Effective Article Marketing Tips
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EFFECTIVE ARTICLE MARKETING
TIPS TO UTILIZE.
It's important to write great content for your
website, but it's also important to market that
content. Writers have to be willing to work to
attract readers to their articles. Before you begin
your article marketing venture, it is important for
you to understand exactly what article marketing
is. In simple terms Article marketing is a process
where you write articles with links back to your
website or to an affiliate site so that you can get
traffic to your site more easily.
You do not have to be an amazing writer in order
to be a great article marketer. A lot of marketers
are scared of writing and will not even attempt to
get their foot through the door. Never be worried
too much about your writing talent. This is
something you can easily work on and improve
over time, all you have to do is get started. With
this article, you'll find a selection of tips that will
help you get on your way to write and effectively
market your articles.
HERE ARE A FEW TIPS ON EFFECTIVE
IDENTIFY YOUR TARGET MARKET (THE
Even though article marketing is dealing with
content, it's still a business that works through the
basic principles of supply and demand. This
means you're going to need to identify the
demand in the market and then formulate your
writing to address that need and to act as the
supply. Investigate the topics you want to cover
By doing research before writing, you can ensure
that your articles are current and information
packed. Your articles will then be useful to your
readers and many will start to view you as an
expert in your niche, which will make
CREATE AN ACCOUNT ON AN ARTICLE
When creating your accounts, Article directories
should never charge for a sign-up. If they do, it is
not a reputable company, and you should not use
it. Only using the sites that are free is an
intelligent and efficient way to be noticed. Sites
that charge generally don't get as much attention.
Some of the sites you might consider using are
Ezine-articles, Article-snatch, go-articles,
squidoo, article-base and so many. All you have
to do is search the web for a list of article
directories and choose the ones you prefer.
HAVE A DESIRE TO BE HELPFUL.
Your readers should find your articles useful.
Your legitimate desire to help your customers is
more important than the quality of your text.
Visitors will know if you are just trying to sell
them something and not help them out.
CREATE GREAT CONTENT.
The content you write forms the core of your
article marketing effort. Your articles have
considerable value. If you run across your articles
posted without your consent and without links to
your website, rectify the situation.
Some people go for seize and desist but try to use
a reasonable approach with content thieves. If
you convince them to use a properly-attributed
and linked version of your article, you can turn
your loss into a benefit.
ACKNOWLEDGE YOUR EXPERT SOURCES.
When writing an article within your niche, it isn't
enough to say that you know something. Be sure
to back up your knowledge with solid references.
Locate all of your references and copy and paste
the quotes and information you want into a single
Make sure you include crediting information
(name and location of reference material). Use
this document as a handy source to write your
KEEP IT SHORT AND SWEET.
Your content should not be full of rambling
sentences, or you may lose the attention of the
person you need most- your reader! While telling
stories are a great way to get your reader
involved and comfortable, you shouldn't alienate
them by forcing them to read a biography. Get to
DON’T BE AFRAID TO OUTSOURCE.
While it's certainly possible to create your own
marketing articles to promote your business,
you'll enjoy better results if you use the services
of an expert. Keep in mind though, that writing
requires a certain amount of talent. Sure you
might be able to spell and use punctuation but
there is an art to writing that goes beyond
It might even come to your attention that you just
saw alliteration. However, if you are lacking a
creative way with words your content will sound
bland. There's more to writing than what you read
in books. So if you can afford it hire someone to
create your content, go for it.
BE CONSISTENT AND HAVE QUANTITY.
One of the keys to article marketing is
quantity. Quality is very important too, but if
you publish one article a week you will not get
the results you want. Effective article marketing
requires a large volume of well-written articles to
keep your information available.
Over time, your hard work will pay off, don't let
yourself get discouraged if it’s a little slow. It
will take at least 6 months for your work to start
bringing in noticeable results.
PUBLISH AN EBOOK USING YOUR
Once you've written many articles over time, you
have certainly developed a large portfolio all
across the Net. Take the best articles you have
written and publish an eBook that can be
marketed to promote your service or product. If
you have a good eBook, it will be shared which
will result in additional business for your
SET UP TRENDING NEWS ALERTS.
Always try to stay as relevant as possible in your
article marketing campaign by creating a set of
email alerts for any breaking news.
If you can be among the first to get out in front of
a breaking product or trend, your readership will
stay tuned in and appreciate your site as a source
of legitimate and useful information.
JOIN MARKETING FORUMS.
Another great article marketing tip is to know
where to look if you're interested in getting new
and unique articles. Forums can be a great place
to look because there are usually very
knowledgeable people that frequent them.
You can approach these members and see if
they'll write articles for you or providing with
some valuable input for your research. One place
I really like is warrior forum, but you can search
the web for the ones that apply to you.
PROMOTE YOUR ARTICLES TO YOUR
Promoting your articles is something that must
not be forgotten after you spent all that time and
energy writing them! Market them in a newsletter
to your customers and take advantage of tweeting
about the articles too (do not forget the link to the
You may want to link your article to your
blogging website from time to time. A great place
that will help you with this is SocialAdr, it great
for getting your content bookmarked, tweets and
likes and helps with google rankings.
USE SPECIFIC, CONCRETE WORDS IN
Your article's title should concisely describe
what the reader can expect to learn from the
article. An example of a bad title might be
"Working at home," while a much better title for
the same article might be "How to Make Money
in Your Spare Time Writing Article Marketing
Tips on Amazon Mechanical Turk." A good title
also helps in getting recognized in the search
The longer the keyword string you choose to
write your article on, the more specific and
focused your article needs to be. For example, the
reader who finds your article by searching for
"article marketing tips" will be looking for much
more particular advice than the one who searches
for "marketing tips." Bear this specificity in mind
when you write.
CREATE BACKLINKS AND BOOKMARKS.
Online article marketing poses far more
challenges than article marketing in print or
traditional media channels. Focus on your article
content and look for ways to build its link equity,
by creating backlinks and more backlinks, in
addition to indexing and bookmarking all your
This takes patience and diligence, but you will
ultimately be rewarded by a gradually increasing
search engine and site relevance for your content.
If you don’t have a lot of time to spare you can
use sites like SocialMonkee to create backlinks
and post them for you and Backlink indexer for
indexing your backlinks.
USE SHORT AND LONG SENTENCES IN
One important technical aspect to effective article
marketing is to use sentences of varying lengths
when you write. Short sentences are the most
effective, but repeated short sentences are
stultifying. Long sentences can explain more
complex ideas. They are more likely to confuse
and slow readers down, though. The ideal article
uses a healthy dose of both kinds.
SET YOUR GOALS AND OBJECTIVES.
While producing good content is the core of any
effective article marketing campaign, never dive
into article-writing without having a clear
business plan in place. You should take the time
to set goals and formulate your strategies long
before you start writing your first article. This
ensures you get what you really want out of your
article marketing efforts.
Article marketing is an important skill for any
web-based writer to learn. Now that you've read
the tips in this article, you have got something to
work with to start marketing your articles to a
wider audience. If you follow our advice, new
readers will be discovering your content in no
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