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Get Your Head in the Game!Understanding Healthcare Consumer Use ofSocial Media in Reshaping HIM Perspectives Social Networking Applied to Healthcare Erin Maney Educational Consultant & Instructional Designer Monroe Community College
Evolution ofSocial Media Melding of User Generated Content and Web 2.0 for information aggregation and dissemination
• Bulletin Board System concept to inform friends of1978 meetings, make announcements, and share information • Mosaic browser developed by University of Illinois Urbana-1993 Champaign birthing webpages and web accessibility • Information Superhighway – Internet (WWW) faces criticism1994 as media source • The World Wide Web reports 1 million active websites1995 • Social media unites friends via social network platforms and1998 blogging boom takes off
• Second Life launches concept of virtual worlds2003 • Social Bookmarking concept introduced2004 • iPhone released – social networks go mobile2007 • Twitter breaks story about plane landing in Hudson2009 River • Internet cited as primary way Americans get news2010 (personalized news feeds)
1988: Internet Relay Chat 2002: Friendster 2003: MySpace 1997: AOL Allowed users to and LinkedInReal-time status Instant 1992: World create and Use of bulletin updates use Messenger Wide Web maintain posts, share system of Allowed users tohashtags (#) and Released to contacts, and group pages, create buddy @symbols public share online and manage lists and share content and professional Used to keep files media networkstabs on Gulf War
2005: Bebo, 2009: 2004: Flickr Ning and Foursquareand Facebook YouTube 2011: Google+ 2006: Twitter Users canPhoto-sharing, Personal blog and Pinterest Share status check in to “friending”, pages, Circles of updates, various melding community friends, content tagging locations, features into websites, video curation competitive one platform upload and award system sharing site
Purpose Determines MediumSocial Networking Social Bookmarking• Google+ • Digg• LinkedIn • Diigo• Facebook • Delicious • RSSSocial Content Sharing• SlideShare Social Commentary• Google Docs (Drive) • Twitter• Prezi • Facebook• Preezo • Blog
Are you an active participant in the Digital Era?
One example of a corporate virtual world (IBM) used for projectcollaboration, new employee orientation, presentations and training (“what-if” scenarios).
Forterra Systems uses virtual-world software to train nurses and emergency response professionals.
Social Media Landscape in Healthcare How are Patients Using Social Media? 2011-12 Patient Usage SurveyWhy (and How to) Use Social Media in Healthcare? 2012 Study of US Hospitals
Health is Happening on Major Social Networks PwC Health Research Institute survey, 201240% 1/3 Are using 1:4 YouTube, Have used Facebook and social media to Twitter to find find health- medical Have publicly related information, posted about consumer research and their health or reviews (i.e. of share their healthcare treatments, symptoms, and experience procedures, or offer opinions physicians) about doctors, treatments, drugs, and health plans Interactive Consumer Survey Results, 2011
Patient Engagement CaringBridge.org Patient Portals Knowledge Base/Self- Diagnosis Tools Custom patient profiles Connect families Access test results, request prescription Aggregated FAQthrough health and database with content renewals, review recent healing journeys contributed by visits, request appointments healthcare professionals Communicate non- Searchable by patients urgent concerns to for non-urgent concerns healthcare team and common questions Also available via mobile app
In 2012, the University of Maryland Medical Center (UMMC)conducted a study of 1,229 hospitals in the U.S. inquiringabout their use of social media … 1,068 have Facebook Pages 946 are on Foursquare 814 have Twitter accounts 575 have a YouTube channel 149 use blogs
Purposeful Engagement via Web 2.0 Pages allow for Short updates (140 Create videos to photo sharing, characters) educate patients: reference material regarding hours welcome message, postings, and closings, advice who we are, meet testimonials, and tips, share the physicians, feedback from articles and what you should clients, organized resource links, know before a events, and much highlight activities, procedure, virtual more … promote events … toursRegulations and privacy concerns still limit how patients and healthcare providers usesocial media.
Purposeful Engagement via Blogs Collaborative Learning and/or Scenario-based learning and research collaboration, sharing spaces, communities sharing staff profiles resources, and reference organization Discussion material, strategic plan forums podcasts (mission/vision)54% of patients (of 1,060 surveyed) are comfortable with providers seeking advice from anonline community (blog) to better treat their conditions (connections/networking)
Key PointsSocial media is part of our culture. You need to learn about it and learn how youcan use it to make connections, improve patient experience, and garner mediacoverage to attract new patients and staff. “Engage and Educate” – do not use social media to diagnose.Leverage social media to share information that is useful and timely. Embrace thecollaborative spirit of social media as a means to unite staff, volunteers, patients,and other stakeholders.
Open DiscussionHow are you currently usingsocial media?How can social media be usedfor outreach within yourorganization?What value can socialnetworking add to yourorganization?Of what value is socialnetworking to you personallyand/or professionally?
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