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eBoot Camp Presents:
Four Strategies to Increase
Your Firmʼs Business via the Web
Tuesday, November 2, 2010
Introduction:
Tuesday, November 2, 2010
Introduction:
Tuesday, November 2, 2010
Introduction:
Tuesday, November 2, 2010
Introduction:
Tuesday, November 2, 2010
Introduction:
Tuesday, November 2, 2010
Introduction:
Tuesday, November 2, 2010
Today’s Agenda
• Tidy up your Website
• Get Hyper-local
• Define your firm as a thought-leader
• Use Social Media to find new...
Your Social Media Tour
• Please close your eyes
Tuesday, November 2, 2010
Your Dream House
www.yourbusiness.com
Tuesday, November 2, 2010
The Golden Key
Tuesday, November 2, 2010
Your Dog
Tuesday, November 2, 2010
Burning log fire
Tuesday, November 2, 2010
White Envelope & Cufflink
Tuesday, November 2, 2010
500 Faces
Tuesday, November 2, 2010
Birdcage w/ Two Birds
Tuesday, November 2, 2010
New crowd of customers
Tuesday, November 2, 2010
Tidy up your house (Website) before
inviting people over
• You have three different needs to meet:
• Users
• Search engine...
Users
• Important information above the fold
• Phone number
• Physical address
• Contact us
• ?
Tuesday, November 2, 2010
What’s wrong with this picture?
Tuesday, November 2, 2010
Search Engines
• Lots of good content on each page telling
them (and users) who you are and exactly
what you do.
• Interna...
Are these the right words?
Tuesday, November 2, 2010
How about these?
Tuesday, November 2, 2010
Your Golden “Key” Words
• The most common words people use to search for
your products or services
• Don’t Guess: use Goog...
Tuesday, November 2, 2010
Nerdism 101
• Ask customers and strangers
• For a company like ours, what words would
you use when doing a Google search?
...
Use “Key”words
• Website Content
• Social Media Profiles
• Title tag
• URL
• Backlinks
Tuesday, November 2, 2010
Your Own
• Failure = When a person visits your
Website and leaves without giving you their
information
Tuesday, November 2...
Your Own
Tuesday, November 2, 2010
Get Local
• This is how we search: Accountant city,
state
• We ask for recommendations via social
media (local)
• We read ...
Tuesday, November 2, 2010
Tuesday, November 2, 2010
Tuesday, November 2, 2010
How do you verify?
Tuesday, November 2, 2010
Tuesday, November 2, 2010
If you don’t show up at all
• Use area code is on your Website
• Make sure city, state is in Title tag and/or
description ...
How many reviews do you have?
Tuesday, November 2, 2010
why?
Tuesday, November 2, 2010
What should you do?
• Ask your champions to write a review for
you.
• Boost your positive reviews
• Protect yourself from ...
Tuesday, November 2, 2010
Google is in trouble...
• Why?
• Real-time search.
• Social Search.
• So how are they responding?
Tuesday, November 2, 2010
Straight from the horses mouth...
• Today, we're announcing the completion of a new web
indexing system called Caffeine. C...
Blog
• How often does your Website get fresh
content?
• A place for you to produce fresh content
on a consistent basis
• L...
wordpress.org
Tuesday, November 2, 2010
wordpress.com
Tuesday, November 2, 2010
Why have a blog?
• Fresh content for search engines to rank
• Articles can be spread via social media
• Build credibility ...
To run an effective blog
• 12-15 posts a month
• some CAN be re-published
• Content needs to POP
• Use eye-catching pictur...
5 P’s
• Start with a PLAN
• Have a PROCESS behind you
• Use PERFORMANCE metrics
• Don’t sell, Softly PROMOTE!
• PHISH wher...
What’s your PLAN?
• What are you looking to accomplish?
• Engagement?
• Brand Awareness?
• Leads?
• How will you know if y...
Know where you are in the PROCESS
• How do you sell in the offline world?
• Build Rapport via SM?Yes
• Generate Interest vi...
