Keeping Education Accessible and Affordable: OpenTextbooks are Good for Education, Business, and Society       Nuovi Busin...
Education is the black gold of the 21st century
Authors   Educational    Faculty   Students          institutions
Proprietary Textbook       Models
Emerging Solution - Open
What is Open ?                 No Rights Reserved                    Public                    Domain
What is Open ?                 No Rights Reserved                    Public                    Domain
Open “Rights”        The 4R’s of Opennessv Reuse – Right to copy and use verbatim   copiesv Redistribute – Right to shar...
ONLINE                FREE  What   is “Open” NOT ?            WIKI
The $200 Textbook…How Did We Get Here?
1980 s
1990 s
2000 s
U
U
U
U
Stewart Calculus $205             Campbell Biology $193U                        Wade Psychology $140             Mankiw Ec...
Source: With Their Whole Lives Ahead of Them by Jean Johnson, Jon Rochkind. Amber N. Ott & Samantha DuPontPrepared with su...
U
U
U
Value Gap Meets the Internet
By George,  we ll cut the time betweeneditions in half!
Open Textbooks by EXPERT AUTHORSFree Online. Affordable Offline. Rewritable Anytime.
Authors     Faculty   Students Quality             Open      ChoicesTextbooks
Authors            Quality                    Open   Choices Top      Professionally     FullyAuthors     Developed      S...
Authors            Quality                    Open   Choices Top      Professionally     FullyAuthors     Developed      S...
Faculty            Quality                     Open     Choices Top      Professionally     FullyAuthors     Developed    ...
Faculty            Quality                               Open             Choices Top      Professionally     Fully      O...
(Citation will appear at end of chapter)
Publish This Book
Publish This Bookv Rebuild the book… (toc, index, pagination, etc.)
Publish This Bookv Rebuild the book… (toc, index, pagination, etc.)v Generate multiple learning formats…   • Web-Based B...
Publish This Bookv Rebuild the book… (toc, index, pagination, etc.)v Generate multiple learning formats…   • Web-Based B...
In all the years I ve been a professor, we ve neverhad the perfect book. Now we do—and it s affordable.           -Dr. Sco...
Faculty            Quality                               Open             Choices Top      Professionally     Fully      O...
Students            Quality                               Open                                     Choices Top      Profes...
Students            Quality                               Open                        Choices Top      Professionally     ...
Students            Quality                               Open                                     Choices Top      Profes...
Students            Quality                               Open                              Choices Top      Professionall...
Students            Quality                               Open                        Choices Top      Professionally     ...
Student Experience
PDF page (point out that TOC nav works for pDF) then hit “Full Page”
Institutional Licensing
Quality                               Open                        Choices Top      Professionally     Fully      Openly   ...
Institutional License Model            Quality                               Open                         Per User        ...
Benefits
+      100 rs         ho      Autu Incomeu Market  Share Gainu Customer Retentionu Behavioral Datau Social Impact
+                              0      100 rs                         1,30 ty         ho                               l   ...
+                              0                          00      100 rs                         1,30 ty                  ...
Status
AUTHORS                       FACULTY / INST.                           STUDENTS ($)u    102 authors under contract   u ...
University of Texas                                  Purdue University     University of WisconsinUnited States Air Force ...
Enabling Technology & Future Direction
In Conclusion...
SOCIAL BENEFITS      Any college experience produces a measurable benefit        when compared with no postsecondary educa...
MORE SOCIAL BENEFITS                  Longer life spans.            Better access to health care.        Better dietary an...
A Lesson From History…
.                                     TION…                              DISRUPPrimary schools (Embed Cognitive Neuroscien...
ENABLE: Create, Communicate, Control                                Educate!      Generatives: Authentication, Certificati...
ENABLE: Create, Communicate, Control         Partner with “Demand Side” of EducationDeploy Learning assessments (AI-Expert...
Referencev    Flat World Knowledge: Commercial Open Source Textbooksv    Make Textbooks Affordable: listing of open text...
ResourceSanfordForte@earthlink.net
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
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Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge

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Possibile portare in Italia l’esperienza di Flat World Knowledge? Senza ampliare il digital divide, senza compromettere la qualità dei contenuti e senza disorientare gli insegnanti? --- Sanford Forte will discuss 1) current problems in the textbook marketplace; 2) Flat World Knowledge and other Open solutions to those problems; 3) the real and potential disruptive impact of Flat World Knowledge and other Open licensing models in several publishing segments – including primary schools, foreign markets, scholarly publications, online education, learning assessment, and learning management systems, etc.; 4) the market response from teachers, students, authors, and schools; 5) How should educational publishing companies be positioning themselves, given Open licensing and other innovations?

