Millennials & Non-ProfitsVolunteeringWhat are the top 3 ways to engagemillennials? DonatingLeadership
ENGAGE ENRICH EMPOWEREBONIE’S THREE E’S TOMILLENNIAL ENGAGEMENT
ENGAGE55% of millennials preferto learn about non-profits via social media 81% of millennialsCOOL prefer to learn about volunteer opportunities through their peers. FACTS63% of millennialsvolunteered in 2011
ENGAGEOnline (website)Must Haves!• Make it clean• Be crisp• Get to the point• About Us
ENGAGEOnline (Social Media: Facebook) Must Haves! • Tell Stories • Post relevant articles (Not just about your org) • Use photos of staff & volunteers in action • Post events and invite people
ENGAGEOnline (Social Media: Twitter, etc.) Twitter Must Haves! • Make sure your handle is simple • Leverage org. stats • Use a human voice • Cross reference w/ FB when necessary • Drive to website
ENRICH Lifestyle ActivitiesHappy Hour Active Sports Bonus: Millennials who volunteer are 2x more likely to donate!