Scholars and Research in   Information Design       JANUARY 31, 2012
LearningPrinciples Relatedto Multimedia                   • Design Considerations                                • Gestalt...
Learning PrinciplesRichard Mayer• Encourage  learners to pay  attention to  relevant  information with  the use of  effect...
Design Considerations      Selection      • Address the mind’s tendency to organize info into        categories      Organ...
Gestalt’s Principles of PerceptionPicture Perception• Examines representational nature of pictures• Scientific theories de...
Design StrategiesCongruent               Incongruent                    6
Motivation Principles• Should be considered throughout the design  & development processes• Important as educators endeavo...
Psychomotor Principles• Focus on material’s  ability to help the  learner take theory  and translate it for  reproduction ...
Concept Learning PrinciplesTennyson &Cocchiarella    • Help reduce      memory load      required when      learning about...
Attitude Change PrinciplesBarbara Martin•Instructional messages should be designed in a credible, realistic, relevant, and...
Learning Theories           Richard Atkinson             Richard Shiffrin              Allan Paivio           • Informatio...
Future of the Field Where do you see (or where would you like tosee) ID research going in the next 5 years, 10 ten        ...
Additional ResourcesMore on Gestalt Principle of PerceptionGestalt Video14th Century Research on Message Design           ...
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Research & Scholars in Information Design

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January 31, 2012

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  • http://www.usask.ca/education/coursework/skaalid/theory/gestalt/gestalt.htmThe theories of perception help instructional message designers consider and investigate the effects of their instructional materials on learners.
  • (images link) Hannafin and Hooper suggest that learning is correctly attributed to well orchestrated design strategies than to the superiority of various media.Technological affordances should be used to complement text presented.
  • (considering change in technologies, different learning models, different instructional design models, etc).Feel free to post your thoughts on our discussion board on eLC.
  • Gestalt Video14th Century Research on Message Design
  • Research & Scholars in Information Design

    1. 1. Scholars and Research in Information Design JANUARY 31, 2012
    2. 2. LearningPrinciples Relatedto Multimedia • Design Considerations • Gestalt Principle MotivationModels • Design Strategies Psychomotor Concept Learning Attitude ChangeEDIT 9990: Information Design 2 Spring 2012
    3. 3. Learning PrinciplesRichard Mayer• Encourage learners to pay attention to relevant information with the use of effective visuals 3
    4. 4. Design Considerations Selection • Address the mind’s tendency to organize info into categories Organization • Take advantage of the mind’s tendency to process and remember hierarchical order Integration • Based on Gestalt theory that the whole is greater than the sum of its partsEDIT 9990: Information Design 4 Spring 2012
    5. 5. Gestalt’s Principles of PerceptionPicture Perception• Examines representational nature of pictures• Scientific theories developed around early 15th centuryConstructivism• An individual must construct a meaning (Gombrich 1969)• Images do not tell their own stories 5
    6. 6. Design StrategiesCongruent Incongruent 6
    7. 7. Motivation Principles• Should be considered throughout the design & development processes• Important as educators endeavor to produce self motivated and self-directed learners• John Keller and Ernest Burkman have laid the foundation in research 7
    8. 8. Psychomotor Principles• Focus on material’s ability to help the learner take theory and translate it for reproduction in practice Alexander Romiszowski 8
    9. 9. Concept Learning PrinciplesTennyson &Cocchiarella • Help reduce memory load required when learning about objects, events or ideas • Categorize the diversity of things surrounding us 9
    10. 10. Attitude Change PrinciplesBarbara Martin•Instructional messages should be designed in a credible, realistic, relevant, and technically stimulating manner to promote positive attitude change 10
    11. 11. Learning Theories Richard Atkinson Richard Shiffrin Allan Paivio • Information Processing • Information Processing • Dual-Coding Theory Theory Theory John Sweller Alan Baddeley • Cognitive Load Theory • Model of MemoryEDIT 9990: Information Design 11 Spring 2012
    12. 12. Future of the Field Where do you see (or where would you like tosee) ID research going in the next 5 years, 10 ten years, and beyond? Discuss your thoughts in eLC. 12
    13. 13. Additional ResourcesMore on Gestalt Principle of PerceptionGestalt Video14th Century Research on Message Design 13

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