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  • 1. Who Are Millennials? Aloof Unfocused Arrogant/ Cocky Entitled Demanding Independent Strong-willed Game changers Self- starters Leaders
  • 2. Millennials as Leaders “The young disruptors, innovators and entrepreneurs on our annual listing of the 30 under 30 are impatient to change the world.”- Forbes
  • 3. Millennials as Leaders Danielle Washington, 25, Marine BiologistMark Zuckerburg, 28, Facebook
  • 4. Millennials & Non-ProfitsVolunteeringWhat are the top 3 ways to engagemillennials? DonatingLeadership
  • 5. ENGAGE ENRICH EMPOWEREBONIE’S THREE E’S TOMILLENNIAL ENGAGEMENT
  • 6. ENGAGE55% of millennials preferto learn about non-profits via social media 81% of millennialsCOOL prefer to learn about volunteer opportunities through their peers. FACTS63% of millennialsvolunteered in 2011
  • 7. ENGAGEOnline (website)Must Haves!•  Make it clean•  Be crisp•  Get to the point•  About Us
  • 8. ENGAGEOnline (Social Media: Facebook) Must Haves! •  Tell Stories •  Post relevant articles (Not just about your org) •  Use photos of staff & volunteers in action •  Post events and invite people
  • 9. ENGAGEOnline (Social Media: Twitter, etc.) Twitter Must Haves! •  Make sure your handle is simple •  Leverage org. stats •  Use a human voice •  Cross reference w/ FB when necessary •  Drive to website
  • 10. ENRICH Lifestyle ActivitiesHappy Hour Active Sports Bonus: Millennials who volunteer are 2x more likely to donate!
  • 11. ENRICH
  • 12. EMPOWERBOARDS COUNCILS
  • 13. EMPOWER
  • 14. Black & Brown Millennials COLLABORATEBEAUTHENTIC
  • 15. NOW WHAT?
  • 16. LET’S WORK TOGETHER FREE! 20 Minute Consultation In-House Workshops/ Presentations MarComm Consulting Message Development Millennial Donor Engagement
  • 17. PREGUNTAS?