E books in motion executive overview short version 2
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  • International Digital Publishing Forum: 200M eBooks sold in US 2009 Forecasts 400M sold in US 2010 Yankee Group: 6M eReaders sold in US 2010 19.2M eReaders sold in US 2013 Principal market driver = price! eReader manufacturers will compete based on features and pricing. Multimedia eBooks present numerous new business model opportunities, such as product marketing and republishing media.
  • Aptara and Innodata-Isogen are in fact data conversion operations that now produce eBooks in HTML formant. They maintain annual contracts with publishers where minimum eBook production is established. $500 per eBook plus additional charges for linking media within the eBook. Turn-around time for production are 15 days at best average production time is extended do to revisions. Note: Both companies are reported to be struggling financially and many mid-management are leaving the company.
  • Significance: 1. All preparation is conducted with in the text file. 2. Hidden or dynamic media does not occupy valuable landscape on the screen, such as with smartphones.
  • Significance: 1. All preparation is conducted with in the text file. 2. Hidden or dynamic media does not occupy valuable landscape on the screen, such as with smartphones.
  • There are over 150,000 independent authors in the United States.
  • There are over 150,000 independent authors in the United States.

E books in motion executive overview short version 2 E books in motion executive overview short version 2 Presentation Transcript

  • eBooks In Motion Multimedia eBook production made easy. - Audio - Video - Photography - Animation - Illustration - Language Translation - And more… Create multimedia eBooks where all preparation is accomplished using MS Word or other.
  • Problems / Solutions Problems Five of the top 10 publishers have a monopoly on e-book production. And hundreds of thousands of writers have no acceptable tools by which to produce e-books. Securing copy rights to media for enhanced eBook production is problematic and finding contributors to enhanced eBook production is a challenge for most. Solutions Deliver a simple interactive online service which allows publishers and writers to mass produce eBooks. Provide access to media producers and eBook contributors, e.g. proof writers, editor, and cover design specialist on a global scale via online collaboration.
  • Industry Forecasts Forrester Research 2010: Expect eBook sales to rise 139% in 2011, 53% of those polled expect print sales to decline this year. By 2014, executives predicted that half of units sold will be eBooks . Amazon predicts that it will sell more eBooks than paperbacks by the end of next year, and that they will eclipse both paperback and hardcover sales combined shortly thereafter. Market Research.com predicts that U.S. eBooks sales will generate $2.7 billion in revenue by 2013, nearly nine times that generated in 2009.
  • Current Production Major Publishers have been working with conversion operations located in India to produce eBooks. All assembly of eBooks are performed manually using basic content management tools. Coordination between publisher and outsourced services require significant management resources on behalf of the publisher. Taking control of the process saves time and money. eBooks in Motion pricing is at equal to outsourced production cost.
  • Aptara and Innodata have established long term relations with publishers towards book printing production. In response to the dramatic emergence eBooks both companies have realigned resources to manually produce enhanced ebooks. Such services include:
    • Hidden searchable text
    • Collapsible tables of contents
    • Embedded audio, video links
    • Internal linking - footnotes/annotations/cross references/indexes
    • External linking – geolocation/directions/social media
    • EPUB format output supported by Apple, and Sony
  • eBooks In Motion… … provides a unique experience for both authors and readers from start to finish. 1. It takes less than 5 minutes to learn how to produce enhanced eBooks. 2. All preparation for production is achieved using nothing more than MS Word and InDesign – thus all associations between key words and media are batch processed vs. using software or services for assembly. 3. Production of enhanced eBooks is accomplished via a secure online interactive service that takes minutes vs. hours to produce. 4. Once an enhanced eBook is created it can be published across all multimedia eBook reader platforms . 5. Media is available either offline or online if desired. 6. Clicking on highlighted text opens offline audio, photography, music, video or animation – instantaneously !
  • 3 Step Process Online enhanced eBook production where text and media are merged in 3 easy steps. Drag and Drop Word file and Media folder to the eBiM dashboard. Select target devices and highlighting – then produce! Grey Blue Glass
  • Services eBooks in Motion services are designed to rapidly increase the availability of multimedia eBooks, plus the promotion of our customers works and access to royalty free media. In addition to online eBooks production services, eBiM will provide an online Library to connect writers with publishers. Soon to be followed by providing an online media Gallery where writers connect with media production operations. eBook Production eBook Library Media Gallery
  • The Library An online eBooks in Motion Library will be established for customers without publishing contracts. The entire eBook collection will be available to contract publishers, whereas the first 3 chapters will be accessible to online readers in order to rate individual eBooks.
    • The principal purpose behind establishing the Library is dedicated to two points:
    • Exposing contract publishers to new authors.
    • Raising the visibility of our customers’ enhanced eBooks.
  • The Gallery Archives containing photography, video, music, animation, and more will be made available to eBooks in Motion customers via a nominal annual membership fee. The purpose behind the Gallery is dedicated to helping our customers purchase multimedia for publication. Connecting the authoring community with media producers is intended to promote the production of enhanced eBooks while creating new distribution channels for artists.
  • Market Expansion Germany represents the proving ground before addressing the North American & UK markets to be followed by the 2 remaining top 5 book publishing countries. DE NA UK CH RU
  • Social Networking Option Customers may opt-in to allow readers to share portions of eBiM produced works via social networks, such as Facebook and Twitter. This is accomplished by highlighting excerpts with or without highlighted objects and posting content in preferred networks. Sharing favorite passages allows for others to experience eBiM produced works with links to retailers. And “postings” are recorded and reported to customers to monitor preferred content, plus posting location and volume.