Performance Metrics
• Google Analytics - measure traffic
• Bit.ly - watch where your traffic comes
from
• Be Creative - ince...
Social Media
Don’t Sell, Softly Promote
• Don’t sell your
services, offer value
and build credibility
Tuesday, November 2,...
Phish where the Phish are
• Facebook = 500 mil. users
• More time spent of Facebook than any other site
• Linkedin = Every...
Phish where the Phish are
• Facebook = 500 mil. users
• More time spent of Facebook than any other site
• Linkedin = Every...
Other Social Media Benefits
• Brand Awareness and protection
• Control the conversation
• More entry points into your busin...
LinkedIn
• Smaller audience than Facebook, but
strictly business
• Powerful search functionality
• Use this tool to connec...
Never Cold-call again.
Tuesday, November 2, 2010
Turn a cold-call into a warm-lead
Tuesday, November 2, 2010
Turn a cold-call into a warm-lead
Tuesday, November 2, 2010
Turning a cold-call into a warm lead
Tuesday, November 2, 2010
More tips...join groups
Tuesday, November 2, 2010
More tips...follow companies
Tuesday, November 2, 2010
More tips...add your company
Tuesday, November 2, 2010
Tips to using Linkedin
• Get recommendations by giving recommendations
• Build your connections
• If time is an issue, giv...
Next Steps
• Who’s going to get you to 500
connections?
• Who can you recommend that will
recommend you back?
• What time ...
Facebook
• More social than LinkedIn
• Yes, you WILL get bombarded with old
friend requests
• Facebook allows for business...
HowYou Should Use Facebook
• Create a fan page for your business
• Build participation (see next slide)
• Engage people an...
Build Participation
• Run a contest
• We will pick one fan from our fan page and
they will win....
• market the contest in...
My top-secret Tip!
• Took me from 300 to almost 1000 in just a
few months
• Took one of my students from 300 to over
40,00...
Tuesday, November 2, 2010
Tuesday, November 2, 2010
Tuesday, November 2, 2010
Things to Remember about Social Media
• Be you.
• Be consistent
• Have fun
• Make it about them
• Measure
Tuesday, Novembe...
Golden Rule of Social Media:
• Act more like Dale Carnegie and less like
Tony the sleazy car salesman
Tuesday, November 2,...
Action
• Write this down
• I commit to....
• Building a fan page
• creating a blog
• shooting some video
• Downloading Twe...
Seminar 101
• 83% of you won’t do what you just wrote
down.
Tuesday, November 2, 2010
Insurance Plan
• eBoot Camp Action Pak
• Audio Book
• DVD of Live Event
• 30 days of video tutorials, articles, web
resour...
eBoot Camp Action Pak
• The Action Pak will help you:
• Raise your Website’s Google ranking
• Ensure your Website is user-...
eBoot Camp Audio
• Updated
• Over 3-hours of content
• It’s me - not some Morgan Freeman
sounding guy talking to you.
• Bo...
Shameless Promotion
I need
diapers!
Support my
college fund!
Tuesday, November 2, 2010
Live Event DVD
• Recorded by a professional video
production company
• Done only a few weeks ago
• A review of the topics ...
eBootCamp University
• Short video tutorials on Social Media, Internet Marketing, and
Website Usability and Design
• Every...
Using Tweetdeck the right way!
Tuesday, November 2, 2010
Bundled Deal
• eBoot Camp Audio Book ($130)
• 3 hours of content
• DVD of Live Event ($50)
• worksheets, activity guide
• ...
Bundled Deal
• eBoot Camp Audio Book ($130)
• 3 hours of content
• DVD of Live Event ($50)
• worksheets, activity guide
• ...
Bundled Deal
• eBoot Camp Audio Book ($130)
• 3 hours of content
• DVD of Live Event ($50)
• worksheets, activity guide
• ...
Bundled Deal
• eBoot Camp Audio Book ($130)
• 3 hours of content
• DVD of Live Event ($50)
• worksheets, activity guide
• ...
Thank you!
• Cash or Credit
• I’ll be signing books and answering
questions
• Please fill out your followup forms!
• If you...
