Who Are Millennials?                 Aloof                 Unfocused                 Arrogant/ Cocky                 Entit...
Millennials as Leaders      “The young disruptors, innovators and      entrepreneurs on our annual listing of the      30 ...
Millennials as Leaders                       Danielle Washington,                       25, Marine BiologistMark Zuckerbur...
Millennials & Non-ProfitsVolunteeringWhat are the top 3 ways to engagemillennials?                         DonatingLeaders...
ENGAGE     ENRICH           EMPOWEREBONIE’S THREE E’S TOMILLENNIAL ENGAGEMENT
ENGAGE55% of millennials preferto learn about non-profits via social media                            81% of millennialsCO...
ENGAGEOnline (website)Must Haves!•  Make it   clean•  Be crisp•  Get to the   point•  About Us
ENGAGEOnline (Social Media: Facebook)                          Must Haves!                          •  Tell Stories       ...
ENGAGEOnline (Social Media: Twitter, etc.)                               Twitter Must Haves!                              ...
ENRICH                          Lifestyle ActivitiesHappy Hour                                      Active Sports     Bonu...
ENRICH
EMPOWERBOARDS         COUNCILS
EMPOWER
Black & Brown Millennials                COLLABORATEBEAUTHENTIC
NOW WHAT?
LET’S WORK TOGETHER         FREE! 20 Minute Consultation         In-House Workshops/         Presentations         MarComm...
PREGUNTAS?
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Meet the millennials presentation shared

  1. 1. Who Are Millennials? Aloof Unfocused Arrogant/ Cocky Entitled Demanding Independent Strong-willed Game changers Self- starters Leaders
  2. 2. Millennials as Leaders “The young disruptors, innovators and entrepreneurs on our annual listing of the 30 under 30 are impatient to change the world.”- Forbes
  3. 3. Millennials as Leaders Danielle Washington, 25, Marine BiologistMark Zuckerburg, 28, Facebook
  4. 4. Millennials & Non-ProfitsVolunteeringWhat are the top 3 ways to engagemillennials? DonatingLeadership
  5. 5. ENGAGE ENRICH EMPOWEREBONIE’S THREE E’S TOMILLENNIAL ENGAGEMENT
  6. 6. ENGAGE55% of millennials preferto learn about non-profits via social media 81% of millennialsCOOL prefer to learn about volunteer opportunities through their peers. FACTS63% of millennialsvolunteered in 2011
  7. 7. ENGAGEOnline (website)Must Haves!•  Make it clean•  Be crisp•  Get to the point•  About Us
  8. 8. ENGAGEOnline (Social Media: Facebook) Must Haves! •  Tell Stories •  Post relevant articles (Not just about your org) •  Use photos of staff & volunteers in action •  Post events and invite people
  9. 9. ENGAGEOnline (Social Media: Twitter, etc.) Twitter Must Haves! •  Make sure your handle is simple •  Leverage org. stats •  Use a human voice •  Cross reference w/ FB when necessary •  Drive to website
  10. 10. ENRICH Lifestyle ActivitiesHappy Hour Active Sports Bonus: Millennials who volunteer are 2x more likely to donate!
  11. 11. ENRICH
  12. 12. EMPOWERBOARDS COUNCILS
  13. 13. EMPOWER
  14. 14. Black & Brown Millennials COLLABORATEBEAUTHENTIC
  15. 15. NOW WHAT?
  16. 16. LET’S WORK TOGETHER FREE! 20 Minute Consultation In-House Workshops/ Presentations MarComm Consulting Message Development Millennial Donor Engagement
  17. 17. PREGUNTAS?
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