Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge

Keeping Education Accessible and Affordable: OpenTextbooks are Good for Education, Business, and Society Nuovi Business Modeli per la scholastica Sanford Forte

Education is the black gold of the 21st century

Authors Educational Faculty Students institutions

Proprietary Textbook Models

Emerging Solution - Open

What is Open ? No Rights Reserved Public Domain

Open “Rights” The 4R’s of Opennessv Reuse – Right to copy and use verbatim copiesv Redistribute – Right to share copiesv Revise – Right to adapt, rework, and improvev Remix - Right to combine into new OERs

ONLINE FREE What is “Open” NOT ? WIKI

The $200 Textbook…How Did We Get Here?

1980 s

1990 s

2000 s

Stewart Calculus $205 Campbell Biology $193U Wade Psychology $140 Mankiw Economics $192 Brown Chemistry $207

Source: With Their Whole Lives Ahead of Them by Jean Johnson, Jon Rochkind. Amber N. Ott & Samantha DuPontPrepared with support from the Bill & Melinda Gates Foundation

Value Gap Meets the Internet

By George, we ll cut the time betweeneditions in half!

Open Textbooks by EXPERT AUTHORSFree Online. Affordable Offline. Rewritable Anytime.

Authors Faculty Students Quality Open ChoicesTextbooks

Authors Quality Open Choices Top Professionally FullyAuthors Developed Supported

Faculty Quality Open Choices Top Professionally FullyAuthors Developed Supported

Faculty Quality Open Choices Top Professionally Fully Openly CustomizationAuthors Developed Supported Licensed Platform

(Citation will appear at end of chapter)

Publish This Book

Publish This Bookv Rebuild the book… (toc, index, pagination, etc.)

Publish This Bookv Rebuild the book… (toc, index, pagination, etc.)v Generate multiple learning formats… • Web-Based Book (HTML) • Printed Books (PDF High-Res) • Print-it-Yourself Books (PDF Low-Res) • Mobile Reader Books (ePub & .mobi for iPad, Kindle, etc) • Audio Books (.MP3) • Accessible Books (Daisy-Readable and Digital Braille)

Publish This Bookv Rebuild the book… (toc, index, pagination, etc.)v Generate multiple learning formats… • Web-Based Book (HTML) • Printed Books (PDF High-Res) • Print-it-Yourself Books (PDF Low-Res) • Mobile Reader Books (ePub & .mobi for iPad, Kindle, etc) • Audio Books (.MP3) • Accessible Books (Daisy-Readable and Digital Braille)v Let students choose the best format for them…

In all the years I ve been a professor, we ve neverhad the perfect book. Now we do—and it s affordable. -Dr. Scott Hunt, Econ Committee Chair, Columbus State CC

Faculty Quality Open Choices Top Professionally Fully Openly CustomizationAuthors Developed Supported Licensed Platform

Students Quality Open Choices Top Professionally Fully Openly Customization FreeAuthors Developed Supported Licensed Platform Online Web-Hosted Accessible Versions

Students Quality Open Choices Top Professionally Fully Openly Customization Free FormatAuthors Developed Supported Licensed Platform Online Choices

Students Quality Open Choices Top Professionally Fully Openly Customization Free FormatAuthors Developed Supported Licensed Platform Online Choices In Bookstore or Direct-to-Student Softcover

Students Quality Open Choices Top Professionally Fully Openly Customization Free FormatAuthors Developed Supported Licensed Platform Online Choices Softcover Audio PDF iPad / Kindle / Sony iPhone

Students Quality Open Choices Top Professionally Fully Openly Customization Free Format StudyAuthors Developed Supported Licensed Platform Online Choices Aids Audio Study Guides Online Quizzes Digital Flashcards

Student Experience

PDF page (point out that TOC nav works for pDF) then hit “Full Page”

Institutional Licensing

Quality Open Choices Top Professionally Fully Openly Customization Free Format StudyAuthors Developed Supported Licensed Platform Online Choices Aids