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Kreston 11.11

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Transcript of "Kreston 11.11"

  1. 1. eBoot Camp Presents: Four Strategies to Increase Your Firmʼs Business via the Web Tuesday, November 2, 2010
  2. 2. Introduction: Tuesday, November 2, 2010
  3. 3. Introduction: Tuesday, November 2, 2010
  4. 4. Introduction: Tuesday, November 2, 2010
  5. 5. Introduction: Tuesday, November 2, 2010
  6. 6. Introduction: Tuesday, November 2, 2010
  7. 7. Introduction: Tuesday, November 2, 2010
  8. 8. Today’s Agenda • Tidy up your Website • Get Hyper-local • Define your firm as a thought-leader • Use Social Media to find new clients • End Goal: Create a Powerful Web Presence for your Business. Tuesday, November 2, 2010
  9. 9. Your Social Media Tour • Please close your eyes Tuesday, November 2, 2010
  10. 10. Your Dream House www.yourbusiness.com Tuesday, November 2, 2010
  11. 11. The Golden Key Tuesday, November 2, 2010
  12. 12. Your Dog Tuesday, November 2, 2010
  13. 13. Burning log fire Tuesday, November 2, 2010
  14. 14. White Envelope & Cufflink Tuesday, November 2, 2010
  15. 15. 500 Faces Tuesday, November 2, 2010
  16. 16. Birdcage w/ Two Birds Tuesday, November 2, 2010
  17. 17. New crowd of customers Tuesday, November 2, 2010
  18. 18. Tidy up your house (Website) before inviting people over • You have three different needs to meet: • Users • Search engines • Your own! Tuesday, November 2, 2010
  19. 19. Users • Important information above the fold • Phone number • Physical address • Contact us • ? Tuesday, November 2, 2010
  20. 20. What’s wrong with this picture? Tuesday, November 2, 2010
  21. 21. Search Engines • Lots of good content on each page telling them (and users) who you are and exactly what you do. • Internal links to other pages • Different Title tags Tuesday, November 2, 2010
  22. 22. Are these the right words? Tuesday, November 2, 2010
  23. 23. How about these? Tuesday, November 2, 2010
  24. 24. Your Golden “Key” Words • The most common words people use to search for your products or services • Don’t Guess: use Google’s keyword suggestion tool Tuesday, November 2, 2010
  25. 25. Tuesday, November 2, 2010
  26. 26. Nerdism 101 • Ask customers and strangers • For a company like ours, what words would you use when doing a Google search? Tuesday, November 2, 2010
  27. 27. Use “Key”words • Website Content • Social Media Profiles • Title tag • URL • Backlinks Tuesday, November 2, 2010
  28. 28. Your Own • Failure = When a person visits your Website and leaves without giving you their information Tuesday, November 2, 2010
  29. 29. Your Own Tuesday, November 2, 2010
  30. 30. Get Local • This is how we search: Accountant city, state • We ask for recommendations via social media (local) • We read information that is primarily local Tuesday, November 2, 2010
  31. 31. Tuesday, November 2, 2010
  32. 32. Tuesday, November 2, 2010
  33. 33. Tuesday, November 2, 2010
  34. 34. How do you verify? Tuesday, November 2, 2010
  35. 35. Tuesday, November 2, 2010
  36. 36. If you don’t show up at all • Use area code is on your Website • Make sure city, state is in Title tag and/or description tag and on website • Physical address is on homepage Tuesday, November 2, 2010
  37. 37. How many reviews do you have? Tuesday, November 2, 2010
  38. 38. why? Tuesday, November 2, 2010
  39. 39. What should you do? • Ask your champions to write a review for you. • Boost your positive reviews • Protect yourself from the bad apples Tuesday, November 2, 2010
  40. 40. Tuesday, November 2, 2010
  41. 41. Google is in trouble... • Why? • Real-time search. • Social Search. • So how are they responding? Tuesday, November 2, 2010
  42. 42. Straight from the horses mouth... • Today, we're announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it's the largest collection of web content we've offered. Whether it's a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before. Tuesday, November 2, 2010
