Strategy #3:Increaseretention bybuilding rapport
Activity• Please write down the names of three of your VIP Members• Now write down each of their birthdays• What distinctions do you know about these clients? Awards? Achievements,etc• What are their hobbies? Favorite sports teams?• What or who are they passionate about?• Do you connect with them on a weekly basis? Multiple times a week?
Meet Mary Stevenson• Her Birthday is May 11th• She just celebrated her 10th year of being smoke free• She’s a huge Alabama Crimson Tide fan• The Bible is her favorite book• She just became a Grandma for the 1st time• Mary and I interact with each other on a weekly basis• She’s also one of my largest clients and has booked me as a speaker multipletimes.
• Highly under-utilized• Deeper relationship with yourclients• Recognize Birthdays• Celebrate Milestones• Support during tough times• Stay top-of-mind withprospectsPersonal pages:Connect w/Customers
Yarn Ball Exercise:AddValueAddValue• Yellow - Blog article• Green - Facebook post• Blue - LinkedIn post• Red - eMail Marketing Piece