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Avoid…Social Media
Overload!
5 Steps toward REAL RESULTS from your social media marketing. 
Step One: Stop Being a Jack of All
Social Media Sites, Master of None.
Prioritize
• Website
• Google+ (Marketing)
• Facebook (Customer Service)
• LinkedIn (Sales)
• eMail / Blog (Marketing)
Prioritize
• Website
• Google+ (Marketing)
• Facebook (Humanize &
Customer Service)
• LinkedIn (Sales)
• eMail / Blog (Mar...
Prioritize
• Website
• Google+ (Marketing)
• Facebook (Humanize &
Customer Service)
• LinkedIn (Sales)
Get Introduced to
Decision Makers
LinkedIn
Step Two: Mobilize Your Site
Two options
• DudaMobile.com
• Responsive design
Step Three: Create Social
Proof
Social Proof
• LinkedIn Recommendations
• 3rd Party Reviews
• Website Case Studies
Social Proof (Action)
• Request three LinkedIn
Recommendations
• Quality over Quantity
• Custom email
Social Proof (Action)
• 3rd party reviews
• Thumbtack
• bbb
• Ask champion customers
Social Proof (Action)
• Website Case Studies
• Use Before/Afters
• Drop names
Step Four: Create
Compelling Content
Compelling Content
• 5 FAQs from Customers
• Use Bullets
• In the Trenches
• Brainstorm ideas with your
team
• Don’t phone...
Compelling Content (Action)
• 3 Categories?
• 2-3 Catchy Titles?
• Who can write in your org?
• Do you have a blog? (
word...
Step Five: Stick to the Process
Thank you!
• www.ebootcamp.com
• corey@ebootcamp.com
• 855-eboot-now
• Afternoon Session!
• I’ll be around to sign books
AGC 4.23.14
AGC 4.23.14
AGC 4.23.14
AGC 4.23.14
AGC 4.23.14
AGC 4.23.14
AGC 4.23.14
AGC 4.23.14
AGC 4.23.14
AGC 4.23.14
AGC 4.23.14
AGC 4.23.14
AGC 4.23.14
AGC 4.23.14
AGC 4.23.14
AGC 4.23.14
AGC 4.23.14
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AGC 4.23.14

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Transcript of "AGC 4.23.14"

  1. 1. Avoid…Social Media Overload! 5 Steps toward REAL RESULTS from your social media marketing. 
  2. 2. Step One: Stop Being a Jack of All Social Media Sites, Master of None.
  3. 3. Prioritize • Website • Google+ (Marketing) • Facebook (Customer Service) • LinkedIn (Sales) • eMail / Blog (Marketing)
  4. 4. Prioritize • Website • Google+ (Marketing) • Facebook (Humanize & Customer Service) • LinkedIn (Sales) • eMail / Blog (Marketing)
  5. 5. Prioritize • Website • Google+ (Marketing) • Facebook (Humanize & Customer Service) • LinkedIn (Sales)
  6. 6. Get Introduced to Decision Makers LinkedIn
  7. 7. Step Two: Mobilize Your Site
  8. 8. Two options • DudaMobile.com • Responsive design
  9. 9. Step Three: Create Social Proof
  10. 10. Social Proof • LinkedIn Recommendations • 3rd Party Reviews • Website Case Studies
  11. 11. Social Proof (Action) • Request three LinkedIn Recommendations • Quality over Quantity • Custom email
  12. 12. Social Proof (Action) • 3rd party reviews • Thumbtack • bbb • Ask champion customers
  13. 13. Social Proof (Action) • Website Case Studies • Use Before/Afters • Drop names
  14. 14. Step Four: Create Compelling Content
  15. 15. Compelling Content • 5 FAQs from Customers • Use Bullets • In the Trenches • Brainstorm ideas with your team • Don’t phone it in…
  16. 16. Compelling Content (Action) • 3 Categories? • 2-3 Catchy Titles? • Who can write in your org? • Do you have a blog? ( wordpress.org)
  17. 17. Step Five: Stick to the Process
  18. 18. Thank you! • www.ebootcamp.com • corey@ebootcamp.com • 855-eboot-now • Afternoon Session! • I’ll be around to sign books
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