eBoot Camp and Dale Carnegie Present:
                      Social Media: It’s a Mouth Full!




Sunday, October 10, 2010
Introduction:




Sunday, October 10, 2010
Today’s Agenda
                    • A Social Media Strategy - start to finish
                     • The tools to use
    ...
5 P’s
                           • Start with a PLAN
                           • Have a PROCESS behind you
              ...
What’s your PLAN?
                    • What are you looking to accomplish?
                     • Engagement?
           ...
Website
                           Goal: Capture
                            Their Info

                              Nam...
An example of a Process to follow
                           •   I use social media only for Building Rapport and Generati...
Performance Metrics
                    • Google Analytics - measure traffic
                    • Bit.ly - watch where you...
Don’t Sell, Softly Promote

                    • Don’t sell new brakes, offer free estimate
                    • Don’t s...
Phish where the Phish are
                    •      Facebook = 500 mil. users

                    •      More time spent...
Phish where the Phish are
                    •      Facebook = 500 mil. users

                    •      More time spent...
Other Social Media Benefits
                    •      Brand Awareness and protection

                    •      Control t...
Your Social Media Tour


                    • Please close your eyes



Sunday, October 10, 2010
Your Dream House
                              www.yourbusiness.com




Sunday, October 10, 2010
The Golden Key




Sunday, October 10, 2010
Burning log fire




Sunday, October 10, 2010
White Envelope & Cufflink




Sunday, October 10, 2010
500 Faces




Sunday, October 10, 2010
Birdcage w/ Two Birds




Sunday, October 10, 2010
Video Cameras




Sunday, October 10, 2010
Anxious crowd of buyers




Sunday, October 10, 2010
Tidy up your house (Website) before
                               inviting people over


                    •      You h...
23 Website Tips & Strategies




Sunday, October 10, 2010
Your Golden “Key” Words
                    •      The most common words people use to search for
                        ...
Sunday, October 10, 2010
Nerdism 101
                    • Ask customers and strangers
                    • For a company like ours, what words wo...
Use “Key”words
                    • Website Content
                    • Social Media Profiles
                    • Titl...
7 Chapters dedicated to getting you
                                better Google Rankings




Sunday, October 10, 2010
Get Local

                    • Use geographical keywords
                    • Make sure your business is on Google
    ...
Times Square Real Estate




Sunday, October 10, 2010
Geo-location:
                           Facebook Places & Foursquare




Sunday, October 10, 2010
Encourage people to ‘Check-in’




Sunday, October 10, 2010
Google is in trouble...
                • Why?
                 • Real-time search.
                 • Social Search.
    ...
Straight from the horses mouth...

                    •      Today, we're announcing the completion of a new web
        ...
Blog
                    • How often does your Website get fresh
                           content?
                    •...
wordpress.org




Sunday, October 10, 2010
wordpress.com




Sunday, October 10, 2010
LinkedIn
              • Smaller audience than Facebook, but
                      strictly business
              • Power...
Turn a cold-call into a warm-lead




Sunday, October 10, 2010
Turn a cold-call into a warm-lead




Sunday, October 10, 2010
Turn a cold-call into a warm-lead




Sunday, October 10, 2010
Turning a cold-call into a warm lead




Sunday, October 10, 2010
More tips...join groups




Sunday, October 10, 2010
More tips...follow companies




Sunday, October 10, 2010
More tips...add your company




Sunday, October 10, 2010
Tips to using Linkedin
                    •      Get recommendations by giving recommendations

                    •    ...
Next Steps
                    • Who’s going to get you to 500
                           connections?
                   ...
Facebook
                    • More social than LinkedIn
                    • Yes, you WILL get bombarded with old
      ...
How You Should Use Facebook

                    • Create a fan page for your business
                    • Build partici...
Build Participation
                    •      Run a contest
                           •   We will pick one fan from our ...
My top-secret Tip!

