Bia 10.26

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Bia 10.26

  1. 1. eBoot Camp Presents: Social Media: It’s a Mouth Full! Monday, November 1, 2010
  2. 2. Introduction: Monday, November 1, 2010
  3. 3. Today’s Agenda • Three ways to expand your digital footprint • Get Local • Publish a blog • Engage Social Media • End Goal: Create a Powerful Web Presence for your Business. Monday, November 1, 2010
  4. 4. Get Local • People search like this: kitchen remodel farmington hills, mi • They ask for recommendations via social media (local) • They read information that is primarily local Monday, November 1, 2010
  5. 5. Get Local • Use geographical keywords (Birmingham, MI, Detroit, MI, etc.) • Make sure area codes are on your website • Pay attention to directories that rank for local searches (ex: angieslist, servicemagic) Monday, November 1, 2010
  6. 6. Your Golden “Key” Words • The most common words people use to search for your products or services • Don’t Guess: use Google’s keyword suggestion tool Monday, November 1, 2010
  7. 7. Monday, November 1, 2010
  8. 8. Nerdism 101 • Ask customers and strangers • For a company like ours, what words would you use when doing a Google search? Monday, November 1, 2010
  9. 9. Use “Key”words • Website Content • Social Media Profiles • Title tag • URL • Backlinks Monday, November 1, 2010
  10. 10. Google Local Business • What is it? Monday, November 1, 2010
  11. 11. Times Square Real Estate Monday, November 1, 2010
  12. 12. Not one has any reviews Monday, November 1, 2010
  13. 13. why? Monday, November 1, 2010
  14. 14. What should you do? • Ask your champions to write a review for you. • Boost your positive reviews • Protect yourself from the bad apples Monday, November 1, 2010
  15. 15. Claim your biz Monday, November 1, 2010
  16. 16. Geo-location: Facebook Places & Foursquare Monday, November 1, 2010
  17. 17. Encourage people to ‘Check-in’ Monday, November 1, 2010
  18. 18. Example • At Steve’s Kitchen & Bath - by far the most options of any store we’ve been to yet. • Publishes to my Facebook - 654 friends • My Twitter - 5,654 followers • Linkedin - 654 Connections • 70% of people say they trust peer-to-peer recommendations Monday, November 1, 2010
  19. 19. Tidy up your house (Website) before inviting people over • You have three different needs to meet: • Users • Search engines • Your own! Monday, November 1, 2010
  20. 20. Website Optimization • Title Tag • Website content • Links Monday, November 1, 2010
  21. 21. 7 Chapters dedicated to getting you better Google Rankings Monday, November 1, 2010
  22. 22. Performance Metrics • Google Analytics - measure traffic • Bit.ly - watch where your traffic comes from • Be Creative - incentivize people to tell you how they found you Monday, November 1, 2010
  23. 23. Social Media Don’t Sell, Softly Promote • Don’t sell new countertops, offer free estimate • Offer specific social media specials • Don’t sell an appointment, offer free advice and build credibility Monday, November 1, 2010
  24. 24. Google is in trouble... • Why? • Real-time search. • Social Search. • So how are they responding? Monday, November 1, 2010
  25. 25. Straight from the horses mouth... • Today, we're announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it's the largest collection of web content we've offered. Whether it's a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before. Monday, November 1, 2010
  26. 26. Blog • How often does your Website get fresh content? • A place for you to produce fresh content on a consistent basis • Like an online magazine for your biz • www.wordpress.com (or .org) • Use keywords! Monday, November 1, 2010
  27. 27. wordpress.org Monday, November 1, 2010
  28. 28. wordpress.com Monday, November 1, 2010
  29. 29. LinkedIn • Smaller audience than Facebook, but strictly business • Powerful search functionality • Use this tool to connect with new Decision Makers, Companies Monday, November 1, 2010
  30. 30. Never Cold-call again. Monday, November 1, 2010
  31. 31. Turn a cold-call into a warm-lead Monday, November 1, 2010
  32. 32. Turn a cold-call into a warm-lead Monday, November 1, 2010
  33. 33. Turning a cold-call into a warm lead Monday, November 1, 2010
  34. 34. More tips...join groups Monday, November 1, 2010
  35. 35. More tips...follow companies Monday, November 1, 2010
  36. 36. More tips...add your company Monday, November 1, 2010
  37. 37. Tips to using Linkedin • Get recommendations by giving recommendations • Build your connections • If time is an issue, give someone a list of people/companies and let them do it for you. • Use keywords - your profile is public and can be seen on the search engines • Create a company profile for your business as well Monday, November 1, 2010
