Medical solutions 9.1.11

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  • Medical solutions 9.1.11

    1. 1. Medical Solutions:Expand Your DigitalFootprintCorey PerlmanPresident, eBoot Campcorey@ebootcamp.com
    2. 2. Tell me a bit about you• Name• How you’ve using social media• What you’re looking to get out of today
    3. 3. Tip #1: Fish where the Fish are
    4. 4. Career Recruiters
    5. 5. Career Recruiters• How do you currently get new leads?
    6. 6. Career Recruiters• How do you currently get new leads?• What’s the typical sales process?
    7. 7. Career Recruiters• How do you currently get new leads?• What’s the typical sales process?• Where are traveling nurses hanging out online?
    8. 8. Career Recruiters• How do you currently get new leads?• What’s the typical sales process?• Where are traveling nurses hanging out online?• How do you stay in touch with them?
    9. 9. Career Recruiters• How do you currently get new leads?• What’s the typical sales process?• Where are traveling nurses hanging out online?• How do you stay in touch with them?• Have any of you helped a nurse land a job through social media?
    10. 10. Let’s talk Facebook
    11. 11. Let’s talk Facebook• How are you using it?
    12. 12. Let’s talk Facebook• How are you using it? • Personally or the Fan page? Why?
    13. 13. Let’s talk Facebook• How are you using it? • Personally or the Fan page? Why?• Is it working for you? how?
    14. 14. Let’s talk Facebook• How are you using it? • Personally or the Fan page? Why?• Is it working for you? how?• How can we measure success with Facebook?
    15. 15. How can we get more engagement on Facebook?
    16. 16. How can we get more engagement on Facebook?• Talk in terms of their interests
    17. 17. How can we get more engagement on Facebook?• Talk in terms of their interests • Hurricane Irene, Football season, Specific nursing issues
    18. 18. How can we get more engagement on Facebook?• Talk in terms of their interests • Hurricane Irene, Football season, Specific nursing issues• Let’s talk contests
    19. 19. How can we get more engagement on Facebook?• Talk in terms of their interests • Hurricane Irene, Football season, Specific nursing issues• Let’s talk contests• I like the ‘get to know a career consultant’ How about ‘get to know one of our traveling nurses? (you could use the stories from the website)
    20. 20. How can we get more engagement on Facebook?• Talk in terms of their interests • Hurricane Irene, Football season, Specific nursing issues• Let’s talk contests• I like the ‘get to know a career consultant’ How about ‘get to know one of our traveling nurses? (you could use the stories from the website)• How about having some fun with the places they are visiting?
    21. 21. How can we get more engagement on Facebook?• Talk in terms of their interests • Hurricane Irene, Football season, Specific nursing issues• Let’s talk contests• I like the ‘get to know a career consultant’ How about ‘get to know one of our traveling nurses? (you could use the stories from the website)• How about having some fun with the places they are visiting? • Take a pic with a famous landmark and post to our page
    22. 22. How can we get more engagement on Facebook?• Talk in terms of their interests • Hurricane Irene, Football season, Specific nursing issues• Let’s talk contests• I like the ‘get to know a career consultant’ How about ‘get to know one of our traveling nurses? (you could use the stories from the website)• How about having some fun with the places they are visiting? • Take a pic with a famous landmark and post to our page • Interactive map to show where your traveling nurses currently are (good they connect with each other?)
    23. 23. How can we get more engagement on Facebook?• Talk in terms of their interests • Hurricane Irene, Football season, Specific nursing issues• Let’s talk contests• I like the ‘get to know a career consultant’ How about ‘get to know one of our traveling nurses? (you could use the stories from the website)• How about having some fun with the places they are visiting? • Take a pic with a famous landmark and post to our page • Interactive map to show where your traveling nurses currently are (good they connect with each other?)• https://www.facebook.com/Soliant - 20 most beautiful hospitals
    24. 24. But let’s get down to business
    25. 25. But let’s get down to business• Are you getting nurses connected with jobs on Facebook?
    26. 26. But let’s get down to business• Are you getting nurses connected with jobs on Facebook?• http://www.facebook.com/pages/American-Traveler-Staffing-Professionals/ 86433811303 - they are posting a job every day
    27. 27. But let’s get down to business• Are you getting nurses connected with jobs on Facebook?• http://www.facebook.com/pages/American-Traveler-Staffing-Professionals/ 86433811303 - they are posting a job every day• How about creating a post a week about ‘why Medical Solutions’
    28. 28. But let’s get down to business• Are you getting nurses connected with jobs on Facebook?• http://www.facebook.com/pages/American-Traveler-Staffing-Professionals/ 86433811303 - they are posting a job every day• How about creating a post a week about ‘why Medical Solutions’ • ex: don’t require as much upfront documentation