Institutional License Model Quality Open Per User Choices Seat License Top Professionally Fully Openly Customization Digital Print OptionsAuthors Developed Supported Licensed Platform Rights Or Rights

Benefits

+ 100 rs ho Autu Incomeu Market Share Gainu Customer Retentionu Behavioral Datau Social Impact

+ 0 100 rs 1,30 ty ho l Aut Facuu Income u Qualityu Market Share Gain u Control (content)u Customer Retention u Control (timing)u Behavioral Data u LMS/Course Integrationu Social Impact u Affordability & Access

+ 0 00 100 rs 1,30 ty 150,0 ts ho l en Aut Facu Studu Income u Quality u FreeAccessu Market Share Gain u Control (content) u Affordable Choicesu Customer Retention u Control (timing) u Immediacyu Behavioral Data u LMS/Course Integration u Predictabilityu Social Impact u Affordability & Access u Greater Success

Status

AUTHORS FACULTY / INST. STUDENTS ($)u  102 authors under contract u  FA10: 1,250 classes & 85k students u  50% free to paid conversionu  74 titles in pipeline u  $3m+ booked contracts @ for-profits u  B&W #1; PIY #2u  24 titles published u  Wide range of collegesu  “Top 125” Strategy

University of Texas Purdue University University of WisconsinUnited States Air Force Academy

Enabling Technology & Future Direction

In Conclusion...

SOCIAL BENEFITS Any college experience produces a measurable benefit when compared with no postsecondary education.Positive correlation between higher levels of education and higherearnings for all racial/ethnic groups and for both men and women. The young children of college graduates display higher levels ofschool readiness indicators than children of non-college graduates. The income gap between high school graduates and college graduates has increased significantly over time.

MORE SOCIAL BENEFITS Longer life spans. Better access to health care. Better dietary and health practices. Great job satisfaction. Less dependency on government assistance. Greater use of seat belts. More continuing education. Greater internet access. Greater attendance at live performances.Greater participation in leisure and artistic activities. More book purchases. Higher voting rates. Greater knowledge of government. Greater community service and leadership. More self-confidence.

A Lesson From History…

. TION… DISRUPPrimary schools (Embed Cognitive Neuroscience into Assessment models) Scholarly publications (Open Journal distribution) Online education (Education 3.0 = Institutional Upheaval) Learning assessment (AI-Expert System Branching) Learning management systems (Open and Social) International markets (Innovation w/o lLegacy Burdens)

ENABLE: Create, Communicate, Control Educate! Generatives: Authentication, Certification, Just-in Time, etc.Leverage New Modalities and Platforms (including Social/Peer Learning) Online education (Education 3.0 = Institutional Upheaval)

ENABLE: Create, Communicate, Control Partner with “Demand Side” of EducationDeploy Learning assessments (AI-Expert System Branching) Learning management systems (Open and Social) International markets (Innovation w/o Legacy Burdens)

Referencev  Flat World Knowledge: Commercial Open Source Textbooksv  Make Textbooks Affordable: listing of open textbooks and resources (including reports)v  Connexions: open access repository with over 6,000 educational modules & POD back-endv  Wikibooks: Wikimedia project begun in 2003 to produce open textbooks that anyone can editv  Global Text Project: managed development with global emphasisv  Community College Consortium for Open Education Resources: promote adoption and development of OER sv  The Assayer: displays lists of open textbooksv  MERLOT: organized, searchable, and peer-reviewed (some) OER s now also hosting textbooksv  OER Commons: a federated search site across various search parametersv  Creative Commons: wealth of information on licensing aspects of opent contentv  Hippocampus: primarily K-12 but growing portfolio of high quality modules in higher edv  CK-12 and Curriki: two K-12 providers of open textbooks and modulesv  Lulu: online self-publishing tools, print-on-demand capability, distribution channels & ecommercev  Wikeeducator: promotes collaborative authoring and use of OER by providing wiki tools

ResourceSanfordForte@earthlink.net

Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge

by Ebook Lab Italia on Mar 11, 2011

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Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge — Presentation Transcript