  38. 38. Next Steps • Who’s going to get you to 500 connections? • Who can you recommend that will recommend you back? • What time a day each week will you devote to marketing via linkedin (1hr a week) Monday, November 1, 2010
  39. 39. Facebook • More social than LinkedIn • Yes, you WILL get bombarded with old friend requests • Facebook allows for businesses to have pages (called Fan pages) • You MUST have a personal page to create a fan page, but they don’t have to be linked. Monday, November 1, 2010
  40. 40. HowYou Should Use Facebook • Create a fan page for your business • Build participation (see next slide) • Engage people and give them opportunities to provide input (and testimonials!) • Find creative ways to take them from Facebook to your Sweet Spot! Monday, November 1, 2010
  41. 41. Build Participation • Run a contest • We will pick one fan from our fan page and they will win.... • market the contest in your store or business • Add to your email signature • Send an email blast out to everyone you know • Add a button on your Website Monday, November 1, 2010
  42. 42. My top-secret Tip! • Took me from 300 to almost 1000 in just a few months • Took one of my students from 300 to over 40,000! Don’t believe me? Monday, November 1, 2010
  43. 43. Monday, November 1, 2010
  44. 44. Monday, November 1, 2010
  45. 45. Monday, November 1, 2010
  46. 46. Things to Remember about Social Media • Be you. • Be consistent • Have fun • Make it about them • Measure Monday, November 1, 2010
  47. 47. Golden Rule of Social Media: • Act more like Dale Carnegie and less like Tony the sleazy car salesman Monday, November 1, 2010
  48. 48. Action • Write this down • I commit to.... • Building a fan page • creating a blog • shooting some video • Downloading Tweetdeck • etc. Monday, November 1, 2010
  49. 49. Seminar 101 • 83% of you won’t do what you just wrote down. Monday, November 1, 2010
  50. 50. Insurance Plan • eBoot Camp Action Pak • Audio Book • DVD of Live Event • 30 days of video tutorials, articles, web resources, asking me questions and more Monday, November 1, 2010
  51. 51. eBoot Camp Action Pak • The Action Pak will help you: • Raise your Website’s Google ranking • Ensure your Website is user-friendly and sales ready! • Understand how to use Facebook, Linkedin,Twitter for business. Monday, November 1, 2010
  52. 52. eBoot Camp Audio • Updated • Over 3-hours of content • It’s me - not some Morgan Freeman sounding guy talking to you. • Bonus Chapter on Twitter • Price - $129 Monday, November 1, 2010
  53. 53. Shameless Promotion I need diapers! Support my college fund! Monday, November 1, 2010
  54. 54. Live Event DVD • Recorded by a professional video production company • Done only a few weeks ago • A review of the topics we went over today • Price - $49.99 Monday, November 1, 2010
  55. 55. eBootCamp University • Short video tutorials on Social Media, Internet Marketing, and Website Usability and Design • Every article I’ve ever written on any of the above topics • Every resource I use on the web for my own business. • Ask Corey Feature - you can ask me as many questions as you’d like for as long as you’re a member • Guest videos, articles, and more. • Price: $20 a month Monday, November 1, 2010
  56. 56. Using Tweetdeck the right way! Monday, November 1, 2010
  57. 57. Bundled Deal • eBoot Camp Audio Book ($130) • 3 hours of content • DVD of Live Event ($50) • worksheets, activity guide • 30-days of training videos, articles, Q&A, and more ($20) $200.00 Monday, November 1, 2010
  58. 58. Bundled Deal • eBoot Camp Audio Book ($130) • 3 hours of content • DVD of Live Event ($50) • worksheets, activity guide • 30-days of training videos, articles, Q&A, and more ($20) Monday, November 1, 2010
  59. 59. Bundled Deal • eBoot Camp Audio Book ($130) • 3 hours of content • DVD of Live Event ($50) • worksheets, activity guide • 30-days of training videos, articles, Q&A, and more ($20) $69.99 Monday, November 1, 2010
  60. 60. Bundled Deal • eBoot Camp Audio Book ($130) • 3 hours of content • DVD of Live Event ($50) • worksheets, activity guide • 30-days of training videos, articles, Q&A, and more ($20) Monday, November 1, 2010
  61. 61. Thank you! • Cash or Credit • I’ll be signing books and answering questions • Please fill out your followup forms! • If you enjoyed the presentation, please thank the BIA! Monday, November 1, 2010

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