    29. 29. But let’s get down to business• Are you getting nurses connected with jobs on Facebook?• http://www.facebook.com/pages/American-Traveler-Staffing-Professionals/ 86433811303 - they are posting a job every day• How about creating a post a week about ‘why Medical Solutions’ • ex: don’t require as much upfront documentation• Focus on a Nurse - let them explain whey you guys are the best. Great way to sell yourselves without selling yourselves
    30. 30. Final thoughts on Facebook
    31. 31. Final thoughts on Facebook• Make it about them
    32. 32. Final thoughts on Facebook• Make it about them• Be topical
    33. 33. Final thoughts on Facebook• Make it about them• Be topical • Remember the earthquake example
    34. 34. Final thoughts on Facebook• Make it about them• Be topical • Remember the earthquake example• Keep being different. Normal is boring
    35. 35. Final thoughts on Facebook• Make it about them• Be topical • Remember the earthquake example• Keep being different. Normal is boring• Contests suck :)
    36. 36. Final thoughts on Facebook• Make it about them• Be topical • Remember the earthquake example• Keep being different. Normal is boring• Contests suck :)• Have fun
    37. 37. Quick Activity• Come up with the following posts for Facebook • Ask a question about something current/topical • A video that’s funny and can somehow be tied back to travel or nursing • A funny pic (try google pics) and relate it back to travel nursing • A valuable article (post and ask a question)
    38. 38. Is Twitter a valuable tool or is it really
    39. 39. Bieber FeverIs Twitter a valuable tool or is it really
    40. 40. Think of Twitter as a very crowded subway
    41. 41. If used properly,Twitter can...• Be an excellent source ofinformation• Help you protect your brand• Make you smarter in your field• Find people who might needyour products and service• How?
    42. 42. If used properly,Twitter can...• Be an excellent source ofinformation• Help you protect your brand• Make you smarter in your field• Find people who might needyour products and service• How?
    43. 43. What are the differences between these?
    44. 44. Tweetdeck
    45. 45. Google Plus• You have the opportunity to his the reset button• Can add people to Circles (such as nurses, prospects, family, co-workers, etc)• Don’t have to tell everyone that you just did your first body shot.• Hangouts is cool too• Want an invite?
    46. 46. Google Plus in 30 seconds or less
    47. 47. e-mail marketing (that’s so 2006)• How are you staying in touch with leads?• Aweber • pre-populate emails
    48. 48. Blog• How are you taking advantage of the blogs?• Are you writing any of the posts? Sending nurses to the blog?
    49. 49. Medical Solutions:Expand Your DigitalFootprintCorey PerlmanPresident, eBoot Campcorey@ebootcamp.com
    50. 50. Tell me a bit about you• Name• How you’ve using social media• What you’re looking to get out of today
    51. 51. Client Managers
    52. 52. Client Managers• How are you currently connecting with hospitals?
    53. 53. Client Managers• How are you currently connecting with hospitals?• Who at the hospital are you working with?
    54. 54. Client Managers• How are you currently connecting with hospitals?• Who at the hospital are you working with?• Where do they hangout online?
    55. 55. Client Managers• How are you currently connecting with hospitals?• Who at the hospital are you working with?• Where do they hangout online?• How are you using LinkedIn?
    56. 56. Client Managers• How are you currently connecting with hospitals?• Who at the hospital are you working with?• Where do they hangout online?• How are you using LinkedIn?• Facebook?
    57. 57. Client Managers• How are you currently connecting with hospitals?• Who at the hospital are you working with?• Where do they hangout online?• How are you using LinkedIn?• Facebook?• Blogs?
    58. 58. Think of Linkedin as the largest networking event in the world
    59. 59. Why Linkedin?• Where decision makers hangout• Where people go to ‘kick your tires’• Profile (and company profile) can be indexed by Google• Customers, Coworkers can endorse you
    60. 60. But mostimportantly...The power of LinkedIn is not inwho you know (Corey, click thebutton!), but who your networkknows.
    61. 61. But mostimportantly...The power of LinkedIn is not inwho you know (Corey, click thebutton!), but who your networkknows.
    62. 62. But mostimportantly...The power of LinkedIn is not inwho you know (Corey, click thebutton!), but who your networkknows.
    63. 63. Step One: Create a robust profile
    64. 64. Step Two: Request endorsements
    65. 65. Step Three: Connect with companies using the ‘Get Introduced’ feature
    66. 66. Linkedin Activity• use Signal• Ask for an endorsement• Use the ‘Get Introduced’ feature• Get connected with five new people
    67. 67. Your Plan of Attack• Build a robust profile• Get to 500 connections• Get endorsements• Use ‘Get Introduced’ featureonce a week• Send me my commissioncheck :)

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