  • US Patent Application Procedural Patent Submissions 1. Automated process to detect key words within a digital text file, which are highlighted to identify the location of intelligence objects which open resident media files; referred to as Intelligent Highlighting (IH) . 2. IH Metadata (IHM) allows for portions of eBiM produced works to be shared on social networks; where author, title, and page numbers are automatically identify. IHM also provides links to retailers and tracks social network postings which automatically generates traffic reports for customers.
  • Revenue Models Production: Price Per Page – As is common in the publishing industry, customers will be charged a small fee per page. Annual Fee – Publishers may choose an annual fee for eBook production based on volume. Small Production Fixed Fee – Production of works with less than 100 pages will be charged a fixed fee. Additional Services: Library, Gallery, Collaboration – An annual subscription fee will be applied to promotional (Library) and media acquisition (Gallery), and Collaborative networking services.
  • Sales Channels Indirect & Direct Channels Publishers do not poses the resources to produce eBooks or enhanced eBooks and have publically stated doing so is not economical. Therefore, eBiM will engage publishers as channel partners where incentives are provided. Independent authors will approached directly with via various forms of viral marketing within social networks, industry web site promotion, and free webinars. Self-publishing organizations will serve as channel partners via connection to eBiM services. Literary Agents will serve as representatives where compensation for driving authors to eBiM services.
  • Book Publishers Publishers represent the principal indirect sales channels where discounts are provided for direct access eBiM services or when contract authors access services via a link from the publishers website. Annual contracts will be offered where further enhanced eBook production discounts are applied based on volumes. Over 33 publishers in Germany and the UK have been identified as participants in the eBiM Pilot Program, scheduled for Q4 2011, where access to eBiM services are provided free of charge for evaluation purposes.
  • Early Adopters Genres which benefit the most from including media with text represent the first wave of enhanced eBook publishing.
    • Academic / text books – Improved communications and significantly reduced distribution cost.
    • Travel – Mobile access to rich content without roaming cost.
    Alternative Use Case:
    • Repackaging film productions – Reach new audiences and more cost effective distribution models.
    • Biography – Repurposed audio, photography, or video.
    • How To Books – Visual aids, such as: “The perfect golf swing.”
  • Independent Authors 150,000 independent authors in the United States – and the numbers independent writers is growing on a global scale. Why? eBooks represent an opportunity to by-pass publishers and provide for higher returns to the writer. Market Response? Hundreds of new companies offering self-publishing services with eBooks distribution to wholesalers, such an Amazon and Barnes & Noble. Market Entry! eBiM will secure independent authors directly via online advertising and free webinars. And partner with self-publishing service providers to accelerate the production of enhanced eBooks. In 2008, for the first time in history, more books were self-published than those published traditionally. And in 2009, 76% of all books released were self-published in the United States.
  • Self-Publishing Ops. Channel Partners Hundreds of new organizations have entered the market offering conversion to e-reader formats and distribution of eBooks through online retailers. eBiM has identified the leading operations throughout N. America and the UK where eBiM services will value-add self-publishing operations. Discounted eBiM services for the production of enhanced eBooks will extend their services and represents a new revenue opportunity.
  • Literary Agent Network Global Sales Network Literary agents live off a percentage of books sold. As eBook prices are at least half as much as printed books, agents are looking for new revenue streams. eBiM will engage the Literary Agent network as a sales channel where they may increase revenue in three ways: 1. The cost of enhanced eBooks will increase per-book sales revenue. 2. Enhanced eBooks are expected to out sell standard eBooks as new low cost tablets / readers enter the market. 3. When Agents drive customers to eBiM online discounted services, the discount provided the customer will be passed to the agent. Plus additional revenue is available for agent recruitment.
  • eBook Sales by Country Percentage of eBooks vs. print forecast 2011 – 2012 Source: International Digital Publishing Forum 2010
  • Target Markets The United States currently represents 70% of the eBook market.
    • EU Pilot Program (Germany & UK) – Q4 2011
    • EU Soft Launch (Publishers and Authors) – Q1 2012
    Rollout Schedule:
    • North American Pilot Program – Q1 2012
    • European & North American Launch – Q2 2012
    • Asia Launch – Q3 2012
    International expansion only requires localized UI and appropriate customer support services.
  • Team Snap Shot Michael J Fisher – Founder/CEO Thirteen years CXO level management experience in the information technology industry – entrepreneur – author Lars Christiansen – Partner Fifteen years online development experience – Co-founder Jarlssen GmbH Dr. Kay Kohlhepp – Industry Advisor Twenty years CXO experience in the publishing industry – Managing partner Kohlhepp Media Consultancy Harald Kratel – Financial Advisor Seventeen years CXO level experience in financial management in the online and publishing industries Conse Vecchio – General Manager N. America Fifteen years executive level experience in International Sales Florian Tange – VP Sales EU Ten years sales experience in technology and media industries Tom Vernon – VP Legal / Accounting Twenty years experience in corporate law
  • Key Points
    • Mass production of enhanced eBooks will dramatically impact the industry.
    • Reaching the global market only requires localization of the online user interface and support.
    • Services are entirely automated and interactive providing for complete control of the final product.
    • Services will be available 24/7 and are highly scalable.
    • Time to market is critical in order to establish significant market share.
    eBooks in Motion provides a “win, win, win, win, WIN” situation for publishers, writers, media producers, reader manufacturers – and the reader!