Attorneys 11.16
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Attorneys 11.16 Presentation Transcript

  • 1. Expand the Digital Footprint of Your Law Firm Corey Perlman President, eBoot Camp corey@ebootcamp.comTuesday, January 10, 12
  • 2. Tuesday, January 10, 12
  • 3. Quick UpdateTuesday, January 10, 12
  • 4. Quick UpdateTuesday, January 10, 12
  • 5. Agenda: Five Web Marketing Strategies to help you: • Be Searchable • Stay ‘top of mind’ with both clients and prospects • Manage your online reputation • Become known as a ‘thought- leader’ in your area of expertiseTuesday, January 10, 12
  • 6. Strategy #1: Get Your House in OrderTuesday, January 10, 12
  • 7. Tuesday, January 10, 12
  • 8. Three Needs •Your Visitors •The Search Engines •Your OwnTuesday, January 10, 12
  • 9. Critical Information above the fold: Give them what they’re looking for • Phone number • Physical address • Services offered • Attorney profilesTuesday, January 10, 12
  • 10. What’s wrong with this picture?Tuesday, January 10, 12
  • 11. Search Engines • Want good content on each page telling them (and users) who you are and exactly what you do. • Want to know how popular you are (link popularity) • Want to offer their searchers the right websitesTuesday, January 10, 12
  • 12. Content is King • Each page needs good content • Good content = words, phrases, sentences that describe your firm and where you’re located.Tuesday, January 10, 12
  • 13. Are these the right KEYwords?Tuesday, January 10, 12
  • 14. How about these?Tuesday, January 10, 12
  • 15. Did you know? • Google and other search engines steal your content • Title tag • Description tagTuesday, January 10, 12
  • 16. Your Own If a person visits your Website and leaves without giving you their information, you’ve failed as a marketer.Tuesday, January 10, 12
  • 17. Tuesday, January 10, 12
  • 18. And that brings us to strategy #2 Email is far from dead.Tuesday, January 10, 12
  • 19. People don’t like giving out their information. • Set the expectation • Let them know you won’t sell or distribute • Less about frequency, more about valueTuesday, January 10, 12
  • 20. eMail MarketingTuesday, January 10, 12
  • 21. Your Plan of Attack • Critical info above the fold • Incorporate quality content in all of your Web pages • Fix title and description tag • Add an opt-in box to your Website • email prospects and customers consistentlyTuesday, January 10, 12
  • 22. Strategy #3 Protect Your BrandTuesday, January 10, 12
  • 23. Tuesday, January 10, 12
  • 24. Tuesday, January 10, 12
  • 25. Tuesday, January 10, 12
  • 26. Once you claim ownership • You’re the only one who can edit information • You can add categories • You can add pics and videos • You’ll receive reports on data each month • You can respond to reviewsTuesday, January 10, 12
  • 27. Protect Your Brand How many online reviews do you have?Tuesday, January 10, 12
  • 28. Because there are bad apples in every industryTuesday, January 10, 12
  • 29. Tuesday, January 10, 12
  • 30. If you get a negative review, should you respond?Tuesday, January 10, 12
  • 31. What should you do? • Ask your happy customers to write a review for you on Google.Tuesday, January 10, 12
  • 32. Your Plan of Attack • Claim your listing • Ensure all info is accurate • Add description, photos, hours, etc. • Get good customer to write reviewsTuesday, January 10, 12
  • 33. Strategy #4 - Publish a BlogTuesday, January 10, 12
  • 34. Do you have a Blog? • From Google’s Blog: Today, were announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and its the largest collection of web content weve offered. Whether its a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.Tuesday, January 10, 12
  • 35. Your Blog • Create content that your customers and prospects find valuable. • Every article you publish is a new web page that can rank on the search engines. • Americans spend nearly a quarter of their time online on social networking sites and blogs (NeilsonWire ’10). • Be known as a thought-leader in your space.Tuesday, January 10, 12
  • 36. Tuesday, January 10, 12
  • 37. Blog • How often does your Website get fresh content? • A place for you to produce fresh content on a consistent basis • Like an online magazine for your firm • I recommend WordPressTuesday, January 10, 12
  • 38. Tips for an effective blog • Minimum: Once a week • Don’t phone it in • Syndicate when appropriate • Use eye-catching images • Write it and they will come...is a myth.Tuesday, January 10, 12
  • 39. Action I want you to take • Start a blog • post articles weekly • no time? email corey@ebootcamp.com and we can chat about running your blog and other social media marketingTuesday, January 10, 12
  • 40. Strategy #5: Fish where the Fish areTuesday, January 10, 12
  • 41. Think of Linkedin as the largest networking event in the worldTuesday, January 10, 12
  • 42. Tuesday, January 10, 12
  • 43. Tuesday, January 10, 12
  • 44. Why LinkedIn? • People will ‘kick your tires’ here • Connections • Bio • Endorsements • Easy to network • Signal • Groups • Get Introduced featureTuesday, January 10, 12
  • 45. Why Linkedin?Tuesday, January 10, 12
  • 46. But most importantly... The power of LinkedIn is not in who you know (Corey, click the button!), but who your network knows.Tuesday, January 10, 12
  • 47. But most importantly... The power of LinkedIn is not in who you know (Corey, click the button!), but who your network knows.Tuesday, January 10, 12
  • 48. But most importantly... The power of LinkedIn is not in who you know (Corey, click the button!), but who your network knows.Tuesday, January 10, 12
  • 49. Tuesday, January 10, 12
  • 50. Tuesday, January 10, 12
  • 51. Tuesday, January 10, 12
  • 52. Tuesday, January 10, 12
  • 53. Tuesday, January 10, 12
  • 54. Your Plan of Attack • Build a robust profile • Get to 500 connections • Get endorsements • Use ‘Get Introduced’ feature once a week • Send me my commission check :)Tuesday, January 10, 12
  • 55. Many thanks! •www.ebootcamp.com •corey@ebootcamp.com •Thanks to Rafael Castellanos •rcastellanos@experttitle.com •www.experttitle.comTuesday, January 10, 12