eBoot Camp Presents: Four Strategies to Increase Your Firm’s Business via the Web Your Firm’s Business via the Web Your Firm’s Business via the Web
Tidy up your Website
Define your firm as a thought-leader
Use Social Media to find new clients
End Goal: Create a Powerful Web Presence for your Business.
Your Social Media Tour
Please close your eyes
Your Dream House www.yourbusiness.com
The Golden Key
Burning log fire
White Envelope & Cufflink
Birdcage w/ Two Birds
New crowd of customers
Tidy up your house (Website) before inviting people over
You have three different needs to meet:
Important information above the fold
What’s wrong with this picture?
Lots of good content on each page telling them (and users) who you are and exactly what you do.
Internal links to other pages
Different Title tags
Are these the right words?
How about these?
Your Golden “Key” Words
The most common words people use to search for your products or services
Don’t Guess: use Google’s keyword suggestion tool
Ask customers and strangers
For a company like ours, what words would you use when doing a Google search?
Social Media Profiles
Failure = When a person visits your Website and leaves without giving you their information
This is how we search: Accountant city, state
We ask for recommendations via social media (local)
We read information that is primarily local
How do you verify?
If you don’t show up at all
Use area code is on your Website
Make sure city, state is in Title tag and/or description tag and on website
Physical address is on homepage
How many reviews do you have?
What should you do?
Ask your champions to write a review for you.
Boost your positive reviews
Protect yourself from the bad apples
Google is in trouble...
So how are they responding?
Straight from the horses mouth...
Today, we're announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it's the largest collection of web content we've offered. Whether it's a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.
How often does your Website get fresh content?
A place for you to produce fresh content on a consistent basis
Like an online magazine for your biz
www.wordpress.com (or .org)
Why have a blog?
Fresh content for search engines to rank
Articles can be spread via social media
Build credibility with your target market - be thought of as a thought-leader
Get links from other thought-leaders
To run an effective blog
12-15 posts a month
some CAN be re-published
Content needs to POP
Use eye-catching pictures
Value, value, value
Engage online communities and share your blog
Start with a PLAN
Have a PROCESS behind you
Use PERFORMANCE metrics
Don’t sell, Softly PROMOTE!
PHISH where the PHISH are?
What’s your PLAN?
What are you looking to accomplish?
How will you know if you’re successful?
Know where you are in the PROCESS
How do you sell in the offline world?
Build Rapport via SM? Yes
Generate Interest via SM? Yes
Close business via SM? Probably Not.
Use Social Media to start the process and then get them on the phone/office to close.
Google Analytics - measure traffic
Bit.ly - watch where your traffic comes from
Be Creative - incentivize people to tell you how they found you
Social Media Don’t Sell, Softly Promote Don’t Sell, Softly Promote
Don’t sell your services, offer value and build credibility
Phish where the Phish are
Facebook = 500 mil. users
More time spent of Facebook than any other site
Linkedin = Every Fortune 500 Company is active
And Justin Bieber is on Twitter! :)
Other Social Media Benefits
Brand Awareness and protection
Control the conversation
More entry points into your business
Connect with new people quickly and effectively (say no to cold calls!)
Precession (the ripple effect)
Smaller audience than Facebook, but strictly business
Powerful search functionality
Use this tool to connect with new Decision Makers, Companies
Never Cold-call again.
Turn a cold-call into a warm-lead
Turn a cold-call into a warm-lead
Turning a cold-call into a warm lead
More tips...join groups
More tips...follow companies
More tips...add your company
Tips to using Linkedin
Get recommendations by giving recommendations
Build your connections
If time is an issue, give someone a list of people/companies and let them do it for you.
Use keywords - your profile is public and can be seen on the search engines
Create a company profile for your business as well
Who’s going to get you to 500 connections?
Who can you recommend that will recommend you back?
What time a day each week will you devote to marketing via linkedin (1hr a week)
More social than LinkedIn
Yes, you WILL get bombarded with old friend requests
Facebook allows for businesses to have pages (called Fan pages)
You MUST have a personal page to create a fan page, but they don’t have to be linked.
How You Should Use Facebook
Create a fan page for your business
Build participation (see next slide)
Engage people and give them opportunities to provide input (and testimonials!)
Find creative ways to take them from Facebook to your Sweet Spot!
Run a contest
We will pick one fan from our fan page and they will win....
market the contest in your business
Add to your email signature
Send an email blast out to everyone you know
Add a button on your Website
My top-secret Tip!
Took me from 300 to almost 1000 in just a few months
Took one of my students from 300 to over 40,000! Don’t believe me?
Things to Remember about Social Media
Make it about them
Golden Rule of Social Media:
Act more like Dale Carnegie and less like Tony the sleazy car salesman
Write this down
I commit to....
Building a fan page
creating a blog
shooting some video
83% of you won’t do what you just wrote down.
eBoot Camp Action Pak
DVD of Live Event
30 days of video tutorials, articles, web resources, asking me questions and more
eBoot Camp Action Pak
The Action Pak will help you:
Raise your Website’s Google ranking
Ensure your Website is user-friendly and sales ready!
Understand how to use Facebook, Linkedin, Twitter for business.
eBoot Camp Audio
Over 3-hours of content
It’s me - not some Morgan Freeman sounding guy talking to you.
Bonus Chapter on Twitter
Price - $129
Shameless Promotion I need diapers! Support my college fund!
Live Event DVD
Recorded by a professional video production company
Done only a few weeks ago
A review of the topics we went over today
Price - $49.99
Short video tutorials on Social Media, Internet Marketing, and Website Usability and Design
Every article I’ve ever written on any of the above topics
Every resource I use on the web for my own business.
Ask Corey Feature - you can ask me as many questions as you’d like for as long as you’re a member
Guest videos, articles, and more.
Price: $20 a month
Using Tweetdeck the right way!
eBoot Camp Audio Book ($130)
3 hours of content
DVD of Live Event ($50)
worksheets, activity guide
30-days of training videos, articles, Q&A, and more ($20)
Cash or Credit
I’ll be signing books and answering questions
Please fill out your followup forms!
If you enjoyed the presentation, please thank the folks at Kreston International!