                    • Took me from 300 to almost 1000 in just a
                           few months
...
Sunday, October 10, 2010
Sunday, October 10, 2010
Sunday, October 10, 2010
New Facebook Feature
                    • Facebook Places
                    • Allows people to “Check-in”
             ...
Sunday, October 10, 2010
Facebook Biz Page Done for You

                    • The guy who has 40,000 fans - I hired him!
                    • go ...
Twitter is not:
                           • “What are you doing?” unless you’re




Sunday, October 10, 2010
Twitter is:
                    • A global chat room
                     • Iran protests
                    • A communit...
Twitter is:
                    • The best real-time source for information




Sunday, October 10, 2010
Twitter is: a way to protect your brand




Sunday, October 10, 2010
Twitter is: a way to engage in conversation
                      about topics you’re interested in




Sunday, October 10...
You can decide not to get involved...




Sunday, October 10, 2010
Twitter is: a better search engine than...
                                   Google!?!?




Sunday, October 10, 2010
How to use Twitter
                    •      Build a profile (add picture, bio, and a couple tweets
                      ...
eBoot Camp University
                    • Tweetdeck Tutorial
                     • Setting up multiple accounts
       ...
Things to Remember about Social Media

                    • Be you.
                    • Be consistent
                 ...
Golden Rule of Social Media:

                   • Act more like Dale Carnegie and less like
                           To...
Dale Carnegie’s Human Relations
                                     Principles
                    •      Be a good liste...
Video
                    • What’s the 2nd largest search engine in the
                           world?
                ...
What should you record?
                    • Testimonials
                    • How-to videos
                    • A ser...
How to get started

                    • Got an iphone?
                    • www.theflip.com
                    • Go to ...
Things to remember
                    • Videos should be about 2-4 minutes long
                    • Optimize your video...
Let’s create a Web Presence!
                    • Red Ball - Twitter
                    • Orange Ball - Facebook Biz Pag...
Action
                    •      Write this down
                           •   I commit to....
                         ...
Seminar 101


                    • 83% of you won’t do what you just wrote
                           down.




Sunday, O...
Insurance Plan
                    • eBoot Camp Action Pak
                     • Audio Book
                     • DVD of...
eBoot Camp Action Pak
                    •      The Action Pak is for you if:
                    •      If you want to k...
eBoot Camp Audio
                    • Updated
                    • Over 3-hours of content
                    • It’s me...
Shameless Promotion
       I need                          Support my
      diapers!                         college fund!...
Live Event DVD
                    • Recorded by a professional video
                           production company
      ...
eBootCamp University

                    •      Short video tutorials on Social Media, Internet Marketing, and
          ...
Using Tweetdeck the right way!




Sunday, October 10, 2010
Bonuses!
                    • You will get a copy of these slides ($99
                           Value)
                ...
Bundled Deal
                    •      eBoot Camp Audio Book ($130)

                           •   3 hours of content

 ...
Bundled Deal
                    •      eBoot Camp Audio Book ($130)

                           •   3 hours of content

 ...
Bundled Deal
                    •      eBoot Camp Audio Book ($130)

                           •   3 hours of content

 ...
Bundled Deal
                    •      eBoot Camp Audio Book ($130)

                           •   3 hours of content

 ...
Thank you!
                    • Cash or Credit
                    • I’ll be signing books and answering
                ...
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Omaha 10.6

