Promoted Posts• "Your promoted posts will be seen by a larger percentage of the people who like your page than would normally see it. It will also be seen by a larger percentage of the friends of people who interact with your post."
Facebook OffersBring people to your businesswith an offer they can claim andshare with their friends.Offers require a budget to run.The amount you pay is based onhow many people you want toreach.
Strategy #2Build Trust &Credibility Are you scaring people off?
Do you have as strong a presence online as you do offline?
4 Website Pitfalls• Color Pollution• All images, no content• Critical info not above the fold• No Opt-in box
ABCE• Failure = When a prospect visits your Website and leaves without giving you their information.
Bonus: Title Tag• Most important phrase you’ll create on the web• Helps determine where you rank on Google• It’s how people decide what to click on when searching
Posting to Social Media• Use pieces of your blog, enewsletter content• Use Pictures• Make it about THEM• Post frequently• When in doubt, go local
Golden Rule of Social Media:• Act more like Dale Carnegie and less like Tony the sleazy car salesman
Dale Carnegie Principles:• Talk in Terms of the Other Person’s Interests.• Don’t Criticize, Condemn or Complain.• Be a Good Listener. Encourage Others to Talk About Themselves.• Smile• Become Genuinely Interested in Other People.
Activity• Please write down the names of three of your best clients• Now write down each of their birthdays• What distinctions do you know about these clients? Awards? Achievements, etc• What are their hobbies? Favorite sports teams?• What or who are they passionate about?• Do you connect with them on a weekly basis? Multiple times a week?
Meet Mary Stevenson• Her Birthday is May 11th• She just celebrated her 10th year of being smoke free• She’s a huge Alabama Crimson Tide fan• The Bible is her favorite book• She just became a Grandma for the 1st time• Mary and I interact with each other on a weekly basis• She’s also one of my largest clients who paid me well over 5-figures last year.
Personal pages:Connect w/Customers• Highly under-utilized• Deeper relationship with your clients • Recognize Birthdays • Celebrate Milestones • Support during tough times • Stay top-of-mind with prospects
What you need to know about the New Facebook Timelines
Strategy #5: GetReferralsThe power of LinkedIn is not yournetwork, it’s your network’snetwork.
Exercise: Onetakeaway from today• Yellow - One thing I learned...• Green - I’m going to focus on...• Blue - I’m going to offer value by...• Red - Once I do _____, I’m taking a well deserved day off.
What is Pinterest?• A visual social curation site• You ‘Pin’ pictures• People can see and share them on their board.• Used for weddings, decorating home, planning parties, etc. You get to share ideas with others.• Invite only
PinterestInterest...• Fastest site in history to break through 10 million users (Comscore 2012)• 60% of users are women ages 25-44• Currently, the majority of the site’s active users are women
BusinessOpportunity• Images of your products can be shared and linked back to your site.• Pinterest is now driving more referral traffic on the web than Google+, YouTube and LinkedIn — combined. That’s according to Shareaholic’s January 2012 referral traffic report.• Obviously not for everybody.
Getting Started• Go to Pinterest.com• Pinterest is still an "invitation only" site so you have to click on the "request an invite" link and enter your email address.• Set up your pin boards and start pinning information you love.• You can use pre-set boards or organize your pin boards according to your own categories.• Get started by following individuals or companies you like, repin interesting information or "like" individual pins.