BMI International Conference

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BMI International Conference

  1. 1. eBoot Camp for Club Managers for Club Managers
  2. 2. What other challenges are you facing with social media?
  3. 3. Where’s the opportunity in having a social media presence?
  4. 4. The web offers efficient and effective channels to communicate with your members when they’re not at the club.
  5. 5. Quick Activity • • Sheet of paper • Frequent vs. Never Facebook, LinkedIn, Twitter, Google+, Read news, eMail, Video, other (text)?
  6. 6. If you’re not generating results with social media, it’s just a hobby.
  7. 7. Social Media at 10,000 ft • What are you looking to accomplish? • Engagement with your members? • Brand Awareness? • Prospects? • How will you know if you’re successful?
  8. 8. Benefits • A better customer experience for your members. • Make a strong impression before they ever walk in the door. • No one sells your club better than your members. Let them do it! • Stay ‘top of mind‘ with both members and prospects
  9. 9. Generate Leads: Are You a Google Ghost Town? Google Ghost Town?
  10. 10. Google Local Biz = Prime Real Estate
  11. 11. How many reviews do you have?
  12. 12. Reviews
  13. 13. What should you do? • Ask your members to write a review for you. • Boost your positive reviews • Protect yourself from the bad apples
  14. 14. If you don’t show up at all • Places.google.com/business • Make sure area code is on your Website • Physical address is on homepage
  15. 15. Getting Your Website to Rank • Want good content on each page telling them (and users) who you are and exactly what you do. • Want to offer their searchers the right websites
  16. 16. Are these the right KEYwords?
  17. 17. How about these?
  18. 18. Title Tag • Most important phrase you’ll create on the web • Helps determine where you rank on Google • It’s how people decide what to click on when searching
  19. 19. Step Two: Build Trust & Credibility Are you scaring people off?
  20. 20. 4 Website Pitfalls • • • Color Pollution • Not Mobile responsive All images, no content Critical info not above the fold
  21. 21. Your Website • You have three different needs to meet: • Members & Visitors • Search engines • Your own!
  22. 22. Members • Important information above the fold • Hours • Events • log-in box • What else?
  23. 23. Visitors • Important information above the fold • Phone number • Physical address • Contact us • Membership info
  24. 24. Activity! • Let’s take a look at some of your sites!
  25. 25. LinkedIn: Where people go to kick your tires
  26. 26. LinkedIn • 5 Benefits of being a club member • 3 quality customers to ask for a recommendation from • When will you get to 500+ connections? • Who’s going to update your profile daily?
  27. 27. Step 3: Stay ‘Top of Mind’ with members and prospects
  28. 28. Email is not dead. • Big myth • How many of you have checked email today? • Stay on their radar • Pack your emails full of value • ABCE
  29. 29. Your Own • Failure = When a prospect visits your Website and leaves without giving you their information
  30. 30. Social Media Updates • Communicate where they’re hanging out • Short, bursts of things they’re interested in • Soft mentions of your Sweet Spot
  31. 31. Keep it updated • • • • Share value Article links Quotes Tips
  32. 32. What should you post?
  33. 33. Posting to Social Media • Use pieces of your blog, enewsletter content • • • • Use Pictures Make it about THEM Post frequently When in doubt, go local
  34. 34. Step 1: Get Your Online Ducks in a Row • Website • Google Local Biz Page • Blog • Social Media Profiles
  35. 35. Google is in trouble... • Why? • Real-time search. • Social Search. • So how are they responding?
  36. 36. Straight from the horses mouth... • Today, we're announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it's the largest collection of web content we've offered. Whether it's a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.
  37. 37. Blog • How often does your Website get fresh content? • A place for you to produce fresh content on a consistent basis • Like an online magazine for your club • I recommend WordPress
  38. 38. Benefits of a Blog • Articles become web pages that search engines can rank • People can share your articles via social media • Build value and goodwill with your members by producing valuable content
  39. 39. Tips for an effective blog • Minimum: Once a month • Don’t phone it in • Syndicate when appropriate • Use eye-catching images • Write it and they will come...is a myth.
  40. 40. Action I want you to take • Start a blog • post articles weekly • no time? email corey@ebootcamp.com and we can chat about running your blog and other social media marketing
  41. 41. Step 1: Get Your Online Ducks in a Row • Website • Google Local Biz Page • Blog • Social Media Profiles
  42. 42. Every club member should become a social media connection
  43. 43. The goal: • For the club and its members to share the benefits of membership • To create a ‘clubhouse’ effect where people want to know more • Interruption marketing - staying ‘top of mind’ with prospects
  44. 44. Facebook Business page • Must get fans - lots of them. • Talk in terms of their interests • Health, fitness, local, topical (mix in info about your club) • Remind members of benefits • Find ways to get prospect in the door (sweet spot)
  45. 45. How will you get fans? • Use the club to your advantage • Email members • Add to your email signature • Add badge to your Website • Contest? Incentive?
  46. 46. LinkedIn • Should have a company page and personal page • Company page can be managed monthly • Personal page is for you to connect with members and prospective members
  47. 47. Twitter • Allow members to connect with the club • Syndicate content from Facebook • Use as quick communication tool
  48. 48. Strategy #4: Build Rapport
  49. 49. Activity • Please write down the names of three of your best clients • Now write down each of their birthdays • What distinctions do you know about these clients? Awards? Achievements, etc • What are their hobbies? Favorite sports teams? • What or who are they passionate about? • Do you connect with them on a weekly basis? Multiple times a week?
  50. 50. Meet Mary Stevenson • Her Birthday is May 11th • She just celebrated her 10th year of being smoke free • She’s a huge Alabama Crimson Tide fan • The Bible is her favorite book • She just became a Grandma for the 1st time • Mary and I interact with each other on a weekly basis • She’s also one of my largest clients who paid me well over 5-figures last year.
  51. 51. Your Plan of Attack • Build a robust profile • Get to 500 connections • Get endorsements • Use ‘Get Introduced’ feature once a week • Send me my commission check :)
  52. 52. In summary...Get people talking about your business.
  53. 53. Don’t get bent out of shape over social media
  54. 54. Power of social media marketing • ‘This club has it all - best golf course around and the food is superb!‘ • • • • • Published to my Facebook - 850 friends My Twitter - 10,000 followers Linkedin - 1000 Connections Total local reach - almost 12,000 peers your cost? $0
  55. 55. Things to Remember about Social Media • Be you. • Be consistent • Have fun • Make it about them • Measure
  56. 56. Don’t Try and sell memberships via social media
  57. 57. Do Use social media as a way to add value to your members and creatively encourage prospects to visit your website and club.
  58. 58. Exercise: One takeaway from today • Yellow - One thing I learned... • Green - I’m going to focus on... • Blue - I’m going to offer value by... • Red - I’m excited to get my team working on _____.
  59. 59. We Teach You to Fish
  60. 60. Or fish for you
  61. 61. Reinforcement! • Social Media Event DVD • Everything we covered today • $39.99 • Bestselling Book (Audio Version) • SEO, Blogging, Articles, Title/Description Tags, Keywords, and more! • Bonus Twitter chapter • $39.99 Special Offer: Both for $49
  62. 62. Thank you! • corey@ebootcamp.com

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