eBoot Camp Presents:Social Media for AssociationExecutives
I FeelYour Pain• Member Recruitment• Member Engagement• Member Retention
Social Media Challenges• Overwhelming• Don’t care what you ate forbreakfast this morning.• No time!
If you’re notgenerating resultswith social media,it’s just a hobby.
Agenda• 5 Golden Rules for SocialMedia Success• One easy-to-execute digitalstrategy to:• Recruit more members• Get better engagement• Keep members longer
Rule #1:You must stay FOCUSED onthe areas that can generate results.
Rule #2: Fish Where the Fish Are
What are your members doing online?
Rule #3: Divide and conquer
Rule #4 Make it about them
Rule #5: If your Website sucks, socialmedia can’t help you.
ABCE• Failure = When a potential member visitsyour Website and leaves without giving youtheir information.
Strategy #1:MemberRecruitmentThe power of LinkedIn is not yournetwork, it’s your network’snetwork.
• Short professional summary onhow you help people and thebenefits to being an associationmember• 500+ Connections• Ask members to recommendyou• Quality over QuantityYour Profile
Bonus!You can add video
Get Introduced toProspectiveMembersLinkedIn
Join and engage localor industry groups• Be picky• Offer value• When appropriate, getprospective members to ameeting
Strategy #2:Use ContentMarketing as a 24/7Opportunity toEngage and AddValue
What happens betweenthe meetings?
Create a consistent streamof digital content that addsvalue to your members.
Content Plan• One article per week• 5-7 bullets• Use for e-Blast and Blog post• Use bullets for social mediaposts• Article becomes video script?
What type of contentshould you write?
Information yourmembers will deemvaluable.
Facebook• Pictures of events• Make it about THEM• Post frequently• When in doubt, go local
LinkedIn• Connect to your members• Share daily updates• Post weekly to group page
Keep it updated• Share value• Meeting takeaways• Articles
Start a LinkedIn Group
Strategy #3:Increaseretention bybuilding rapport
Activity• Please write down the names of three of your VIP Members• Now write down each of their birthdays• What distinctions do you know about these clients? Awards? Achievements,etc• What are their hobbies? Favorite sports teams?• What or who are they passionate about?• Do you connect with them on a weekly basis? Multiple times a week?
Meet Mary Stevenson• Her Birthday is May 11th• She just celebrated her 10th year of being smoke free• She’s a huge Alabama Crimson Tide fan• The Bible is her favorite book• She just became a Grandma for the 1st time• Mary and I interact with each other on a weekly basis• She’s also one of my largest clients and has booked me as a speaker multipletimes.
• Highly under-utilized• Deeper relationship with yourclients• Recognize Birthdays• Celebrate Milestones• Support during tough times• Stay top-of-mind withprospectsPersonal pages:Connect w/Customers
Yarn Ball Exercise:AddValueAddValue• Yellow - Blog article• Green - Facebook post• Blue - LinkedIn post• Red - eMail Marketing Piece
In Summary: Fish where the Fish Are
Don’t get bent out of shape over Social Media
Keep it simple.
Thank you!• Want this PowerPoint and a digital copy ofmy book? I need your email address!• www.ebootcamp.com• email@example.com• 855-eboot-now• Questions!