  43. 43. Blog • How often does your Website get fresh content? • A place for you to produce fresh content on a consistent basis • Like an online magazine for your biz • www.wordpress.com (or .org) • Use keywords! Tuesday, November 2, 2010
  44. 44. wordpress.org Tuesday, November 2, 2010
  45. 45. wordpress.com Tuesday, November 2, 2010
  46. 46. Why have a blog? • Fresh content for search engines to rank • Articles can be spread via social media • Build credibility with your target market - be thought of as a thought-leader • Get links from other thought-leaders Tuesday, November 2, 2010
  47. 47. To run an effective blog • 12-15 posts a month • some CAN be re-published • Content needs to POP • Use eye-catching pictures • Value, value, value • Engage online communities and share your blog Tuesday, November 2, 2010
  48. 48. 5 P’s • Start with a PLAN • Have a PROCESS behind you • Use PERFORMANCE metrics • Don’t sell, Softly PROMOTE! • PHISH where the PHISH are? Tuesday, November 2, 2010
  49. 49. What’s your PLAN? • What are you looking to accomplish? • Engagement? • Brand Awareness? • Leads? • How will you know if you’re successful? Tuesday, November 2, 2010
  50. 50. Know where you are in the PROCESS • How do you sell in the offline world? • Build Rapport via SM?Yes • Generate Interest via SM?Yes • Close business via SM? Probably Not. • Use Social Media to start the process and then get them on the phone/office to close. Tuesday, November 2, 2010
  51. 51. Performance Metrics • Google Analytics - measure traffic • Bit.ly - watch where your traffic comes from • Be Creative - incentivize people to tell you how they found you Tuesday, November 2, 2010
  52. 52. Social Media Don’t Sell, Softly Promote • Don’t sell your services, offer value and build credibility Tuesday, November 2, 2010
  53. 53. Phish where the Phish are • Facebook = 500 mil. users • More time spent of Facebook than any other site • Linkedin = Every Fortune 500 Company is active • And Justin Bieber is on Twitter! :) Tuesday, November 2, 2010
  54. 54. Phish where the Phish are • Facebook = 500 mil. users • More time spent of Facebook than any other site • Linkedin = Every Fortune 500 Company is active • And Justin Bieber is on Twitter! :) Tuesday, November 2, 2010
  55. 55. Other Social Media Benefits • Brand Awareness and protection • Control the conversation • More entry points into your business • Connect with new people quickly and effectively (say no to cold calls!) • Pinstripes • Precession (the ripple effect) Tuesday, November 2, 2010
  56. 56. LinkedIn • Smaller audience than Facebook, but strictly business • Powerful search functionality • Use this tool to connect with new Decision Makers, Companies Tuesday, November 2, 2010
  57. 57. Never Cold-call again. Tuesday, November 2, 2010
  58. 58. Turn a cold-call into a warm-lead Tuesday, November 2, 2010
  59. 59. Turn a cold-call into a warm-lead Tuesday, November 2, 2010
  60. 60. Turning a cold-call into a warm lead Tuesday, November 2, 2010
  61. 61. More tips...join groups Tuesday, November 2, 2010
  62. 62. More tips...follow companies Tuesday, November 2, 2010
  63. 63. More tips...add your company Tuesday, November 2, 2010
  64. 64. Tips to using Linkedin • Get recommendations by giving recommendations • Build your connections • If time is an issue, give someone a list of people/companies and let them do it for you. • Use keywords - your profile is public and can be seen on the search engines • Create a company profile for your business as well Tuesday, November 2, 2010
  65. 65. Next Steps • Who’s going to get you to 500 connections? • Who can you recommend that will recommend you back? • What time a day each week will you devote to marketing via linkedin (1hr a week) Tuesday, November 2, 2010
  66. 66. Facebook • More social than LinkedIn • Yes, you WILL get bombarded with old friend requests • Facebook allows for businesses to have pages (called Fan pages) • You MUST have a personal page to create a fan page, but they don’t have to be linked. Tuesday, November 2, 2010