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Omaha 10.6

  1. 1. eBoot Camp and Dale Carnegie Present: Social Media: It’s a Mouth Full! Sunday, October 10, 2010
  2. 2. Introduction: Sunday, October 10, 2010
  3. 3. Today’s Agenda • A Social Media Strategy - start to finish • The tools to use • How to use them effectively • Time-saving tips • End Goal: Create a Powerful Web Presence for your Business. Sunday, October 10, 2010
  4. 4. 5 P’s • Start with a PLAN • Have a PROCESS behind you • Use PERFORMANCE metrics • Don’t sell, Softly PROMOTE! • PHISH where the PHISH are? Sunday, October 10, 2010
  5. 5. What’s your PLAN? • What are you looking to accomplish? • Engagement? • Brand Awareness? • Leads? • Product Sales? • How will you know if you’re successful? Sunday, October 10, 2010
  6. 6. Website Goal: Capture Their Info Name Email to your sweet spot Sunday, October 10, 2010
  7. 7. An example of a Process to follow • I use social media only for Building Rapport and Generating Interest. • I did not have business success with social media until I understood the rest of the Sales Advantage Process. Sunday, October 10, 2010
  8. 8. Performance Metrics • Google Analytics - measure traffic • Bit.ly - watch where your traffic comes from • Be Creative - incentivize people to tell you how they found you Sunday, October 10, 2010
  9. 9. Don’t Sell, Softly Promote • Don’t sell new brakes, offer free estimate • Don’t sell food, offer specific social media specials • Don’t sell an appointment, offer free advice and build credibility Sunday, October 10, 2010
  10. 10. Phish where the Phish are • Facebook = 500 mil. users • More time spent of Facebook than any other site • Youtube - 2nd largest search engine in the world • Linkedin = Every Fortune 500 Company is active • And Justin Bieber is on Twitter! :) Sunday, October 10, 2010
  11. 11. Phish where the Phish are • Facebook = 500 mil. users • More time spent of Facebook than any other site • Youtube - 2nd largest search engine in the world • Linkedin = Every Fortune 500 Company is active • And Justin Bieber is on Twitter! :) Sunday, October 10, 2010
  12. 12. Other Social Media Benefits • Brand Awareness and protection • Control the conversation • More entry points into your business • Connect with new people quickly and effectively (say no to cold calls!) • Pinstripes • Precession (the ripple effect) Sunday, October 10, 2010
  13. 13. Your Social Media Tour • Please close your eyes Sunday, October 10, 2010
  14. 14. Your Dream House www.yourbusiness.com Sunday, October 10, 2010
  15. 15. The Golden Key Sunday, October 10, 2010
  16. 16. Burning log fire Sunday, October 10, 2010
  17. 17. White Envelope & Cufflink Sunday, October 10, 2010
  18. 18. 500 Faces Sunday, October 10, 2010
  19. 19. Birdcage w/ Two Birds Sunday, October 10, 2010
  20. 20. Video Cameras Sunday, October 10, 2010
  21. 21. Anxious crowd of buyers Sunday, October 10, 2010
  22. 22. Tidy up your house (Website) before inviting people over • You have three different needs to meet: • Users • Search engines • Your own! Sunday, October 10, 2010
  23. 23. 23 Website Tips & Strategies Sunday, October 10, 2010
  24. 24. Your Golden “Key” Words • The most common words people use to search for your products or services • Don’t Guess: use Google’s keyword suggestion tool Sunday, October 10, 2010
  25. 25. Sunday, October 10, 2010
  26. 26. Nerdism 101 • Ask customers and strangers • For a company like ours, what words would you use when doing a Google search? Sunday, October 10, 2010
  27. 27. Use “Key”words • Website Content • Social Media Profiles • Title tag • URL • Backlinks Sunday, October 10, 2010
  28. 28. 7 Chapters dedicated to getting you better Google Rankings Sunday, October 10, 2010
  29. 29. Get Local • Use geographical keywords • Make sure your business is on Google Local Business • Ask for reviews Sunday, October 10, 2010
  30. 30. Times Square Real Estate Sunday, October 10, 2010
  31. 31. Geo-location: Facebook Places & Foursquare Sunday, October 10, 2010
  32. 32. Encourage people to ‘Check-in’ Sunday, October 10, 2010
  33. 33. Google is in trouble... • Why? • Real-time search. • Social Search. • So how are they responding? Sunday, October 10, 2010
  34. 34. Straight from the horses mouth... • Today, we're announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it's the largest collection of web content we've offered. Whether it's a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before. Sunday, October 10, 2010
  35. 35. Blog • How often does your Website get fresh content? • A place for you to produce fresh content on a consistent basis • Like an online magazine for your biz • www.wordpress.com (or .org) • Use keywords! Sunday, October 10, 2010
