewsletter content • Use Pictures • Make it about THEM • Post frequently • When in doubt, go local
  47. 47. Take Action • What are your customers and prospects areas of interests? How can you add value? • List out three potential posts that would be interesting or valuable to your customers or prospects. • Got a phone? Go post one.
  48. 48. Build Rapport
  49. 49. Activity • Please write down the names of three of your best clients • Now write down each of their birthdays • What distinctions do you know about these clients? Awards? Achievements, etc • What are their hobbies? Favorite sports teams? • What or who are they passionate about? • Do you connect with them on a weekly basis? Multiple times a week?
  50. 50. Meet Mary Stevenson • Her Birthday is May 11th • She just celebrated her 10th year of being smoke free • She’s a huge Alabama Crimson Tide fan • The Bible is her favorite book • She just became a Grandma for the 1st time • Mary and I interact with each other on a weekly basis • She’s also one of my largest clients who paid me well over 5-figures last year.
  51. 51. • Highly under-utilized • Deeper relationship with your clients • Recognize Birthdays • Celebrate Milestones • Support during tough times • Stay top-of-mind with prospects Personal pages: Connect w/ Customers Tex t
  52. 52. What you need to know about the New Facebook Timelines
  53. 53. Step #5: Get Referrals The power of LinkedIn is not your network, it’s your network’s network.
  54. 54. Get Introduced to Decision Makers LinkedIn
  55. 55. Exercise: One takeaway from today • Yellow - One thing I learned... • Green - I’m going to focus on... • Blue - I’m going to offer value by... • Red - Once I do _____, I’m taking a well deserved day off.
  56. 56. In Summary: Fish where the Fish Are
  57. 57. Don’t get bent out of shape over Social Media
  58. 58. Don’t over promote. It’s not a billboard!
  59. 59. Keep it simple.
  60. 60. Thank you! • www.ebootcamp.com • corey@ebootcamp.com • 855-eboot-now • Questions!

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