  67. 67. HowYou Should Use Facebook • Create a fan page for your business • Build participation (see next slide) • Engage people and give them opportunities to provide input (and testimonials!) • Find creative ways to take them from Facebook to your Sweet Spot! Tuesday, November 2, 2010
  68. 68. Build Participation • Run a contest • We will pick one fan from our fan page and they will win.... • market the contest in your business • Add to your email signature • Send an email blast out to everyone you know • Add a button on your Website Tuesday, November 2, 2010
  69. 69. My top-secret Tip! • Took me from 300 to almost 1000 in just a few months • Took one of my students from 300 to over 40,000! Don’t believe me? Tuesday, November 2, 2010
  70. 70. Tuesday, November 2, 2010
  71. 71. Tuesday, November 2, 2010
  72. 72. Tuesday, November 2, 2010
  73. 73. Things to Remember about Social Media • Be you. • Be consistent • Have fun • Make it about them • Measure Tuesday, November 2, 2010
  74. 74. Golden Rule of Social Media: • Act more like Dale Carnegie and less like Tony the sleazy car salesman Tuesday, November 2, 2010
  75. 75. Action • Write this down • I commit to.... • Building a fan page • creating a blog • shooting some video • Downloading Tweetdeck • etc. Tuesday, November 2, 2010
  76. 76. Seminar 101 • 83% of you won’t do what you just wrote down. Tuesday, November 2, 2010
  77. 77. Insurance Plan • eBoot Camp Action Pak • Audio Book • DVD of Live Event • 30 days of video tutorials, articles, web resources, asking me questions and more Tuesday, November 2, 2010
  78. 78. eBoot Camp Action Pak • The Action Pak will help you: • Raise your Website’s Google ranking • Ensure your Website is user-friendly and sales ready! • Understand how to use Facebook, Linkedin,Twitter for business. Tuesday, November 2, 2010
  79. 79. eBoot Camp Audio • Updated • Over 3-hours of content • It’s me - not some Morgan Freeman sounding guy talking to you. • Bonus Chapter on Twitter • Price - $129 Tuesday, November 2, 2010
  80. 80. Shameless Promotion I need diapers! Support my college fund! Tuesday, November 2, 2010
  81. 81. Live Event DVD • Recorded by a professional video production company • Done only a few weeks ago • A review of the topics we went over today • Price - $49.99 Tuesday, November 2, 2010
  82. 82. eBootCamp University • Short video tutorials on Social Media, Internet Marketing, and Website Usability and Design • Every article I’ve ever written on any of the above topics • Every resource I use on the web for my own business. • Ask Corey Feature - you can ask me as many questions as you’d like for as long as you’re a member • Guest videos, articles, and more. • Price: $20 a month Tuesday, November 2, 2010
  83. 83. Using Tweetdeck the right way! Tuesday, November 2, 2010
  84. 84. Bundled Deal • eBoot Camp Audio Book ($130) • 3 hours of content • DVD of Live Event ($50) • worksheets, activity guide • 30-days of training videos, articles, Q&A, and more ($20) $200.00 Tuesday, November 2, 2010
  85. 85. Bundled Deal • eBoot Camp Audio Book ($130) • 3 hours of content • DVD of Live Event ($50) • worksheets, activity guide • 30-days of training videos, articles, Q&A, and more ($20) Tuesday, November 2, 2010
  86. 86. Bundled Deal • eBoot Camp Audio Book ($130) • 3 hours of content • DVD of Live Event ($50) • worksheets, activity guide • 30-days of training videos, articles, Q&A, and more ($20) $69.99 Tuesday, November 2, 2010
  87. 87. Bundled Deal • eBoot Camp Audio Book ($130) • 3 hours of content • DVD of Live Event ($50) • worksheets, activity guide • 30-days of training videos, articles, Q&A, and more ($20) Tuesday, November 2, 2010
  88. 88. Thank you! • Cash or Credit • I’ll be signing books and answering questions • Please fill out your followup forms! • If you enjoyed the presentation, please thank the folks at Kreston International! Tuesday, November 2, 2010
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