  36. 36. wordpress.org Sunday, October 10, 2010
  37. 37. wordpress.com Sunday, October 10, 2010
  38. 38. LinkedIn • Smaller audience than Facebook, but strictly business • Powerful search functionality • Use this tool to connect with new Decision Makers, Companies • Make sure your brand is properly represented Sunday, October 10, 2010
  39. 39. Turn a cold-call into a warm-lead Sunday, October 10, 2010
  40. 40. Turn a cold-call into a warm-lead Sunday, October 10, 2010
  41. 41. Turn a cold-call into a warm-lead Sunday, October 10, 2010
  42. 42. Turning a cold-call into a warm lead Sunday, October 10, 2010
  43. 43. More tips...join groups Sunday, October 10, 2010
  44. 44. More tips...follow companies Sunday, October 10, 2010
  45. 45. More tips...add your company Sunday, October 10, 2010
  46. 46. Tips to using Linkedin • Get recommendations by giving recommendations • Build your connections • If time is an issue, give someone a list of people/companies and let them do it for you. • Use keywords - your profile is public and can be seen on the search engines • Create a company profile for your business as well Sunday, October 10, 2010
  47. 47. Next Steps • Who’s going to get you to 500 connections? • Who can you recommend that will recommend you back? • What time a day each week will you devote to marketing via linkedin (1hr a week) Sunday, October 10, 2010
  48. 48. Facebook • More social than LinkedIn • Yes, you WILL get bombarded with old friend requests • Facebook allows for businesses to have pages (called Fan pages) • You MUST have a personal page to create a fan page, but they don’t have to be linked. Sunday, October 10, 2010
  49. 49. How You Should Use Facebook • Create a fan page for your business • Build participation (see next slide) • Engage people and give them opportunities to provide input (and testimonials!) • Find creative ways to take them from Facebook to your Sweet Spot! Sunday, October 10, 2010
  50. 50. Build Participation • Run a contest • We will pick one fan from our fan page and they will win.... • market the contest in your store or business • Add to your email signature • Send an email blast out to everyone you know • Add a button on your Website Sunday, October 10, 2010
  51. 51. My top-secret Tip! • Took me from 300 to almost 1000 in just a few months • Took one of my students from 300 to over 40,000! Don’t believe me? Sunday, October 10, 2010
  52. 52. Sunday, October 10, 2010
  53. 53. Sunday, October 10, 2010
  54. 54. Sunday, October 10, 2010
  55. 55. New Facebook Feature • Facebook Places • Allows people to “Check-in” • Search for your location on your phone • If not there, add it and it will become a ‘place’ on facebook Sunday, October 10, 2010
  56. 56. Sunday, October 10, 2010
  57. 57. Facebook Biz Page Done for You • The guy who has 40,000 fans - I hired him! • go to www.TheEbootCamp.com/facebook • we’ll create AND/OR manage your page for you • Easy and Affordable Sunday, October 10, 2010
  58. 58. Twitter is not: • “What are you doing?” unless you’re Sunday, October 10, 2010
  59. 59. Twitter is: • A global chat room • Iran protests • A community for topics you’re interested in • From The New York Times: At its best, the social medium is a perpetual, personalized news service about topics of your choosing — whether health care reform, tech news or the latest episode of “Gossip Girl” — filtered and served to you by people who care a lot about what you care a lot about. Sunday, October 10, 2010
  60. 60. Twitter is: • The best real-time source for information Sunday, October 10, 2010
  61. 61. Twitter is: a way to protect your brand Sunday, October 10, 2010
  62. 62. Twitter is: a way to engage in conversation about topics you’re interested in Sunday, October 10, 2010
  63. 63. You can decide not to get involved... Sunday, October 10, 2010
  64. 64. Twitter is: a better search engine than... Google!?!? Sunday, October 10, 2010
  65. 65. How to use Twitter • Build a profile (add picture, bio, and a couple tweets to show your human!) • Go to www.nearbytweets.com and find local twitter users • Download Tweetdeck and use the columns to follow local topics • Engage people - ask questions, respond and retweet! • Ex: RT @coreyperlman Don’t be a one-way Tweet! Sunday, October 10, 2010
  66. 66. eBoot Camp University • Tweetdeck Tutorial • Setting up multiple accounts • How to find local followers • How to use Twitter search to narrow conversation Sunday, October 10, 2010
  67. 67. Things to Remember about Social Media • Be you. • Be consistent • Have fun • Make it about them • Measure Sunday, October 10, 2010