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Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge

  1. 1. Keeping Education Accessible and Affordable: OpenTextbooks are Good for Education, Business, and Society Nuovi Business Modeli per la scholastica Sanford Forte
  2. 2. Education is the black gold of the 21st century
  3. 3. Authors Educational Faculty Students institutions
  4. 4. Proprietary Textbook Models
  5. 5. Emerging Solution - Open
  6. 6. What is Open ? No Rights Reserved Public Domain
  7. 7. What is Open ? No Rights Reserved Public Domain
  8. 8. Open “Rights” The 4R’s of Opennessv Reuse – Right to copy and use verbatim copiesv Redistribute – Right to share copiesv Revise – Right to adapt, rework, and improvev Remix - Right to combine into new OERs
  9. 9. ONLINE FREE What is “Open” NOT ? WIKI
  10. 10. The $200 Textbook…How Did We Get Here?
  11. 11. 1980 s
  12. 12. 1990 s
  13. 13. 2000 s
  14. 14. U
  15. 15. U
  16. 16. U
  17. 17. U
  18. 18. Stewart Calculus $205 Campbell Biology $193U Wade Psychology $140 Mankiw Economics $192 Brown Chemistry $207
  19. 19. Source: With Their Whole Lives Ahead of Them by Jean Johnson, Jon Rochkind. Amber N. Ott & Samantha DuPontPrepared with support from the Bill & Melinda Gates Foundation
  20. 20. U
  21. 21. U
  22. 22. U
  23. 23. Value Gap Meets the Internet
  24. 24. By George, we ll cut the time betweeneditions in half!
  25. 25. Open Textbooks by EXPERT AUTHORSFree Online. Affordable Offline. Rewritable Anytime.
  26. 26. Authors Faculty Students Quality Open ChoicesTextbooks
  27. 27. Authors Quality Open Choices Top Professionally FullyAuthors Developed Supported
  28. 28. Authors Quality Open Choices Top Professionally FullyAuthors Developed Supported
  29. 29. Faculty Quality Open Choices Top Professionally FullyAuthors Developed Supported
  30. 30. Faculty Quality Open Choices Top Professionally Fully Openly CustomizationAuthors Developed Supported Licensed Platform
  31. 31. (Citation will appear at end of chapter)
  32. 32. Publish This Book
  33. 33. Publish This Bookv Rebuild the book… (toc, index, pagination, etc.)
  34. 34. Publish This Bookv Rebuild the book… (toc, index, pagination, etc.)v Generate multiple learning formats… • Web-Based Book (HTML) • Printed Books (PDF High-Res) • Print-it-Yourself Books (PDF Low-Res) • Mobile Reader Books (ePub & .mobi for iPad, Kindle, etc) • Audio Books (.MP3) • Accessible Books (Daisy-Readable and Digital Braille)
  35. 35. Publish This Bookv Rebuild the book… (toc, index, pagination, etc.)v Generate multiple learning formats… • Web-Based Book (HTML) • Printed Books (PDF High-Res) • Print-it-Yourself Books (PDF Low-Res) • Mobile Reader Books (ePub & .mobi for iPad, Kindle, etc) • Audio Books (.MP3) • Accessible Books (Daisy-Readable and Digital Braille)v Let students choose the best format for them…
  36. 36. In all the years I ve been a professor, we ve neverhad the perfect book. Now we do—and it s affordable. -Dr. Scott Hunt, Econ Committee Chair, Columbus State CC
  37. 37. Faculty Quality Open Choices Top Professionally Fully Openly CustomizationAuthors Developed Supported Licensed Platform
  38. 38. Students Quality Open Choices Top Professionally Fully Openly Customization FreeAuthors Developed Supported Licensed Platform Online Web-Hosted Accessible Versions
  39. 39. Students Quality Open Choices Top Professionally Fully Openly Customization Free FormatAuthors Developed Supported Licensed Platform Online Choices
  40. 40. Students Quality Open Choices Top Professionally Fully Openly Customization Free FormatAuthors Developed Supported Licensed Platform Online Choices In Bookstore or Direct-to-Student Softcover
  41. 41. Students Quality Open Choices Top Professionally Fully Openly Customization Free FormatAuthors Developed Supported Licensed Platform Online Choices Softcover Audio PDF iPad / Kindle / Sony iPhone
  42. 42. Students Quality Open Choices Top Professionally Fully Openly Customization Free Format StudyAuthors Developed Supported Licensed Platform Online Choices Aids Audio Study Guides Online Quizzes Digital Flashcards
  43. 43. Student Experience
  44. 44. PDF page (point out that TOC nav works for pDF) then hit “Full Page”
  45. 45. Institutional Licensing
  46. 46. Quality Open Choices Top Professionally Fully Openly Customization Free Format StudyAuthors Developed Supported Licensed Platform Online Choices Aids