  68. 68. Golden Rule of Social Media: • Act more like Dale Carnegie and less like Tony the sleazy car salesman Sunday, October 10, 2010
  69. 69. Dale Carnegie’s Human Relations Principles • Be a good listener. Encourage others to talk about themselves • Talk in terms of the other person’s interests. • Arouse in the other person an eager want • Smile. • Remember that a person’s name is to that person the sweetest and most important sound in any language. Sunday, October 10, 2010
  70. 70. Video • What’s the 2nd largest search engine in the world? • “Don’t try and create the market, find out where the market is and meet them halfway.” • Universal search Sunday, October 10, 2010
  71. 71. What should you record? • Testimonials • How-to videos • A series of demos (Will it Blend?) • Doesn’t need to be professional, does need to be fun, creative, and/or valuable Sunday, October 10, 2010
  72. 72. How to get started • Got an iphone? • www.theflip.com • Go to BestBuy ($150-250) Sunday, October 10, 2010
  73. 73. Things to remember • Videos should be about 2-4 minutes long • Optimize your videos to rank in the search engines (see eboot camp book!) • Hurl Your URL at the beginning, not the end! • If going on your homepage, use a professional! Sunday, October 10, 2010
  74. 74. Let’s create a Web Presence! • Red Ball - Twitter • Orange Ball - Facebook Biz Page • Yellow Ball - Video • Green Ball - Blog • Pink Ball - LinkedIn Sunday, October 10, 2010
  75. 75. Action • Write this down • I commit to.... • Building a fan page • creating a blog • shooting some video • Downloading Tweetdeck • etc. Sunday, October 10, 2010
  76. 76. Seminar 101 • 83% of you won’t do what you just wrote down. Sunday, October 10, 2010
  77. 77. Insurance Plan • eBoot Camp Action Pak • Audio Book • DVD of Live Event • 30 days of video tutorials, articles, web resources, asking me questions and more Sunday, October 10, 2010
  78. 78. eBoot Camp Action Pak • The Action Pak is for you if: • If you want to know how to raise your Website’s Google ranking • You want to ensure your Website is user-friendly and sales ready! • If you want to increase your Web Presence by easily publishing articles and press releases • You plan to tackle some of the topics we covered today and could use some easy video tutorials Sunday, October 10, 2010
  79. 79. eBoot Camp Audio • Updated • Over 3-hours of content • It’s me - not some Morgan Freeman sounding guy talking to you. • Bonus Chapter on Twitter • Price - $129 Sunday, October 10, 2010
  80. 80. Shameless Promotion I need Support my diapers! college fund! Sunday, October 10, 2010
  81. 81. Live Event DVD • Recorded by a professional video production company • Done only a few weeks ago • A review of the topics we went over today • Price - $49.99 Sunday, October 10, 2010
  82. 82. eBootCamp University • Short video tutorials on Social Media, Internet Marketing, and Website Usability and Design • Guest videos, articles, and more. • Price: $20 a month Sunday, October 10, 2010
  83. 83. Using Tweetdeck the right way! Sunday, October 10, 2010
  84. 84. Bonuses! • You will get a copy of these slides ($99 Value) • I’ve added every website and resource I personally use into eboot camp university. ($99) • You’ll have the ability to ask me questions 24/7 as you begin to implement (priceless!) Sunday, October 10, 2010
  85. 85. Bundled Deal • eBoot Camp Audio Book ($130) • 3 hours of content • DVD of Live Event ($50) $400.00 • worksheets, activity guide • 30-days of training ($20) • Slides ($99) • Web resources ($99) • Ask Corey ($$$) Sunday, October 10, 2010
  86. 86. Bundled Deal • eBoot Camp Audio Book ($130) • 3 hours of content • DVD of Live Event ($50) • worksheets, activity guide • 30-days of training ($20) • Slides ($99) • Web resources ($99) • Ask Corey ($$$) Sunday, October 10, 2010
  87. 87. Bundled Deal • eBoot Camp Audio Book ($130) • 3 hours of content • DVD of Live Event ($50) • worksheets, activity guide $69.99 • 30-days of training ($20) • Slides ($99) • Web resources ($99) • Ask Corey ($$$) Sunday, October 10, 2010
  88. 88. Bundled Deal • eBoot Camp Audio Book ($130) • 3 hours of content • DVD of Live Event ($50) • worksheets, activity guide • 30-days of training ($20) • Slides ($99) • Web resources ($99) • Ask Corey ($$$) Sunday, October 10, 2010
  89. 89. Thank you! • Cash or Credit • I’ll be signing books and answering questions • Please fill out your followup forms! • If you enjoyed the presentation, please thank the Dale Carnegie Team! Sunday, October 10, 2010
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