  47. 47. Institutional License Model Quality Open Per User Choices Seat License Top Professionally Fully Openly Customization Digital Print OptionsAuthors Developed Supported Licensed Platform Rights Or Rights
  48. 48. Benefits
  49. 49. + 100 rs ho Autu Incomeu Market Share Gainu Customer Retentionu Behavioral Datau Social Impact
  50. 50. + 0 100 rs 1,30 ty ho l Aut Facuu Income u Qualityu Market Share Gain u Control (content)u Customer Retention u Control (timing)u Behavioral Data u LMS/Course Integrationu Social Impact u Affordability & Access
  51. 51. + 0 00 100 rs 1,30 ty 150,0 ts ho l en Aut Facu Studu Income u Quality u FreeAccessu Market Share Gain u Control (content) u Affordable Choicesu Customer Retention u Control (timing) u Immediacyu Behavioral Data u LMS/Course Integration u Predictabilityu Social Impact u Affordability & Access u Greater Success
  52. 52. Status
  53. 53. AUTHORS FACULTY / INST. STUDENTS ($)u  102 authors under contract u  FA10: 1,250 classes & 85k students u  50% free to paid conversionu  74 titles in pipeline u  $3m+ booked contracts @ for-profits u  B&W #1; PIY #2u  24 titles published u  Wide range of collegesu  “Top 125” Strategy
  54. 54. University of Texas Purdue University University of WisconsinUnited States Air Force Academy
  55. 55. Enabling Technology & Future Direction
  56. 56. In Conclusion...
  57. 57. SOCIAL BENEFITS Any college experience produces a measurable benefit when compared with no postsecondary education.Positive correlation between higher levels of education and higherearnings for all racial/ethnic groups and for both men and women. The young children of college graduates display higher levels ofschool readiness indicators than children of non-college graduates. The income gap between high school graduates and college graduates has increased significantly over time.
  58. 58. MORE SOCIAL BENEFITS Longer life spans. Better access to health care. Better dietary and health practices. Great job satisfaction. Less dependency on government assistance. Greater use of seat belts. More continuing education. Greater internet access. Greater attendance at live performances.Greater participation in leisure and artistic activities. More book purchases. Higher voting rates. Greater knowledge of government. Greater community service and leadership. More self-confidence.
  59. 59. A Lesson From History…
  60. 60. . TION… DISRUPPrimary schools (Embed Cognitive Neuroscience into Assessment models) Scholarly publications (Open Journal distribution) Online education (Education 3.0 = Institutional Upheaval) Learning assessment (AI-Expert System Branching) Learning management systems (Open and Social) International markets (Innovation w/o lLegacy Burdens)
  61. 61. ENABLE: Create, Communicate, Control Educate! Generatives: Authentication, Certification, Just-in Time, etc.Leverage New Modalities and Platforms (including Social/Peer Learning) Online education (Education 3.0 = Institutional Upheaval)
  62. 62. ENABLE: Create, Communicate, Control Partner with “Demand Side” of EducationDeploy Learning assessments (AI-Expert System Branching) Learning management systems (Open and Social) International markets (Innovation w/o Legacy Burdens)
  63. 63. Referencev  Flat World Knowledge: Commercial Open Source Textbooksv  Make Textbooks Affordable: listing of open textbooks and resources (including reports)v  Connexions: open access repository with over 6,000 educational modules & POD back-endv  Wikibooks: Wikimedia project begun in 2003 to produce open textbooks that anyone can editv  Global Text Project: managed development with global emphasisv  Community College Consortium for Open Education Resources: promote adoption and development of OER sv  The Assayer: displays lists of open textbooksv  MERLOT: organized, searchable, and peer-reviewed (some) OER s now also hosting textbooksv  OER Commons: a federated search site across various search parametersv  Creative Commons: wealth of information on licensing aspects of opent contentv  Hippocampus: primarily K-12 but growing portfolio of high quality modules in higher edv  CK-12 and Curriki: two K-12 providers of open textbooks and modulesv  Lulu: online self-publishing tools, print-on-demand capability, distribution channels & ecommercev  Wikeeducator: promotes collaborative authoring and use of OER by providing wiki tools
  64. 64. ResourceSanfordForte@earthlink.net

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